What NetCom BW does

NetCom BW GmbH is a regional telecommunications provider headquartered in Ellwangen, Baden-Württemberg, and operates as a wholly owned subsidiary of EnBW (Energie Baden-Württemberg). The company delivers fixed-line broadband (DSL and fiber/FTTH/FTTC), voice telephony, and a growing set of bundled digital services to residential customers, small and medium-sized businesses (SMBs), and public-sector clients across southern Germany. Its core infrastructure is built on top of EnBW's regional utility footprint and is reinforced by the 2016 merger with NeckarCom, which consolidated municipal telecom assets in the region.

The product portfolio is anchored by 'NetCom @Home' for residential subscribers and 'NetCom @Work' for business customers, with broadband tiers ranging from entry-level DSL to gigabit fiber. NetCom BW increasingly monetizes through multi-product bundles — including IPTV via a partnership with waipu.tv, network security via G DATA, and FRITZ!Box routers via AVM — to expand ARPU per subscriber. Go-to-market combines direct online sales, regional partner channels, and a physical retail footprint through branded Infopoints (customer stores), with a new Infopoint planned for July 2026. The business model is subscription-based recurring revenue on 24-month contracts, complemented by one-time hardware sales and B2B/wholesale carriage on its fiber network.

Revenue mechanics are typical of a regional European ISP: monthly recurring broadband fees, voice line rental, value-added services, and project-based B2B connectivity contracts. Operating economics benefit from shared fiber backhaul with EnBW's grid infrastructure and from municipal broadband subsidy frameworks in Baden-Württemberg, which lower deployment risk in awarded territories. The company's strategic posture is defensive on its incumbent footprint and offensive on ARPU via bundling and fiber migration.

Name

NetCom BW

Legal name

NetCom BW GmbH

Website

https://netcom-bw.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

NetCom BW GmbH is a regional broadband and telecommunications provider in southern Germany, wholly owned by EnBW, delivering DSL, fiber, voice, and bundled digital services to residential, SMB, and public-sector customers across Baden-Württemberg.

Ownership category

akta.pro rank

Product category

Telecommunications / Broadband Internet Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Telecommunications (517)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber-to-the-Home (FTTH) Operators (HDAIACAB)

akta.pro secondary industries

Dedicated Internet Access (DIA) & Business Broadband (HDAIAFAD), Municipal & Community Broadband Networks (HDAIACAE)

Keywords

• Broadband internet services
• Fiber optic connectivity
• Telecommunications services
• IPTV streaming bundles
• Business telecom solutions

Headquarters

HQ city

Ellwangen

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Internet and Phone Subscriptions: Recurring monthly subscription fees for DSL and fiber internet plans with optional phone services. Plans include internet flatrate without throttling, phone connection with two phone numbers, and flatrate calls to German landlines.
2. Router Hardware Sales: One-time purchase of WLAN routers (FRITZ!Box 7530 AX at €99 or FRITZ!Box 7590 AX at €169) including service and support. Optional on-site installation services available.
3. TV Services (waipu.tv): Monthly subscription for TV streaming services with two tiers: Comfort (€7.90/month, 190 channels) and Perfect Plus (€11.90/month, 252 channels). Additional revenue from waipu.tv 4K Stick hardware.
4. Security Software (G DATA): Monthly subscription for G DATA Internet Security with tiered pricing: 1 PC (€2.90/month), 3 PC (€3.90/month), 5 PC (€4.90/month). Includes promotional 3 months free for new customers.
5. Professional Services: On-site installation services for router setup, with fees of €69-99 depending on connection type (fiber or copper).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

NetCom BW provides telecommunications services for households and businesses, including broadband internet (DSL and fiber-optic), landline telephony, IPTV, and add-on services such as cybersecurity and streaming bundles. As a regional carrier in Baden-Württemberg, it also delivers wholesale, business, and municipal connectivity solutions (e.g., NeckarCom) and supports public broadband-expansion projects.

Product overview

NetCom BW is a telecommunications provider offering internet and telephony services primarily in southern Germany. The product portfolio consists of two core internet platforms: GLASFASER.home (fiber optic) with four speed tiers (150/300/600/1000 Mbit/s) and DSL.home (copper-based DSL) with four speed tiers (30/50/100/150 Mbit/s). These are supplemented by the waipu.tv IPTV streaming service (white-labeled as "powered by NetCom BW"), G DATA Internet Security add-on, and two FRITZ!Box router models (standard 7530 AX and premium 7590 AX v2.0). The company also operates a broadband infrastructure expansion division serving municipalities and offers the NetCom BW hilft-App for customer support. NeckarCom is a legacy sub-brand maintained for existing customers following the 2016 merger.

Differentiator

Problem solved

Functional benefit

Brands

• NeckarCom: Former brand name of NetCom BW following merger with NeckarCom Telekommunikation GmbH in September 2016. Brand marketing discontinued after product harmonization but existing customers retained.

