Pinsa Romana America

What Pinsa Romana America does

Pinsa Romana America, operating under the trade name Pedone Pinsa, is a Burlington, Wisconsin-based LLC that manufactures par-baked Roman-style pinsa crusts for U.S. foodservice and retail customers. Founded by Carlo Pedone — who leveraged more than 30 years of Italian restaurant ownership to commercialize the product — the company operates from a single SQF-certified production facility at 140 Industrial Drive, Burlington, WI. Its product architecture combines a non-GMO blend of wheat, rice, soy, and sourdough flours, a 48-72 hour cold fermentation step, an 80% hydration dough, and a hand-pressing technique; the resulting crusts are par-baked so operators complete final baking in 5-10 minutes, and the line carries a 365-day frozen shelf life.

The SKU portfolio spans 16 crust products across five form factors (Ovale oval, Rotonde round, Lunga, Sorriso Panino, Pala, Teglia) plus retail and commercial sample packs. The company sells into restaurants, breweries, cafes, and stadiums under a B2B model, and into grocery deli programs and consumer packs under a B2C/retail model. Named accounts include three MLB stadiums (Milwaukee Brewers, Minnesota Twins, Texas Rangers), Wisconsin grocery chain Sendik's, and a regional cluster of independent restaurants and breweries.

Revenue mechanics are anchored in unit-based crust sales across both foodservice and retail channels with pricing not publicly disclosed. Go-to-market relies on direct sales with phone-based sample-kit fulfillment, distributor partnerships, a content-driven website with 40+ recipes, a quarterly newsletter, and annual trade show presence at the National Restaurant Association Show. The company is privately held under founder ownership with no institutional funding disclosed.

Name

Pinsa Romana America

Legal name

Pinsa Romana America, LLC

Website

https://pinsaromana.us

Company type

Private

Operating status

Operating

Short description

Pinsa Romana America (DBA Pedone Pinsa) manufactures par-baked Roman-style pinsa crusts from an SQF-certified facility in Burlington, WI, supplying foodservice operators, stadiums, grocery delis, and retail consumers across the United States.

Ownership category

akta.pro rank

Product category

Par-Baked Pizza Crusts

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)

akta.pro secondary industries

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC), Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)

Keywords

• Par-baked pizza crusts
• Roman-style pinsa
• Foodservice dough manufacturing
• Frozen flatbread products
• Artisanal pizza bases

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Crust Sales: Sales of par-baked pinsa crusts to restaurants, stadiums, breweries, cafes, and other food service establishments. Crusts are sold in bulk commercial packaging with various sizes (oval, round, longa, Pala, Teglia, Sorriso panino)
2. Retail Crust Sales: Sales of par-baked pinsa crusts through grocery stores and retail outlets. Products available in consumer-friendly packaging including retail sample packs

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pinsa Romana America produces and supplies par-baked Roman-style pinsa crusts made from a non-GMO blend of wheat, rice, soy, and sourdough flours, hand-pressed and cold-fermented for 48-72 hours at an SQF-certified facility in Burlington, Wisconsin. The product line spans oval, round, long oval, foldable sandwich (Panino), shovel (Pala), and rectangular sheet pan (Teglia) formats in multiple sizes, sold to restaurants, distributors, stadiums, grocery delis, and consumers through retail sample packs.

Product overview

Pinsa Romana America (Pedone Pinsa) offers a portfolio of authentic par-baked pinsa crusts inspired by ancient Roman recipes. The product line consists of hand-pressed, cold-fermented crusts made from a non-GMO blend of wheat, rice, soy, and sourdough flours. The crust portfolio spans multiple form factors: Ovale (oval-shaped) crusts in Mini, Classica, and XL sizes; Rotonde (round) crusts in 6 diameter sizes from 8" to 18"; Pinsa Lunga (long oval); Panino/Sorriso (foldable sandwich breads) in standard and mini sizes; Pinsa Pala (shovel-shaped for Roman-style pizza); and Pinsa Teglia (rectangular sheet pan formats) in small and large sizes. The company also offers Retail and Commercial Sample Packs for consumer and vendor evaluation respectively. All crusts are manufactured in an SQF-certified facility in Burlington, Wisconsin, and are distributed through food service operators, restaurants, grocery stores, stadiums, and other retail channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinsa Ovale Crusts (Mini, Classica, XL) Oval-shaped par-baked pinsa crusts for restaurant and foodservice use, offered in Mini (6"x9"), Classica (7"x12"), and XL (8"x16") sizes with case counts of 30, 24, and 24 respectively. Hand-pressed and cold-fermented from a non-GMO flour blend.
• Pinsa Round Crusts (8" to 18") Round par-baked pinsa crusts for restaurants, pizzerias, and grocery delis, available in 8", 10", 12", 14", 16", and 18" diameters with weights scaling from 5.20 oz to 23.50 oz per crust. Hand-pressed and cold-fermented.
• Pinsa Lunga Crust (5" x 13") Long oval par-baked pinsa crust (5"x13") for foodservice operators seeking a different shape variety, hand-pressed and cold-fermented from the non-GMO flour blend. Packaged 36 per case.
• Pinsa Sorriso Panino (Foldable Sandwich Crusts) Foldable par-baked pinsa sandwich crusts in Mini (6"x3", 3.5 oz) and standard (8", 5.20 oz) sizes, designed for hot pressed sandwiches and handheld applications in foodservice. Hand-pressed and cold-fermented.
• Pinsa Pala Crust (10" x 20") Shovel-shaped par-baked pinsa crust (10"x20", 18.50 oz) for Roman-style pizza al taglio applications, hand-pressed and cold-fermented. Packaged 10 per case.
• Pinsa Teglia Romana (Sheet Pan Crusts) Rectangular sheet pan par-baked pinsa crusts in Small (8"x24", 22.90 oz) and Large (12"x24", 30 oz) sizes for high-volume kitchen and bakery applications, hand-pressed and cold-fermented.
• Commercial Sample Pack Evaluation sample pack containing 6 crusts across Mini, Classica, and 8" Round sizes for prospective commercial foodservice partners, restaurants, stadiums, and grocery operators to trial before committing to bulk orders. Case net weight: 3 lbs.
• Retail Sample Pack Consumer-friendly retail sample pack containing 2 crusts (7.5"x12" each) for individual home cooks to trial pinsa preparation at home. Sold through grocery channels; case net weight 3 lbs.

