Juanita K Hammons Hall
Juanita K. Hammons Hall is a 2,264-seat performing arts venue on the Missouri State University campus in Springfield, MO, presenting touring Broadway productions, concerts, and educational programming to a four-state regional audience.
- Company typePublic
- Founded1992
- HeadquartersSpringfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Juanita K Hammons Hall does
Juanita K. Hammons Hall for the Performing Arts is a 2,264-seat regional performing arts venue located on the campus of Missouri State University in Springfield, Missouri. Opened in October 1992 and named after Juanita K. Hammons in recognition of a major capital campaign donation by her and developer John Q. Hammons, the venue presents touring Broadway productions, concerts, comedy, family shows, and serves as a performance space for university events and local arts organizations including the Springfield Symphony Orchestra. Its draw area spans southern and central Missouri, northern Arkansas, eastern Kansas, and eastern Oklahoma.
The venue's core product is event-driven live entertainment, anchored by the Broadway season subscription series 'Broadway at the Hall' (presented in partnership with Great Southern Bank), individual show tickets, and a School-Day Matinee Series for preK-12 groups at $8/seat. Supplementary revenue streams include a five-tier individual donor program (The Performance Society, $50–$5,000+ annually), tiered corporate sponsorships ($2,500–$10,000), and facility rentals for touring companies, conferences, and receptions. Ticket sales cover less than half of production costs, making sponsorship, donations, and university subsidy structurally important to operations.
Underlying technology is physical infrastructure (multi-level boxes, orchestra pit, backstage dressing rooms, loading dock, computerized on-site box office, adjacent parking garage) plus direct-to-consumer digital ticketing through HammonsHall.com and MissouriStateTix.com. The venue is operated by Missouri State University (a public state institution) under the leadership of Director Jack Wheeler (since January 1999) and a small full-time staff supplemented by the Partners In Performance volunteer organization contributing over 11,000 hours per season. Community impact includes the Broadway Benefits Our Community program, which has contributed over $50,000 to local charities since 2009-2010, and the Kennedy Center's Any Given Child educational partnership with Springfield Public Schools.
Juanita K Hammons Hall firmographics
Firmographics- Name
- Juanita K Hammons Hall
- Legal name
- Missouri State University
- Website
- https://hammonshall.com
- Company type
- Public
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Juanita K. Hammons Hall is a 2,264-seat performing arts venue on the Missouri State University campus in Springfield, MO, presenting touring Broadway productions, concerts, and educational programming to a four-state regional audience.
- Ownership category
- akta.pro rank
Juanita K Hammons Hall industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
- akta.pro secondary industries
- University & Educational Venue Operations (Auditoriums, Campus Arenas) (MPAGALAI), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Juanita K Hammons Hall is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Juanita K Hammons Hall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Ticket Sales: Ticket sales for Broadway productions, concerts, and single performances. Per the website, ticket sales usually cover less than half the costs of presenting a show.
- Corporate Partnerships: Corporate sponsorships and underwriting at various levels ($2,500-$10,000) providing recognition benefits, event tickets, and promotional opportunities.
- The Performance Society: Annual fund supporting the venue with membership levels ranging from $50-$5,000+, providing donor recognition and benefits.
- Venue Rentals: Available for rental to touring companies, conferences, and large-scale receptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single performance tickets - Vince Gill concert |
| Unit Pricing | Pay-as-you-go | School-Day Matinee performances |
| Subscription | Annual | Performance Society annual membership - Interlude Level |
| Subscription | Annual | Performance Society annual membership - Mezzanine Level |
| Subscription | Annual | Performance Society annual membership - Loge Level |
| Subscription | Annual | Performance Society annual membership - Grand Tier |
| Subscription | Annual | Performance Society annual membership - Grand Foyer Level |
| Subscription | Annual | Corporate Sponsorship - Entry Level |
| Subscription | Annual | Corporate Sponsorship - Standard Level |
| Subscription | Annual | Corporate Sponsorship - Premium Level |
| Subscription | Annual | Corporate Sponsorship - Elite Level |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Juanita K Hammons Hall product offering
Product offeringCore offering
Juanita K. Hammons Hall is a 2,264-seat performing arts venue on the Missouri State University campus in Springfield, Missouri, presenting Broadway touring productions, concerts, comedy, family shows, and educational performances. It generates revenue through ticket sales, season subscriptions, corporate sponsorships, an annual donor program (The Performance Society), and venue rentals, with ticket sales typically covering less than half of production costs.
