Fox Theatre, St. Louis

Name

Fox Theatre, St. Louis

Legal name

Fox Associates, LLC

Website

https://fabulousfox.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Live theatre productions
• Broadway touring shows
• Performing arts venue
• Concert and comedy events
• Private event hosting

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue from single ticket sales for Broadway shows, concerts, comedy acts, family shows, and special events. Ticket sales handled exclusively through MetroTix.
2. Season Subscriptions: Annual Broadway series subscriptions with tiered pricing based on seating section. Seven-show package includes Clue, Death Becomes Her, Boop!, The Great Gatsby, Water for Elephants, Beauty and the Beast, and Maybe Happy Ending.
3. Food & Beverage: Revenue from Curtain Call Lounge (Champagne bar) and Stage Left Grille (casual dining) serving guests before shows and during intermissions.
4. Membership Programs: Luxury Box Membership (8-seat at $68,500/year or 4-seat at $37,000/year) and Fox Broadway Club Membership with premium seating in first 5 rows plus Lexus Fox Club access.
5. Private Events & Venue Rentals: Corporate events, weddings, galas, rehearsal dinners, and theatre rentals for various occasions. Event Services team provides planning, organization, and catering.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Fabulous Fox Theatre is a historic performing arts venue in St. Louis that presents Broadway touring productions, concerts, comedy acts, and family entertainment. Its core offering consists of season ticket packages and single-event tickets sold primarily through MetroTix, supplemented by on-site food and beverage (Curtain Call Lounge, Stage Left Grille), premium membership programs (Lexus Fox Club, Fox Broadway Club), guided theatre tours, gift cards, and private/corporate event hosting services.

Product overview

The Fabulous Fox Theatre is a performing arts venue in St. Louis presenting a Broadway Series of touring productions, concerts, comedy shows, and family events. The core offering is season ticket packages and single-event tickets sold through MetroTix. Ancillary products include theatre tours, dining at Curtain Call Lounge and Stage Left Grille, gift cards, Fox Club premium memberships, and private event hosting services. The venue also offers an ALL-IN-1 Mobile Pass for digital ticket consolidation.

Differentiator

Problem solved

Functional benefit

Brands

• Fox Theatricals: Commercial theatre production company founded in 1990, producing Broadway plays, musicals, West End and National Tours
• Curtain Call Lounge
• Stage Left Grille
• Lexus Fox Club
• Fox Broadway Club

Products and services

• Broadway Series Season Tickets Multi-show subscription packages offering tiered pricing by seating section, priority access to popular shows like Wicked, flexible exchange benefits, and payment plans for Broadway touring productions.
• Single Event Tickets Individual performance tickets sold through MetroTix for concerts, comedy shows, family events, and Broadway productions at The Fabulous Fox Theatre.
• Group Sales Discounted ticket packages for groups of 10 or more attending shows together, with dedicated sales support through the Group Sales Office.
• Fox Club Membership Premium seat membership program with two tiers: Luxury Box Membership ($68,500/year for 8 seats or $37,000/year for 4 seats) for corporate entertainment, and Fox Broadway Club Membership offering premium seating in the first five rows plus Lexus Fox Club access.
• Fox Theatre Tours 90-minute walking tours of the historic theatre offered on Saturday mornings, featuring a Wurlitzer organ presentation, at $10 per person with no service fee.
• Curtain Call Lounge Champagne bar within the theatre offering Champagnes, wines, local craft beers, cocktails, and seasonal culinary small plates, open before shows and during intermissions.
• Stage Left Grille Casual dining restaurant adjacent to the theatre open on show days for pre-show meals, serving diner classics, milkshakes, cocktails, salads, sides, and sandwiches.
• Private Events and Venue Rentals Event hosting services for weddings, galas, corporate events, rehearsal dinners, and theatre rentals with catering by an award-winning chef and a professional event services team.
• Gift Cards

