Microhire
Microhire is an Australian-owned AV and event staging services provider founded in 1987, supplying audio, vision, lighting, and IT hire to corporate events, exhibitions, and hospitality venues across Australia, Fiji, and New Zealand through 24 exclusive venue partnerships and five purpose-built warehouses.
- Company typePrivate
- Founded1987
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Microhire does
Microhire is an Australian-owned audio-visual and event staging services provider founded in 1987, headquartered in Melbourne with operations across Victoria, New South Wales, Queensland, South Australia, New Zealand, and Fiji. The company supplies end-to-end AV solutions to corporate event organisers, hospitality venues, exhibitions, and government clients, anchored by exclusive in-house AV provider partnerships at 24 premium venues including Marriott, Sheraton, Westin, IHG, and Ritz-Carlton properties, plus the Royal International Convention Centre. Its core service lines are Conference and Events AV, Exhibition Technology, Production IT Hire, and Integrated AV Services for venues, supported by five purpose-built warehouses and an inventory exceeding 1,000 IT hire units.
The product portfolio spans audio reinforcement, LED walls (2.6mm panels and curved/outdoor configurations), projection mapping, intelligent lighting, kinetic moving lights, and hybrid event streaming. Proprietary technology includes the EngageME guest connectivity software (deployed at InterContinental Sydney Coogee Beach and The Grace Hotel), the Microhire CDN cloud-based digital signage platform, and AI-powered capabilities such as 4K PTZ auto-tracking cameras and AI-driven simultaneous interpretation. The business operates on a quote-based enterprise pricing model with LED wall rentals at $70-$140 per panel per day, distributed primarily through direct enterprise sales, a Request a Proposal system, and recurring venue-managed service contracts. GTM is field-led with regional General Managers for NSW/NZ and Victoria/SA, complemented by event-driven sales at industry trade shows such as AIME and Avalon International Airshow.
Microhire firmographics
Firmographics- Name
- Microhire
- Legal name
- Microhire Pty Ltd
- Website
- https://microhire.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Microhire is an Australian-owned AV and event staging services provider founded in 1987, supplying audio, vision, lighting, and IT hire to corporate events, exhibitions, and hospitality venues across Australia, Fiji, and New Zealand through 24 exclusive venue partnerships and five purpose-built warehouses.
- Ownership category
- akta.pro rank
Microhire industry classification
Industry- Product category
- Event Audio-Visual Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
Keywords
Where Microhire is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Microhire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Hire/Rental: Short-term rental of AV equipment including LED walls, audio systems, lighting, staging, and IT equipment for events. Equipment rental forms the core revenue stream with per-day pricing models.
- AV Services and Installation: Professional AV services including consultation, design, installation, and technical direction for events and venues. Services include integrated AV for hospitality venues.
- Managed Services: End-to-end managed AV and IT services for venues, businesses, and event spaces including system monitoring, maintenance, on-site technical support, and lifecycle management.
- Production IT Hire: Full suite of IT hire solutions including laptops, networking equipment, live streaming kits, and teleconferencing setups for events and business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LED Wall Hire - Per Panel Per Day |
| Other | Pay-as-you-go | Custom Event Solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Microhire product offering
Product offeringCore offering
Microhire provides end-to-end audio-visual equipment hire and event staging services for corporate conferences, exhibitions, product launches, and venue installations across Australia, Fiji, and New Zealand. The company rents professional AV equipment (LED walls, audio systems, intelligent lighting, staging, and IT equipment) and delivers managed AV services including consultation, design, installation, on-site technical support, and proprietary digital signage solutions to venues and event organizers.
Product overview
Microhire is an Australian-owned audio-visual and event staging services provider offering a unified platform of physical AV equipment rental and integrated services. The core offering includes Conference & Events AV Services, Exhibition Technology, Production IT Hire, and Integrated AV Services for venues. Key products span audio equipment, vision solutions (LED screens, PTZ cameras, projection mapping), lighting design, and hybrid/virtual event services. Supporting modules include Microhire CDN Digital Signage (cloud-based content management), EngageME guest connectivity software, and AI-powered features such as simultaneous interpretation and PTZ tracking cameras. The company operates across Australia, Fiji, and New Zealand with five purpose-built warehouses and twenty-four venue partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Conference & Events AV Services Comprehensive audio-visual solutions for conferences and events including expert audio, vision and lighting services, event staging and stage set designs, digital services and technical direction for events from intimate meetings to large multi-day conferences.
