What Mountain Tracks does

Mountain Tracks is a UK-based adventure travel operator that has been delivering guided mountain experiences since 2001, operating as a trading brand of Ski Safari Ltd from its headquarters in Hove. The company organizes trips across three divisions — Ski (off-piste coaching, ski touring, avalanche training, splitboarding), Climb (alpine mountaineering, via ferrata, ice climbing), and Trek (Alpine glacier trekking and worldwide trekking including Norway, Iceland, Georgia and Japan) — plus a Private Groups product for bespoke itineraries. The core service is delivered by a small in-house team of IFMGA/UIAGM Mountain Guides and BASI Level 4 ski instructors, with disciplined guide-to-client ratios (1:6 maximum for off-piste, down to 1:1 for expert trips) and a stated weather guarantee that substitutes itineraries when conditions are unsafe.

Name

Mountain Tracks

Legal name

Ski Safari Ltd

Website

https://mountaintracks.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Mountain Tracks is a UK adventure travel operator, active for 25+ years, offering guided ski touring, off-piste coaching, alpine mountaineering, trekking, and mountain skills courses led by IFMGA-qualified guides for recreational enthusiasts, families, and private groups.

Ownership category

akta.pro rank

Product category

Guided Adventure Travel Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

akta.pro secondary industries

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Mountain Safety & Patrol Services (Avalanche Training, Rescue, Medical) (THAAAJAI)

Keywords

• Guided mountain adventures
• Ski touring holidays
• Off-piste coaching
• Alpine mountaineering courses
• Adventure trekking services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Package Holidays: Mountain Tracks acts as Package Organiser selling combination holidays including transport, accommodation, guiding and other travel services. These are sold as inclusive package holidays protected under ATOL and ABTA. Revenue is generated through package pricing with deposits and balance payments.
2. Single Service Bookings: Single service bookings such as ski courses where Mountain Tracks acts as Principal. Full payment required at time of booking. These are protected under ABTA but not ATOL.
3. Guided Services: Revenue generated from expert mountain guiding services provided by IFMGA-qualified guides. Includes off-piste coaching, ski touring, mountaineering, trekking and other adventure activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mountain Tracks sells guided mountain adventure holidays organised into Ski (ski touring, off-piste coaching and adventures, avalanche training, splitboarding), Climb (alpine mountaineering, via ferrata, ice climbing), and Trek (Alpine glacier and worldwide trekking) pillars, with bespoke Private Groups for families, individuals and corporates. Trips are led in-house by IFMGA/UIAGM Mountain Guides and BASI Level 4 ski instructors, sold as ATOL/ABTA-protected package holidays or single-service courses with deposit-and-balance payment.

Product overview

Mountain Tracks is an adventure travel company offering a comprehensive portfolio of guided mountain experiences organized into three main activity divisions: Ski (including ski touring, off-piste coaching/adventure, avalanche training, and splitboarding), Climb (alpine mountaineering, via ferrata, and ice climbing), and Trek (Alpine glacier trekking and worldwide trekking). The company also offers Private Groups for bespoke/customized adventures. All trips are led by IFMGA-qualified Mountain Guides and qualified instructors, with services ranging from introductory courses to expert-level expeditions across Alpine destinations and international mountain regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Touring Guided ski touring adventures including hut-to-hut ski tours, ski safaris, day ski touring, ski touring skills courses, and assisted ski touring options across the Alps. Designed for skiers who want to ascend and descend off-piste terrain under expert guidance.
• Off-Piste Coaching
• Off-Piste Adventure
• Avalanche Training
• Alpine Mountaineering
• Via Ferrata
• Ice Climbing
• Alpine Glacier Trekking
• Worldwide Trekking
• Private Groups
• Splitboarding Courses

