BuhlerPrince, IdraPrince, Prince Machine

What BuhlerPrince, IdraPrince, Prince Machine does

BühlerPrince operates the Holland, Michigan facility of Bühler Group's global die-casting organization and is the largest manufacturer of die-casting equipment in North America. The 125,000 sq ft plant employs approximately 130 people across sales, remanufacturing, technical support, engineering, project management, digital and remote services, training, R&D, manufacturing, logistics, and administration. The business designs, manufactures, assembles, and runs off die-casting machines ranging from 200 to 6,500 tons of locking force — including the new Carat 610 megacasting machine at 61,000 kN of locking force — with throughput capacity of up to 60 machines per year.

The product portfolio covers conventional aluminum, magnesium, and vacuum die casting, squeeze casting, powertrain parts casting, structural casting, and megacasting processes, supported by vertical-integration of platens, tie bars, hydraulic manifolds, and turned parts. Adjacent offerings include complete remanufacturing services (with twelve-month warranty), a $6 million spare-parts inventory covering 7,000+ SKUs for Bühler, Prince, Kard, and National machines from the 1960s onward with same-day shipping, technical training established in 1972, digital and remote services, maintenance, and retrofits and upgrades.

Revenue is generated through four streams: new die-casting equipment sales (hardware), remanufacturing services (professional services), spare-parts sales (hardware), and technical training services (professional services). The go-to-market is direct enterprise field sales targeting North American automotive manufacturers, with distribution and marketing conducted through Bühler Group's corporate channels, industry events, and digital platforms. The facility serves the U.S. market as part of Bühler Group's global die-casting footprint.

Name

BuhlerPrince, IdraPrince, Prince Machine

Legal name

Bühler Group (operating as Bühler Prince)

Website

https://buhlerprince.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BühlerPrince is the Holland, Michigan-based North American arm of Bühler Group and the largest manufacturer of die-casting equipment in North America, producing 200-to-6,500-ton die-casting machines (including the Carat 610 megacasting unit), remanufactured equipment, spare parts, and technical services for automotive manufacturers.

Ownership category

akta.pro rank

Product category

Industrial Die Casting Machinery

akta.pro primary industry

Capping, Sealing & Closing Machines (IMAHAOAG)

Keywords

• Die casting machines
• Megacasting equipment
• Automotive manufacturing
• Die casting services
• Metal casting machinery

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Die Casting Equipment Sales: New die casting machine manufacturing and sales ranging from 200 to 6500 tons locking force, including Carat series megacasting machines
2. Remanufacturing Services: Complete remanufacturing capabilities for die casting machines including inspection, teardown, wear components, testing and warranty
3. Spare Parts Sales: Same-day shipping of 7000+ OEM spare parts for Bühler, Prince, Kard & National die casting machines
4. Technical Training Services: Technical education and training classes established in 1972, including onsite and facility-based training on process controls, programming, maintenance and troubleshooting

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bühler Prince designs and manufactures die-casting machines ranging from 200 to 6,500 tons of locking force, including the Carat series of megacasting machines (anchored by the 61,000 kN Carat 610). The Holland, Michigan facility produces up to 60 machines per year and complements new equipment sales with complete remanufacturing, same-day spare parts shipping, technical training, digital services, maintenance, and retrofit/upgrade services for North American automotive manufacturers.

