Lice Removal

What Lice Removal does

Lice Clinics of America, operated by parent entity Larada Sciences, Inc. (Utah), runs a national franchise network of clinics offering FDA-cleared head lice removal services. The flagship technology is the AirAllé device, an FDA-cleared Class II medical device that dehydrates head lice and their eggs (nits) through controlled heated air in a single approximately 30-minute session, exploiting the inability of lice and eggs to conserve water. The product portfolio includes the Signature AirAllé full-service treatment with professional comb-out and re-treatment guarantee, the Express AirAllé budget tier, traditional Comb-Out treatment for children under four or contraindicated clients, a DIY home removal kit, professional screenings, and the $10/month Lice Protection Plan subscription. The Lexington, KY clinic has operated for over 10 years with 10,000+ successful treatments, while the network reports 1M+ cumulative treatments and 35,000+ combined five-star reviews with less than 1% re-treatment rates.

The business is fundamentally a direct-to-consumer services franchise. Revenue is generated primarily from one-time per-session treatment fees, supplemented by a low-cost recurring subscription (Lice Protection Plan at $10/month) and DIY kit product sales. Distribution combines physical clinic visits, online booking (Meevo platform) and phone reservations, plus institutional channels through the Schools Without Lice and Camps Without Lice partnership programs that channel family resource funds, foster agencies, and rehabilitation centers to the clinics. The company accepts HSA/FSA, CareCredit financing, insurance reimbursement submission, and Medicaid discounts. Marketing relies on organic social media (Facebook, Instagram, X), YouTube educational content, an editorial blog, Google reviews, and earned media including a feature on The Doctors syndicated TV show. Ownership is franchise-based with no disclosed venture, private equity, or institutional investment, and the Lexington location is locally owned and operated.

Name

Lice Removal

Legal name

Larada Sciences, Inc.

Website

https://liceclinicslexington.com

Company type

Private

Operating status

Operating

Short description

Lice Clinics of America is a private franchise network operating FDA-cleared AirAllé heated-air lice treatment clinics, serving families, schools, camps, foster agencies, and rehab centers across the United States with one-hour single-visit services.

Ownership category

akta.pro rank

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Signature AirAllé Lice Treatment: Full-service lice treatment including 30-minute AirAllé heated-air treatment, 30-60 minute professional comb-out to remove dead lice and egg debris, and oil application. Offers re-treatment guarantee. One-time treatment fee per session.
2. Express AirAllé Treatment: 30-minute AirAllé treatment followed by a 10-minute comb-out. Budget-minded option where client completes additional combing and oil applications at home. No re-treatment guarantee offered.
3. Traditional Comb-Out Treatment: Strand-by-strand traditional comb-out using non-toxic products for children under four or those for whom AirAllé is contraindicated. Requires purchase of at-home comb-out kit, daily combing for 10 days, oil applications on day 5 and 10, and an in-clinic re-check on day 11.
4. Do-It-Yourself Lice Removal Kit: At-home lice removal kit including topical treatment products, a professional lice comb, and detailed instructions. Parents perform comb-out with follow-up procedures over 11 days.
5. Head Lice Screening: Clinical hair and scalp inspection by trained clinicians. Screening fee is waived if an active case is confirmed and AirAllé treatment is selected. All family members are checked to prevent household spread.
6. Lice Protection Plan (Monthly Subscription): Monthly subscription at $10 per month providing one optional free head screening per month and up to two free Signature AirAllé treatments per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Lice Removal operates as part of the Lice Clinics of America franchise network, providing in-clinic head lice screening and professional removal services using the FDA-cleared AirAllé heated-air medical device. Core services include the Signature AirAllé full-service treatment with a 30-to-60-minute professional comb-out and re-treatment guarantee, Express AirAllé for budget-conscious clients, traditional strand-by-strand Comb-Out for children under four, head lice screenings, and DIY home removal kits, supported by a monthly Lice Protection Plan subscription.

