Brother Hubbard

What Brother Hubbard does

Brother Hubbard is a privately held, founder-operated cafe and catering group headquartered in Dublin, Ireland, established in March 2012 by two founders during the recession. The business operates four Dublin locations — North on Capel Street (flagship), South on Harrington Street in Portobello, Arnotts on Liffey Street (department store concession), and Ranelagh — serving breakfast, brunch, lunch, dinner, coffee and cakes seven days a week, with menu philosophy anchored in Middle Eastern-influenced cuisine made entirely from scratch and a strong vegetarian/vegan/gluten-free/dairy-free offering. Distribution is omnichannel: dine-in and takeaway from the cafes, home delivery via Deliveroo for North and South, click-and-collect via Menuu at North, and a developed direct catering vertical across office, home, house party, breakfast, finger food, Christmas and wedding event categories.

The company extends beyond cafe operations through two sub-brands. Farmhand Coffee is an in-house coffee roasting venture run in partnership with senior barista Peter, operating on-site state-of-the-art roasting facilities at the Capel Street location and selling single-origin coffee both in cafes and as retail bags. Yves is an evening dining pop-up launched in October 2023 at the Ranelagh location, offering French and Spanish-inspired snacks, sharing plates, mains, wine and cocktails, with a BYO option via Redmonds Off-Licence. Gift vouchers are sold through Square, and an online booking system is in place for the North location.

Brother Hubbard's revenue model mixes high-volume single-transaction cafe covers (no publicly disclosed pricing), takeaway/delivery order fees via third-party platforms, direct corporate and event catering on a quote basis, and retail coffee sales via Farmhand. Customer segments span individual Dublin consumers (primary), corporate clients, event hosts and families. Marketing is anchored on organic social (Facebook, Twitter/X, Instagram), the company website with content/menus/booking, and historically earned media in international and Irish press including the Wall Street Journal, New York Times, Irish Times and Irish Independent. The company remains founder-owned with no disclosed institutional investment or M&A activity.

Name

Brother Hubbard

Legal name

Brother Hubbard

Website

https://brotherhubbard.ie

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Brother Hubbard operates four Middle Eastern-influenced cafes across Dublin offering made-from-scratch breakfast, brunch, lunch and dinner, supported by a broad catering vertical, an in-house coffee brand (Farmhand Coffee), and an evening dining pop-up (Yves) at its Ranelagh location.

Ownership category

akta.pro rank

Product category

Cafe and Casual Dining

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Private Chef & In-Home Dining Services (HSACAGAE)

Keywords

• Specialty coffee
• Middle Eastern cuisine
• Cafe dining
• Event catering
• Breakfast brunch

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. In-café dining: Sit-in service at 4 Dublin locations serving breakfast, brunch, lunch, and dinner. Table reservations available for North location.
2. Takeaway and delivery: Takeaway orders via Menuu platform and delivery via Deliveroo at North and South locations
3. Catering services: Corporate catering, office catering, breakfast catering, house party catering, home catering, finger food catering, Christmas catering, and wedding catering services across Dublin
4. Gift vouchers: Gift vouchers sold via Square platform

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Brother Hubbard operates a group of cafes in Dublin, Ireland serving Middle Eastern-influenced breakfast, lunch, and dinner menus, baked goods, specialty coffee, and takeaway options across four locations. The business also provides event catering for offices, homes, weddings, and private parties, along with on-site roasted coffee products and gift vouchers.

Product overview

Brother Hubbard is a multi-location cafe and restaurant group operating four Dublin establishments. The core offering consists of sit-in and takeaway restaurant services across North (Capel Street), South (Harrington Street), Arnotts, and Ranelagh locations. Food philosophy centers on Middle Eastern cuisine with vegetarian-friendly, made-from-scratch dishes. The company offers catering modules including office catering, home catering, house party catering, breakfast catering, Christmas catering, and finger food catering. Evening dining is provided through the Yves pop-up (French/Spanish-inspired) at Ranelagh. In-house coffee is provided via Farmhand Coffee brand with on-site roasting. Gift vouchers are available through Square.

