Handpicked Brands Sweden AB

What Handpicked Brands Sweden AB does

Handpicked Brands Sweden AB is a founder-led B2B distribution company headquartered in Ängelholm, Sweden, that curates and distributes a portfolio of international tabletop, tableware, and kitchenware brands to physical retail stores and e-commerce retailers across Sweden, Norway, and Denmark. Founded in 2021 by CEO Filip Glanvik as a solo venture built on prior B2C and B2B experience, the company positions itself as a 'small distributor' offering a hand-picked, design-oriented complement to the larger Scandinavian wholesale distributors, with personal service, fast fulfillment from its own warehouse, and a free-freight threshold above 5,000 SEK.

The portfolio comprises roughly ten established international brands spanning cutlery (Amefa, Lou Laguiole), crystal glass (Ritzenhoff, since 1904), Portuguese ceramics (Costa Nova), kitchen knives (Richardsson Sheffield since 1839, Sabatier Trompette), kitchen sinks (Happy Sinks), and broader homewares (Tranquillo, Könitz, Maxwell & Williams). Named customers include enterprise Nordic e-commerce retailers Ellos and Royal Design alongside smaller specialist retailers Bagaren & Kocken and Artglassvista. The company operates with a small team — a CEO, a customer and logistics manager, and a sales resource — and has no external funding, patents, or disclosed AI/technology layer.

Revenue is generated through standard wholesale product distribution on a quote-based B2B model, with orders placed via direct sales contact, an inquiry form, or a recently launched self-serve B2B order portal that also provides downloadable product imagery and copy for retailer use. The company plans to open a physical showroom at its Ängelholm site. There is no consumer-facing channel, no paid marketing infrastructure, and no public pricing; the go-to-motion is relationship-driven B2B outreach supplemented by a lightweight digital presence.

Name

Handpicked Brands Sweden AB

Legal name

Handpicked Brands Sweden AB

Website

https://handpickedbrands.se

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Handpicked Brands Sweden AB is an Ängelholm-based B2B distributor curating 10+ international tabletop, cutlery, glassware, and kitchenware brands for physical and e-commerce retailers across Sweden, Norway, and Denmark. Founded in 2021 by Filip Glanvik, it operates from a single warehouse with a small founder-led team.

Ownership category

akta.pro rank

Headquarters

HQ city

Ängelholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Product Distribution: Handpicked Brands generates revenue by distributing curated tabletop and dining brands (glassware, ceramics, cutlery, kitchen knives, kitchen accessories) to physical retail stores and e-commerce retailers across Sweden, Norway, and Denmark. Revenue is derived from product sales with standard wholesale pricing, likely structured around one-time purchase orders. The company also sells directly to individual consumers via their B2B order portal converted for retailer use.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Handpicked Brands Sweden AB is a B2B distributor of curated tabletop, dining, and kitchenware brands (glassware, ceramics, cutlery, kitchen knives, kitchen accessories) selling wholesale to physical retail stores and e-commerce retailers across Sweden, Norway, and Denmark. The company operates from a combined warehouse and office in Ängelholm, Sweden, fulfilling orders to retailers and offering a self-serve B2B order portal.

Product overview

Handpicked Brands Sweden AB is a distribution company specializing in tableware and kitchen products. The company operates as a unified brand portfolio distributor rather than a single-product platform, representing 10 distinct international brands across tableware categories: cutlery (Amefa, Lou Laguiole), crystal glass (Ritzenhoff), ceramics (Costa Nova), kitchen knives (Richardsson Sheffield, Sabatier Trompette), kitchen sinks (Happy Sinks), and homewares (Tranquillo, Könitz, Maxwell & Williams). Products are distributed through an online order portal to retailers across Sweden, Norway, and Denmark. The company offers warehousing and fulfillment services from Ängelholm, Sweden, with free shipping on orders over 5000 SEK.

Differentiator

Problem solved

Functional benefit

Products and services

• Ritzenhoff Heritage crystal glass brand established in 1904, manufactured in Marsberg, Germany. Known for innovative designs, modern packaging, and collaborations with renowned designers worldwide. Distributed to Scandinavian retailers by Handpicked Brands.
• Costa Nova Portuguese ceramics brand inspired by coastal heritage and craftsmanship traditions. Offers leaf-shaped plates, bowls, mugs, and more in vibrant colors, focused on sustainability. Distributed by Handpicked Brands.
• Happy Sinks Finnish-origin brand developing thoughtful, stylish, and sustainable kitchen products for the sink area. Focused on Nordic simplicity, harmony, and functionality. Distributed by Handpicked Brands.
• Tranquillo Brand creating products that combine colors, patterns, and traditions from different cultures, inspired by travel, encounters, and impressions for the home. Distributed by Handpicked Brands.
• Lou Laguiole Cutlery brand offering a wide range of classic Laguiole design cutlery. Known for attractive pricing and appealing packaging. Distributed by Handpicked Brands.
• Amefa The largest global brand in Handpicked Brands' portfolio, a major cutlery brand for all moments of life. Features innovative design, quality packaging, and good quality. Distributed by Handpicked Brands.
• Richardsson Sheffield

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Broste Copenhagen: Danish homeware brand carrying candles, glassware, ceramics, and kitchen accessories through Nordic retail. Comparable because product categories and retailer distribution channels overlap directly with Handpicked Brands' portfolio focus.
• Stelton: Danish design kitchenware and cutlery brand with strong Nordic distribution. Comparable because Handpicked Brands handles competing cutlery lines (Amefa, Lou Laguiole) and tabletop categories (glassware, ceramics) in the same Scandinavian market channels.
• Nordal: Danish homeware brand curating products across tabletop, lighting, and décor in Nordic retail channels. Comparable as a multi-category Scandinavian homeware brand/distributor with a curated assortment philosophy similar to Handpicked Brands.
• Scan Products: Norwegian distributor of branded homeware and gift products to retail stores across the Nordics. Comparable as a Nordic-market B2B distributor targeting retailers with a multi-brand household goods portfolio.

Broad incumbents

• House Doctor: Larger Danish homeware brand with Scandinavian interior products sold through Nordic and global retail. Comparable target retailers and product categories (tabletop, kitchen, décor) but with broader assortment and international scale beyond Scandinavia.
• Royal Copenhagen: Historic Danish ceramics brand with significant tabletop and kitchenware presence across Nordic premium retail. Comparable because it competes for premium Nordic retailers' tabletop shelf space where Handpicked Brands distributes Costa Nova and other ceramic brands.
• Rosendahl: Danish design house distributing multiple in-house and partnered brands across tabletop, lighting, and kitchenware. Comparable because it curates a multi-brand portfolio into Scandinavian retailers using similar go-to-market distribution.
• Fiskars: Finnish global housewares company with major cutlery and kitchen tool presence across the Nordics. Comparable for cutlery category overlap and Nordic distribution scale, but a far larger, mass-market incumbent versus Handpicked Brands' boutique positioning.
• Georg Jensen: Danish luxury homeware brand spanning cutlery, tableware, and giftware distributed globally. Comparable premium Scandinavian tableware positioning and overlapping product categories (cutlery, tabletop accessories) at higher price points.
• Menu A/S: Danish design brand house offering curated lighting, furniture, and homeware lines to Nordic and international retailers. Comparable curated multi-brand design-house model and Scandinavian retail distribution, but broader than tabletop focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/handpicked-brands-sweden-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handpicked Brands Sweden AB