Ski Safari
Ski Safari is a UK-based tailor-made ski holiday specialist founded in 1996 that books bespoke multi-resort ski trips (flights, transfers, accommodation, lift passes, and ski experiences) across Canada, the USA, Norway, Sweden, and Japan for individual travellers, families, and special-occasion groups.
- Company typePrivate
- Founded1996
- HeadquartersHove, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ski Safari does
Ski Safari Limited is a UK-based tailor-made ski holiday company founded in 1996 and registered in England (company number 3196000), operating from Hove with a registered office in Richmond. The company arranges bespoke multi-component ski holidays to destinations in Canada, the USA, Norway, Sweden, and Japan, packaging flights, transfers, accommodation, lift passes, equipment rentals, ski school, and specialty experiences such as heli-skiing, cat-skiing, ski touring, ski guiding, and Northern Lights excursions. Its underlying technology is a standard travel booking operation integrated with the Sabre Central Reservation System for flight reservations; there is no proprietary technology stack or AI component disclosed.
The business runs a sales-led, quote-based go-to-market model: customers enquire by phone (01273 224060), email ([email protected]), or an online form, and receive individually priced itineraries, with sample 12-night ski safari packages starting from £2,279 per person. Primary customer segments are UK-based individuals, couples, and families seeking personalised multi-resort ski experiences, with secondary demand from special-occasion groups (weddings, honeymoons, corporate events). The company also operates a sub-brand, Freedom Treks, offering cycling holidays from the same team. Ski Safari holds ATOL 4488, ABTA Y3035, IATA 91282030, and AITO 5220 accreditations, and has won the British Travel Awards 'Best Small Travel Company for Ski/Winter Sports Holidays' for five consecutive years through 2025.
Ski Safari firmographics
Firmographics- Name
- Ski Safari
- Legal name
- Ski Safari Limited
- Website
- https://skisafari.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ski Safari is a UK-based tailor-made ski holiday specialist founded in 1996 that books bespoke multi-resort ski trips (flights, transfers, accommodation, lift passes, and ski experiences) across Canada, the USA, Norway, Sweden, and Japan for individual travellers, families, and special-occasion groups.
- Ownership category
- akta.pro rank
Ski Safari industry classification
Industry- Product category
- Ski Holiday Travel Services
- NAICS
- Tour Operators (56152)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)
- akta.pro secondary industry
- Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
Keywords
Where Ski Safari is headquartered
LocationHeadquarters
- HQ city
- Hove
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ski Safari business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Package Holidays: Ski Safari operates as a travel agent arranging complete tailor-made ski holidays including flights, transfers, accommodation, ski extras (lift passes, rentals, lessons, activities), and optional add-ons like city breaks, ski guiding, and specialty experiences like heli-skiing and cat-skiing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Tailor-made package holidays |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ski Safari product offering
Product offeringCore offering
Ski Safari is a UK-based travel agency that arranges tailor-made ski holidays by combining flights, transfers, accommodation, lift passes, equipment rentals, ski lessons, and specialty experiences (such as heli-skiing, cat-skiing, ski touring, and Northern Lights excursions) into custom packages for individuals, couples, families, and groups across destinations in Canada, USA, Norway, Sweden, and Japan. The company also designs multi-resort "Ski Safari" itineraries and operates a sub-brand, Freedom Treks, for tailor-made cycling holidays.
Product overview
Ski Safari operates as a single unified service for tailor-made ski holiday booking. The core offering is a personalized travel agency service that arranges flights, accommodation, transfers, lift passes, equipment rentals, ski lessons, and activities. Additional modules include themed ski safari packages (multi-resort tours), ski experience add-ons (heli-skiing, cat-skiing, ski touring, guiding), destination extensions (city breaks, beach add-ons), and a sister brand for cycling holidays called Freedom Treks.
Differentiator
Problem solved
Functional benefit
Brands
- Freedom Treks: Cycling holidays from the same team as Ski Safari
Products and services
- Ski Safari Tailor-Made Ski Holidays Core custom ski holiday booking service combining flights, transfers, accommodation, lift passes, equipment rentals, ski lessons, and activities into a single tailor-made package for individuals, couples, families and groups.
- Ski Safari Multi-Resort Safari Packages Named multi-resort ski itineraries combining multiple ski destinations in a single trip with scenic transfers, including Continental Divide (Banff + Panorama), Whistler Peaks (Sun Peaks + Whistler), 49th Parallel North, Alberta Rockies, BC Powder, Highway 1, Okanagan Explorer, Rockies Loop, Vancouver Island, Ski & Fjord Explorer, Freeride the Fjords, Whistler & Reykjavik Ski & City, and Whistler & Vancouver Ski & City.