Differentiator

Problem solved

Functional benefit

Brands

• Yves: Evening pop-up restaurant at Brother Hubbard Ranelagh offering casual French dining with snacks, sharing plates, cocktails and wine. Currently taking a break but expected to return.
• Farmhand Coffee

Products and services

• Cafe Dining Service
• Event Catering Service
• Wedding Venue Service
• Farmhand Specialty Coffee
• Takeaway and Delivery Service
• Gift Vouchers
• Yves Evening Dining

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Farmhand CoffeecoreTechnology or IntegrationOn-site coffee roasting partnership with Peter, senior barista, and Farmhand Coffee. Opened roasting facilities on Capel Street, providing freshly roasted coffee available in both cafés and retail bags of single-origin varieties for home purchase.
• DeliveroocoreChannel Partner/ Reseller/ DistributorHome delivery partnership for Brother Hubbard North and South locations via Deliveroo platform.
• MenuuminorChannel Partner/ Reseller/ DistributorClick & collect takeaway ordering platform partnership for North location.
• Redmonds Off-LicenceminorStrategic or Co-development PartnerBYO (Bring Your Own) collaboration at Ranelagh location, allowing customers to bring wine from Redmonds Off-Licence next door to enjoy with their meal at Yves pop-up restaurant.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Compass Group: Largest global contract caterer with broad food service and workplace catering capabilities. Comparable to Brother Hubbard on corporate and event catering offerings, representing the broad-incumbent benchmark in the catering space.
• Aramark: Global contract foodservice and catering provider operating across corporate, event, and institutional segments. Comparable to Brother Hubbard on the catering services dimension, particularly office and event catering, though at vastly larger scale and as a broad incumbent.

Direct peers

• 3fe: Dublin-based specialty coffee roaster and cafe operator with on-site roasting and multiple locations. Directly comparable to Brother Hubbard on cafe + in-house roasting (Farmhand Coffee) and Dublin specialty food/beverage positioning.
• The Bridge 1859: Dublin cafe and bar concept serving all-day food with strong brunch positioning. Comparable to Brother Hubbard on Dublin all-day cafe format, Middle Eastern/Mediterranean-leaning menu style, and sit-in + takeaway revenue mix.
• Bewley's: Iconic Irish cafe chain with multiple Dublin locations serving food, coffee, and baked goods in a heritage setting. Directly comparable to Brother Hubbard as a multi-location Dublin cafe group with strong brand identity, dine-in service, and retail coffee/baked goods offerings.
• Kaph: Dublin specialty coffee cafe focused on single-origin coffee and light food offerings. Comparable to Brother Hubbard as a Dublin cafe with premium coffee positioning, sit-in service, and Middle Eastern/European-influenced cafe culture.
• Two Pups Coffee: Dublin-based specialty coffee cafe and roaster with multiple locations. Comparable to Brother Hubbard on the cafe + on-site roasting model in the Dublin specialty coffee/cafe category.
• Coffeeangel: Irish specialty coffee chain with multiple Dublin locations and wholesale operations. Comparable to Brother Hubbard on multi-location Dublin cafe format with a coffee-forward brand identity.
• Bear Market Coffee: Dublin specialty coffee cafe and roaster operating multiple locations with retail bag sales. Comparable to Brother Hubbard on cafe + roasting sub-brand model and Dublin specialty coffee/cafe market positioning.

Emerging players

• Joe's Coffee: Dublin specialty coffee shop with a small but growing footprint focused on quality coffee and light cafe fare. Comparable to Brother Hubbard as a Dublin-based emerging cafe player in the specialty coffee/cafe category with overlapping target customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BroHubbardCafes
• Facebookfacebook.com/brotherhubbardcafes
• Instagraminstagram.com/brotherhubbardcafes
• LinkedInlinkedin.com/company/brotherhubbard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brother Hubbard