Products and services

• GLASFASER.home (Fiber-to-the-Home residential broadband)
• DSL.home (residential DSL broadband)
• waipu.tv powered by NetCom BW
• G DATA Internet Security
• FRITZ!Box routers (customer-premises equipment)
• NetCom BW hilft app
• Breitbandausbau (Broadband Expansion projects)
• NeckarCom (business / commercial telecom services)

Quantifiable outcome

• Up to 1000 Mbit/s download speeds available for fiber customers
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• EnBW (Energie Baden-Württemberg AG)coreStrategic or Co-development PartnerEnBW is the parent company of NetCom BW, providing strategic direction, financial backing, and infrastructure synergies. NetCom BW operates as a subsidiary under the EnBW corporate umbrella, leveraging the parent company's resources and market position in the energy and utilities sector.
• NeckarCom Telekommunikation GmbHcoreStrategic or Co-development PartnerNeckarCom was merged with NetCom BW on September 1, 2016, creating a unified telecommunications brand. Existing NeckarCom customers can migrate to NetCom BW products free of charge, and the NeckarCom brand has been discontinued in favor of product harmonization.
• waipu.tvmajorTechnology or Integrationwaipu.tv provides IPTV streaming services powered by NetCom BW. Customers can bundle waipu.tv subscriptions (Comfort €7.90 or Perfect Plus €11.90/month) with their internet service. NetCom BW offers the waipu.tv 4K Stick hardware for €59.90.
• G DATA Software AGmajorTechnology or IntegrationG DATA provides Internet Security software offered as an add-on to NetCom BW internet customers. Plans include 1 PC (€2.90), 3 PC (€3.90), or 5 PC (€4.90) monthly subscriptions, with first 3 months free. G DATA handles software support directly while NetCom BW manages customer billing.
• AVM (FRITZ!)majorOEM/ Whitelabel/ Licensing PartnerAVM manufactures FRITZ!Box routers sold by NetCom BW, including the FRITZ!Box 7530 AX (standard router, €99) and FRITZ!Box 7590 AX v2.0 (premium router, €169). Routers come with 2-year warranty and are configured for plug-and-play with NetCom BW services.
• DynaXess GmbHminorChannel Partner/ Reseller/ DistributorSales partner in Mannheim (68307) region, providing NetCom BW products and services to local customers.
• HeTec GmbHminorChannel Partner/ Reseller/ DistributorSales partner operating in Ellwangen (Jagst) and other locations, offering NetCom BW products through retail locations and NetCom BW/O2 shops.
• IT-Fone GmbHminorChannel Partner/ Reseller/ DistributorSales partner in Tübingen (72070) region providing telecommunications consulting and NetCom BW product sales.
• Telekommunikation Lindau (B) GmbHminorChannel Partner/ Reseller/ DistributorRegional sales partner in Lindau (B) (88131) serving the South region, with opening hours Monday-Friday 08:00-13:00.
• Team Connect UGminorChannel Partner/ Reseller/ DistributorMulti-county sales partner covering Landkreis Ravensburg, Alb-Donau-Kreis, and Tuttlingen regions, offering NetCom BW products and installation services.
• Stadtwerke Mühlacker GmbHminorChannel Partner/ Reseller/ DistributorMunicipal utility partner offering NetCom BW services at their location in Mühlacker.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• WILHELM.tel: WILHELM.tel is a regional fiber operator serving the Hamburg metropolitan area, providing FTTH, TV, and business services. Comparable to NetCom BW as a regional fixed-line carrier with municipal utility roots.
• Stadtwerke München / SWM Netzbetrieb: Stadtwerke München operates a municipal fiber network in Munich through its M-net partnership and direct offerings. Comparable to NetCom BW as a municipal utility-backed regional telecom operator in southern Germany.
• Plusnet (EnBW Kommunale Beteiligungen): Plusnet is a German business broadband carrier providing Ethernet, fiber, and managed services, with historical ties to EnBW/NetCom BW infrastructure in southwestern Germany. It is comparable as a regional/utility-affiliated telecom carrier serving B2B and carrier customers.

Direct peers

• M-net Telekommunikations GmbH: M-net is a regional fiber and DSL operator in Bavaria (adjacent to NetCom BW's territory) with a similar product portfolio including internet, phone, TV, and B2B services. Directly comparable as a regional German telecom carrier owned by utility/municipal shareholders.
• Deutsche Glasfaser: Deutsche Glasfaser is a German fiber-to-the-home operator focused on rural and suburban expansion, closely matching NetCom BW's fiber expansion strategy and target market. Both target underserved regions outside the Deutsche Telekom footprint.

Broad incumbents

• Deutsche Telekom: Deutsche Telekom is Germany's dominant telecommunications incumbent, offering fixed broadband, mobile, and TV nationwide. It is the primary competitor for NetCom BW's DSL and fiber customers in southern Germany and sets the competitive benchmark for pricing and service.
• Vodafone Germany: Vodafone Germany is a major quad-play provider offering fixed broadband (cable/fiber), mobile, TV, and business services nationwide. After absorbing Unitymedia, it has significant overlap with NetCom BW in Baden-Württemberg via cable infrastructure.
• Tele Columbus AG (PŸUR): Tele Columbus (now operating as PŸUR) is a German cable broadband operator offering TV, internet, and phone primarily in eastern Germany. It is comparable as a regional broadband/network operator competing for similar customer segments.
• 1&1 Versatel: 1&1 Versatel is a major German business telecom carrier providing fiber, Ethernet, and managed services to enterprise customers. Comparable to NetCom BW's GLASFASER.professional and large enterprise/carrier segment.
• Telefónica Germany (O2): O2/Telefónica Germany is a national mobile and fixed-line operator offering DSL and O2 Home internet products. While NetCom BW's FRITZ!Box routers explicitly support O2 DSL connections, O2 is a competitor at the retail level for broadband customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7lMUnblZ60BWjczxKkUPIw
• Facebookfacebook.com/NetComBW
• LinkedInlinkedin.com/company/netcom-bw-gmbh
• Instagraminstagram.com/netcom_bw
• Xx.com/NetComBW

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetCom BW