Product overview
Juanita K. Hammons Hall for the Performing Arts is a single performing arts venue offering a portfolio of live entertainment products. The core offering consists of individual show tickets and Broadway Season Subscriptions, which provide access to touring Broadway productions, concerts, comedy acts, and children's performances in the 2,264-seat theatre. Supplementary offerings include School-Day Matinee Series for educational groups, Education Programs including master classes and outreach initiatives, The Performance Society annual giving program, and Corporate Sponsorships. The venue also generates revenue through Facility Rentals for external events. All offerings are coordinated through the on-site Box Office and supported by the venue's own staff and the Partners in Performance volunteer organization.
Differentiator
Problem solved
Functional benefit
Brands
- Partners In Performance: The volunteer organization of Juanita K. Hammons Hall for the Performing Arts. Volunteers serve as ushers, staff the Information Center, and sell performance related merchandise, contributing over 11,000 hours annually.
- Broadway at the Hall
Products and services
- Broadway Season Subscriptions Annual subscription series for individual patrons providing priority purchasing, prime seating, exchange privileges, and complimentary parking passes across multiple touring Broadway productions at the 2,264-seat theatre.
- Individual Show Tickets Single-ticket purchases for Broadway productions, concerts, comedy, children's shows, and special events at the 2,264-seat venue, sold through the on-site box office and the venue's own digital ticketing platforms.
- School-Day Matinee Series Hour-long professional matinee performances for preK-12 school groups of 10 or more, offered at $8/seat as curriculum-enhancing educational experiences.
- The Performance Society (Annual Giving Membership) Annual giving program with tiered memberships ($50-$5,000+) supporting performances, educational programs, and venue operations; members receive donor recognition, ticket vouchers, parking passes, and concession vouchers based on level.
- Facility Rentals Rental of the 2,264-seat venue, backstage facilities, and front-of-house spaces for touring productions, conferences, and large-scale receptions.
Quantifiable outcome
- Broadway Benefits Our Community outreach contributed over $50,000 to local charities
Companies that use Juanita K Hammons Hall
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Juanita K Hammons Hall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Juanita K Hammons Hall partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Great Southern BankflagshipGreat Southern Bank is the presenting sponsor for 'Broadway at the Hall' programming. The bank participates in the Broadway Benefits Our Community program, which has contributed over $50,000 to local charities since 2009-2010. Keith Boaz, Executive Director of Great Southern Bank Arena and Juanita K. Hammons Hall, presents checks to beneficiary organizations.
- BBC StudioscoreBBC Studios presents Bluey's Big Play, a theatrical adaptation of the Emmy Award-winning children's television series. Original story by Bluey creator Joe Brumm, new music by Bluey composer Joff Bush. Presented in association with Windmill Theatre Co.
- Windmill Theatre Co.coreWindmill Theatre Co. co-presents Bluey's Big Play with BBC Studios. The theatrical production brings the Bluey characters to life with brilliantly created puppets.
- Andrew KaycoreAndrew Kay co-presents Bluey's Big Play with BBC Studios and Windmill Theatre Co. for North American touring.
- John F. Kennedy Center for the Performing ArtscoreJuanita K. Hammons Hall participates in the Any Given Child program of the Kennedy Center, working with Springfield Public Schools and the Springfield arts community to provide equity and access in arts education for all students.
- Springfield Public SchoolscorePartner with Springfield Public Schools through the Kennedy Center's Any Given Child program, providing collaborative efforts to enhance arts education access for students.
- Springfield Regional Arts CouncilminorCollaborative partner in the Any Given Child initiative and education committee participation.
- Missouri Alliance for Arts EducationminorHammons Hall staff participates in the statewide Arts Education Collaborative through this organization.
