CENTURY 21 Saudi

What CENTURY 21 Saudi does

CENTURY 21 Saudi is a Riyadh-headquartered real estate brokerage operating under license from the global CENTURY 21 franchise network, with additional active presence in Jeddah. The firm provides an integrated set of property services spanning brokerage (buying, selling, and renting residential and commercial properties), property marketing, property management, certified property valuation aligned to TAQEEM, RICS, and IVSC standards, market studies and research, and real estate auctions. The Al Malqa district in Riyadh serves as the headquarters and principal operating base.

The business runs on a web-based platform that surfaces listings across Riyadh and Jeddah, supported by finance calculators for buyers and tenants, a published market reports library, and a dedicated auction module. Distribution is anchored by direct sales and advisory engagement with individual buyers, sellers, landlords, and tenants, alongside institutional and channel relationships with Saudi banks and government entities. The company is privately held as a single-territory franchisee; no parent-company capital injection, headcount, or ownership structure beyond the master franchise relationship is disclosed.

Revenue is generated through transaction commissions on sales and rentals, fees on property management mandates, valuation service fees, auction commissions, and bespoke market research engagements. The go-to-market is sales-led with advisory support, leveraging the global CENTURY 21 brand for trust signaling while competing on local market expertise and partner integrations with major Saudi financial institutions including Bank Albilad, Al Rajhi Bank, Saudi Awwal Bank, and Saudi National Bank, plus regulatory alignment with the Ministry of Municipalities and Housing (MOMAH) and the Ejar rental platform.

Name

CENTURY 21 Saudi

Legal name

Century 21 Saudi Arabia

Website

https://century21.sa

Company type

Private

Founded year

2005

Operating status

Operating

Short description

CENTURY 21 Saudi is a Riyadh-based real estate franchise offering brokerage, property management, certified valuation, market research, and auction services across Saudi Arabia, serving individual buyers, sellers, landlords, and institutional clients in Riyadh and Jeddah.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating property buy/sell transactions. The company markets properties, qualifies buyers, and supports negotiations until closing.
2. Property Rental Commission: Commission from rental transactions for residential and commercial properties.
3. Property Valuation Services: Certified valuation reports for property owners, investors, lenders, and companies. Reports aligned with TAQEEM, RICS, and IVSC standards.
4. Property Management Fees: Ongoing property management services including operational management, leasing coordination, maintenance follow-up, financial oversight, and owner reporting for residential and commercial assets.
5. Market Research and Advisory: Market studies, feasibility reviews, location analysis, investor reports, and trend monitoring for developers and investors.
6. Auction Services: Real estate auction services with transparent dates, asset context, and advisory support.
7. Property Marketing Campaigns: Marketing services including property positioning, content production, advertising campaigns, lead qualification, performance reporting, and negotiation support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

CENTURY 21 Saudi Arabia operates as a real estate brokerage franchise providing end-to-end services for buying, selling, renting, managing, valuing, and auctioning residential and commercial properties across Saudi Arabia. The offering combines global Century 21 brand standards with local market expertise, delivered through property marketing campaigns, certified valuation reports, ongoing asset management, market research and advisory, real estate auctions, and an online property listing platform.

Product overview

CENTURY 21 Saudi operates as a real estate services platform offering a portfolio of interconnected core products and add-on modules. The core service offering consists of Property Marketing (campaign-based sales support with content production and negotiation), Property Management (operational asset management for residential/commercial properties), Property Valuation (certified valuation reports meeting TAQEEM, RICS, and IVSC standards), Market Studies & Research (strategic advisory and feasibility analysis), Real Estate Auctions (verified auction listings with advisory support), and a Property Listing Platform (searchable database for buying, selling, and renting). These core services are complemented by add-on modules including a Home Finance Calculators tool (interactive calculators for installment, affordability, and cash requirement estimation in SAR) and a Reports Library providing market insights and buyer guides. The platform serves owners, investors, developers, banks, and individual buyers across Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Marketing Full-service real estate marketing for property owners and investors, including property analysis and positioning, professional content production (photography and video), advertising campaigns with digital targeting, lead qualification, performance reporting, and negotiation support from launch through closing.
• Property Management Ongoing operational management of residential buildings, commercial assets, mixed-use properties, and investor portfolios including financial oversight, policies and procedures, maintenance services, marketing and leasing coordination, and regular operational reporting to property owners.
• Property Valuation Certified property valuation reports for owners, investors, lenders, and institutions covering residential assets, commercial properties, land and development sites, industrial property, and portfolio reviews, aligned with TAQEEM, RICS, and IVSC standards.
• Market Studies and Research Strategic real estate research and advisory services including market studies (supply and demand, pricing, district activity), feasibility reviews, location analysis, investor reports, developer advisory, and trend monitoring for the Saudi Arabia market.
• Real Estate Auctions Real estate auction service for residential and commercial assets featuring verified auction files, transparent start and end dates, auction filtering by status, and advisory support throughout the auction process.
• Property Listing Platform Online property search and listing platform enabling users to buy, sell, and rent properties across Saudi Arabia, with filtering by purpose (sale or rent), property type, category, region, and city, including featured listings in Riyadh and Jeddah.