- Freedom Treks Cycling Holidays Sub-brand operated by the same team as Ski Safari offering tailor-made cycling holidays, traded under Ski Safari Limited.
Quantifiable outcome
- 5/5 average rating on Feefo review platform
- +1 more outcomes
Companies that use Ski Safari
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Ski Safari technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ski Safari partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FeefominorFeefo is a customer review platform used by Ski Safari to collect and display customer reviews. The company maintains a 5/5 average rating on the platform and references reviews in marketing materials.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Ski Safari competitors and assessment
Company assessmentDirect peers
- Frontier Ski: UK specialist in tailor-made North American ski holidays, particularly Canada. Directly comparable to Ski Safari's Canada-focused product line, customer (UK skiers seeking premium Canadian experiences), and curated itinerary model.
- Inghams: Long-established UK ski and alpine holiday operator offering package ski holidays across Europe and North America. Comparable to Ski Safari on customer (UK leisure skiers) and product category (multi-destination ski packages), though typically larger and more mass-market.
- Iglu Ski: UK online ski holiday retailer offering package ski trips with dynamic packaging. Comparable on product (UK ski package holidays) and customer (UK leisure skiers), but differentiates via an online-led rather than phone-and-email-led sales model.
- Ski Solutions: UK-based tailor-made ski holiday specialist offering personalised packages across multiple countries. Directly comparable to Ski Safari on product (custom multi-resort ski holidays), customer base (UK affluent outbound skiers), and business model (sales-led, quote-based bespoke service with team of knowledgeable skiers).
- Crystal Ski Holidays: UK's largest dedicated ski tour operator, owned by TUI Group. Sells package ski holidays across Europe and North America to UK consumers. Comparable on product and customer, but competes from a much larger, mass-market position with greater brand and distribution scale.
- Olympic Holidays: UK ski and summer holiday tour operator offering package holidays with a strong Greek/Cypriot and alpine ski programme. Comparable on UK outbound ski holiday product, though with more mass-market positioning.
- Powder Byrne: UK luxury ski specialist offering tailor-made ski holidays with a focus on premium resorts and family skiing. Closely comparable to Ski Safari on niche luxury positioning, first-hand expert knowledge, and bespoke quoting model for UK high-end skiers.
- Neilson: UK ski and active holiday operator offering package ski holidays with ski school and family focus. Comparable on product category and customer, but typically positioned at a more accessible price point and with a stronger club/resort-based offering.
- Scott Dunn: UK luxury tour operator with a strong ski programme in Europe and North America. Directly comparable to Ski Safari's luxury ski holiday segment on customer (HNW UK travellers), product (bespoke ski packages), and service model (expert-led, high-touch), but operates at a higher price point and broader luxury travel portfolio.
Others
- Exodus Travels: UK adventure travel operator offering small-group adventure holidays worldwide including ski touring and backcountry experiences. Adjacent rather than directly competing — comparable on adventure travel customer and guided experiential product, but centred on group departures rather than bespoke tailor-made ski holidays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ski Safari social profiles
Digital presenceSki Safari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ski Safari leadership team
Management profileNumber of profiles
Profiles4 records
Ski Safari funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ski Safari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ski Safari
What does Ski Safari do?
Ski Safari is a UK-based travel agency that arranges tailor-made ski holidays by combining flights, transfers, accommodation, lift passes, equipment rentals, ski lessons, and specialty experiences (such as heli-skiing, cat-skiing, ski touring, and Northern Lights excursions) into custom packages for individuals, couples, families, and groups across destinations in Canada, USA, Norway, Sweden, and Japan. The company also designs multi-resort "Ski Safari" itineraries and operates a sub-brand, Freedom Treks, for tailor-made cycling holidays.
Is Ski Safari a public or private company?
Ski Safari is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ski Safari founded?
Ski Safari was founded in 1996. It employs 11 to 50 people.
Where is Ski Safari based?
Ski Safari is headquartered in Hove, United Kingdom, in the Europe region.
How does Ski Safari make money?
One revenue line is on record: package Holidays.
Who are Ski Safari's main competitors?
Direct peers on record are Frontier Ski, Inghams, Iglu Ski, Ski Solutions, Crystal Ski Holidays, Olympic Holidays, Powder Byrne, Neilson and Scott Dunn. Exodus Travels is listed as an others.
Does Ski Safari have an API?
No public API is recorded for Ski Safari.
What industry is Ski Safari in?
Ski Safari's product category is Ski Holiday Travel Services. Its primary akta.pro industry code is THAAAJAD, Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing), with a secondary code of THAAALAF, Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing). Its NAICS code is 56152 and its SIC code is 7990.