- Visual Artist Alliance of SpringfieldminorOngoing art exhibitions in the Hall's lobby gallery spaces from Visual Artist Alliance of Springfield and Springfield R-12 high schools.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Juanita K Hammons Hall competitors and assessment
Company assessmentRegional players
- Aronoff Center for the Arts: Cincinnati, Ohio performing arts complex of similar scale with comparable Broadway touring and educational programming model. Comparable in venue size and programming, though serving a different regional market.
- Tennessee Performing Arts Center: State-affiliated performing arts center in Nashville, Tennessee presenting Broadway tours and resident company programming. Comparable scale and mixed-use presenting model, though serving a different geographic market.
Broad incumbents
- Kauffman Center for the Performing Arts: Larger, more recently built (~$413M) regional performing arts center in Kansas City serving a broader metro market. Comparable in programming mix but operates at significantly larger scale and within a major metro catchment that Hammons Hall also draws from.
- Midland Theatre: Mid-sized performing arts venue in Kansas City, Missouri presenting concerts, comedy, and Broadway-adjacent programming. Comparable regional PAC competitor drawing from an overlapping catchment area.
- Fabulous Fox Theatre: Historic 4,500-seat Broadway presenting venue in St. Louis, Missouri. Comparable in Broadway touring programming and donor/sponsorship structure, but at significantly larger scale and in a major metro market.
Direct peers
- Lied Center for Performing Arts: University of Nebraska-Lincoln-affiliated performing arts center of comparable scale, presenting Broadway tours, concerts, and educational programming. Closest structural peer: university-affiliated PAC with similar programming mix and educational mission.
- Walton Arts Center: Regional performing arts center in Fayetteville, Arkansas of comparable scale (~1,200+ seats across multiple halls) serving a similar multi-state catchment (NW Arkansas, SW Missouri, eastern Oklahoma). Direct comparable for mid-size regional PAC programming and Broadway touring economics.
- Touhill Performing Arts Center: University of Missouri-St. Louis's performing arts center. Comparable as a Missouri-based public university PAC presenting touring productions and educational programming to a regional audience.
- Jesse Auditorium: University of Missouri's performing arts venue in Columbia, Missouri. Direct peer as another Missouri public university venue presenting Broadway tours, concerts, and university programming to a similar regional audience.
- Gillioz Theatre: Historic 1,500-seat performing arts venue in downtown Springfield, Missouri. Direct local competitor for the same patrons, touring productions, and corporate sponsors in the Springfield market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Juanita K Hammons Hall social profiles
Digital presenceJuanita K Hammons Hall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juanita K Hammons Hall leadership team
Management profileNumber of profiles
Profiles4 records
Juanita K Hammons Hall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juanita K Hammons Hall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juanita K Hammons Hall
What does Juanita K Hammons Hall do?
Juanita K. Hammons Hall is a 2,264-seat performing arts venue on the Missouri State University campus in Springfield, Missouri, presenting Broadway touring productions, concerts, comedy, family shows, and educational performances. It generates revenue through ticket sales, season subscriptions, corporate sponsorships, an annual donor program (The Performance Society), and venue rentals, with ticket sales typically covering less than half of production costs.
Is Juanita K Hammons Hall a public or private company?
Juanita K Hammons Hall is a public company. It is classified as state government owned and is currently operating.
When was Juanita K Hammons Hall founded?
Juanita K Hammons Hall was founded in 1992. It employs 11 to 50 people.
Where is Juanita K Hammons Hall based?
Juanita K Hammons Hall is headquartered in Springfield, United States, in the North America region.
How does Juanita K Hammons Hall make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are corporate Partnerships, the Performance Society and venue Rentals.
Who are Juanita K Hammons Hall's main competitors?
Regional players on record are Aronoff Center for the Arts and Tennessee Performing Arts Center. Broad incumbents are Kauffman Center for the Performing Arts, Midland Theatre and Fabulous Fox Theatre. Direct peers are Lied Center for Performing Arts, Walton Arts Center, Touhill Performing Arts Center, Jesse Auditorium and Gillioz Theatre.
Does Juanita K Hammons Hall have an API?
No public API is recorded for Juanita K Hammons Hall.
What industry is Juanita K Hammons Hall in?
Juanita K Hammons Hall's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues), with a secondary code of MPAGALAI, University & Educational Venue Operations (Auditoriums, Campus Arenas). Its NAICS code is 711 and its SIC code is 7900.