Morris Orchard
Morris Orchard is a family-owned Virginia farm that grows apples, peaches, berries, and pumpkins, presses fresh apple cider using UV cold pasteurization, and operates a farm store, pick-your-own experiences, and two vacation rentals for regional visitors and Lynchburg-area travelers.
- Company typePrivate
- Founded-
- HeadquartersFort Monroe, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Morris Orchard does
Morris Orchard is a family-owned and operated farm located at the base of High Peak Mountain in Monroe, Virginia. The operation produces a seasonal rotation of fruits and vegetables — apples, peaches, blueberries, blackberries, and pumpkins — and presses fresh apple cider using a UV (cold) pasteurization process that delivers FDA-equivalent safety without heat treatment, preserving flavor and enabling a "no additives or preservatives" product positioning. The cider is made from a signature blend of tart and sweet varieties and sold wholesale in gallon and half-gallon jugs to regional farm markets and shops, with bulk sales in customer-supplied containers to wineries for hard cider production.
The farm operates a diversified go-to-market model built around direct-to-consumer channels: an on-site farm store (Monday-Saturday 8:00-4:00) selling produce, cider, apple butter, local honey, jams, jellies, and seasonal cider doughnuts; Pick-Your-Own experiences for apples, blackberries, and pumpkins; and two vacation rentals — the 1930s Orchard Farmhouse (sleeps 8) and the 1800s Moes' Cabin (sleeps 4) — distributed through Houfy, Airbnb, and VRBO. The core customer segments are local and regional Virginia consumers seeking fresh produce and agritourism, farm markets and shops retailing the cider, wineries purchasing bulk cider, and travelers visiting Lynchburg-area colleges and natural attractions seeking farmstay accommodations.
Pricing is not publicly disclosed and is handled through direct contact or at point of sale. The operation is bootstrapped, with 1-10 employees, no external investment, no disclosed revenue figures, and a regional Virginia geographic footprint. Its positioned differentiators are its Virginia Century Farm heritage, heirloom apple varieties (Russet, Winesap, Arkansas Black, York, Rambo), the UV pasteurization technology, and historic rental properties.
Morris Orchard firmographics
Firmographics- Name
- Morris Orchard
- Legal name
- Morris Orchard
- Website
- https://morrisorchard.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Morris Orchard is a family-owned Virginia farm that grows apples, peaches, berries, and pumpkins, presses fresh apple cider using UV cold pasteurization, and operates a farm store, pick-your-own experiences, and two vacation rentals for regional visitors and Lynchburg-area travelers.
- Ownership category
- akta.pro rank
Morris Orchard industry classification
Industry- Product category
- Specialty Fruit Farming and Agritourism
- NAICS
- Apple Orchards (111331), Fruit and Tree Nut Farming (1113), Berry (except Strawberry) Farming (111334)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)
- akta.pro secondary industries
- Cider & Perry Production (AFAFAAAD), Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)
Keywords
Where Morris Orchard is headquartered
LocationHeadquarters
- HQ city
- Fort Monroe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Morris Orchard business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fresh Produce Sales: Direct sales of fresh produce including apples, peaches, blueberries, blackberries, and pumpkins from the on-site farm store. Customers can purchase pre-picked items or participate in pick-your-own experiences.
- Fresh Apple Cider: Pressing and selling fresh apple cider from mid-September through Christmas. Available for retail at the farm store and wholesale to farm markets and shops. Sold in gallon and half-gallon jugs.
- Cider Wholesale: Wholesale distribution of cider in gallon and half-gallon jugs to farm markets and shops. Also sells cider in customer supplied bulk containers for wineries.
- Farm Vacation Rentals: Vacation rental income from Orchard Farmhouse (1930s farmhouse, sleeps 8) and Moes' Cabin (1800s log cabin, sleeps 4). Booked through direct booking website Houfy, Airbnb, and VRBO.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Farm Store Products - Pricing not publicly listed |
Distribution channels5 records
Marketing channels3 records
Morris Orchard product offering
Product offeringCore offering
Morris Orchard is a family-owned farm that grows and sells fresh produce (apples, peaches, blueberries, blackberries, pumpkins), presses and sells fresh apple cider processed via UV cold pasteurization from mid-September through Christmas, operates an on-site farm store, and runs seasonal pick-your-own experiences and two vacation rentals (Orchard Farmhouse and Moes' Cabin). Products are sold direct-to-consumer through the farm store and to wholesale accounts including regional farm markets, shops, and wineries.
Product overview
Morris Orchard is a family-owned and operated farm offering fresh produce (Apples, Peaches, Blueberries, Blackberries, Pumpkins), Fresh Pressed Apple Cider, and seasonal agritourism experiences including Pick Your Own Apples. The farm also operates two vacation rentals: the Orchard Farmhouse and Moes' Cabin. Additional products include Apple Butter, local honey, jams, jellies, and seasonal Cider Doughnuts. The operation does not follow a platform-plus-modules architecture; it functions as a traditional farm with direct-to-consumer sales through its farm store and vacation rentals booked through third-party platforms.
