Jan Berkvens Electro World & Verlichting

What Jan Berkvens Electro World & Verlichting does

Electro World Jan Berkvens is a privately held Dutch consumer electronics and home appliances retailer founded in 1920 in Boxmeer, Netherlands, operating from a single physical storefront at Koorstraat 17. It sells a broad assortment spanning televisions, audio equipment, white goods (washing machines, dryers, dishwashers, refrigerators), kitchen appliances (ovens, cooktops, coffee machines), small household appliances, computing/telephony, and personal care products. It holds exclusive local dealer status for Jura (premium coffee) and Sonos (wireless audio), which differentiates it from generic mass-market competitors.

Beyond retail, the business operates an integrated services stack: an in-house repair workshop with same-day/next-day technician response and a 30-day warranty, professional built-in (inbouw) appliance installation including site measurement, old-appliance removal via Wecycle, and a recurring rental subscription (Eazy) for washing machines and dryers. Go-to-market is direct-to-consumer through the physical showroom and the Electro World e-commerce platform (electroworld.nl), with at-home service delivery by employed technicians. The store is a franchisee within the Electro World / United Retail network, itself affiliated with Euronics International, which provides shared national e-commerce infrastructure, marketing, and supplier purchasing power.

Revenue is generated through three streams: hardware sales (consumer electronics and appliances), installation services, and repair services. Pricing is per-product or per-service quote with no published tiered pricing. Revenue is not publicly disclosed and no headcount data is available. Customer concentration is entirely in the residential consumer segment in the Boxmeer region, with no disclosed B2B accounts. The technology stack is a standard Magento-based e-commerce storefront; no proprietary AI/ML capabilities are present. The business has operated continuously for over a century and self-reports a 9.2/10 customer satisfaction rating.

Name

Jan Berkvens Electro World & Verlichting

Legal name

Electro World Jan Berkvens

Website

https://janberkvens.nl

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Electro World Jan Berkvens is a privately held Dutch consumer electronics and home-appliance retailer founded in 1920 in Boxmeer, Netherlands, operating a single physical store and e-commerce channel with integrated repair, installation, and rental services for residential consumers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Consumer Electronics and Appliances Rental (532210)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634), Household Audio & Video Equipment (3651)

akta.pro primary industry

Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG)

akta.pro secondary industries

Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI), Small Appliance Installation & Repair (Countertop & Portable) (HSAGANAC), Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL), Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ)

Keywords

• Consumer electronics retail
• Home appliances sales
• Audio and home cinema
• Appliance repair services
• Built-in appliance installation

Headquarters

HQ city

Boxmeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Electronics Retail Sales: Sale of consumer electronics and home appliances including TVs, audio equipment, white goods, kitchen appliances, computers, phones, and personal care products through physical retail and e-commerce.
2. Installation Services: Professional installation of inbouw (built-in) appliances including refrigerators, dishwashers, ovens. Also installation of soundbars, dryers, washing machines, and IT equipment.
3. Repair Services: Repair services for washing machines, dishwashers, refrigerators, vacuum cleaners, and other small appliances with 30-day warranty. Same-day/next-day technician response.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Electro World Jan Berkvens operates a physical electronics and home appliances showroom in Boxmeer, Netherlands, complemented by an online storefront on electroworld.nl. It sells consumer electronics (TVs, audio, computers, phones), white goods (washing machines, dryers, refrigerators, dishwashers, ovens), small household appliances, lighting, and personal-care devices, and is an exclusive dealer of Jura coffee machines and Sonos audio systems. The store adds value through in-house appliance repair with same-day/next-day response, professional installation of built-in appliances including site measurement and old-appliance disposal, and a rental program for laundry equipment.

Product overview

Electro World Jan Berkvens is a Dutch electronics and appliances retail store operating since 1920, offering a comprehensive range of consumer electronics and household appliances. The product portfolio spans televisions (LED, OLED, QLED), audio equipment (home cinema, soundbars, hifi), kitchen appliances (refrigerators, dishwashers, ovens, coffee machines), laundry equipment (washing machines, dryers), household items (vacuum cleaners, air conditioners, smart home), computers, and personal care devices. The store operates as an exclusive dealer for Jura and Sonos brands. Beyond retail, Jan Berkvens provides integrated services including appliance repair with same-day response, professional installation services for built-in appliances, and a rental program for laundry equipment. The business emphasizes local service, personal advice, and complete solutions from purchase through installation and after-sales support.

