Byggplast & Batprylar Sverige Ab

What Byggplast & Batprylar Sverige Ab does

Byggplast & Båtprylar Sverige AB is a privately held Swedish wholesale distributor of recreational boat accessories, headquartered in Segeltorp under org. nr. 556201-7201. The company markets itself as "Sveriges närmaste båttillbehörsgrossist" (Sweden's closest boat accessories wholesaler) and operates a dual B2B/B2C model: business customers — including boat dealers, retailers, and marine service businesses — can order and pick up goods at any of 20 retail locations operated by channel partners SeaSea (10 stores) and Hjertmans (10 stores) using a single customer number, while end consumers purchase directly through the company's e-commerce storefront.

The product portfolio covers the full marine aftermarket for recreational craft ranging from dinghies to larger motor- and sailboats, organized across categories including Plotter GPS navigation, batteries (including lithium variants with Bluetooth), VVS/plumbing, motor accessories, steering/control systems, boat care products, mooring lines and anchoring, boarding ladders and platforms, and canvas/cover equipment. The platform runs on a standard Litium Accelerator commerce stack; no proprietary technology, AI capabilities, patents, or trademarks are disclosed. New product additions in 2026 included a Renogy 12V 100Ah Bluetooth-enabled lithium battery, a marine finishing polish, and several canvas/rail accessories.

Revenue is generated through hardware sales at wholesale to B2B customers and direct e-commerce sales to B2C boat owners; pricing is not publicly disclosed. Geographic operations are limited to Sweden. No funding rounds, M&A activity, leadership changes, subsidiaries, or investor relationships are disclosed in the source material.

Name

Byggplast & Batprylar Sverige Ab

Legal name

Byggplast & Båtprylar Sverige AB

Website

https://byggplast-batprylar.se

Company type

Private

Operating status

Operating

Short description

Byggplast & Båtprylar Sverige AB is a Swedish wholesale distributor of recreational boat accessories, serving B2B retailers and B2C consumers through e-commerce and a national pickup network spanning 20 SeaSea and Hjertmans retail locations across Sweden.

Ownership category

akta.pro rank

Product category

Marine Equipment Wholesale

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)

akta.pro secondary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Marine equipment wholesale
• Boat accessories distribution
• Marine hardware supply
• Boat parts wholesale
• Leisure marine accessories

Headquarters

HQ city

Segeltorp

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Wholesale boat accessories sales: Revenue is generated through the wholesale distribution of boat accessories and supplies to retailers and directly to boat owners. The company stocks a wide range of products including plotters, GPS, batteries, boat care products, mooring lines, and general marine equipment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Byggplast & Båtprylar Sverige AB is a Swedish wholesale distributor of leisure boat accessories and marine equipment, supplying retailers and end consumers across Sweden. The company offers a comprehensive product range covering plotters, GPS, batteries, plumbing, motor accessories, steering/control systems, boat care products, mooring lines, boarding ladders, and canvas equipment. Business customers can order and pick up goods at 20 SeaSea and Hjertmans retail store locations nationwide using their customer number.

Product overview

Byggplast & Båtprylar Sverige AB is a Swedish boat accessory wholesaler operating as a B2B/B2C e-commerce platform. The company offers a comprehensive portfolio of marine accessories for recreational boats, ranging from dinghies to large motorboats and sailboats. The product portfolio spans multiple categories including Plotter GPS navigation instruments, batteries (including lithium batteries with Bluetooth), plumbing/VVS systems, motor accessories, control/steering systems, boat care products (polishes and maintenance), mooring lines, boarding ladders and platforms, and canvas/cover equipment. The company also facilitates business customers to pick up orders directly at SeaSea and Hjertmans retail store locations across Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Plotter GPS
• Marine Batteries (Batterier)
• Boat Plumbing (VVS)
• Motor Accessories (Motortillbehör)
• Steering and Control Systems (Styrning Reglage)
• Boat Care Products (Båtvård)
• Mooring Lines (Förtöjningslinor)
• Boarding Ladders and Platforms (Badstegar Plattformar)
• Canvas Equipment (Kapellutrustning)
• Rail Lists PVC (Relingslist PVC)
• Litiumbatteri Renogy 12v 100ah Bt
• Marine Xf-500 Fin Polish 500ml
• Instickslist 7x13 Mm Vit 20m
• Kapellöljett Triangel Sva 20st
• Kantband 30mm 24m Svart

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• SeaSeacoreChannel Partner/ Reseller/ DistributorSeaSea is a major Swedish boat retail chain. Byggplast & Båtprylar enables business customers to order products and pick them up at SeaSea stores using their customer number. SeaSea operates 10 locations nationwide including Segeltorp, Täby, Vaxholm, Nacka, Länna, Norrtälje, Björlanda, Långedrag, Uddevalla, and Strömstad.
• HjertmanscoreChannel Partner/ Reseller/ DistributorHjertmans is a Swedish boat and marine equipment retailer. Business customers of Byggplast & Båtprylar can order and pick up goods at Hjertmans store locations across Sweden. Hjertmans operates 10 locations including Bromma, Sundsvall, Sisjön, Stenungsund, Västerås, Uppsala, Malmö, Helsingborg, Karlstad, and Norrköping.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• SeaSea: Large Swedish boat retail chain with 10 locations nationwide offering marine accessories across categories. Directly comparable on product mix and target customer; also serves as a pickup partner, creating the same dual customer/competitor dynamic as Hjertmans.
• Hjertmans: Major Swedish boat and marine equipment retailer operating 10+ stores nationwide. Sells overlapping product categories (navigation, batteries, boat care, mooring, canvas) to the same Swedish recreational boating customer base, and is simultaneously a B2B pickup partner of Byggplast & Båtprylar — making it both customer and competitor.
• Watski: Nordic marine retail and accessories chain operating across Northern Europe, offering similar categories (electronics, care products, rigging, mooring) to recreational boat owners. Comparable in assortment breadth and end-customer targeting, and represents a potential cross-border competitive threat.
• Compass24: European online boat accessories retailer with a comprehensive catalog spanning electronics, safety, deck hardware, and care products. Comparable on the B2C e-commerce motion and broad marine SKU base, and competes for the same direct Swedish consumer buyer.

Broad incumbents

• West Marine: Largest pure-play marine retailer in the US with growing omnichannel presence and an extensive boat-accessory catalog. Demonstrative comparable for the addressable model (specialty marine retail/wholesale), and a potential consolidator benchmark for the broader industry.
• Bauhaus: Large Swedish/European home and DIY retail chain carrying marine accessory sections (mooring, care, hardware) across its stores. Broader assortment than Byggplast & Båtprylar but overlaps on key marine categories and competes for the same Swedish DIY boat-owner segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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