Quantifiable outcome

• Digestion time significantly reduced compared to traditional pizza due to cold fermentation breaking down starches and gluten
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Local Wisconsin SuppliersminorStrategic or Co-development PartnerPedone Pinsa partners with local Wisconsin producers for toppings and accompaniments including Belgioso's Cheese, Jones Sausages and Meats, Johnsonville Ground Sausages, Kallas Honey, River Valley Ranch Sauces, and Fortune Favors Nuts. These partnerships support the company's commitment to local products and Wisconsin pride.
• Sendik's Grocery StorescoreChannel Partner/ Reseller/ DistributorSendik's, Wisconsin's trusted grocery store chain, carries Pedone Pinsa in their deli sections. They craft fresh pinsas weekly including unique creations like Four Cheese, Mushroom & Gruyere, and Wisconsin Brat & Curd. The partnership exemplifies the company's retail go-to-market strategy.
• Milwaukee Brewers, Minnesota Twins, Texas RangerscoreChannel Partner/ Reseller/ DistributorMajor league baseball stadiums serving Pedone Pinsa for game day food service, demonstrating the product's versatility and appeal to high-volume food service operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pillsbury (General Mills): Pillsbury offers refrigerated pizza dough and crust products across retail and foodservice as part of its broad baked-goods portfolio. Comparable as a much larger incumbent with overlapping par-baked crust offerings and grocery distribution reach that Pedone Pinsa competes against for shelf and menu space.
• Schwan's Company: Schwan's operates one of the largest US frozen-food businesses, including frozen pizza, crust, and flatbread products delivered direct-to-home and through foodservice. Comparable as a broad incumbent with substantial frozen-pizza supply that competes for the same menu listings and shelf slots as par-baked crust suppliers.
• Trader Joe's Pizza Crust (private label): Trader Joe's offers house-brand refrigerated pizza crusts and flatbreads in its US grocery stores, capturing at-home toppings-led meal occasions. Comparable as a private-label retail pizza crust competing for the same consumer meal-assembly use cases that Pedone's retail packs target.
• Aryzta: Aryzta is a global bakery company producing frozen and par-baked breads, flatbreads, and pizza crusts for retail and foodservice. Comparable as a large incumbent in par-baked flatbread/crust manufacturing targeting the exact same QSR, foodservice, and retail customer base as Pedone Pinsa.

Direct peers

• Krusteaz (Continental Mills): Krusteaz produces pizza crust mixes and related dry mixes sold through grocery and foodservice. Comparable as a competitor providing bake-on-premise flatbread/pizza solutions for both retail and foodservice operators.
• Boboli: Boboli is one of the most widely distributed par-baked pizza crust brands in the US, sold in grocery and used by foodservice operators. Directly comparable to Pedone Pinsa as a shelf-stable/par-baked flatbread crust sold B2B and B2C across the same operator channels.
• DeIorio's Foods: DeIorio's manufactures refrigerated and frozen pizza dough, shells, and flatbreads for pizza shops and foodservice. Comparable as a par-baked/refrigerated crust supplier targeting the same pizzeria and foodservice accounts that Pedone Pinsa serves.
• Contadina (Del Monte Foods): Contadina offers pizza dough and crust products for grocery retail and foodservice. Comparable as a packaged pizza-crust brand operating in the same retailer and foodservice channels with overlapping par-baked or refrigerated formats.

Emerging players

• Real Good Foods: Real Good Foods produces better-for-you frozen pizzas, flatbreads, and related crust products for retail. Comparable as a health-positioned frozen flatbread/pizza brand competing for the same better-for-you crust placement at grocery that Pedone's retail Sample Pack targets.
• Forno Campo de' Fiori: Forno Campo de' Fiori is a Roman pizzeria operation producing and serving authentic pinsa and Roman-style pizza in the US. Comparable as a Roman-pinsa focused concept that both raises category awareness and competes for on-menu pinsa placements alongside Pedone's crust-supplier business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinsa Romana America