PT. Zoom Infotek Telesindo

What PT. Zoom Infotek Telesindo does

PT. Zoom Infotek Telesindo is an Indonesian IT hardware retailer operating the TokoZoom.com e-commerce platform, the Toko Zoom mobile apps on Google Play and the App Store, and a physical showroom branded Zoom Computer in Bogor, West Java. The company maintains a catalog of over 262 SKUs across nine categories including laptops, desktops, printers and scanners, networking equipment, peripherals, ink and toner, visual systems, accessories, and pre-configured IT bundling packages, drawing on multi-brand supply relationships with Acer, Asus, Dell, HP, Lenovo, Apple, Axioo, Advan, and AVITA. Founded in August 2010 as the main operating entity of Zoom Group (a six-entity conglomerate with operational history dating to December 1998), the company is privately held with no disclosed external funding.

The business operates a hybrid B2B/B2C model: per-unit retail pricing in Indonesian Rupiah for individual and SMB buyers (with payment confirmation via BCA, Mandiri, and BNI bank transfers), bundled IT packages and maintenance/upgrade services such as SSD and RAM installations for enterprise and education customers, and certified access to Indonesian government procurement through the LKPP E-Catalog. Go-to-market combines direct-to-consumer e-commerce and mobile channels with an enterprise field-sales motion targeting government, education, healthcare, and corporate accounts. Customer segments span individual consumers, SMBs, educational institutions, healthcare facilities, and government agencies, with government procurement serving as a structurally distinct revenue stream protected by E-Catalog accreditation.

The underlying technology is a conventional e-commerce stack with shopping cart, checkout, order tracking, and payment confirmation features; no proprietary technology, AI/ML capabilities, APIs, or SDKs are disclosed. Marketing relies on SEO-optimized product and brand landing pages, educational blog content, WhatsApp Business contact channels, and app-store optimization. Ownership is concentrated with no public listing, venture capital, or private equity backing identified, and no management team, patents, certifications, or regulatory actions are disclosed in the available data.

Name

PT. Zoom Infotek Telesindo

Legal name

PT. Zoom Infotek Telesindo

Website

https://tokozoom.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Zoom Infotek Telesindo is an Indonesian IT hardware retailer operating the TokoZoom e-commerce platform, mobile apps, and a physical store in Bogor, serving consumers, enterprises, education, healthcare, and government clients with 262+ products across laptops, desktops, networking, and peripherals.

Ownership category

akta.pro rank

Product category

IT Hardware Retail

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Big-Box Electronics + Mobile & Wireless Retail (CRACAAAD)

akta.pro secondary industry

Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB)

Keywords

• IT hardware retail
• Computer peripherals
• Laptop distribution
• Office equipment
• Government IT procurement

Headquarters

HQ city

Bogor

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Revenue generated from selling IT hardware products including laptops, desktops, peripherals, networking equipment, printers, and accessories through e-commerce and retail store
2. IT Bundling Packages: Revenue from bundled IT packages combining hardware and software solutions for enterprise and government customers
3. Maintenance and Upgrade Services: Revenue from maintenance services, device upgrades including SSD and RAM installations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PT. Zoom Infotek Telesindo operates TokoZoom, an omnichannel IT hardware retailer selling laptops, desktops, printers, networking equipment, peripherals, visual systems, and accessories from brands such as Acer, Asus, Dell, HP, Lenovo, Apple, and Axioo. Customers purchase individual items via TokoZoom.com, a physical retail store in Bogor, or a mobile app, and can also procure pre-configured IT bundles with maintenance and upgrade services. The company is registered on the LKPP E-Catalog for government procurement.

