Juanita K Hammons Hall

What Juanita K Hammons Hall does

Juanita K. Hammons Hall for the Performing Arts is a 2,264-seat regional performing arts venue located on the campus of Missouri State University in Springfield, Missouri. Opened in October 1992 and named after Juanita K. Hammons in recognition of a major capital campaign donation by her and developer John Q. Hammons, the venue presents touring Broadway productions, concerts, comedy, family shows, and serves as a performance space for university events and local arts organizations including the Springfield Symphony Orchestra. Its draw area spans southern and central Missouri, northern Arkansas, eastern Kansas, and eastern Oklahoma.

The venue's core product is event-driven live entertainment, anchored by the Broadway season subscription series 'Broadway at the Hall' (presented in partnership with Great Southern Bank), individual show tickets, and a School-Day Matinee Series for preK-12 groups at $8/seat. Supplementary revenue streams include a five-tier individual donor program (The Performance Society, $50–$5,000+ annually), tiered corporate sponsorships ($2,500–$10,000), and facility rentals for touring companies, conferences, and receptions. Ticket sales cover less than half of production costs, making sponsorship, donations, and university subsidy structurally important to operations.

Underlying technology is physical infrastructure (multi-level boxes, orchestra pit, backstage dressing rooms, loading dock, computerized on-site box office, adjacent parking garage) plus direct-to-consumer digital ticketing through HammonsHall.com and MissouriStateTix.com. The venue is operated by Missouri State University (a public state institution) under the leadership of Director Jack Wheeler (since January 1999) and a small full-time staff supplemented by the Partners In Performance volunteer organization contributing over 11,000 hours per season. Community impact includes the Broadway Benefits Our Community program, which has contributed over $50,000 to local charities since 2009-2010, and the Kennedy Center's Any Given Child educational partnership with Springfield Public Schools.

Name

Juanita K Hammons Hall

Legal name

Missouri State University

Website

https://hammonshall.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Juanita K. Hammons Hall is a 2,264-seat performing arts venue on the Missouri State University campus in Springfield, MO, presenting touring Broadway productions, concerts, and educational programming to a four-state regional audience.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

University & Educational Venue Operations (Auditoriums, Campus Arenas) (MPAGALAI), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live performing arts
• Broadway touring shows
• Performing arts venue
• Concert hall entertainment
• Theatrical performance venue

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Ticket sales for Broadway productions, concerts, and single performances. Per the website, ticket sales usually cover less than half the costs of presenting a show.
2. Corporate Partnerships: Corporate sponsorships and underwriting at various levels ($2,500-$10,000) providing recognition benefits, event tickets, and promotional opportunities.
3. The Performance Society: Annual fund supporting the venue with membership levels ranging from $50-$5,000+, providing donor recognition and benefits.
4. Venue Rentals: Available for rental to touring companies, conferences, and large-scale receptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Juanita K. Hammons Hall is a 2,264-seat performing arts venue on the Missouri State University campus in Springfield, Missouri, presenting Broadway touring productions, concerts, comedy, family shows, and educational performances. It generates revenue through ticket sales, season subscriptions, corporate sponsorships, an annual donor program (The Performance Society), and venue rentals, with ticket sales typically covering less than half of production costs.

Product overview

Juanita K. Hammons Hall for the Performing Arts is a single performing arts venue offering a portfolio of live entertainment products. The core offering consists of individual show tickets and Broadway Season Subscriptions, which provide access to touring Broadway productions, concerts, comedy acts, and children's performances in the 2,264-seat theatre. Supplementary offerings include School-Day Matinee Series for educational groups, Education Programs including master classes and outreach initiatives, The Performance Society annual giving program, and Corporate Sponsorships. The venue also generates revenue through Facility Rentals for external events. All offerings are coordinated through the on-site Box Office and supported by the venue's own staff and the Partners in Performance volunteer organization.

Differentiator

Problem solved

Functional benefit

Brands

• Partners In Performance: The volunteer organization of Juanita K. Hammons Hall for the Performing Arts. Volunteers serve as ushers, staff the Information Center, and sell performance related merchandise, contributing over 11,000 hours annually.
• Broadway at the Hall

Products and services

• Broadway Season Subscriptions Annual subscription series for individual patrons providing priority purchasing, prime seating, exchange privileges, and complimentary parking passes across multiple touring Broadway productions at the 2,264-seat theatre.
• Individual Show Tickets Single-ticket purchases for Broadway productions, concerts, comedy, children's shows, and special events at the 2,264-seat venue, sold through the on-site box office and the venue's own digital ticketing platforms.
• School-Day Matinee Series Hour-long professional matinee performances for preK-12 school groups of 10 or more, offered at $8/seat as curriculum-enhancing educational experiences.
• The Performance Society (Annual Giving Membership) Annual giving program with tiered memberships ($50-$5,000+) supporting performances, educational programs, and venue operations; members receive donor recognition, ticket vouchers, parking passes, and concession vouchers based on level.
• Facility Rentals Rental of the 2,264-seat venue, backstage facilities, and front-of-house spaces for touring productions, conferences, and large-scale receptions.

