Woodside Sports

What Woodside Sports does

Woodside Sports Complex operates a vertically integrated multi-sport tournament and lodging business in Wisconsin Dells and Mauston, Wisconsin. The company runs three sports facilities — Dells Sports Complex (six synthetic turf multi-purpose fields, four synthetic turf baseball/softball fields, plus batting cages and concession/retail), the 245-acre Mauston Sports Complex (eight synthetic turf baseball/softball fields), and the 90,000 sq ft air-supported Dells Dome — co-located with three lodging properties: Woodside Dells Hotel (50+ rooms), Old Towne Hotel (84 rooms), and the 100-year-old Woodside Ranch resort. Tournaments and leagues for baseball, softball, wrestling, volleyball, flag football, basketball, cheer/dance, gymnastics, and archery are hosted year-round, with the dome providing winter/off-season utilization.

The operational backbone is the EventConnect tournament management platform, which handles team registration, communication, tournament listings, and hotel block coordination. The company layers in branded venue assets — notably the AstroTurf originally from the RCA Dome in Indianapolis — and a local deals network (Pizza Pub, B-Lux Grill & Bar, Outlets at The Dells, Dells Escape Rooms, Land of Natura, Legacy Dinner Theater) to package non-sports amenities for traveling families. Distribution runs through the company website, EventConnect's web and mobile apps, and third-party event promoters such as GameDay USA, USA Wrestling, and Wisconsin Wrestling Federation.

Revenue is generated from field/dome rental (e.g., $500/hour full dome, $250/hour Mauston fields), tournament registration fees, hotel and cabin accommodations (over 200 rooms combined across all-inclusive and a la carte rates), and concession/retail sales. The company is privately held, founded in 2013, and operates with a small corporate team despite the breadth of facilities, suggesting a lean owner-operator model.

Name

Woodside Sports

Legal name

Woodside Sports Complex

Website

https://woodsidesports.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Woodside Sports Complex operates multi-sport tournament facilities and lodging properties in Wisconsin Dells and Mauston, hosting baseball, softball, wrestling, and other sports tournaments for youth and adult traveling teams across the Midwest.

Ownership category

akta.pro rank

Product category

Multi-Sport Facility and Tournament Venue Operations

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Sports & Stadium-Adjacent Conference Hotels (THAGALAO)

Keywords

• Multi-sport facility management
• Tournament hosting services
• Sports lodging accommodations
• Synthetic turf field rental
• Youth sports tournament venues

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Field Rental: Rental of synthetic turf baseball/softball fields and multi-purpose fields for practices, games, and tournaments. Field rental is available at Dells Sports Complex, Mauston Sports Complex, and Dells Dome indoor facility.
2. Tournament Registration Fees: Revenue generated from team registrations for hosted tournaments including the Woodside Championship, Cowboy Classic, Wild West Championship, and various other regional tournaments.
3. Hotel Accommodations: Revenue from Woodside Dells Hotel (50+ rooms), Old Towne Hotel (84 rooms), and Woodside Ranch resort accommodations. Properties serve traveling sports teams and families attending tournaments.
4. Dome Facility Rental: Indoor facility rental at $500/hour for full field and $275/hour for half field (Monday-Thursday). Hosts volleyball, wrestling, cheer/dance, basketball, gymnastics, archery, and other events.
5. Concession and Retail Sales: Full concession stands and retail sports apparel stores at facilities. Dells Dome includes 346-person capacity concession/dining area with optional bar area.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Woodside Sports operates multi-sport complexes that host tournaments, events, and provide integrated sports lodging services across Wisconsin Dells and Mauston, Wisconsin. The company rents synthetic turf fields, manages tournament registrations through the EventConnect platform, and offers hotel and resort accommodations for traveling sports teams and families. Its offerings include outdoor facilities (Dells Sports Complex with 12 fields and Mauston Sports Complex with 8 fields on 245 acres), a 90,000 sq ft indoor air-supported dome, and three lodging properties totaling over 200 rooms.

Product overview

Woodside Sports Complex is a multi-sport facility operator offering three interconnected venue types: outdoor sports complexes (Dells Sports Complex with 12 fields and Mauston Sports Complex with 8 fields), an indoor dome (Dells Dome - 90,000 sq ft air-supported facility), and affiliated lodging (Woodside Dells Hotel, Old Towne Hotel, and Woodside Ranch). The company organizes and hosts tournaments and leagues for baseball, softball, wrestling, and other sports using EventConnect for tournament management, with lodging partnerships providing accommodation options for traveling teams.

Differentiator

Problem solved

Functional benefit

Brands

• Woodside Ranch: 100-year-old dude ranch resort offering horseback riding, family activities, cabin lodging, and conference facilities in Wisconsin
• Old Towne Hotel
• Woodside Dells Hotel