Quantifiable outcome

• Guide to skier ratio maximum 1:6 for off-piste courses, typically 1:4 for advanced weeks, and 1:2 or 1:1 for expert trips
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ski SafaricoreStrategic or Co-development PartnerMountain Tracks is now part of the Ski Safari family. Customers still book and travel with Mountain Tracks, supported by Ski Safari's wider travel expertise. Mountain Tracks operates as trading name of Ski Safari Ltd (company number 3196000). Protection has transitioned from ABTOT to ABTA under Ski Safari.
• Elan SkisminorGTM or Marketing PartnerEquipment partner providing skis for Mountain Tracks guides. Lead guides use Elan Ripstick 96, Ripstick 106, and Ripstick Tour 94 skis. Elan is a Slovenian ski manufacturer known for lightweight freeride skis.
• ROXAminorGTM or Marketing PartnerEquipment partner providing ski boots for Mountain Tracks guides. ROXA R3 and RX Tour ski boots used by guides. ROXA is an Italian family-owned company focused on advanced materials and ultralight compounds.
• OrtovoxminorGTM or Marketing PartnerEquipment partner providing safety kit and clothing. Guides decked out in latest Ortovox jackets and trousers. Ortovox supplies avalanche rescue kits, safety equipment, and technical wool base and mid-layers.
• WEMountainminorStrategic or Co-development PartnerPartnership for avalanche safety education. WEMountain provides trusted snow forecast tools for Mountain Tracks trips and collaborates on avalanche safety content.
• Ski Club of Great BritainminorGTM or Marketing PartnerExclusive discount partnership for Ski Club members. Members receive discounts on eligible bookings when entering valid discount code at checkout.
• LockwoodsminorChannel Partner/ Reseller/ DistributorEquipment retailer partnership providing discounts on ski equipment. Lockwoods offers exclusive discounts for Mountain Tracks customers on ski touring gear.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ski Solutions: UK specialist ski holiday operator offering tailor-made luxury ski chalet and resort trips to the Alps and North America. Comparable in UK distribution, premium ski customer, and tailor-made booking model.
• Ski Safari: Parent company of Mountain Tracks and a UK-based specialist ski holiday operator offering tailor-made alpine and worldwide ski trips. As both an owner and a peer, it is the most directly comparable operator in terms of customer base, UK distribution, and product mix.
• Mountain Kingdoms: UK trekking and mountaineering operator running guided trekking and climbing holidays worldwide, including the Alps, Himalaya, and beyond. Directly comparable as a UK-based guided mountain adventure specialist.
• Exodus Adventure Travels: UK-based adventure tour operator with a large portfolio of guided trekking, climbing, and discovery trips globally. Comparable to Mountain Tracks' trekking and mountaineering product line and UK customer base, though at much larger scale.
• KE Adventure Travel: UK-based adventure travel company offering guided trekking, climbing, and ski touring holidays across the Alps and worldwide. Comparable in target market, guided adventure model, and UK distribution.
• Adventure Peaks: UK-based guided mountaineering and ski touring operator offering alpine ascents, ski tours, and skills courses. Directly comparable in product range, IFMGA/qualified guide use, and UK customer base.
• Alpine Answers: UK-based tailor-made ski holiday specialist arranging alpine and North American ski trips with similar clientele and booking model. Comparable as a UK-fed, expert-led ski tour operator serving affluent adventure skiers.
• Jagged Globe: UK-based mountaineering specialist running guided alpine, high-altitude, and expedition trips including Mont Blanc, Matterhorn, and 8000m peaks. Closely comparable to Mountain Tracks' alpine mountaineering and skills course portfolio.

Broad incumbents

• TUI Group: Global tourism and ski holiday conglomerate (including TUI Ski, Crystal Ski, and Inghams brands) offering alpine ski packages to mass-market UK and European customers. Comparable at a category level for ski holiday distribution, but operates at a much larger scale and with a different customer profile.
• Intrepid Travel: Large global adventure travel brand offering small-group guided trips including trekking and active adventures in the Alps and worldwide. Comparable in adventure travel orientation, but operates at far greater scale and with broader product coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mountain-tracks

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Tracks