Odr Technologie Services Gmbh

What Odr Technologie Services Gmbh does

EnBW Ostwürttemberg DonauRies AG (operating as EnBW ODR AG / ODR) is a regulated regional energy utility headquartered in Ellwangen (Jagst), Germany, part of the EnBW (Energie Baden-Württemberg AG) group. The company supplies electricity to approximately 120 municipalities and natural gas to 71 municipalities across Ostwürttemberg, Hohenlohe, Donau-Ries, and adjacent Bavaria, serving residential, business, municipal, and agricultural customers. Core revenue streams are subscription-based tariffs across electricity (including 100% green electricity since mid-2022 and the spot-market-linked ODR DynamikPur dynamic tariff), gas (including ODR ERDGAS-OnlineGarant), and heat electricity (Wärmestrom) for heat pumps and night storage heaters; professional-services revenue is generated through building modernization consulting, heating modernization, photovoltaic consultation, electromobility (MobilityMe), and subsidy advisory. Pricing models span regulated standard supply, online self-service discounts, dynamic usage-based tariffs, and combination bonuses (ODR Kombi+).

The company operates a digital stack layered on top of its regulated supply business: a self-service portal (Kundenzentrum Online), an AI chatbot (FRIDA, supplied by hsag Heidelberger Service GmbH), a callback service, dynamic-tariff-enabled intelligent metering systems (Smart Meter / Intelligente Messsysteme under the MsbG), and a customer loyalty program (ODR Vorteil+) integrating ~23 regional brand partners. Distribution combines digital self-service with regional in-person presence at trade fairs (Ipfmesse, Muswiese), energy information events at Stadthalle Ellwangen, and dedicated sales motions for business customers (Geschäftskunden) and municipalities (Kommunen). Wholly owned subsidiary Netze ODR GmbH controls electricity and gas grid operations; equity participations in three Stadtwerke municipal utilities and a minority stake in NetCom BW GmbH extend reach into telecom and adjacent municipal infrastructure. Certifications include ISO 14001, ISO 50001, and EMAS (since 2021); the company is publicly recognized as one of Germany's most innovative regional energy suppliers for energy-transition implementation and has disclosed rising capex at its most recent Hauptversammlung to accelerate infrastructure buildout.

Name

Odr Technologie Services Gmbh

Legal name

EnBW Ostwürttemberg DonauRies Aktiengesellschaft

Website

https://www.odr.de

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

EnBW Ostw\u00fcrttemberg DonauRies AG (ODR) is a regulated regional energy utility in Baden-W\u00fcrttemberg, Germany, supplying electricity, gas, and heat to ~120 municipalities across Ostw\u00fcrttemberg, Hohenlohe, and Donau-Ries for residential, business, municipal, and agricultural customers.

Ownership category

akta.pro rank

Product category

Regional Energy Utility

NAICS

Electric Power Transmission, Control, and Distribution (22112), Electric Power Distribution (221122)

SIC

Electric Services (4911)

akta.pro primary industry

Remote Operations, Control Room & Digital O&M (Monitoring, Diagnostics) (EUAEAGAM)

akta.pro secondary industries

Distribution Network O&M (MV/LV Lines, Switchgear, Transformers) (EUAEAGAE), Service Renewals, Relocations & Upgrades (Capacity/Pressure Changes) (EUAJACAB)

Keywords

• Regional energy supply
• Electricity distribution
• Natural gas supply
• Smart metering services
• Electromobility solutions

Headquarters

HQ city

Ingersheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Electricity Supply: Supply of electricity to approximately 120 municipalities in the Ostwürttemberg and adjacent Bavaria region. Revenue generated from electricity sales with various tariff options including standard, online, and dynamic pricing models.
2. Gas Supply: Supply of natural gas to 71 municipalities. Revenue from gas sales with various tariff options including ODR ERDGAS-OnlineGarant.
3. Heat Electricity (Wärmestrom): Specialized electricity tariffs for heat pumps and night storage heaters (Nachtspeicherheizung).
4. Water/Wastewater Services: Water and wastewater services bundled within regional offerings.
5. Energy-Adjacent Services: Building modernization consulting, heating modernization, photovoltaic installation consulting, electromobility solutions (MobilityMe), and subsidy advisory services (Förderung).
6. Smart Meter Services: Metering point operation and smart meter services under the Messstellenbetriebsgesetz (MsbG) framework.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

