Totally Sound

What Totally Sound does

Totally Sound is a privately-held audio-visual production company headquartered at 21 Hensen Street, Bunbury, Western Australia, founded in 1997 and operating continuously for nearly three decades. The company delivers end-to-end AV services across seven interconnected offerings: Events (corporate functions, festivals, live music), Planning & Logistics (site assessments, drone mapping, 3D visualisations, technical design), Installation (permanent AV system design, supply, and integration for venues, schools, churches, councils, and commercial spaces), Hire (portable PA, projectors, screens, LED uplighting, with self-pickup or full crew delivery), Festivals & Live Music (concert-grade sound, multi-stage coordination, rider-compliant systems, lighting, LED screens), Corporate & Premium Events (conferences, product launches, gala dinners, live streaming, venue-based AV partnerships), and Backline (tour-ready instruments, amps, keyboards with delivery, setup, and sound-check). Its core technology comprises professionally maintained concert-grade audio systems, lighting rigs, LED screens, multi-stage coordination gear, and drone mapping equipment used for outdoor festival site planning.

The company serves a diverse regional customer base across South West Western Australia, with primary segments including schools, sporting clubs, and community groups; corporate clients running conferences, product launches, and gala dinners; music festivals, promoters, and touring acts requiring rider-compliant production; and venue operators (hotels, function centres, conference centres) via in-house AV partnerships. Sales are quote-based and project-driven, with customers reaching the team via phone (08 9725 4599), online contact forms, and word-of-mouth referrals. Marketing channels are limited to Facebook and Instagram organic social plus community reputation built over 25+ years. Revenue streams split between professional services (event production, installations, planning/logistics) and one-time equipment rental (hire, backline), with pricing custom to each engagement and no publicly listed rate cards.

The business operates as a lean, independent operator with 1-10 employees and a single Bunbury headquarters. No institutional investors, parent companies, subsidiaries, funding rounds, M&A activity, patents, or regulatory actions are disclosed. The company is positioned as a trusted local specialist rather than a national or international AV provider, competing on regional depth, talent quality, equipment readiness, and community relationships rather than on scale or technology differentiation.

Name

Totally Sound

Legal name

Totally Sound

Website

https://totallysound.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Totally Sound is a Bunbury-based audio-visual production company providing event production, equipment hire, permanent AV installations, planning/logistics, and backline rental to schools, corporate clients, festivals, and venues across South West Western Australia since 1997.

Ownership category

akta.pro rank

Product category

Audio-Visual Event Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Backline & Musical Instrument Rental (MPAGAKAJ)

akta.pro secondary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Audio visual production
• Event production services
• AV equipment hire
• Live sound engineering
• Concert lighting staging

Headquarters

HQ city

Bunbury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Production Services: Full-scale audio-visual production for festivals, corporate events, live music, and community events. Includes sound, lighting, staging, video, and streaming. Revenue generated from technical crew, equipment usage, and service delivery.
2. Equipment Hire: Rental of portable PA systems, wireless microphones, projectors, screens, LED uplighting, speakers, mixers, and more. Customers can self-set up or pay for delivery and setup service.
3. Backline Rental: Tour-ready instruments and amps including drum kits, bass and guitar amps, keyboards, and percussion. Delivered, set up, and sound-checked by experienced techs.
4. AV Installations: Design and installation of permanent AV systems for venues, schools, churches, councils, and commercial spaces. Includes consultation, integration, and staff training.
5. Planning & Logistics Services: Event planning services including site assessments, concept development, technical design, floorplans, site maps, 3D visualizations, and drone mapping for outdoor festivals and large public gatherings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Totally Sound delivers audio-visual event production for festivals, corporate functions, live music, and community events across South West Western Australia. Services include concert-grade sound, lighting, staging, video, live streaming, drone-mapped planning, permanent AV installations, portable equipment hire, and tour-ready backline rental with crew delivery, setup, and pack-down.