Products and services

• Dells Sports Complex Multi-sport outdoor facility in Wisconsin Dells featuring six synthetic turf multi-purpose fields, four synthetic turf baseball/softball fields, two grass/sod fields, six batting cages, full concession stand, retail area, and VIP viewing area, available for tournament hosting, league play, and field rental.
• Mauston Sports Complex 245-acre western-themed outdoor facility with 8 synthetic turf baseball/softball fields and a full concession and retail area in Mauston, Wisconsin, offered for tournament hosting and field rental at $250 per hour.
• Dells Dome 90,000 square foot air-supported indoor multi-purpose facility that can be configured with sport court or turf field, hosting volleyball, wrestling, cheer/dance, basketball, gymnastics, archery, and other events year-round, with a 346-person capacity concession/dining area and retail sports apparel store.
• Woodside Dells Hotel Over 50-room hotel and suites property in downtown Wisconsin Dells featuring multiple room configurations (king, double queen, two-room family suites, junior suites, executive condo sleeping up to 20 guests), two swimming pools including the largest indoor pool in downtown Wisconsin Dells, sauna, and arcade, serving traveling sports teams and families.
• Old Towne Hotel Western-themed 84-room hotel arranged in five individual buildings near the Mauston Sports Complex, offering double queen rooms accommodating up to 6 guests and full-kitchen suites accommodating up to 8 guests, with interior courtyard access.
• Woodside Ranch 100-year-old dude ranch resort and conference center featuring rustic log cabins, Ranch House hotel rooms, and a six-bedroom Lake House on over 1,000 wooded acres, with horseback riding (herd of over 100 horses), petting zoo, fishing, swimming pool, and family activities, offered with both all-inclusive and a la carte rates.
• Tournament and Event Hosting Organization and hosting of baseball, softball, wrestling, cheer/dance, basketball, gymnastics, archery, and flag football tournaments and leagues, including named events such as the Woodside Championship, Cowboy Classic, Wild West Championship, and Gold Rush Classic, with registration, communication, and hotel block coordination managed through the EventConnect platform.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EventConnectcoreTechnology or IntegrationEventConnect is the leading tournament management system powering Woodside Sports tournaments. Provides ease of access to hotel options for traveling teams, team dashboard for communication and tournament review, and streamlined registration. The partnership enables coordinated hotel booking for tournament participants and team managers can set up courtesy holds on rooms for teams.
• Pizza PubminorGTM or Marketing PartnerLocal dining partner offering exclusive deals and discounts to Woodside Sports customers. Located in Wisconsin Dells, Pizza Pub has been serving since 1983 and offers pizza, homemade lasagna, chicken Parmesan, burgers, salads, and desserts.
• B-Lux Grill & BarminorGTM or Marketing PartnerLocal dining partner offering exclusive deals and discounts to Woodside Sports customers. American grill and bar with refined rustic cuisine and award-winning libations.
• Outlets at The DellsminorGTM or Marketing PartnerShopping partner offering exclusive deals including free $10 gift card for Woodside Sports customers. Home to over 60 top brands with prices 30% to 70% off retail.
• Dells Escape RoomsminorGTM or Marketing PartnerAttraction partner offering exclusive deals to Woodside Sports customers. Immersive puzzle and adventure experience in Wisconsin Dells.
• Land of NaturaminorGTM or Marketing PartnerAttraction partner - America's largest inflatable waterpark. Offers discounted day passes for Old Towne Hotel guests. Chlorine-free waterpark with real beaches and natural setting.
• Legacy Dinner TheaterminorGTM or Marketing PartnerEntertainment partner offering exclusive deals to Woodside Sports customers. Multi-million dollar, 700-seat state-of-the-art entertainment venue with annual show lineup.
• GameDay USAminorChannel Partner/ Reseller/ DistributorThird-party event promoter hosting tournaments at Woodside facilities. GameDay USA All Star Weekend event scheduled at Woodside complexes.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cooperstown All Star Village: Multi-field baseball tournament complex in upstate New York that hosts youth travel tournaments and integrates on-site lodging for teams. Closely comparable in tournament-driven, lodging-paired youth baseball operations.
• Triple Crown Sports: National youth sports tournament organizer (baseball, softball, volleyball, basketball) hosting events at facilities across the U.S. Comparable to Woodside's internal branded tournament business model.
• Ripken Experience: Operates tournament-focused baseball and softball complexes (Myrtle Beach, Pigeon Forge, Aberdeen, etc.) with integrated lodging and on-site amenities. Directly comparable as a youth baseball tournament destination with a 'play-and-stay' operating model.
• Big League Dreams: Multi-field baseball and softball sports park operator in California, Nevada, and Texas with replicated tournament-style fields. Comparable as a multi-location youth baseball tournament facility operator.
• National Sports Center: Largest amateur multi-sport facility in the U.S. located in Blaine, Minnesota. Overlaps with Woodside as a Midwest multi-sport tournament destination across soccer, hockey, and other field sports.
• LakePoint Sports: Sports tourism destination in Emerson, Georgia featuring multiple synthetic turf fields, indoor facilities, and integrated lodging. Comparable as a destination-scale multi-sport complex targeting tournament travel teams.
• Grand Park Sports Campus: 400-acre multi-sport complex in Westfield, Indiana hosting baseball, softball, soccer, lacrosse, and football tournaments. Direct Midwest competitor for regional tournament bookings.
• Perfect Game: Premier amateur baseball scouting and tournament operator running events at venues across the country. Comparable as a tournament-aggregator whose hosted events drive facility and lodging demand at complexes like Woodside's.

Broad incumbents

• ESPN Wide World of Sports Complex: Disney-owned 220-acre multi-sport complex hosting amateur and professional events across many sports. Comparable as a destination-scale multi-sport facility operator, but with broader portfolio and substantially larger marketing reach.

Emerging players

• Sports Force Parks: Multi-sport destination complexes in Ohio and Mississippi with synthetic turf fields and integrated lodging concepts. Comparable as a smaller, geographically focused competitor pursuing the same tournament-with-lodging model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WoodsideSports
• Facebookfacebook.com/woodsidesportscomplex
• Instagraminstagram.com/woodsidesportscomplex
• LinkedInlinkedin.com/company/woodside-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodside Sports