Quantifiable outcome

• Over 5,000 students impacted annually through Ken Page Awards program across 50+ high schools
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• MATI (Music at the Intersection)minorGTM or Marketing Partner · 1 January 2026MATI Festival returns for sixth year July 17-19, 2026. Uses The Fabulous Fox as one of five main stages with headliner performances including Wyclef Jean, PJ Morton, and Keyon Harrold.
• Fox TheatricalscoreStrategic or Co-development Partner · 1 January 1990Fox Theatricals was founded in 1990 and since 1997 has become one of the leading commercial theatre production companies in the country. Has produced dozens of Broadway plays, musicals, West End (London) and National Tours, and through IPN leadership has produced additional Broadway musicals. Production of Fun Home won 2015 Tony Award for Best Musical.
• MetroTixcoreChannel Partner/ Reseller/ DistributorMetroTix is the only authorized ticket seller for The Fabulous Fox, handling all online ticket sales at fabulousfox.evenue.net and phone sales at (314) 534-1111.
• The MunycoreStrategic or Co-development PartnerProducing partner for the Ken Page Awards, a program celebrating excellence in high school musical theatre across the St. Louis region with over 5,000 students participating annually.
• Fox Performing Arts Charitable FoundationcoreStrategic or Co-development PartnerCo-producing partner for Ken Page Awards and event sponsor for various productions including Wicked.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• The Muny: St. Louis's outdoor musical theatre producing seven-show summer seasons, with which the Fox co-produces the Ken Page Awards. Operates in the same metro and overlapping Broadway-touring audience, but with a different (outdoor, summer-only) format and nonprofit structure.
• Kimmel Cultural Campus: Philadelphia-based performing arts campus (Kimmel Center, Academy of Music, Merriam Theater) presenting Broadway touring productions, concerts, and cultural programming. Closest peer for a multi-venue regional presenting arts center of comparable size and programming mix.

Direct peers

• Nederlander Producing Company of America: Family-owned commercial theatre producer and venue operator producing Broadway shows and National Tours, owning and operating multiple Broadway and touring venues. Comparable to the Fox Theatricals production arm and to a presenting-house operator at scale.
• Broadway in Chicago: Operates multiple Broadway touring venues in Chicago (James M. Nederlander Theatre, Cadillac Palace, CIBC Theatre) presenting the same touring Broadway model with similar season subscription and group sales programs. Closest comparable in business model, scale, and market positioning to the Fox Theatre St. Louis.
• Ryman Hospitality Properties: Public REIT owning and operating the Ryman Auditorium (Grand Ole Opry) and other large-scale entertainment venues. Operates a similar mix of presenting, premium membership/hospitality (corporate box programs), and live entertainment programming — closest public-market comparable for the venue-and-membership model.
• Stifel Theatre: Formerly Peabody Opera House, a competing mid-large format live entertainment venue located in downtown St. Louis, presenting concerts, comedy, and touring Broadway shows. Direct geographic competitor for the same discretionary entertainment dollars in the same metro.

Broad incumbents

• Ambassador Theatre Group (ATG): Global theatre operator running venues and producing shows across the U.S., U.K., and other markets, including Broadway (Lyric Theatre, Hudson Theatre). Industry incumbent at significantly larger scale than the Fox, with comparable venue-and-touring model.
• Live Nation Entertainment: Global live entertainment conglomerate owning/operating venues (House of Blues, Fillmore, etc.) and promoting concerts/tours worldwide. Much broader and at vastly greater scale than the Fox, but comparable along the dimension of owned-and-operated live entertainment venues and tour-routing relationships.
• The Shubert Organization: Largest Broadway theatre owner and operator in New York with 17 Broadway houses plus national touring interests. Industry-defining incumbent producing and presenting Broadway content that drives touring circuits in which the Fox participates.
• Jujamcyn Theaters: Owner and operator of five Broadway theatres (St. James, Al Hirschfeld, August Wilson, Eugene O'Neill, Walter Kerr) producing and presenting Broadway shows. Comparable as a Broadway venue operator and producer at industry scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/foxtheatrestl
• YouTubeyoutube.com/user/foxtheatrestl
• Facebookfacebook.com/fabulousfox
• Instagraminstagram.com/foxtheatrestl
• TikToktiktok.com/@foxtheatrestl
• LinkedInlinkedin.com/company/fox-theatre-st.-louis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox Theatre, St. Louis