Product overview

Bühler Prince (part of Bühler Group) is a die-casting equipment manufacturer and service provider operating as the largest die-casting equipment manufacturer in North America. The product portfolio centers on die-casting machines (Carat series including the new Carat 610 megacasting machine) ranging from 200 to 6500 tons of locking force, complemented by remanufactured machines, spare parts inventory (Bühler, Prince, Kard & National products), and associated services including technical training, digital services, maintenance, and equipment upgrades. The integrated offering enables full customer support from new machine sales through remanufacturing and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Carat 610 Megacasting Machine A megacasting die-casting machine with 61,000 kN of locking force designed for automotive manufacturers to support megacasting processes for large structural vehicle components.
• Die-Casting Machines (200-6500 tons) Manufactured die-casting machines from 200 to 6,500 tons of locking force for automotive manufacturers, including platens, tie bars, hydraulic manifolds, and turned parts.
• Remanufactured Die-Casting Machines Complete remanufacturing service for die-casting machines of all sizes, returning equipment to like-new condition with a twelve-month warranty.
• OEM Spare Parts (Bühler, Prince, Kard & National) OEM spare parts fulfillment with same-day shipping for Bühler, Prince, Kard, and National die-casting machines, covering parts for equipment from the 1960s to present.
• Technical Training Services Technical education program (established 1972) offering onsite and Holland-facility-based classes on process controls, programming, maintenance, and troubleshooting, customizable to customer needs.
• Maintenance Services Maintenance services for Bühler die-casting equipment delivered by trained engineers to maintain operating performance and minimize downtime.
• Retrofits and Upgrades Equipment retrofit and upgrade services covering all or part of an existing die-casting machine to extend capability or performance.
• Digital Services Digital and remote service platforms designed to boost productivity and yield for die-casting operations.

Quantifiable outcome

• Carat 610 megacasting machine - 61,000 kN locking force, the largest clamp-end locking force die-casting machine ever built at the North America facility

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PrincecoreOEM/ Whitelabel/ Licensing PartnerOEM parts support for Prince die casting machines as part of spare parts inventory. Products covered include tie bars and OEM parts for Prince equipment alongside Bühler, Kard & National products.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• KUKA AG: Germany-based supplier of industrial robotics and automation systems (now majority-owned by Midea Group) with deep penetration in automotive manufacturing cells. While not a die-casting machine maker, KUKA's automation is often integrated alongside Bühler Prince equipment in automotive die-casting cells, making it a relevant ecosystem peer.

Direct peers

• LK Technology Holdings: Hong Kong–headquartered, China-based manufacturer of die-casting machines under the L.K., L.K. Machinery and Toyo brands, covering a wide tonnage range including very-large megacasting machines. LK is one of the largest global die-casting equipment suppliers and competes for the same automotive structural-casting programs.
• Idra Group: Italian manufacturer of high-tonnage cold- and hot-chamber die-casting machines, including very-large megacasting cells. Idra is referenced in Bühler Prince's own DBA names (IdraPrince) and serves the same North American and global automotive OEMs with directly comparable product offerings.
• Frech GmbH: German die-casting machine manufacturer (now part of Bühler Group) producing hot- and cold-chamber machines from small to very-large locking forces. As a sister company within the same corporate parent, Frech is the most directly comparable die-casting OEM to Bühler Prince.
• UBE Machinery: Japanese manufacturer of die-casting machines and injection molding systems with a long-standing presence in automotive die-casting cells globally. UBE competes with Bühler Prince in both conventional and large-tonnage automotive applications.
• Yizumi Group: Chinese manufacturer of die-casting machines, injection molding equipment and press systems, with a growing footprint in high-tonnage automotive die-casting cells. Yizumi is an emerging global competitor to Bühler Prince, particularly in cost-sensitive automotive programs.
• Italpresse Gauss: Italian-based die-casting machine and cell manufacturer producing a full range of clamping forces for automotive structural and powertrain applications. Italpresse Gauss directly competes with Bühler Prince for North American automotive die-casting programs across conventional, vacuum and high-tonnage megacasting.
• Shibaura Machine (formerly Toshiba Machine): Japanese industrial machinery maker producing die-casting machines, injection molding machines and machine tools. Shibaura Machine supplies automotive die-casting equipment across a comparable tonnage range, making it a relevant peer for Bühler Prince's product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/buhler_group
• YouTubeyoutube.com/buhlergroup
• Facebookfacebook.com/buhlergroup
• LinkedInlinkedin.com/company/buhlerprince-idraprince-prince-machine
• Instagraminstagram.com/buhler_group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BuhlerPrince, IdraPrince, Prince Machine