Differentiator
Problem solved
Functional benefit
Companies that use Morris Orchard
Customer profileSegments4 records
Ideal customer profiles4 records
Morris Orchard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Morris Orchard partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Morris Orchard competitors and assessment
Company assessmentBroad incumbents
- Bold Rock Hard Cider: Bold Rock is a large Mid-Atlantic hard cider brand with its own cidery and orchard sourcing in Virginia. It is a broader incumbent that consumes bulk cider and competes for the same hard cider consumer, making it relevant to Morris Orchard's wholesale cider channel.
Others
- Airbnb: Airbnb is a vacation rental distribution platform through which Morris Orchard books its Orchard Farmhouse and Moes' Cabin. It is an enabling ecosystem participant rather than a direct competitor, but materially shapes the addressable audience for the farm's lodging revenue.
Direct peers
- Hollin Farms: Hollin Farms is a Delaplane, VA family farm offering pick-your-own apples, peaches, berries, and pumpkins with farm store sales. Comparable in scale, crop mix, and pick-your-own agritourism model to Morris Orchard in the Virginia Piedmont.
- Baugher's Orchard & Farm: Baugher's Orchard & Farm is a multi-generation Maryland orchard with pick-your-own, a farm market, bakery, and on-site restaurant. Comparable multi-generational family farm, diversified retail offering, and Mid-Atlantic agritourism positioning to Morris Orchard.
- King Orchards: King Orchards is a family-owned Michigan farm producing apples, cherries, berries, and cider with a farm market and pick-your-own. Comparable family-farm structure, multi-fruit crop mix, fresh cider offering, and direct-to-consumer farm store model to Morris Orchard.
- Mackintosh Fruit Farm: Mackintosh Fruit Farm in Berryville, VA grows apples, peaches, berries, and pumpkins with pick-your-own, a farm market, and cider. Comparable family-owned orchard, crop mix, and agritourism positioning to Morris Orchard.
- Wegmeyer Farms: Wegmeyer Farms is a Northern Virginia pick-your-own operation with strawberries, pumpkins, and a farm store. Comparable agritourism-focused business model and on-site retail, though lighter on cider and lodging than Morris Orchard.
- Chiles Peach Orchard: Chiles Peach Orchard, also operated by the Chiles family near Crozet, VA, grows peaches, apples, berries, and pumpkins with pick-your-own, a farm market, and cider. Comparable to Morris Orchard in crop mix, family ownership, agritourism focus, and Virginia Mid-Atlantic geography.
- Stribling Orchard: Stribling Orchard is a Markham, VA pick-your-own apple orchard with a farm store and cider sales, situated in the foothills of the Blue Ridge. Highly comparable crop mix, retail format, and Virginia agritourism positioning to Morris Orchard.
- Carter Mountain Orchard: Carter Mountain Orchard is a Virginia pick-your-own orchard near Charlottesville offering apples, peaches, berries, pumpkins, a farm store, cider, and seasonal agritourism. It is the closest direct competitor to Morris Orchard in terms of crop mix, retail model, and agritourism positioning in the same Virginia market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Morris Orchard social profiles
Digital presenceMorris Orchard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morris Orchard leadership team
Management profileNumber of profiles
Morris Orchard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morris Orchard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morris Orchard
What does Morris Orchard do?
Morris Orchard is a family-owned farm that grows and sells fresh produce (apples, peaches, blueberries, blackberries, pumpkins), presses and sells fresh apple cider processed via UV cold pasteurization from mid-September through Christmas, operates an on-site farm store, and runs seasonal pick-your-own experiences and two vacation rentals (Orchard Farmhouse and Moes' Cabin). Products are sold direct-to-consumer through the farm store and to wholesale accounts including regional farm markets, shops, and wineries.
Is Morris Orchard a public or private company?
Morris Orchard is a private company. It is classified as family owned and is currently operating.
When was Morris Orchard founded?
Morris Orchard was founded in -1. It employs 1 to 10 people.
Where is Morris Orchard based?
Morris Orchard is headquartered in Fort Monroe, United States, in the North America region.
How does Morris Orchard make money?
Four revenue lines are on record. Fresh Produce Sales are the primary driver. The others are fresh Apple Cider, cider Wholesale and farm Vacation Rentals.
Who are Morris Orchard's main competitors?
Bold Rock Hard Cider is listed as a broad incumbent. Airbnb is listed as an others. Direct peers are Hollin Farms, Baugher's Orchard & Farm, King Orchards, Mackintosh Fruit Farm, Wegmeyer Farms, Chiles Peach Orchard, Stribling Orchard and Carter Mountain Orchard.
Does Morris Orchard have an API?
No public API is recorded for Morris Orchard.
What industry is Morris Orchard in?
Morris Orchard's product category is Specialty Fruit Farming and Agritourism. Its primary akta.pro industry code is AFAGACAJ, Cider & Orchard Fruit Production (Apples/pears for cider & processing), with a secondary code of AFAFAAAD, Cider & Perry Production. Its NAICS code is 111331 and its SIC code is 100.