- Exhibition Technology Display solutions, interactive touchpoints, and custom booth integrations for exhibitions and trade shows to create engaging, high-impact brand statements for exhibitors and trade show organizers.
- Production IT Hire End-to-end IT hire solutions including high-performance laptops (over 1,000 Apple Mac and Windows PC units), networking equipment, live streaming kits, and teleconferencing setups for events, registrations, education, and business rentals.
- Integrated AV Services Purpose-built AV solutions for hospitality venues including AV consulting, design, sales, installation, project management, managed services, and cloud-based digital signage (Microhire CDN) for hotels, resorts, and convention centers.
Quantifiable outcome
- Over 100 AV projects delivered across six days without disruption at Avalon International Airshow
- +3 more outcomes
Companies that use Microhire
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Microhire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Microhire partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship, core and minor.
- InterContinental Sydney Coogee Beach (IHG Hotels & Resorts)flagshipExclusive in-house AV partnership where Microhire provides comprehensive audio-visual services for the newly refurbished beachfront property. Features include ultra-wide HD 10M LED wall, AI-powered 4K PTZ cameras, and Microhire's EngageME software for guest connectivity.
- The Grace Hotel SydneycoreHeritage-listed Sydney landmark hotel partnership. Microhire serves as exclusive in-house audio-visual partner providing technology refresh across 11 meeting rooms with 4K projectors, AI-powered cameras, and EngageME software integration.
- Royal International Convention Centre (Royal ICC)flagshipRenewed partnership spanning over a decade with $1.6M technology upgrade including 24-metre wide LED wall, over 60 square metres of additional LED display surface, line array speaker system, and 300+ intelligent moving head fixtures.
- Pier One Sydney HarbourcoreIconic waterfront venue partnership bringing world-class hospitality and cutting-edge event technology. Microhire installed 10-metre ultra-wide LED wall, 36 kinetic lights, AI-powered cameras, and comprehensive AV across 10 unique venues.
- Adelaide Marriott HotelflagshipInaugural South Australian partnership introducing AI-driven event technology including simultaneous interpretation and tracking cameras. Features 4.8m x 2.7m 4K LED screen in Sir Charles Todd Ballroom and dynamic lighting installations.
- Luna Park SydneycorePremium function venue partnership providing professional AV services for corporate events at the iconic Luna Park Sydney location.
- Mondrian Hotels Gold CoastcorePremium Gold Coast venue partnership offering immersive meeting, events and celebration spaces with integrated AV solutions.
- Amora Hotel BrisbaneminorBrisbane CBD venue partnership providing AV services for corporate functions and events.
- Sheraton Grand Mirage Port DouglascoreLandmark destination partnership on Four Mile Beach providing premium AV for luxury resort events and conferences.
- The Westin BrisbanecoreCentral Brisbane location partnership with modern, light-filled event spaces supported by integrated AV.
- Royal on the Park Hotel and SuitesminorBrisbane CBD venue partnership for event AV services.
- W BrisbanecoreVibrant CBD venue partnership with flexible indoor and outdoor spaces featuring integrated AV.
- JW Marriott Gold Coast Resort & SpacorePremium coastal resort partnership providing comprehensive AV for conferences and events.
- Brisbane Marriott HotelcoreCentrally located Brisbane venue partnership with flexible event spaces and AV support.
- Le Méridien MelbournecoreBoutique Melbourne CBD venue partnership offering flexible event spaces with integrated AV.
- The Ritz-Carlton MelbourneflagshipLuxury CBD venue partnership providing refined event AV for high-end corporate and social events.
- W MelbournecoreBold CBD venue with flexible spaces and modern AV for innovative events.
- Element Melbourne RichmondminorRelaxed Richmond venue partnership with modern AV for corporate events.
- Sheraton Melbourne HotelcoreContemporary hotel partnership in Melbourne CBD with comprehensive event AV.