Quantifiable outcome

• Property marketing campaigns report measurable metrics including qualified reach, lead generation, viewings, and demand signals (e.g., Villa campaign - Al Narjis achieved 92% screened leads, 64% viewings, 38% demand signal)

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Bank AlbiladcoreGTM or Marketing PartnerBank Albilad logo appears in the 'Our partners' section on Century 21 Saudi Arabia's website, indicating a working relationship to support real estate financing decisions for customers.
• Ministry of Municipalities and Housing (MOMAH)coreGTM or Marketing PartnerOfficial partnership with the Saudi Ministry of Municipalities and Housing, indicating regulatory alignment and government support for real estate operations.
• EjarcoreGTM or Marketing PartnerPartnership with Ejar (Saudi real estate platform) to support real estate decisions through access to market data and rental market information.
• Al Rajhi BankcoreGTM or Marketing PartnerAl Rajhi Bank logo appears in the 'Our partners' section, indicating collaboration to support property financing solutions for buyers.
• Saudi Awwal Bank (SAB)coreGTM or Marketing PartnerPartnership with Saudi Awwal Bank to provide real estate financing options and support customer buying decisions.
• Saudi National Bank (SNB)coreGTM or Marketing PartnerSaudi National Bank partnership to support real estate transactions and financing solutions for customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coldwell Banker Saudi Arabia: Global real estate franchise operating in Saudi Arabia with a similar full-service brokerage model. Directly comparable as both are international brands bringing global credibility into the Saudi residential and commercial market.
• Betterhomes: MENA-focused real estate brokerage with a strong Gulf presence offering sales, rentals, and property management. Comparable to Century 21 Saudi on regional brokerage model and on operating in similar Gulf urban markets.
• Engel & Völkers Saudi Arabia: International real estate franchise active in Saudi Arabia, particularly in the premium/luxury villa and apartment segment. Comparable to Century 21 Saudi on franchise structure and on the high-end residential brokerage overlap.
• RE/MAX Saudi Arabia: International real estate franchise competitor in Saudi Arabia offering buy/sell/rent brokerage services. Closest direct peer as both Century 21 and RE/MAX operate franchise-style full-service brokerages targeting the same Saudi buyer/seller audience.

Broad incumbents

• JLL Saudi Arabia: Global commercial real estate services firm with Saudi operations offering valuation, property management, and brokerage. Comparable on the institutional valuation and property management services where Century 21 Saudi is also active.
• CBRE Saudi Arabia: Global commercial real estate services firm with Saudi operations covering valuation, advisory, and property management. Comparable to Century 21 Saudi on the professional services/valuation overlap.
• Knight Frank Saudi Arabia: Global real estate advisory firm with Saudi operations offering brokerage, valuation, research, and property management. Directly overlaps with Century 21 Saudi's full-service offering but operates as a broader incumbent with institutional and developer clients.
• Savills Saudi Arabia: Global real estate services firm with Saudi operations covering valuation, advisory, property management, and brokerage. Comparable on the valuation/property-management services overlap with Century 21 Saudi.

Regional players

• Aqar: Major Saudi real estate listing and marketplace platform with strong local brand recognition. Comparable as an alternative listing channel and increasingly as a competitor for direct lead capture versus traditional brokerages like Century 21 Saudi.

Emerging players

• Property Finder: Leading MENA property listing portal with a dominant Saudi presence. Comparable as the dominant digital channel where Century 21 Saudi markets its listings, and as a partial substitute to brokerage commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/century-21-saudi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21 Saudi