Product overview

Lice Clinics of America operates a network of lice treatment clinics offering professional head lice removal services. The core product is the FDA-cleared AirAllé heated-air medical device treatment, which comes in three tiers: Signature AirAllé (full-service with professional comb-out and re-treatment guarantee), Express AirAllé (budget option with minimal comb-out for home follow-up), and traditional Comb-Out treatment for children under 4 or those with contraindications. Additional offerings include DIY lice removal kits for home use, professional head lice screenings, and the Lice Protection Plan subscription. The company also runs community programs including Schools Without Lice and Camps Without Lice. The treatment methodology relies on physical dehydration via heated air rather than chemical pesticides.

Differentiator

Problem solved

Functional benefit

Brands

• AirAllé: FDA-cleared heated air treatment device used for professional lice removal. The device dehydrates head lice and their eggs (nits) in a single 30-minute treatment.
• Schools Without Lice
• Camps Without Lice
• Lice Protection Plan

Products and services

• Signature AirAllé Lice Treatment

Quantifiable outcome

• 99%+ success rate for Signature AirAllé treatment
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Kentucky Schools (Family Resource Departments)coreGTM or Marketing PartnerExclusive Schools Without Lice partnership program where the Lexington clinic serves as an approved vendor for surrounding schools. School family resource departments use allocated funds to pay for student lice treatments. This program provides free lice screenings and treatments for school nurses and teachers, and accessible treatment for students.
• Foster Agencies (Kentucky)minorGTM or Marketing PartnerPartnership arrangement with local foster agencies to ensure children in foster care have access to safe, effective lice removal services when needed.
• Rehabilitation Centers (Kentucky)minorGTM or Marketing PartnerPartnership arrangement with local rehab centers to ensure children in rehabilitation facilities have access to safe, effective lice removal services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lice Busters: Lice Busters is a professional lice removal service offering in-home and clinic-based treatments using non-toxic methods. It is a direct competitor in the professional lice treatment category with overlapping customer acquisition channels.
• My Hair Helpers: My Hair Helpers provides mobile head lice removal services using non-toxic, pesticide-free treatment methods. It targets the same family-with-children customer segment with a comparable professional service model.
• Fairy Lice Mothers: Fairy Lice Mothers is a professional lice treatment service providing in-home and clinic-based head lice removal using non-toxic methods. It serves the same family customer segment with a comparable professional service offering.
• Lice Happens: Lice Happens is an in-home professional lice removal service operating across multiple U.S. states. It targets the same family-with-children customer segment with trained technicians and competes directly with clinic-based services like Lice Clinics of America.
• Nit Free Noggins: Nit Free Noggins is a professional lice removal clinic offering in-salon and mobile services using non-toxic products. It competes directly with Lice Clinics of America in the professional lice treatment category for families.
• The Lice Ladies: The Lice Ladies provides mobile and clinic-based professional lice removal services to families. It serves the same direct-to-consumer family segment with a comparable service model centered on non-toxic, manual and device-assisted treatments.

Broad incumbents

• CVS MinuteClinic: CVS MinuteClinic offers basic pediatric and family health services including head lice screening and prescription treatments as part of a much broader retail clinic portfolio. It represents a broader incumbent addressing the same condition as part of a wider service offering.
• Pediatric urgent care centers: Pediatric urgent care centers offer lice diagnosis and treatment as part of broader acute care services. They serve as a broader incumbent providing lice treatment as a secondary offering within a larger pediatric care portfolio.

Others

• Rid (OTC lice treatment brand): Rid is a leading over-the-counter lice treatment brand offering pesticide-based shampoos and kits sold through mass retail channels. It represents the OTC alternative that professional services like Lice Clinics of America compete against in the broader lice treatment market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LiceNoMore
• YouTubeyoutube.com/user/liceclinicsiofamerica
• Facebookfacebook.com/liceclinicslexington
• Instagraminstagram.com/liceclinicslexington

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lice Removal