- Sheraton Resort & Spa Tokoriki IslandcoreIsland resort partnership providing AV for luxury destination events in Fiji.
- The Westin Fiji Golf Resort & SpacoreLuxury island resort partnership with comprehensive AV for conferences and events.
- Sheraton Fiji Golf & Beach ResortflagshipFlagship beachfront resort partnership offering premium AV for Fiji destination events.
- Fiji Marriott Resort Momi BaycoreLuxury lagoon-front resort partnership providing AV services for events in Fiji.
- JW Marriott AucklandflagshipPremium New Zealand venue partnership with artfully reimagined meeting spaces featuring integrated AV.
Scale indicators9 records
Recent moves12 records
Expansion highlights6 records
Microhire competitors and assessment
Company assessmentDirect peers
- AVPartners: Australia and New Zealand-based provider of in-house audio-visual and event technology services to premium hotels and venues. Direct competitor offering the same venue partnership model with similar managed services and equipment rental capabilities across the same core geography.
- Staging Connections: Australian event services company (now operating under Encore) historically focused on AV and event staging for hotels, venues, and corporate clients. Direct peer with overlapping venue partnership model and event production offerings.
- NW Group: Australian audio, lighting, and event technology services provider for live events, broadcast, and venues. Direct competitor offering AV production and integration services with similar corporate event focus.
- Gearhouse Event Solutions: Australian event production company providing audio, lighting, vision, and staging equipment plus technical crew for corporate events, concerts, and exhibitions. Comparable direct competitor with similar rental-and-services business model across Australia.
- AV1 (AV One): Australian provider of AV hire, production, and venue services for corporate events, conferences, and exhibitions. Direct peer offering comparable AV equipment rental and managed event technology services in the same geographic market.
- Novatech Creative Event Technology: Australian event production and AV hire company providing audio, lighting, vision, and staging for corporate events, exhibitions, and conferences. Closest direct competitor in the Australian market with comparable end-to-end event production capabilities and venue partnerships.
- The P.A. People: Australian event AV services company specializing in audio, lighting, vision, and communications for live events, conferences, and broadcast. Comparable mid-sized direct competitor with similar event technology focus and Australian geographic footprint.
Broad incumbents
- Freeman: Global event experiences company delivering AV, exposition services, and event production at scale across major markets worldwide. Broad incumbent with overlapping corporate event, exhibition, and convention services capabilities.
- Encore Event Technologies: Global leader in event technology and AV services (formerly PSAV) operating across hundreds of hotel and venue partners worldwide. Larger incumbent offering the same in-house AV partnership model at much greater scale and geographic reach.
Others
- Show Technology: Australian distributor and integrator of professional lighting and AV equipment for live events and entertainment. Complementary supplier-adjacent player in the Australian event technology supply chain rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Microhire social profiles
Digital presenceMicrohire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microhire leadership team
Management profileNumber of profiles
Profiles3 records
Microhire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microhire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microhire
What does Microhire do?
Microhire provides end-to-end audio-visual equipment hire and event staging services for corporate conferences, exhibitions, product launches, and venue installations across Australia, Fiji, and New Zealand. The company rents professional AV equipment (LED walls, audio systems, intelligent lighting, staging, and IT equipment) and delivers managed AV services including consultation, design, installation, on-site technical support, and proprietary digital signage solutions to venues and event organizers.
Is Microhire a public or private company?
Microhire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Microhire founded?
Microhire was founded in 1987. It employs 101 to 250 people.
Where is Microhire based?
Microhire is headquartered in Melbourne, Australia, in the Oceania region.
How does Microhire make money?
Four revenue lines are on record. Equipment Hire/Rental is the primary driver. The others are AV Services and Installation, managed Services and production IT Hire.
Who are Microhire's main competitors?
Direct peers on record are AVPartners, Staging Connections, NW Group, Gearhouse Event Solutions, AV1 (AV One), Novatech Creative Event Technology and The P.A. People. Broad incumbents are Freeman and Encore Event Technologies. Show Technology is listed as an others.
Does Microhire have an API?
No public API is recorded for Microhire.
What industry is Microhire in?
Microhire's product category is Event Audio-Visual Services. Its primary akta.pro industry code is HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 512 and its SIC code is 7359.