What Love Cuba does

Love Cuba is a UK-based travel agency operating as a trading name of Moresand Limited, a privately held UK limited company headquartered in London (12 Stephen Mews and a secondary office on Percy Street). Founded circa 1986 with self-reported 39 years of focused Cuba travel experience, the company specializes in tailor-made holiday packages and escorted tours to Cuba for UK leisure travelers, and has extended into Mexico, Guatemala, Belize, and broader Central and South America. The firm positions itself as the UK's #1 Cuba Holiday Specialists and holds consecutive World Travel Awards (Leading Cuba Tour Operator, 2024 and 2025) alongside multiple British Travel Awards across the Caribbean, tailor-made, and touring categories.

The product surface is a catalogue of holiday types rather than a single package: city & beach holidays, beach-only holidays, weddings, city breaks, escorted tours, multi-centre packages, tailor-made itineraries, casa particular (homestay) stays, family holidays, all-inclusive packages, and adjacent Caribbean/Central American destinations. The underlying technology is a standard online booking platform with SSL-secured payment processing and integrations to Google Pay and Apple Pay, supported by phone-based consultative sales (0207 071 3636) and email enquiries. The company maintains regulatory standing via ATOL licence (3517) and ABTA membership (P7124), and operates destination partnerships with Air Europa, the Cuban Tourist Board, Iberostar Hotels & Resorts, Gaviota Cuba, and Blue Diamond Resorts.

The business model is transaction-fee / take-rate: revenue is generated by combining flights, accommodation, transfers, and ancillary services into package holidays, earning commissions from airlines, hotels, and other travel suppliers, plus add-ons such as travel insurance, classic-car transfers, and tours. The go-to-market is sales-led and direct-to-consumer, combining inbound web traffic, content marketing (an extensive blog and weekly newsletter), phone bookings, and email enquiry handling. Pricing is per-package and disclosed publicly, with sample packages from £1,099 to £2,249 and deposit payment schemes available. The firm has no disclosed venture capital, private equity, or institutional investors, no parent company, and headcount of 1-10, indicating an owner-operated specialist travel agency rather than a scaled OTA.

Name

Love Cuba

Legal name

Moresand Limited

Website

https://lovecuba.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Love Cuba is a UK-based travel agency (Moresand Limited) specializing in tailor-made Cuba holiday packages and escorted tours for UK leisure travelers. Founded circa 1986 with 39 years of Cuba expertise, it has expanded into Mexico, Guatemala, and broader Central America, and holds ATOL and ABTA certification.

Ownership category

akta.pro rank

Product category

Tour Operator / Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family, Honeymoon & Romance Travel Agencies (THAKABAE)

Keywords

• Tailor-made holidays
• Escorted tours
• Caribbean holiday packages
• Flight-inclusive packages
• Cuba travel agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Holiday Package Sales: Love Cuba acts as a travel agency and tour operator, combining flights, accommodation, and other travel services into package holidays. Revenue is generated through commissions from airlines, hotels, and other travel suppliers. The company also offers add-on services such as travel insurance, classic car transfers, and tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Love Cuba is a UK travel agency and tour operator that assembles and sells tailor-made holiday packages to Cuba and selected Central American and Caribbean destinations. Packages combine flights, accommodation, transfers, tours, and add-ons (such as travel insurance and classic car transfers) sourced from third-party suppliers, and are sold directly to leisure travelers via the company website, phone, and email. Each booking is protected by ATOL and ABTA, with 24/7 in-country support in Cuba.

