Nanny&me

What Nanny&me does

Nanny&me is a Hong Kong-based private childcare recruitment agency founded in 2017 that connects families with nannies, maternity nurses, and babysitters. The company is operated by two co-founders — Felicity, an experienced nanny originally from the UK, and Alexandra, a primary teacher based in Asia for the past decade — and targets expatriate families in Hong Kong who lack traditional local support networks and need vetted English-speaking childcare providers.

The company offers four core services: Full-time Nannies, Part-time Nannies, Maternity Nurses, and Babysitters. Candidates are sourced internationally and screened through police checks and a three-stage interview process. The agency operates under Hong Kong Recruitment License Number 56103. There is no proprietary technology platform, mobile app, or API; the business is delivered through direct phone, email, and website contact, with the founders personally managing candidate vetting and matching. The Squarespace-hosted website serves as the primary digital surface for marketing, testimonials, and lead capture.

Revenue is generated on a transaction-fee basis: placement fees equal to 20% of nanny hourly/monthly salary for full-time placements, half of the monthly salary for alternative placement arrangements, and $200+ per hour for babysitter services with a four-hour booking minimum. The company is bootstrapped, founder-owned, and serves a single geography (Hong Kong). Headcount is reported in the 11–50 band, though only two team members are named.

Name

Nanny&me

Legal name

Nanny&me

Website

https://nannyand.me

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nanny&me is a Hong Kong-based childcare recruitment agency founded in 2017 that matches vetted nannies, maternity nurses, and babysitters with expatriate families, earning placement and hourly service fees.

Ownership category

akta.pro rank

Product category

Childcare Recruitment Services

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

akta.pro secondary industries

Full-Time Nanny Placement Agencies (HSAAALAB), Part-Time Nanny Placement Agencies (HSAAALAC)

Keywords

• Childcare recruitment
• Nanny placement
• Maternity nursing
• Babysitter services
• Family services

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Nanny Placement Services: Agency fee charged as percentage of nanny's salary for placement services. Fee is 20% of hourly/monthly salary for standard placements, or 50% of monthly salary for other placement arrangements.
2. Babysitter Hourly Services: Direct hourly billing for babysitter services at $200+ per hour with minimum 4-hour booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Nanny&me is a Hong Kong-based licensed childcare recruitment agency that matches vetted nannies, maternity nurses, and babysitters with families. Candidates undergo police checks and a three-stage interview process, and the agency charges placement fees or hourly rates for matching services.

Product overview

Nanny&me is a childcare recruitment agency based in Hong Kong offering a portfolio of four distinct services: Full-time Nannies, Part-time Nannies, Maternity Services, and Babysitter Services. The company curates and vets candidates from around the world, providing police checks and a three-stage interview process. Pricing includes placement fees (20% of salary for nannies, half of monthly salary for placement) and hourly rates for babysitting starting at $200+ per hour with a four-hour minimum.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-time Nannies
• Part-time Nannies
• Maternity Services
• Babysitter Services

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Broad incumbents

• Sittercity: US-based online marketplace connecting families with nannies, babysitters, and sitters. Comparable matching function to Nanny&me but serves a broader audience with a self-serve platform rather than an agency-led approach.
• Bubble (the bubble app): UK-based digital platform for finding nannies, babysitters, and maternity nurses. Overlaps with Nanny&me's full-service placement including maternity nursing, though Bubble primarily operates in the UK with partial Asia expansion.
• Care.com: Global online marketplace for childcare and senior care, including nanny matching. Operates broadly across categories and geographies with overlapping capability to Nanny&me's matching function, but does not specialize in the HK expat niche.

Emerging players

• Mumsnet Maternity Services (UK): Provides maternity nurse and nanny recommendations in the UK. Comparable maternity and nanny support offerings to Nanny&me but operates in a different geography without the HK expat specialization.
• HelperChoice: Hong Kong-headquartered digital marketplace for household help and nanny placements. Overlaps with Nanny&me in HK nanny placement but uses a self-serve platform model rather than a fully bespoke agency model.

Direct peers

• The Nanny Company: Hong Kong-based nanny placement agency offering full-time, part-time, and temporary childcare solutions. Directly competes with Nanny&me for the same expat family customer base in HK with a similar bespoke, agency-fee model.
• Domestika: Hong Kong-based domestic helper and nanny placement agency with similar agency-fee revenue model. Directly comparable in serving HK families and competing for the same placement transactions.
• The Helper HK: Hong Kong-based household helper and nanny placement service. Competes head-to-head with Nanny&me in placing full-time domestic helpers and nannies for Hong Kong families, including expats.
• Great Helper Hong Kong: Hong Kong domestic helper and nanny placement agency serving local and expat families. Directly comparable business model focusing on placement fees and household staffing in the same HKG market as Nanny&me.

Regional players

• NannyPoppins Singapore: Singapore-based nanny and confinement nanny placement agency serving expat families. Comparable niche and operating model to Nanny&me but operates in the adjacent Singapore market rather than Hong Kong.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nannyandmehongkong

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nanny&me