HB Wealth Management
HB Wealth Management, LLC was a fee-based Registered Investment Advisory firm founded in 2019 in Grand Rapids, Michigan, serving couples, families, professionals, and business owners with fiduciary financial planning and investment management; the firm merged into Fiduciary Financial Advisors in October 2022.
- Company typePrivate
- Founded2019
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What HB Wealth Management does
HB Wealth Management, LLC was a fee-based Registered Investment Advisory firm founded in 2019 by Robert A. Barcelona in Grand Rapids, Michigan. The firm delivered a unified suite of fiduciary financial services — comprehensive financial planning, investment management, retirement planning, business owner advisory, education savings planning, and estate planning support — to three primary client segments: young couples and families, professionals (doctors, attorneys, CPAs), and business owners. The firm's go-to-market was relationship-led and community-oriented, relying on direct advisory relationships, in-person consultations at its 124 Fulton Street E office, and referral generation through local community engagement.
The firm operated as an SEC-registered RIA (registration number 6303067) and generated revenue through recurring advisory fees rather than product commissions. Its stated differentiator was a fiduciary-first obligation to every client combined with what it described as "technology-driven innovation" to simplify the wealth management experience, though no proprietary technology, AI capabilities, or platform architecture was disclosed beyond general positioning language. Pricing was not publicly disclosed; fee schedules were available only through ADV 2A/2B regulatory documents, indicating typical AUM-based or scope-based fee arrangements.
In October 2022, HB Wealth Management's business was merged into Fiduciary Financial Advisors in Grand Rapids, effectively ending the firm's independent operations. The HB Wealth Management website remains online primarily as a referral redirect to Fiduciary Financial Advisors, and the firm no longer operates as a standalone RIA. Founder Rob Barcelona continues his professional activities through the acquiring firm. As a result, the entity has no active standalone operating trajectory post-merger.
HB Wealth Management firmographics
Firmographics- Name
- HB Wealth Management
- Legal name
- HB Wealth Management, LLC
- Website
- https://hb-wealth.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- HB Wealth Management, LLC was a fee-based Registered Investment Advisory firm founded in 2019 in Grand Rapids, Michigan, serving couples, families, professionals, and business owners with fiduciary financial planning and investment management; the firm merged into Fiduciary Financial Advisors in October 2022.
- Ownership category
- akta.pro rank
HB Wealth Management industry classification
Industry- Product category
- Wealth Management Services
- NAICS
- Portfolio Management and Investment Advice (523940), Finance and Insurance (52)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Business Owner & Executive Financial Planning (FSAEAAAO)
- akta.pro secondary industries
- Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)
Keywords
Where HB Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HB Wealth Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Fee-Based Financial Advisory: HB Wealth Management operates as a fee-based financial planning and investment advisory firm. Revenue is generated through advisory fees rather than commissions on financial products. As a Registered Investment Advisory firm (now merged with Fiduciary Financial Advisors), the firm charges fees for financial planning, investment management, and related advisory services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Fee-based advisory services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
HB Wealth Management product offering
Product offeringCore offering
HB Wealth Management provides fee-based fiduciary financial planning and investment advisory services to individual clients, including couples and families, professionals (doctors, attorneys, CPAs), and business owners. Core deliverables encompass comprehensive financial planning, investment management, retirement planning (401k/403b), corporate retirement plan design (401k, SIMPLE, SEP), succession and business sale planning, education savings strategies (529 plans), and estate planning support, all delivered through direct advisory relationships.
Product overview
HB Wealth Management is a single-service wealth management firm offering a unified suite of fiduciary financial services. The core offering consists of comprehensive financial planning, investment management, retirement planning, business owner advisory services, education savings planning, and estate planning support—all delivered with a focus on technological innovation to simplify the client experience. The company serves three primary client segments: young couples and families, professionals (doctors, attorneys, CPAs), and business owners. Founded in 2019 and now part of Fiduciary Financial Advisors following a 2022 merger, the firm emphasizes a fiduciary-first approach combined with technology-driven client experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Services
Companies that use HB Wealth Management
Customer profileSegments3 records
Ideal customer profiles3 records
HB Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HB Wealth Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fiduciary Financial AdvisorscoreAs of October 2022, HB Wealth Management's business was merged with Fiduciary Financial Advisors in Grand Rapids, Michigan. This merger combines HB Wealth Management's fiduciary approach with Fiduciary Financial Advisors' existing practice, creating a stronger independent advisory firm serving the Grand Rapids community.
