Ideales Group

Name

Ideales Group

Legal name

PISCINES IDEALES ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ ΚΑΤΑΣΚΕΥΩΝ ΚΑΙ ΕΜΠΟΡΙΟΥ

Website

https://ideales.gr

Company type

Private

Founded year

1990

Operating status

Operating

Ownership category

akta.pro rank

Product category

Swimming Pool Construction

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYHSAIALAJ

Equipment Installation & Upgrades (Automation, Covers, Sanitizers)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

SECONDARYCRAIAIAK

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Swimming pool construction
• Pool equipment supply
• Spa manufacturing
• Pool renovation services
• Hydrotherapy products

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pool and Spa Construction and Sales: Custom design, construction, and installation of private and professional swimming pools and spas, including renovation services. Revenue is generated through project-based contracts for residential and commercial clients.
2. E-commerce Sales: Online sales of pool and spa accessories, maintenance products, water disinfection products, cleaning supplies, lighting, covers, and other supporting products through the company's e-shop platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ideales Group designs, manufactures, and constructs private and professional swimming pools under the Piscines Ideales brand using proprietary eco pool® technology. The company also produces and sells spa units and swim spas, distributes pool and spa accessories through its e-shop, and offers pool renovation, design, and resort services across Greece.

Product overview

Ideales Group is a 100% Greek company founded in 1990, operating as Greece's largest manufacturer of private and professional swimming pools under the Piscines Ideales brand with the eco pool® technology. The company offers a comprehensive portfolio centered on pool construction and spa products, including new pool construction (design and build services), pool renovation, and a full range of supporting products through their e-shop (disinfection, cleaning, lighting, covers, safety, and mechanical equipment). The spa division includes swim spas and standard spa models under the Ideales Spa Joy brand, with supporting products for maintenance. The company also operates subsidiary brands including Ideales Construct (construction) and Ideales Resort (resort services), serving both residential and professional customers across Greece.

Differentiator

Problem solved

Functional benefit

Brands

• the eco pool®: Eco-friendly pool technology brand marketed by Ideales

Products and services

• Piscines Ideales Swimming Pools (the eco pool®) Custom-designed and manufactured private and professional swimming pools built with proprietary eco pool® technology, supplied to residential homeowners and commercial clients across Greece.
• Ideales Spa (Spa Joy and Series Models) A line of spa units offered under the Ideales Spa Joy and Ideales Spa Series brand, available in multiple models for residential hydrotherapy, wellness, and relaxation.
• Swim Spas Combined swimming and spa units that allow users to swim in place against a water current while enjoying hydrotherapy features, for residential and professional use.
• Pool Design Services Custom pool design services for new pool construction projects, provided to private residential and professional clients.
• Pool Renovation Services Renovation services for existing swimming pools, updating and modernizing older pool installations for residential and professional customers.
• Pool and Spa Accessories (E-shop) Online retail of pool and spa maintenance and accessory products, including disinfection, cleaning, lighting, covers, fire safety, mechanical equipment, outdoor furniture, and other supporting items sold directly to consumers.
• Ideales Resort Resort-style pool and spa experiences and related hospitality services offered under the Ideales Resort sub-brand.

Quantifiable outcome

• 36 years of continuous operation as Greece's leading pool manufacturer

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fluidra: Spain-based global pool and wellness equipment group covering pool equipment, automation, water treatment, and spa products under multiple brands (including AstralPool). Comparable to Ideales' e-shop and spa divisions as a pool accessories and wellness supplier, though it does not construct pools.
• Hayward Holdings: US-based global pool equipment manufacturer offering pumps, filters, heaters, automation, lighting, and sanitizers for residential and commercial pools. Comparable to Ideales' accessories and equipment offering at the product level; much larger and broader incumbent.
• Jacuzzi Brands: Heritage spa and pool brand with hot tubs, swim spas, and pool-related products sold through dealers globally. Comparable to Ideales' Ideales Spa Joy and swim spa product lines at a brand and product-portfolio level.
• Watkins Wellness (Hot Spring Spas): US-based mass-market spa manufacturer owning Hot Spring Spas, Caldera, and Freeflow brands with a global dealer network. Comparable to Ideales' spa manufacturing business in product category and dealer-driven go-to-market, though at substantially larger scale.
• Pentair: Global pool, water treatment, and flow technologies company serving residential and commercial pool markets worldwide. Broader incumbent that overlaps with Ideales on pool equipment, water treatment, and accessories, but does not construct pools itself and operates across a much wider portfolio.

Direct peers

• Desjoyaux: France-headquartered swimming pool manufacturer and design-build constructor with proprietary pool technology and a global dealership network. Closest direct comparable to Ideales, operating an almost identical business model of owning the technology, designing, building, and supplying pools and accessories directly to consumers and professionals.

Emerging players

• Waterco: Australia-headquartered manufacturer and distributor of pool equipment, water treatment, and spa products serving Asia-Pacific and select international markets. Comparable as an emerging equipment manufacturer whose portfolio overlaps with Ideales' accessories and chemical offering in pool sanitization and filtration.
• Sundance Spas: US-headquartered hot tub and swim spa manufacturer owned by Bain Capital, with strong dealer network in North America. Comparable to Ideales' spa division as a focused spa manufacturer with consumer-direct and dealer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzMnMf1CRZ6JiBJcrHtHivg
• Facebookfacebook.com/PiscinesIdeales
• LinkedInlinkedin.com/company/ideales-group
• Instagraminstagram.com/idealesgroup/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideales Group