Menta Comunicacion S.r.l.

What Menta Comunicacion S.r.l. does

Menta Comunicación S.r.l. is an Argentine strategic communication consultancy headquartered at Jorge Luis Borges 1730, Buenos Aires. The firm operates as a B2B professional services provider offering four integrated service lines: strategic communication (development of communication strategies, marketing, Communication 2.0 strategies, community management, and crisis communication), research (reception studies, focus groups, surveys, discourse analysis, media analysis, and social/communicational context analysis), press (press strategy, press release writing, journalist liaison, and press clipping), and design (brand identity, visual identity manuals, restyling, positioning strategies, institutional signage, publications, and web/multimedia design). The website does not disclose pricing, and the engagement model appears to be custom project-based or retainer consulting rather than standardized tiers.

The firm has also developed a proprietary suite of Big Data analytical tools: MentaBuzz (an automatic news explorer monitoring major Argentine digital media portals), Índice Socioeconómico (an interactive application visualizing socioeconomic characteristics by census tract), Inteligencia Electoral (an interactive tool visualizing Argentine presidential election results for 2015-2019 with provincial breakdowns across twelve provinces), and Tuitómetro Nacional (a Twitter monitoring tool tracking activity of governors, legislators, and national cabinet members). These tools are hosted on subdomains of mentacomunicacion.com.ar and represent the firm's productized analytics offerings. The firm maintains a technology integration partnership with ssiarg.com for Big Data service delivery.

The business is privately held with no disclosed parent company, no funding rounds, no headcount disclosure, and no leadership team information. Operations are confined to Argentina, and the customer base is described in horizontal terms as institutions, organizations, and digital-native organizations requiring strategic communication, research, press, and design services. No named customer logos, awards, certifications, patents, or regulatory actions are present in the source material.

Name

Menta Comunicacion S.r.l.

Legal name

Menta Comunicación

Website

https://mentacomunicacion.com.ar

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Menta Comunicación S.r.l. is an Argentine strategic communication consultancy based in Buenos Aires, offering integrated strategy, research, press, design, and proprietary Big Data analytics tools to institutions and organizations across Argentina.

Ownership category

akta.pro rank

Product category

Strategic Communication Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

Keywords

• Strategic communication services
• Media monitoring tools
• Public relations consulting
• Brand identity design
• Election intelligence analytics

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Strategic Communication Services: Professional consulting services including development of communication strategies, marketing, crisis communication, and Communication 2.0 strategies. These are likely delivered as project-based engagements or retainer contracts with institutions and organizations.
2. Research and Audience Measurement Services: Research services including reception studies, focus groups, surveys, discourse analysis, and media analysis. Quantifiable audience and public measurements for clients.
3. Press and Media Services: Press strategy development, press release writing, journalist liaison, and press clipping/monitoring services for clients seeking media positioning.
4. Design and Branding Services: Visual identity design including brand identity, branding, visual identity manuals, institutional signage, publications, and web/multimedia design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Menta Comunicación is a Buenos Aires-based strategic communication consultancy that provides institutions and organizations with integrated services spanning strategic communication, marketing, research, press/media relations, and design/branding. The firm complements these professional services with proprietary Big Data analytical tools for media monitoring, socioeconomic indexing, electoral intelligence, and social media surveillance. Services are delivered as customized project-based engagements or retainer contracts.

Product overview

Menta Comunicación is a strategic communication consultancy offering a unified portfolio of services spanning research, press/media relations, design/branding, and strategic communication advisory. The company also operates a suite of Big Data analytical tools including MentaBuzz (news monitoring), Índice Socioeconómico (socioeconomic visualization), Inteligencia Electoral (electoral intelligence), and Tuitómetro Nacional (Twitter monitoring). These tools are built upon the company's research and data analysis capabilities, providing interactive web-based platforms for monitoring media, analyzing socioeconomic data, tracking electoral results, and surveilling political activity on social media.

Differentiator

Problem solved

Functional benefit

Brands

• MentaBuzz: Automatic news explorer for major Argentine digital media portals
• Índice Socioeconómico
• Inteligencia Electoral
• Tuitómetro Nacional

Products and services

• Strategic Communication Services Comprehensive institutional communication consulting including development of communication strategies, marketing, implementation of targeted communication actions, Web 2.0 communication strategies, community management, advisory services, and crisis communication. Delivered as diagnostic-based integrated proposals for institutions and organizations.
• Research Services
• Press Services
• Design and Branding Services
• MentaBuzz
• Índice Socioeconómico
• Inteligencia Electoral
• Tuitómetro Nacional

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• FleishmanHillard Argentina: Global PR network with presence in Buenos Aires delivering strategic communications, media relations, and public affairs — overlapping with Menta's core offerings, but as a broad incumbent rather than a domestic specialist.
• LLORENTE & CUENCA (LLYC): Leading Spanish-language PR and communications consultancy with strong LATAM operations (including Argentina) — comparable on service categories, scale, and clients, but a much broader, multi-country incumbent.
• Edelman Argentina: Edelman is one of the largest global PR firms; its Argentine office competes with Menta for institutional and corporate mandates across strategic communication, media relations, and crisis.
• Burson Cohn & Wolfe (BCW) Argentina: Global communications agency with operations in Argentina offering PR, public affairs, and crisis communication — direct overlap with Menta's service mix but at much larger scale and geographic reach.

Direct peers

• AdHoc | [invalid URL removed] | DIRECT_PEER: AdHoc is an Argentine communications and PR agency offering media relations, corporate communications, and strategic advisory to institutions — directly comparable to Menta's core strategy, press, and institutional client offering in Argentina.
• Vox populi Argentina: Argentine research and polling firm providing surveys, opinion studies, and political analysis — comparable to Menta's research and election intelligence (Inteligencia Electoral) services for institutional and political clients.
• Proyección (Buenos Aires): Argentine press and media monitoring/clipping service provider — closely comparable to Menta's press clipping and MentaBuzz media monitoring capability, targeting similar institutional clients.
• Bravo Argentina: Argentine communications and PR agency serving corporate clients across media relations, content, and reputation — close direct peer to Menta on press and strategic communication in Argentina.
• Alurralde Jasper: Buenos Aires-based communications and public affairs firm serving corporations and institutions with media relations, crisis, and strategic communication — overlapping substantially with Menta's communication, press, and crisis offerings.
• Grupo Albright: Argentine communications agency focused on press, public affairs, and institutional clients — directly comparable to Menta's strategy and press service mix targeting Argentine institutions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/menta_arg
• GitHubgithub.com/mentaComunicacion
• LinkedInlinkedin.com/company/menta-comunicacion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menta Comunicacion S.r.l.