Leilo
Leilo is a Brazilian online and in-person auction platform, founded in 1990 and headquartered in Goiânia, that auctions vehicles, motorcycles, heavy vehicles, real estate, and equipment sourced primarily from repossessed assets of major banks, serving individual consumers and investors through 19 physical pátios and a digital bidding platform.
- Company typePrivate
- Founded1990
- HeadquartersGoiânia, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Leilo does
Leilo is a Brazilian auction platform, founded in 1990 and headquartered in Goiânia, Goiás, that operates both online and in-person auctions for vehicles, motorcycles, heavy vehicles, real estate, and equipment. The platform runs a hybrid marketplace where consignors — primarily financial institutions including Caixa Econômica Federal, Itaú-Unibanco, and Bradesco — supply repossessed assets, and buyers (individual consumers and investors) participate through live, in-person, or online bidding. The technology consists of a real-time online bidding system with live streaming of auction events, an automatic bidding feature (Lance Automático), and 19 physical pátios (auction yards) across 18 Brazilian cities that enable vehicle inspection, storage, and pickup.
The business model is transaction-based: Leilo charges a 5% commission on the final sale price, with buyers required to provide a 15% deposit (signal) at the time of winning bid and settle the balance via TED bank transfer. Additional revenue is generated through logistics and removal fees, with storage fees of 1% per day of vehicle value accruing after 7 days for uncollected lots. The company also operates LeiloShop, a sub-platform enabling individual consumers and businesses to consign their own vehicles and goods for auction. Distribution combines self-service online bidding, in-person auction attendance at the physical pátios, and consignment-based institutional seller relationships, supported by live event broadcasts, email marketing, and a referral program (Indique e Ganhe).
Leilo is privately held with no disclosed external funding, led by public auctioneer João Alves Barros (Junta Comercial de Goiás registration nº 007). The company rebranded from Leilomaster to Leilo in 2023, is LGPD-compliant with a designated DPO, and operates with a lean headcount of 1-10 employees despite its national pátio footprint. Its competitive position is anchored by 35 years of brand history, physical distribution across Brazil, and exclusive-style relationships with major Brazilian banks for repossessed asset supply.
Leilo firmographics
Firmographics- Name
- Leilo
- Legal name
- JOÃO ALVES BARROS (Leiloeiro Público Oficial)
- Website
- https://leilo.com.br
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Leilo is a Brazilian online and in-person auction platform, founded in 1990 and headquartered in Goiânia, that auctions vehicles, motorcycles, heavy vehicles, real estate, and equipment sourced primarily from repossessed assets of major banks, serving individual consumers and investors through 19 physical pátios and a digital bidding platform.
- Ownership category
- akta.pro rank
Leilo industry classification
Industry- Product category
- Vehicle Auctions
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
- akta.pro secondary industries
- Residential Real Estate Auctions (BPAJAEAA), Commercial Real Estate Auctions (BPAJAEAB), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Government & Tax-Lien/Tax-Deed Property Auctions (BPAJAEAH)
Keywords
Where Leilo is headquartered
LocationHeadquarters
- HQ city
- Goiânia
- HQ country
- Brazil
- HQ region
- Latin America
Offices18 records
Markets served
Leilo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Auction Commission: Leilo charges a 5% commission on the final sale price of all auctioned items. This is the primary revenue stream from buyers. Sellers (comitentes) pay additional logistics and removal fees as specified in each auction catalog.
- Logistics and Removal Services: Additional charges for vehicle removal, storage, and logistics are passed to buyers, including expenses for Grupo Itaú-Unibanco and Grupo Bradesco vehicles as authorized by comitentes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 5% auctioneer commission on winning bid |
| Transaction based/ take rate | Pay-as-you-go | 15% signal/deposit required at auction |
| Usage-based | Pay-as-you-go | Storage fees after 7 days |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Leilo product offering
Product offeringCore offering
Leilo operates a hybrid online and on-site auction platform that auctions repossessed and consigned vehicles (cars, motorcycles, heavy vehicles, utility vehicles), real estate, and equipment to buyers across Brazil. The company earns a 5% commission on each winning bid and supports both remote online bidding and live in-person auctions held at 19 physical pátios across 18 cities.