ODR Technologie Services operates as a regional energy utility serving approximately 120 municipalities in the Ostwürttemberg, Hohenlohe, and Donau-Ries regions of Germany with electricity, natural gas, and heat electricity supply. The company also offers dynamic spot-market electricity tariffs (ODR DynamikPur), intelligent metering systems (smart meters), electromobility charging solutions (MobilityMe), building modernization consulting, and digital self-service tools including the Kundenzentrum Online customer portal and the FRIDA chatbot.

Product overview

EnBW ODR AG operates as a regional energy utility in Ostwürttemberg and Donau-Ries, Germany, serving approximately 120 municipalities with electricity and 71 with gas. The company offers a unified energy portfolio combining core supply products (electricity, gas, heat electricity) with digital services and customer management tools. The product portfolio includes dynamic electricity tariffs (ODR DynamikPur), green electricity options, natural gas supply (ODR ERDGAS-OnlineGarant), and heat electricity for heat pumps and night storage heaters. Digital services encompass the Kundenzentrum Online self-service portal, the mobilityMe electromobility platform, the ODR Vorteil+ customer loyalty program, and the AI chatbot FRIDA. Building and modernization services include renovation planning, heating modernization, and photovoltaic consultation. Smart Meter (intelligente Messsysteme) integration enables dynamic tariff access and consumption visualization.

Differentiator

Problem solved

Functional benefit

Brands

• ODR DynamikPur: Dynamic electricity tariff product offering spot market-priced electricity for customers with intelligent metering systems.
• ODR Vorteil+
• ODR Kombi+
• MobilityMe
• FRIDA
• ODRi

Products and services

• Strom (Electricity Supply) Electricity supply services for residential, commercial, and municipal customers across approximately 120 municipalities in Ostwürttemberg and adjacent Bavaria. Includes standard tariffs, green electricity products (100% renewable since mid-2022), and online-discount tariff options.
• Gas (Erdgas Supply) Natural gas supply services to 71 municipalities in the service region, including the ODR ERDGAS-OnlineGarant tariff offering price advantages for self-service customers using the Kundenzentrum Online portal.
• Wärmestrom (Heat Electricity) Specialized electricity tariffs for heat pumps and night storage heaters (Nachtspeicherheizung), including the ODR Zukunft Pur tariff with §14a EnWG reduced network charge benefits.
• ODR DynamikPur (Dynamic Electricity Tariff) Dynamic electricity tariff linked to stock exchange spot market prices, available for customers with intelligent metering systems. Spot market price fluctuations are passed through 1:1 to the customer, requiring a Smart Meter Gateway.
• Bauen & Modernisieren (Building Modernization Consulting) Building and property modernization consulting services including renovation planning, heating system modernization, oil tank disposal, photovoltaic installation consulting, and subsidy advisory (Förderauskunft) for private and commercial customers.
• Intelligente Messsysteme (Smart Meter Services) Metering point operation services under the Messstellenbetriebsgesetz (MsbG) framework. Smart meters capture electricity consumption data every 15 minutes and transmit once daily to the meter operator and energy supplier.
• MobilityMe (Electromobility Solutions) Electromobility charging infrastructure and services for E-vehicles offered in partnership with EnBW, covering private customers, commercial customers, fleet operators, and municipalities.