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
HB Wealth Management competitors and assessment
Company assessmentEmerging players
- Ellevest: Digital wealth management platform focused on financial planning for professionals and couples, with goals-based advice tools. Comparable to HB Wealth's emphasis on technology-driven planning for professionals and couples.
Broad incumbents
- Schwab Intelligent Portfolios Premium: Charles Schwab's hybrid automated and CFP-advised wealth management service. Competes on the same tech-driven, fiduciary-style positioning as HB Wealth, but with massive scale, brand trust, and lower fees.
- Edelman Financial Engines: Largest independent RIA in the U.S. serving mass-affluent and high-net-worth clients with comprehensive financial planning, investment management, and workplace retirement solutions. Overlaps heavily with HB Wealth's three-segment strategy at much greater scale.
- Mariner Wealth Advisors: National independent RIA offering comprehensive financial planning, investment management, retirement plan services, and succession planning for business owners and professionals. Comparable service mix to HB Wealth, scaled nationally through acquisitions.
- Creative Planning: Large independent RIA providing comprehensive wealth management, including succession planning, retirement plan design, and estate planning for business owners and professionals. Comparable to HB Wealth across all three primary client segments, but at national scale.
- Vanguard Personal Advisor Services: Hybrid robo-advisory service from Vanguard combining automated portfolio management with dedicated CFP advisors for mass-affluent and high-net-worth clients. A scaled, low-cost incumbent pressuring independent RIAs like HB Wealth on price.
Direct peers
- Personal Capital (Empower): Technology-enabled financial advisory and wealth management firm combining digital tools with human advisors. Comparable on tech-driven mass-affluent financial planning and investment management positioning.
- Wealthfront: Leading automated investment advisory firm targeting tech-savvy millennials and young families with low-fee portfolio management and financial planning tools. Competes directly with HB Wealth's 'technology-driven' mass-affluent positioning.
- Betterment: Online financial advisor offering automated and hybrid advice for individuals, couples, and small businesses. Comparable to HB Wealth on technology-led advice for mass-affluent clients and small-business retirement planning.
- Facet Wealth: Tech-driven, fee-only fiduciary RIA serving mass-affluent clients nationally. Directly comparable to HB Wealth on fiduciary positioning, technology-led approach, and goals-based financial planning for couples, professionals, and families.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
HB Wealth Management social profiles
Digital presenceHB Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
HB Wealth Management leadership team
Management profileNumber of profiles
Profiles1 record
HB Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HB Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HB Wealth Management
What does HB Wealth Management do?
HB Wealth Management provides fee-based fiduciary financial planning and investment advisory services to individual clients, including couples and families, professionals (doctors, attorneys, CPAs), and business owners. Core deliverables encompass comprehensive financial planning, investment management, retirement planning (401k/403b), corporate retirement plan design (401k, SIMPLE, SEP), succession and business sale planning, education savings strategies (529 plans), and estate planning support, all delivered through direct advisory relationships.
Is HB Wealth Management a public or private company?
HB Wealth Management is a private company. It is classified as corporate owned and is currently acquired.
When was HB Wealth Management founded?
HB Wealth Management was founded in 2019. It employs 1 to 10 people.
Where is HB Wealth Management based?
HB Wealth Management is headquartered in Grand Rapids, United States, in the North America region.
How does HB Wealth Management make money?
One revenue line is on record: fee-Based Financial Advisory.
Who are HB Wealth Management's main competitors?
Ellevest is listed as an emerging player. Broad incumbents are Schwab Intelligent Portfolios Premium, Edelman Financial Engines, Mariner Wealth Advisors, Creative Planning and Vanguard Personal Advisor Services. Direct peers are Personal Capital (Empower), Wealthfront, Betterment and Facet Wealth.
Does HB Wealth Management have an API?
No public API is recorded for HB Wealth Management.
What industry is HB Wealth Management in?
HB Wealth Management's product category is Wealth Management Services. Its primary akta.pro industry code is FSAEAAAO, Business Owner & Executive Financial Planning, with a secondary code of FSAAAAAF, Financial Planning & Goals-Based Advice (Mass Affluent). Its NAICS code is 523940 and its SIC code is 6282.