Product overview
Leilo operates as a comprehensive online and in-person auction platform offering multiple auction categories including vehicles (cars, motorcycles, heavy vehicles, utility vehicles), real estate, and equipment. The platform features specialized auction types such as Night Auctions (monthly on Thursdays), Exclusive Motorcycle Auctions (monthly on Saturdays), Exclusive GM & VW Auctions, Salvage Vehicle Auctions (weekly), and real estate auctions. With 19 physical yards across Brazil, the platform supports both online bidding and in-person inspection. The platform rebranded from Leilomaster to Leilo in 2023 and is led by João Alves Barros, a public auctioneer registered in Goiás.
Differentiator
Problem solved
Functional benefit
Brands
- LeiloShop: Platform for sellers to list vehicles and other goods for auction.
- Leilão Noturno
- Leilão Exclusivo de Motos
- Leilão de Pesados e Agro
- Leilão de Salvados
- Leilão Exclusivo
- Leilão de Equipamentos
- Leilão de Imóveis
- Leilões Caixa
Products and services
- Leilão de Carros (Car Auctions) Online and in-person auctions of cars repossessed from financing, certified pre-owned vehicles, and low-mileage cars; 165 lots available at any time; serves individual consumers and resellers across Brazil.
- Leilão de Motos (Motorcycle Auctions) Auctions of motorcycles repossessed from financing, available across all pátios nationwide; 265 lots available; includes monthly exclusive motorcycle events on Saturdays at 9:30 AM.
- Leilão de Pesados (Heavy Vehicle & Agricultural Equipment Auctions) Bi-monthly auctions of trucks, bodies, buses, tractors, and farm machinery, branded by the company as Brazil's largest heavy vehicle auction; 310 lots available.
- Leilão de Utilitários (Utility Vehicle Auctions) Auctions of light commercial vehicles and work-related transportation; 9 lots available.
- Leilão de Imóveis (Real Estate Auctions) Judicial and extra-judicial auctions of land, farms, houses, and subdivisions sourced from cooperatives, banks, municipal governments, and private entities; 66 lots available.
- Leilão de Equipamentos (Equipment Auctions) Auctions of office equipment, furniture, artwork, gym equipment, hospital/medical equipment, dental equipment, and solar panels; 4 lots currently available.
- Leilão Noturno (Night Auction) Twice-monthly Thursday night auction event featuring repossessed, certified pre-owned, and low-mileage vehicles; allows buyers to inspect vehicles and test drive before bidding.
- Leilão Exclusivo de Motos (Exclusive Motorcycle Auction) Monthly Saturday exclusive motorcycle auction at 9:30 AM featuring repossessed motorcycles from pátios across Brazil.
- Leilão Exclusivo GM & VW
- Leilão de Salvados (Salvage Vehicle Auction) Weekly Tuesday salvage vehicle auction for investors and enthusiasts featuring wrecked and insurer-repossessed light vehicles, heavy vehicles, and motorcycles classified by damage level (scrap, small, medium).
- LeiloShop Online consignment platform that lets individuals and businesses list vehicles and other goods for sale through Leilo's auction marketplace.
- Leilões Caixa (Caixa Bank Auctions) Specialized auctions featuring repossessed properties and vehicles consigned by Caixa Econômica Federal, the Brazilian federal government bank.
Companies that use Leilo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Leilo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Leilo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CF LogísticacoreCF Logística is a partner logistics company that provides vehicle transport/freight services (cegonha) for buyers who purchase vehicles from other states. The company is recommended by Leilo for freight services and buyers must coordinate with them for vehicle delivery.
