Freshlook

What Freshlook does

Freshlook Design and Property Services is a London-based residential property services company founded in 2006 by proprietor Paul Fraser. The firm delivers a multi-trade home improvement offering to homeowners across North, South, East, and West London and surrounding counties, including interior and exterior decorating, bespoke carpentry and flooring, kitchen and bathroom design, tiling, plumbing and heating (Gas Safe registered), and electrical work (NICEIC registered). It also provides project coordination with architects and contractors, lighting design, colour consultations, and personalised design advice, functioning as a one-stop-shop rather than a single-trade contractor.

The business operates on a direct-to-consumer, project-based services model. Customers reach out via phone (020 8245 6555) or email to request fully detailed estimates, and work is quoted and delivered per-project by skilled in-house tradespeople. The company holds £2 million in liability insurance and markets a quality guarantee backed by certified staff. There is no proprietary technology, software platform, or digital product underpinning the offering — the value proposition is delivered through human craftsmanship, multi-trade integration, and project coordination. Marketing is conducted primarily through a simple website showcasing portfolio photography and a single-page testimonial, with no active social media presence, mobile app, or public pricing.

Freshlook is a privately held, founder-owned business with no institutional investment, parent company, or external ownership structure. Revenue is not disclosed, no headcount figures are available, and no funding rounds, partnerships, acquisitions, or awards are on record. The portfolio page of the website is marked "Coming Soon," suggesting a planned but unimplemented digital refresh. Overall, the firm presents as a small, stable, locally-rooted trades business with a narrow geographic footprint and no disclosed growth catalysts.

Name

Freshlook

Legal name

Freshlook Design and Property Services

Website

https://freshlookservices.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Freshlook Design and Property Services is a London-based, founder-owned residential property services firm founded in 2006, offering decorating, carpentry, plumbing, heating, electrical, and kitchen/bathroom design services to homeowners across Greater London.

Ownership category

akta.pro rank

Product category

Residential Home Improvement Services

NAICS

Residential Remodelers (236118), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

akta.pro secondary industry

Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)

Keywords

• Home improvement services
• Residential decorating
• Property refurbishment
• Kitchen bathroom design
• Trades and carpentry

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Property Services and Trades: One-time project-based revenue from residential property services including interior/exterior decorating, carpentry, tiling, plumbing, heating, electrical work, and kitchen/bathroom design. Projects are quoted individually based on scope and requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Freshlook Design and Property Services provides residential property improvement and design services in London, including interior and exterior decorating, carpentry, tiling, plumbing, heating, electrical work, kitchen and bathroom design, lighting design, colour consultations, and full project coordination. The company operates as a single integrated provider managing multiple trades and design disciplines for London homeowners.

Product overview

Freshlook Design and Property Services is a London-based property services company established in 2006, offering a comprehensive suite of trade services rather than a unified software platform. The company provides individual service offerings including Interior Decorating, Exterior Decorating, Carpentry, Bathroom Design, Kitchen Design, Tiling, Plumbing and Heating (Gas Safe registered), Electrical Services (NICEIC registered), Lighting Design, Project Coordination, Colour Consultations, and Personalised Design Advice. Services are delivered through skilled in-house tradespeople who manage projects from design consultation through to completion, with project coordination integrating architect and contractor relationships. The company operates across North, South, East, and West London and surrounding counties, serving residential clients with both individual trade services and comprehensive property renovation solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior and Exterior Decorating Painting and decorating services for residential interiors and exteriors, targeting London homeowners looking to refresh or refurbish their properties.
• Carpentry and Tiling Carpentry and tiling services for residential properties, supporting refurbishment, fit-out, and finishing work as part of broader project delivery.
• Plumbing, Heating and Electrical Work Residential plumbing, heating, and electrical works delivered as part of Freshlook's multi-trade offering, enabling full property refurbishment under a single provider.
• Kitchen and Bathroom Design Design service for residential kitchen and bathroom renovations, including layout and aesthetic planning, delivered to London homeowners undertaking refurbishment projects.
• Lighting Design and Colour Consultations Advisory design service for lighting schemes and colour palettes, supporting London homeowners in planning and visualising interior improvements.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Hammonds: UK fitted furniture and home organisation company designing and installing bedrooms, home offices, and built-in storage. Comparable on bespoke joinery and built-in installation but narrower product focus than Freshlook's full multi-trade offering.
• Magnet Kitchens: UK kitchen retailer with design, supply, and installation services. Overlaps with Freshlook's kitchen design offering at the consumer-facing installation end but at much larger scale and with showrooms.
• Wickes: UK home improvement retailer and trade services provider offering kitchens, bathrooms, and DIY products alongside installation services. Significantly broader portfolio than Freshlook but overlaps in residential renovation and trade-led installation across multiple disciplines.
• Anglian Home Improvements: UK home improvement company specializing in windows, doors, conservatories, and wider renovation work. Comparable national-scale operator with overlapping residential installation and project delivery capabilities.
• B&Q: UK's largest home improvement and garden retailer serving DIY consumers and trade customers with materials, design services, and installation. Operates at massive scale across categories that overlap with Freshlook's decorating, carpentry, and tiling services.
• Howdens Joinery: UK trade kitchen and joinery supplier selling to tradespeople via a depot network. Comparable to Freshlook on the kitchen design and carpentry/joinery dimensions but operates a wholesale-supplier model rather than direct consumer installation.

Others

• Houzz: US-founded design platform with UK presence offering homeowner inspiration, professional directories, and Houzz Pro software for trade businesses. Indirect competitor/adjacent ecosystem player influencing how UK homeowners discover and manage renovation projects.
• Checkatrade: UK trade directory and vetting platform connecting homeowners with vetted tradespeople across categories including those Freshlook serves. Functions as an enabling channel rather than a competitor; Freshlook likely appears as a listed tradesperson.
• Travis Perkins: UK's largest builders' merchant supplying construction materials to trade and DIY customers. Functions as a materials supplier ecosystem participant for trades firms like Freshlook rather than a direct consumer-facing competitor.
• Rated People: UK online marketplace where homeowners post jobs and tradespeople bid. Indirect competitor and lead-generation platform relevant to how Freshlook's prospective customers discover local multi-trade firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/freshlook

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freshlook