Jean Louis David France

What Jean Louis David France does

Jean Louis David France (legal entity JEAN LOUIS DAVID FRANCE S.A.S.) operates a franchise hairdressing salon network headquartered in Neuilly-sur-Seine, France. Founded in 1961 and now part of Groupe Provalliance, the brand runs 250+ salons in France alongside localized online presence in the US, Italy, Spain, Poland, Portugal, and Mexico. Its core offering is professional hair services (cuts, color, balayage, treatments, styling) built on proprietary techniques such as Contrast, Sunlight, Gloss by Shades EQ, and the Botox Capillaire protocol, executed with tier-1 professional products from L'Oréal Professionnel, Redken, Kérastase, and ghd.

The business generates revenue through three streams: in-salon service fees (premium treatments priced at 70–90€), retail product sales within salons (own brand plus partner ranges including the newly added Briogeo line), and franchise royalties and fees from independent operators using the Jean Louis David brand, training, and marketing infrastructure. Customer acquisition is multichannel, combining physical salon locations, an iOS/Android mobile app for booking and loyalty, an editorial platform (Le Mag), and social media campaigns including a Kenzo fashion-week partnership.

Customer segments are primarily women seeking professional color and styling services, with secondary segments in men's grooming and curly/textured hair. The loyalty program (5 points per 1€ spent) and gender-specific tiers anchor repeat visits. Operational control is exercised through certified technique training and supplier partnerships rather than direct salon ownership of the franchise base, placing most unit-level economics in the hands of franchisees.

Name

Jean Louis David France

Legal name

JEAN LOUIS DAVID FRANCE S.A.S.

Website

https://jeanlouisdavid.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Jean Louis David France SAS operates a 250-plus salon franchise network across France and six international markets, offering professional hair services, proprietary coloration techniques, and branded haircare products as part of Groupe Provalliance.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Hair Coloring & Highlights Services (HSALAAAE), Textured Hair & Protective Styling (Braids/Twists/Locs) (HSALAAAH), Professional Hair Color (CRABALAA), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Conditioners & Hair Masks (CRABABAB), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF), Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Haircare & Hair Color Distribution (CRAOAEAE)

Keywords

• Professional hair salon
• Hair coloring services
• Franchise salon network
• Balayage techniques
• Hair care treatments

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hair Services Revenue: Revenue generated from professional hair services including cuts, color, balayage, treatments, and styling performed in network salons. Services include signature techniques (Contrast, Sunlight, Gloss, Botox treatments) with pricing from 70€ to 90€ for specialized treatments.
2. Retail Product Sales: Sale of professional hair care products including Jean Louis David styling products, Briogeo natural haircare range, Kérastase, Redken, and ghd styling tools in salon locations.
3. Franchise Fees and Royalities: Revenue from franchise network operations where independent franchisees operate salons under the Jean Louis David brand, paying royalties and fees to the network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Jean Louis David France operates a franchise network of 250+ professional hair salons offering hair cutting, coloring (including exclusive balayage techniques such as Contrast and Sunlight), deep-treatment services such as Soin Botox Capillaire, and styling. Salons also retail professional haircare lines (Briogeo, Kérastase, Redken, ghd) and the proprietary Gamme Experte range, with appointments booked online or via the mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• Jean Louis David Addict: The mobile application of Jean Louis David used for appointment booking, client account management, loyalty program access, and salon discovery.
• Le Mag JLD
• Gamme Experte
• Botox Capillaire

Quantifiable outcome

• Botox capillaire results last up to 6 weeks with mirror-like shine and fiber repair
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• L'Oréal ProfessionnelcoreTechnology or IntegrationPrimary professional hair product brand partner. L'Oréal Professionnel provides professional coloring products including iNOA ammonia-free coloration used in Jean Louis David salons. Core supplier relationship supporting the brand's coloring services.
• RedkencoreTechnology or IntegrationProfessional hair product brand providing Shades EQ semi-permanent coloration for Gloss services, as well as Acidic Bonding Concentrate and Fitness Pro treatment protocols. Key partner for coloration and treatment services.
• BriogeocoreTechnology or IntegrationAmerican clean haircare brand specializing in curly and textured hair products. New partnership bringing Curl Charisma, Scalp Revival, Don't Despair Repair, Farewell Frizz, and Style + Treat ranges to Jean Louis David salons. Features vegan formulas without sulfates, silicones, or microplastics.
• La Fusée (Rumeur Publique Group)minorImplementation/ SI/ Consulting PartnerDigital agency responsible for website design and development, based in Saint-Denis, France.
• KenzoflagshipGTM or Marketing PartnerFashion brand partnership providing backstage hairstyling services at Kenzo fashion shows. Jean Louis David serves as official beauty partner, reinforcing the brand's fashion-forward positioning and runway presence.
• Provalliance GroupcoreOthersParent company of Jean Louis David brand. Provalliance Group operates multiple salon brands including Franck Provost, Coiff&Co, Saint Algue, Fabio Salsa, Maniatis Paris, Cosmo, BrainWash, Llongueras, Interview, L'Atelier Intermède, Yes, Team Kappers, Niwel, Bleu Libellule, and The Barber Company.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• L'Oréal Professionnel: Core supplier partner and strategic ally providing the iNOA coloration line used in JLD's signature services. Critical ecosystem player; not a competitor but a tightly coupled upstream partner.
• Redken (L'Oréal): Professional haircare brand supplying Shades EQ, Acidic Bonding Concentrate, and Fitness Pro protocols used in JLD's signature Gloss and treatment services. Key supplier rather than competitor.
• Provalliance Group: Parent conglomerate operating 15+ salon brands including Jean Louis David, Franck Provost, Coiff&Co, and others. Most relevant group-level comparable for franchise network scale, capital allocation, and brand portfolio strategy.

Direct peers

• Franck Provost: Direct sibling brand under Groupe Provalliance operating a parallel French salon chain with comparable premium positioning, coloration services, and franchise model. Most directly comparable peer due to shared parent infrastructure and overlapping service mix.
• Saint Algue: Direct sibling brand under Groupe Provalliance offering a comparable franchise salon network with overlapping services and products. Sister-brand comparison for franchise model and customer demographic.
• Camille Albane: French premium salon franchise chain with women's-focused positioning and coloration services. Comparable on customer targeting, premium positioning, and franchise go-to-market.
• Coiff&Co: Direct sibling brand under Groupe Provalliance operating a value-positioned franchise salon network. Useful low-end comparable for franchise economics and unit-level economics within the same parent structure.
• Jean Claude Biguine: Independent French premium salon chain with franchise model and similar coloration-led service mix. Relevant external benchmark for domestic France salon franchise economics.
• Dessange Paris: Independent French luxury salon franchise with similar premium positioning, signature coloring techniques, and international franchise presence. Competes head-to-head with JLD in the French premium hair salon segment.

Broad incumbents

• Toni&Guy: Global premium hairdressing chain with established European presence. Comparable at the brand-positioning level although broader in geographic mix and supplier ecosystem (Unilever/Schwarzkopf).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/JeanLouisDavidFR
• Facebookfacebook.com/jean.louis.david.officiel
• Instagraminstagram.com/jeanlouisdavidfr
• TikToktiktok.com/@jeanlouisdavid
• LinkedInlinkedin.com/company/jean-louis-david-france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jean Louis David France