- CF LogisticaminorListed as an official partner on the website footer alongside Hasta Pública and LeiloShop
- Hasta PúblicaminorListed as an official partner on the website footer alongside CF Logistica and LeiloShop
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Leilo competitors and assessment
Company assessmentDirect peers
- Sold Leilões: Brazilian auction house offering judicial and extra-judicial vehicle, real estate, and asset auctions through online and in-person events. Overlaps with Leilo on bank-repossessed vehicle inventory and geographic reach across multiple Brazilian states.
- Lance Certo: Brazilian online auction platform focused on vehicles, motorcycles, and trucks with live bidding and consignment from financial institutions. Directly comparable to Leilo's vehicle auction business, particularly the heavy-vehicle segment.
- Mega Leilões: Brazilian online auction house specializing primarily in judicial and extra-judicial real estate auctions, with growing vehicle offerings. Comparable to Leilo in real estate auction operations and bank-consignment relationships.
- BR Leilões: Brazilian auctioneer specializing in judicial sales, vehicles, and real estate through online auction events. Comparable to Leilo in asset diversity and consignment-based supply, though smaller in physical yard footprint.
- Sodré Santoro Leilões: One of Brazil's largest traditional auctioneers, handling vehicles, judicial assets, real estate, and equipment through online and in-person auctions. Competes head-to-head with Leilo in the vehicle auction category and shares a similar bank-consignment supply model.
- Superbid: Brazil's largest online auction platform, offering vehicles, equipment, real estate, and industrial assets through live and timed online auctions. Directly comparable to Leilo across asset categories, buyer segments, and auction format, with a stronger digital-first orientation.
- Nova Era Leilões: Brazilian auction firm conducting vehicle, equipment, and asset auctions with online bidding capabilities. Competes with Leilo in vehicle auctions, particularly in regional markets where both maintain physical yards.
Broad incumbents
- Localiza: Brazil's largest car rental company operates its own fleet remarketing channel and used-car outlets (Seminovos Localiza), making it both a potential supplier of vehicles to Leilo and a competing used-vehicle sales channel. Relevant adjacent comparator given Leilo's heavy focus on vehicle remarketing.
- Copart: Global leader in vehicle auction services with growing operations in Brazil. While not a direct local competitor to Leilo at the same scale, it represents the international standard for online vehicle remarketing and a structural comparable for asset-light auction economics.
- IAA (Insurance Auto Auctions): Global salvage and total-loss vehicle auctioneer that operates the Salvage Auction platform used in Brazil. Directly comparable to Leilo's Leilão de Salvados business line and relevant as a reference point for digital-first salvage auction unit economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Leilo social profiles
Digital presenceLeilo compliance and trust
Trust signalCompliance1 record
Leilo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leilo leadership team
Management profileNumber of profiles
Profiles2 records
Leilo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leilo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leilo
What does Leilo do?
Leilo operates a hybrid online and on-site auction platform that auctions repossessed and consigned vehicles (cars, motorcycles, heavy vehicles, utility vehicles), real estate, and equipment to buyers across Brazil. The company earns a 5% commission on each winning bid and supports both remote online bidding and live in-person auctions held at 19 physical pátios across 18 cities.
Is Leilo a public or private company?
Leilo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leilo founded?
Leilo was founded in 1990. It employs 1 to 10 people.
Where is Leilo based?
Leilo is headquartered in Goiânia, Brazil, in the Latin America region.
How does Leilo make money?
Two revenue lines are on record. Auction Commission is the primary driver. The others are logistics and Removal Services.
Who are Leilo's main competitors?
Direct peers on record are Sold Leilões, Lance Certo, Mega Leilões, BR Leilões, Sodré Santoro Leilões, Superbid and Nova Era Leilões. Broad incumbents are Localiza, Copart and IAA (Insurance Auto Auctions).
Does Leilo have an API?
No public API is recorded for Leilo.
What industry is Leilo in?
Leilo's product category is Vehicle Auctions. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online), with a secondary code of BPAJAEAA, Residential Real Estate Auctions. Its NAICS code is 44122 and its SIC code is 6200.