Product overview

Love Cuba is a UK-based travel agency specializing in tailor-made holiday packages primarily to Cuba, with expanded offerings to other Central American destinations. The company operates as a single unified platform offering multiple holiday types including beach holidays, city breaks, escorted tours, multi-centre packages, and tailor-made itineraries. Their core products are organized by holiday type (Cuba City & Beach Holidays, Cuba Beach Holidays, Cuba Wedding Holidays, Cuba City Holidays, Tours of Cuba, Multi Centre Cuba Holidays, Tailor Made Cuba Holidays, Cuba Casa Holidays, Cuba Family Holidays) with associated destination pages for Havana, Varadero, Trinidad, Cayo Santa Maria, Cayo Coco, and other Cuban locations. Additional offerings include Mexico Holidays and Guatemala Holidays as country-specific extensions. The company acts as an intermediary, arranging flights, accommodations, transfers, and experiences through third-party suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuba City & Beach Holidays Combined city and beach holiday packages allowing travelers to experience Havana's cultural attractions alongside coastal resort destinations such as Varadero. Targeted at UK leisure travelers seeking a dual-experience Cuba holiday.
• Cuba Beach Holidays Beach-focused holiday packages to Cuban coastal destinations including Varadero, Cayo Santa Maria, and Cayo Coco. Targeted at UK travelers seeking sun-and-sea Cuba holidays.
• Cuba Wedding Holidays Wedding and honeymoon packages offering ceremony and celebration services at Cuban beach resorts. Targeted at UK couples planning destination weddings or honeymoons.
• Cuba City Holidays City-focused holidays to Cuban urban destinations including Havana, Trinidad, and Santiago de Cuba. Targeted at UK travelers interested in Cuban culture, history, and urban experiences.
• Tours of Cuba Escorted and guided tours covering multiple Cuban destinations with planned itineraries. Targeted at UK travelers who want a structured, guide-led Cuba experience.
• Multi Centre Cuba Holidays Multi-destination holiday packages combining two or more Cuban locations such as Havana + Varadero or Havana + Trinidad + Varadero. Targeted at UK travelers wanting to experience several Cuban regions in one trip.
• Tailor Made Cuba Holidays Customized holiday itineraries built to individual traveler preferences, budgets, and schedules. Targeted at UK travelers wanting bespoke Cuba trips rather than fixed-departure packages.
• Cuba Casa Holidays Homestay and Casa particular accommodation options offering authentic local Cuban experiences. Targeted at UK travelers seeking immersion in Cuban domestic life and culture.
• Cuba Family Holidays Family-oriented holiday packages with activities and accommodations suitable for children. Targeted at UK families planning child-inclusive Cuba vacations.
• All-Inclusive Holidays Package holidays including accommodation, meals, drinks, and activities at all-inclusive Cuban resorts. Targeted at UK travelers wanting a fully bundled, predictable-cost Cuba holiday.
• Other Caribbean Islands Holidays Holiday packages to Caribbean destinations beyond Cuba, including Belize and Guatemala. Targeted at UK travelers looking for Caribbean/Central America alternatives to Cuba.
• Central and South America Holidays Extended holiday packages covering destinations across Central and South America beyond Cuba. Targeted at UK travelers seeking multi-country Latin America itineraries.
• Love Cuba Escorted Tour Fully guided escorted tour covering Havana, Vinales, Trinidad and Varadero with transportation, meals, and a beach stay included. Targeted at UK travelers who prefer a single guided group holiday.
• Mexico Holiday Deals Tailor-made holiday packages to Mexico covering Cancun, Riviera Maya, Cozumel, and multi-centre combinations. Targeted at UK travelers seeking premium Mexico beach and cultural holidays.
• Guatemala Holidays Award-winning Guatemala holiday packages covering Antigua, Lake Atitlan, and Tikal with luxury eco-retreats. Targeted at UK travelers interested in authentic luxury Guatemala experiences.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and major.

• Air EuropacoreChannel Partner/ Reseller/ DistributorAirline partner providing flight services for package holidays to Cuba and Central America destinations.
• Cuban Tourist BoardcoreStrategic or Co-development PartnerOfficial tourism board partnership providing destination expertise and official representation for Cuba tourism.
• Iberostar Hotels & ResortscoreChannel Partner/ Reseller/ DistributorMajor hotel chain partner featured prominently across Cuba packages including Iberostar Parque Central, Iberostar Selection Varadero, and multiple Iberostar properties in Cayo Coco.
• Gaviota CubacoreChannel Partner/ Reseller/ DistributorCuban hotel chain partner offering accommodations across Cuba including properties in Havana and beach resorts.
• Blue Diamond ResortsmajorChannel Partner/ Reseller/ DistributorResort management company partner offering Royalton and Memories branded properties in Cuba including Royalton Habana and Royalton Hicacos.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Audley Travel: UK-based tailor-made travel specialist offering country-specific expertise with a sales-led, consultative model. Comparable business structure and high-touch customer engagement approach, with a similarly broad set of long-haul destinations.
• Tropical Sky: UK travel company specializing in long-haul luxury holidays including the Caribbean, Mexico, and Central America. Closely comparable to Love Cuba's product mix (beach, escorted, tailor-made) and overlapping destination portfolio beyond Cuba.
• Caribtours: UK-based tailor-made Caribbean holidays specialist offering escorted tours and beach packages across the Caribbean including Cuba. Direct competitor in the niche UK-to-Caribbean agency market with similar consultative phone-based sales model.
• Journey Latin America: UK specialist tour operator for Latin America including Mexico, Central America, and Cuba. Comparable region-specific positioning, tailor-made itinerary model, and B2C consultative sales approach targeting UK travelers.

Broad incumbents

• Jet2holidays: Major UK package holiday operator offering beach and city breaks including some long-haul destinations. Competes on price-driven Caribbean package holidays, though Love Cuba differentiates through bespoke Cuba/Caribbean specialization.
• Trailfinders: Major UK travel agency offering worldwide holidays including tailor-made and escorted tours. Broader portfolio and larger scale than Love Cuba, but operates the same UK consultative sales-led model with phone-based bookings.
• TUI UK: Largest UK tour operator offering package holidays including Caribbean and Central America destinations. Operates at significantly greater scale with proprietary hotel/resort assets, but overlaps with Love Cuba on Caribbean beach packages.
• Kuoni (DER Touristik UK): UK luxury long-haul tour operator now under DER Touristik ownership, offering tailor-made holidays worldwide including Caribbean and Latin America. Overlaps with Love Cuba on luxury tailor-made positioning but serves a broader destination set.
• Hays Travel: UK's largest independent travel agency chain with hundreds of retail branches. Competes with Love Cuba on package holidays including Caribbean destinations, but operates a high-street retail model versus Love Cuba's specialist online/phone positioning.

Emerging players

• Travelzoo: Global travel deals and membership club publishing curated offers across operators including Caribbean packages. Competes indirectly with Love Cuba by surfacing discounted holidays, but operates a different deal-aggregation model versus Love Cuba's specialist agency approach.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/lovecubaltd
• LinkedInlinkedin.com/company/love-cuba

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Cuba