Hacron Groen

Name

Hacron Groen

Legal name

Vebego

Website

https://hacrongroen.nl

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Product category

Landscape and Green Space Management Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Facilities Support Management Services (8744), Agricultural Services (700)

akta.pro primary industry

Tree Care & Arborist Services (BPABADAD)

akta.pro secondary industries

Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG), Parks, Recreation & Protected Areas Administration (BPAIAMAH), Master-Planned Community & POA Management (BPAJAHAD)

Keywords

• Green space management
• Landscape maintenance services
• Tree care services
• Ecological grounds maintenance
• Sports field management

Headquarters

HQ city

Lievelde

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Green Space Management and Maintenance Services: Recurring contracts for green space management, maintenance, and specialized green services targeting municipalities, housing corporations, healthcare institutions, education, businesses, and sports organizations. Revenue is generated through service contracts with public and private sector clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hacron Groen, now operating as Vebego Groen, delivers integrated outdoor green space management and maintenance services to public and private organizations across the Netherlands. Offerings span green advisory (from vision to execution), ongoing green management and maintenance, and specialized green services such as tree care, ecological green maintenance, exotic species control, and sports field management. Services are delivered through a direct workforce of approximately 1,100 employees to municipalities, housing corporations, healthcare institutions, educational facilities, businesses, and sports and recreation organizations.

Product overview

Vebego Groen (formerly Hacron Groen) operates as a unified green services platform offering three integrated service modules: Groenadvies (green advisory), Groenbeheer en -onderhoud (green management and maintenance), and Groenspecialismen (green specializations). These services are designed to work together to deliver comprehensive outdoor space solutions, from strategic advice through ongoing maintenance to specialized green work. The company serves diverse segments including municipalities, housing corporations, healthcare institutions, education, businesses, and sports/recreation organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Groenadvies (Green Advisory)

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vebego GroupcoreStrategic or Co-development PartnerVebego Groen is a division of Vebego Group, a diversified facility services company. This parent-subsidiary relationship provides strategic backing, shared resources, and operational synergies across the green services business unit.

Scale indicators3 records

Recent moves4 records

Direct peers

• Van Helvoirt Groenprojecten: Established Dutch contractor delivering green space design, construction, and maintenance for municipalities and developers. Comparable to Vebego Groen in vertical scope (advisory through maintenance) and in Dutch B2G customer base.
• Donkergroen: Specialist Dutch green-services contractor focused on municipalities, parks, and urban greening projects. Closely overlaps with Vebego Groen's municipal and ecological maintenance offerings and serves the same Dutch B2G procurement channels.
• Den Ouden Groep: Dutch group active in soil improvement, green maintenance, and biomass for public-sector clients. Comparable to Vebego Groen in municipal-customer focus, grounds-management capability, and the integration of ecological/sustainability themes.
• Koninklijke Ginkel Groep: Dutch green-services specialist operating across municipal, industrial, and infrastructure segments. Directly comparable to Vebego Groen in scale, customer mix (municipalities and housing corporations), and service portfolio (tree care, ecological maintenance, grounds management).

Broad incumbents

• Heijmans: Large Dutch construction and infrastructure company with significant green-space and public-realm maintenance operations. Comparable to Vebego Groen as a Dutch B2G green-services provider, but operates as part of a much broader construction portfolio rather than as a green specialist.
• Facilicom Group: Dutch family-owned facility-services group with cleaning, security, and grounds maintenance lines. Comparable to Vebego Groen as a Dutch B2G/B2B facility-services player, though green services sit within a broader integrated-facilities portfolio.
• ISS A/S: Global facility-services provider with grounds maintenance and landscaping services in the Netherlands and across Europe. Comparable to Vebego Groen in offering and target customer base, but competes from a multinational integrated-facilities position rather than as a Dutch green specialist.
• BAM Royal Group: Major Dutch construction group with public-realm and green-services activities tied to municipal and infrastructure contracts. Overlaps with Vebego Groen on Dutch public-sector green maintenance, but green services are a small subset of its wider portfolio.
• Strukton: Dutch infrastructure and maintenance contractor with green-space and public-realm maintenance work for municipalities. Comparable to Vebego Groen in service scope and customer base, but green is one of several infrastructure categories.

Regional players

• ID Verde: European leader in landscaping and green-space management, primarily operating across the UK, France, Germany, and the Nordics. Comparable to Vebego Groen in service portfolio and municipal-customer orientation, but with a wider European footprint and limited Dutch presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hacron-groen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hacron Groen