Differentiator

Problem solved

Functional benefit

Products and services

• Televisions Range of televisions including LED TVs, OLED TVs, and QLED TVs in various screen sizes for home viewing, sold to residential consumers.
• Audio and Home Cinema Home cinema systems, soundbars, speakers, multiroom speakers, hifi systems, CD players, turntables, amplifiers, receivers, radios, headphones, and earbuds, including exclusive Sonos multiroom speaker range.
• Washing and Drying Appliances Washing machines (front-loaders, top-loaders), washer-dryer combos, and dryers (heat pump, condenser, vented), sold to residential consumers.
• Kitchen Appliances Refrigerators, freezers, dishwashers, ovens, cooktops, range hoods, microwaves, built-in appliances, and small kitchen appliances including exclusive Jura coffee machines, air fryers, blenders, and food processors.
• Household and Living Products Irons, vacuum cleaners (stick, bagged, bagless, robot), steam cleaners, air conditioners, air purifiers, humidifiers, dehumidifiers, lighting, and smart home devices for residential use.
• Computers and Telephony Laptops, desktops, all-in-one computers, monitors, tablets, e-readers, networking equipment, storage devices, printers, webcams, telephones, and smartwatches for consumers.
• Personal Care Products Electric shavers, trimmers, hair care devices, oral care, and health and relaxation products for individual consumers.
• Appliance Repair Service Repair service for washing machines, dishwashers, refrigerators, vacuum cleaners and other small household appliances, with same-day/next-day technician response and a 30-day warranty on repairs.
• Installation Service Professional installation of built-in appliances, soundbars, dryers, washing machines, televisions, and IT equipment carried out by the store's own technicians at the customer's home.
• Built-in Appliance Installation Service Custom built-in appliance service including site measurement (nis), personal advice, seamless installation, and take-back and environmentally responsible disposal of the replaced appliance.
• Appliance Rental (Eazy) Rental program under the Eazy brand allowing consumers to rent washing machines and dryers rather than purchasing them outright.

Quantifiable outcome

• Customer satisfaction rating of 9.2 out of 10
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Electro World (Franchise Network)coreChannel Partner/ Reseller/ DistributorJan Berkvens operates as a franchisee under the Electro World brand, part of the United Retail group. The franchise provides access to national e-commerce, marketing, brand recognition, and purchasing power while the local owner provides personal service and expertise.
• JuracoreChannel Partner/ Reseller/ DistributorExclusive dealer status for Jura premium coffee machines and espresso equipment.
• SonoscoreChannel Partner/ Reseller/ DistributorExclusive dealer status for Sonos premium wireless audio and multiroom speaker systems.
• WecycleminorGTM or Marketing PartnerElectro World is a partner of Wecycle for responsible recycling of electronic waste and old appliances.
• Euronics InternationalminorGTM or Marketing PartnerElectro World franchise is part of Euronics International, a global electronics retail association. Associated with UEFA Women's Football sponsorship.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Coolblue: Dutch online-first electronics and appliances retailer with strong delivery and installation services. Directly comparable product mix and overlapping service offering, but operates at national scale versus Jan Berkvens' single local store.
• Bol.com: Largest Dutch online marketplace with extensive consumer electronics and appliance assortment. Comparable product offering, but competes primarily on price and logistics scale rather than local service.
• Euronics International: European buying group and franchise network for independent electronics retailers, of which Electro World Jan Berkvens is effectively a member. Relevant as the parent/umbrella peer defining Jan Berkvens' competitive context.
• MediaMarkt Netherlands: Large multi-store consumer electronics retailer in the Netherlands selling TVs, audio, white goods, and small appliances. Same core category as Jan Berkvens but far broader footprint and inventory.

Regional players

• Blokker: Historic Dutch household goods retailer with physical stores across the Netherlands, including small appliances and electronics adjacencies. Comparable local retail presence, though broader non-electronics assortment.

Others

• Wecycle: Dutch e-waste recycling scheme partner of Electro World. Adjacent ecosystem participant providing the take-back and recycling service that Jan Berkvens integrates into its appliance sales workflow.
• Sonos (direct retail): Sonos operates its own online and concept-store retail channel that competes with authorized dealers like Jan Berkvens. Relevant as a brand-direct channel that can cannibalize exclusive-dealer sales.

Direct peers

• Expert Nederland: Dutch franchise network of independent electronics and appliance retailers, very similar in structure to the Electro World franchise model. Comparable local-service-and-advice proposition with shared national branding.
• BCC Electro: Dutch electronics and appliances retailer with physical stores, online sales, and installation services. Closely comparable business model and customer base to Jan Berkvens, operating in similar mid-market positioning.
• EP: ElectronicsPartner: European franchise network of independent electronics retailers offering appliances, audio, and consumer electronics. Comparable cooperative franchise model serving local markets with shared national infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jan-berkvens-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jan Berkvens Electro World & Verlichting