Product overview

Totally Sound is a South West Western Australia-based audio-visual and event production company founded in 1997, offering a comprehensive suite of event production services rather than a packaged software product. Its portfolio comprises seven interconnected service offerings: Events (general community and event production), Planning & Logistics (site assessment, drone mapping, 3D visualisation, and technical design), Installation (permanent AV system design and fit-out for commercial and community spaces), Hire (portable AV equipment rental with self-setup or full crew options), Festivals & Live Music (concert-grade sound, multi-stage coordination, and rider-compliant systems), Corporate & Premium Events (professional AV for conferences, launches, and gala nights including live streaming), and Backline (tour-ready instruments, amps, and keyboards for touring and festival acts). Together these services span the full event lifecycle from initial concept planning through to on-site execution, equipment hire, and permanent venue installation, serving schools, councils, corporate clients, and festival promoters across regional WA.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Community and event production services covering corporate functions, festivals, and live music for events of all scales, from school assemblies to regional festivals, with options for basic gear hire through to full technical production support.
• Planning & Logistics Event planning and logistics services including site assessments, concept development, technical design, floorplans, site maps, 3D visualisations, and drone mapping to translate event visions into safe, workable operational plans.
• Installation Permanent AV system design, supply, installation, integration, and consultancy for venues, schools, churches, councils, and commercial spaces. Systems are designed for daily use with intuitive controls, staff training, and ongoing local support.
• Hire Simple, reliable AV hire for portable audio, AV equipment, and customer collection. Gear includes portable PA systems, wireless microphones, projectors, screens, LED uplighting, speakers, and mixers. Designed for non-technical users with clear instructions and backup options.
• Festivals & Live Music Concert-grade sound, multi-stage coordination, rider-compliant systems, front-of-house and monitor mixes, lighting design, LED screens, and staging for music festivals, live music events, and community concerts of all sizes across the South West.
• Corporate & Premium Events Professional AV production for corporate events including conferences, seminars, product launches, live streaming, award nights, and gala dinners. Covers sound, lighting, projection, staging, video, and streaming, with venue-based AV partnerships for hotels, function spaces, and conference centres.
• Backline Tour-ready instrument and amplifier hire including drum kits, bass and guitar amps/cabs, keyboards, digital pianos, percussion, and stands. Backed by techs who are musicians themselves, with gear delivered, set up, and sound-checked, and maintained after each use with spares and backup options.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Scene Change: Australian event production and AV hire company serving conferences, corporate events, and live performances. Direct peer offering similar equipment hire and full production services.
• Production Audio Services: Professional audio production and equipment hire company serving live events, concerts, and corporate productions. Comparable as a peer offering tour-grade audio equipment and event services.
• Eventec: Perth-based event production and AV services company serving Western Australia. Closest geographic comparable as a regional AV production competitor operating in the same state.
• Microhire: Australian AV hire and event production company offering event services, equipment rental, and staging across corporate events, conferences, and live music. Direct peer with similar service mix targeting corporate and event clients.
• JPJ Audio (Audio Groupe): Australian professional audio and event production company specializing in live sound, festivals, and touring production. Comparable as a direct peer in concert-grade audio production and rider-compliant services.
• AVPartners: Australia-wide corporate AV and event production company providing full-service event production, equipment hire, and venue AV partnerships. Highly comparable as a direct competitor in the same product category serving similar corporate and event clients.

Regional players

• Avalon Audio Visual: Australian AV production and hire company serving corporate events, conferences, and live performances. Comparable as a regional peer with similar services and customer base.
• Canberra AV Services: Regional Australian AV hire and event production company serving conferences, government, and corporate events. Comparable as a regional player with similar service mix in a different geography.

Broad incumbents

• Jands: Established Australian pro audio, lighting, and staging equipment company with event production and installation divisions. Comparable as a broad incumbent spanning equipment distribution, event services, and venue installations.
• Encore (formerly Staging Connections): Large global event production and AV services company with significant Australia presence. Comparable as a broad incumbent offering event production, staging, and AV services at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/totallysoundproductions
• Instagraminstagram.com/totallysoundproductions
• LinkedInlinkedin.com/company/totallysound

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Totally Sound