Product overview

Toko Zoom is an IT hardware and accessories e-commerce platform operated by PT. Zoom Infotek Telesindo, a company under Zoom Group established in August 2010 in Bogor, Indonesia. The platform offers a comprehensive portfolio of IT products across multiple categories including laptops and notebooks (from brands like ACER, ASUS, DELL, HP, LENOVO, APPLE, ADVAN), desktop computers and All-in-One solutions, printers and scanners, networking equipment, computer peripherals, accessories (storage devices, audio equipment, webcams), visual systems (projectors, screens), and IT consumables (ink, toner). The company also provides IT bundling packages and promotional offerings. Products are sourced from multiple technology brands and offered through an online retail platform with physical store presence in Bogor, supporting both consumer and business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• TokoZoom E-Commerce Platform TokoZoom is PT. Zoom Infotek Telesindo's online store, offering 262+ IT hardware products across 9 categories (laptops, desktops, printers/scanners, visual systems, networking, ink/toner, peripherals, accessories, and IT bundles) for individual consumers and businesses across Indonesia, with order tracking and nationwide delivery.
• Paket Bundling IT (IT Bundling Packages) Pre-configured IT bundles combining multiple hardware components into complete system setups, targeted at enterprise, government, and institutional buyers.
• Maintenance and Device Upgrade Services Post-sale maintenance services and device upgrade installations (SSD and RAM) offered to enterprise and government customers who procure hardware from PT. Zoom Infotek Telesindo.
• Zoom Computer Physical Retail Store Flagship physical retail store (Zoom Computer) in Bogor serving walk-in customers and business buyers with product consultations, demos, and on-site purchases.

Quantifiable outcome

• Over 262 products catalogued across 9 main categories available for immediate purchase
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• LKPP (Lembaga Kebijakan Pengadaan Barang/Jasa Pemerintah)coreChannel Partner/ Reseller/ DistributorPT Zoom Infotek Telesindo is listed on the LKPP E-Catalog (e-katalog.lkpp.go.id), enabling government institutions to procure IT products through official government procurement channels. This partnership is crucial for government sales and validates the company as an authorized government supplier.
• Gesindo Service dan PrintingminorStrategic or Co-development PartnerGesindo Service dan Printing (geraiservis.id) operates under Zoom Group, providing digital printing and service solutions complementary to PT Zoom Infotek Telesindo's IT hardware business.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Asiaplus: Asiaplus is an Indonesian IT retailer specializing in laptops, desktops, printers, and accessories with both online and offline presence. Comparable as a smaller Indonesian IT reseller targeting similar consumer and SMB segments with overlapping brand assortments.
• Bhinneka: Bhinneka is Indonesia's largest IT-focused e-commerce platform, selling laptops, desktops, peripherals, networking, and enterprise IT solutions with both B2C and B2B procurement capabilities. As a direct Indonesian IT e-commerce peer, it is the most comparable competitor in terms of product category, target customer (consumers plus enterprise/government), and omnichannel (web + mobile) approach.
• EnterKomputer: EnterKomputer is an established Indonesian IT hardware retailer with physical stores and an e-commerce platform offering laptops, desktops, components, peripherals, and gaming PCs. It directly competes with TokoZoom in the same product categories, similar Indonesian customer base, and overlapping brand portfolios (Acer, Asus, Lenovo, HP).

Emerging players

• iBox: iBox is Indonesia's official Apple Premium Reseller with stores nationwide offering MacBooks, iMacs, iPads, and accessories. It intersects with TokoZoom on the Apple segment of the laptop/desktop category and competes for similar Indonesian premium consumer and education buyers.

Broad incumbents

• Electronic City: Electronic City is a major Indonesian consumer electronics retail chain with nationwide physical stores selling IT hardware, audio-video equipment, and home appliances. Comparable as a larger multi-format retailer operating in adjacent consumer electronics categories.
• Erafone: Erafone is one of Indonesia's largest consumer electronics retailers, part of the publicly listed Erajaya Group, with nationwide stores selling smartphones, laptops, and gadgets. It is a broader incumbent that overlaps TokoZoom on laptops and consumer electronics, with significantly larger scale and capital base.
• Best Denki Indonesia: Best Denki is a Japanese-origin consumer electronics retailer with multiple Indonesian stores selling laptops, computers, and home electronics. Comparable as a broader incumbent in consumer electronics retail with similar branded IT assortment.

Others

• Tokopedia: Tokopedia is one of Indonesia's largest e-commerce marketplaces where thousands of merchants sell identical branded IT hardware. Not a direct peer in business model, but the dominant marketplace competition that threatens TokoZoom's standalone storefront positioning.
• DataScript: DataScript is an Indonesian IT distribution company supplying channel partners, retailers, and resellers with branded IT products. It is an upstream ecosystem participant—TokoZoom's potential supplier rather than direct competitor, but operates in the same Indonesian IT distribution value chain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Zoom Infotek Telesindo