Quantifiable outcome

• Broadway Benefits Our Community outreach contributed over $50,000 to local charities

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Great Southern BankflagshipGTM or Marketing PartnerGreat Southern Bank is the presenting sponsor for 'Broadway at the Hall' programming. The bank participates in the Broadway Benefits Our Community program, which has contributed over $50,000 to local charities since 2009-2010. Keith Boaz, Executive Director of Great Southern Bank Arena and Juanita K. Hammons Hall, presents checks to beneficiary organizations.
• BBC StudioscoreStrategic or Co-development PartnerBBC Studios presents Bluey's Big Play, a theatrical adaptation of the Emmy Award-winning children's television series. Original story by Bluey creator Joe Brumm, new music by Bluey composer Joff Bush. Presented in association with Windmill Theatre Co.
• Windmill Theatre Co.coreStrategic or Co-development PartnerWindmill Theatre Co. co-presents Bluey's Big Play with BBC Studios. The theatrical production brings the Bluey characters to life with brilliantly created puppets.
• Andrew KaycoreStrategic or Co-development PartnerAndrew Kay co-presents Bluey's Big Play with BBC Studios and Windmill Theatre Co. for North American touring.
• John F. Kennedy Center for the Performing ArtscoreStrategic or Co-development PartnerJuanita K. Hammons Hall participates in the Any Given Child program of the Kennedy Center, working with Springfield Public Schools and the Springfield arts community to provide equity and access in arts education for all students.
• Springfield Public SchoolscoreStrategic or Co-development PartnerPartner with Springfield Public Schools through the Kennedy Center's Any Given Child program, providing collaborative efforts to enhance arts education access for students.
• Springfield Regional Arts CouncilminorStrategic or Co-development PartnerCollaborative partner in the Any Given Child initiative and education committee participation.
• Missouri Alliance for Arts EducationminorStrategic or Co-development PartnerHammons Hall staff participates in the statewide Arts Education Collaborative through this organization.
• Visual Artist Alliance of SpringfieldminorStrategic or Co-development PartnerOngoing art exhibitions in the Hall's lobby gallery spaces from Visual Artist Alliance of Springfield and Springfield R-12 high schools.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Aronoff Center for the Arts: Cincinnati, Ohio performing arts complex of similar scale with comparable Broadway touring and educational programming model. Comparable in venue size and programming, though serving a different regional market.
• Tennessee Performing Arts Center: State-affiliated performing arts center in Nashville, Tennessee presenting Broadway tours and resident company programming. Comparable scale and mixed-use presenting model, though serving a different geographic market.

Broad incumbents

• Kauffman Center for the Performing Arts: Larger, more recently built (~$413M) regional performing arts center in Kansas City serving a broader metro market. Comparable in programming mix but operates at significantly larger scale and within a major metro catchment that Hammons Hall also draws from.
• Midland Theatre: Mid-sized performing arts venue in Kansas City, Missouri presenting concerts, comedy, and Broadway-adjacent programming. Comparable regional PAC competitor drawing from an overlapping catchment area.
• Fabulous Fox Theatre: Historic 4,500-seat Broadway presenting venue in St. Louis, Missouri. Comparable in Broadway touring programming and donor/sponsorship structure, but at significantly larger scale and in a major metro market.

Direct peers

• Lied Center for Performing Arts: University of Nebraska-Lincoln-affiliated performing arts center of comparable scale, presenting Broadway tours, concerts, and educational programming. Closest structural peer: university-affiliated PAC with similar programming mix and educational mission.
• Walton Arts Center: Regional performing arts center in Fayetteville, Arkansas of comparable scale (~1,200+ seats across multiple halls) serving a similar multi-state catchment (NW Arkansas, SW Missouri, eastern Oklahoma). Direct comparable for mid-size regional PAC programming and Broadway touring economics.
• Touhill Performing Arts Center: University of Missouri-St. Louis's performing arts center. Comparable as a Missouri-based public university PAC presenting touring productions and educational programming to a regional audience.
• Jesse Auditorium: University of Missouri's performing arts venue in Columbia, Missouri. Direct peer as another Missouri public university venue presenting Broadway tours, concerts, and university programming to a similar regional audience.
• Gillioz Theatre: Historic 1,500-seat performing arts venue in downtown Springfield, Missouri. Direct local competitor for the same patrons, touring productions, and corporate sponsors in the Springfield market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/juanita-k-hammons-hall

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juanita K Hammons Hall