Quantifiable outcome

• 100% green electricity products available for new contracts since mid-2022
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Netze ODR GmbHcoreStrategic or Co-development PartnerNetwork subsidiary responsible for electricity and gas grid operations in the ODR service area. Handles network infrastructure, connections, and fault management. Störungshotline: 07961 9336-1401 (Strom), 07961 9336-1402 (Gas).
• NetCom BW GmbHminorStrategic or Co-development PartnerTelecommunications participation/affiliate company of ODR, providing fiber optic and telecommunications services.
• EnBW AG (Parent Company)coreStrategic or Co-development PartnerParent company (EnBW Ostwürttemberg DonauRies AG is part of the EnBW group), providing group synergies, shared services, and corporate backing for energy transition initiatives.
• Vorteil+ Partner Network (23 regional partners)minorGTM or Marketing PartnerVorteil+ loyalty program with 23 regional partners: Koch Autogruppe, Betzold, Ravensburger Spieleland, WMF, Jochen Schweizer, Die Schwäbische Waldbahn, Mandelkönig, Outletcity Metzingen, Skypark, Spatzolino, Fitz & Huxley, Jump4all, ollo, Soltako, qeedo, Korb Rieck, intan, waipu.tv, Kärcher, Alamannen Museum Ellwangen, Bike & More, Ellwanger Wellenbad.
• Bundesnetzagentur (Federal Network Agency)coreOthersRegulatory oversight by Bundesnetzagentur for Electricity, Gas, Telecommunications, Post and Railway. Supervises compliance with energy market regulations.
• Schlichtungsstelle Energie e.V.minorOthersEnergy dispute resolution body. ODR is obligated to participate in arbitration proceedings for dispute settlement under §111a EnWG.
• Landesgartenschau Ellwangen 2026minorGTM or Marketing PartnerPremium sponsor of Landesgartenschau 2026 in Ellwangen. Created ODRia water playground with mascot ODRi (otter) to promote regional engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mainova AG: Regional energy utility supplying electricity, gas, heat, and water to the Frankfurt Rhine-Main region of Germany. Comparable in offering a diversified energy portfolio across residential, commercial, and municipal customers with bundled digital services, and similar scale as a mid-sized regional Versorger.
• Lechwerke AG (LEW): Regional Bavarian energy utility providing electricity, gas, and grid services in the Allgäu/Swabia region, similar in scope and regional monopoly position to ODR in Ostwürttemberg/Donau-Ries. Comparable headcount, customer mix (residential/business/municipal), and EnBW-group adjacency make LEW a strong direct peer.
• eins energie in Sachsen GmbH & Co. KG: Regional energy utility in Saxony/Chemnitz supplying electricity, gas, heat, and water with growing digital and electromobility offerings. Comparable scope of multi-utility supply, regional monopoly position, and municipal service orientation.
• Pfalzwerke AG: Regional utility in the Rhineland-Palatinate region supplying electricity, gas, water, and heat, with related services in electromobility and energy consulting. Comparable mid-sized German regional utility with municipal customer focus and diversified energy portfolio.
• N-ERGIE AG: Regional energy and water utility serving Middle Franconia including Nuremberg with electricity, gas, heat, water, and grid services. Comparable structure of regional monopoly supply, diversified energy portfolio, and engagement with municipal customers in southern Germany.

Broad incumbents

• EWE AG: Large northern German multi-utility supplying electricity, gas, heat, and telecommunications (EWE TEL) across northwest Germany. Comparable diversified energy-telecom model (mirroring ODR's NetCom BW participation) but at significantly larger scale and broader geographic footprint.
• Stadtwerke München GmbH (SWM): One of Germany's largest municipal utilities, supplying electricity, gas, district heating, and water to Munich with significant renewable energy operations. Larger in scale but offers overlapping capabilities across the same multi-utility value chain that ODR serves in its region.
• EnBW Energie Baden-Württemberg AG: Parent group of ODR and one of Germany's largest integrated energy utilities, operating across generation, transmission, distribution, and retail across Baden-Württemberg and beyond. The parent provides strategic and operational context for ODR's positioning within a broader energy portfolio.

Emerging players

• KISTERS AG: German provider of IT, data management, and digital O&M solutions specifically for utilities and energy market participants. Comparable as a technology and digital-services provider to the utility sector, mirroring ODR Technologie Services' positioning as IT/network control services for utilities.

Others

• Thüga Aktiengesellschaft: German municipal utility group holding stakes in over 100 Stadtwerke and regional utilities. Acts as a strategic partner/shareholder vehicle for municipal energy companies like ODR, with overlapping network in the German Stadtwerke ecosystem; relevant as a comparable ownership/holding structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/enbw-odr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odr Technologie Services Gmbh