La Prenda Vineyards Management, Inc.

What La Prenda Vineyards Management, Inc. does

La Prenda Vineyards Management, Inc. is a family-owned and operated vineyard management company headquartered in Sonoma, California, founded in 2008 by Ned Hill and his wife Erika. The company provides full-service vineyard management including land development, vineyard development, and grape sales to wineries ranging from boutique estate operations to nationally recognized brands. The company manages nearly 900 acres across approximately 30 properties, including about 100 acres of its own vineyards, with operations spanning Sonoma, Napa, Lake County, Lompoc, and San Diego, and exports to East Coast buyers.

The company combines generations of farming experience with modern mechanized equipment, including mechanical leafers and mechanical harvesters, while retaining the capability for hand-picking and manual labor when required. All managed vineyards are sustainably farmed, holding Fish Friendly Farming certification for 20+ years, California Land Stewardship Institute (CLSI) certification since 2020, and Glyphosate Residue Free certification through the Detox Project. In 2013 the company expanded downstream by launching its own Sonoma Collection bottled wine brand, which provides a vertical integration path from grape to bottle and a captive sales outlet for client fruit.

Revenue is generated through three streams: transaction-based grape sales to wineries, professional-services-based vineyard management, and consumer-facing wine sales through the Sonoma Collection brand sold via DTC e-commerce at laprendawines.com and through wholesale distribution. Pricing is customized and quote-based with no public disclosure. Customer acquisition is relationship-driven through direct field sales and community involvement in organizations such as the Sonoma Valley Vintners and Growers Alliance, with no active digital marketing infrastructure.

Name

La Prenda Vineyards Management, Inc.

Legal name

La Prenda Vineyards Management, Inc.

Website

https://laprendavineyards.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

La Prenda Vineyards Management provides full-service vineyard management, land and vineyard development, grape sales, and bottled wine production under the Sonoma Collection brand. The family-owned company farms nearly 900 acres across approximately 30 properties in California, serving approximately 60 wineries and labels.

Ownership category

akta.pro rank

Product category

Vineyard Management Services

NAICS

Grape Vineyards (111332), Wineries (312130)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)

akta.pro secondary industries

Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Vineyard management services
• Wine grape sales
• Land and vineyard development
• Sustainable winegrowing
• Bottled wine production

Headquarters

HQ city

Sonoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Grape Sales: Growing winegrapes and selling fruit to wineries and labels. The company farms nearly 900 acres across ~30 properties and sells fruit to nearly 60 different wineries and labels across California and exports to East Coast buyers.
2. Vineyard Management Services: Full-service vineyard management services including land development, vineyard development, and ongoing management for independent growers. Services are customized to what the land and client requires.
3. Sonoma Collection Wine Sales: Since 2013, the company produces and sells its own bottled wine under the 'Sonoma Collection' brand, allowing them to follow farmed product from grapes to bottle and provide a local outlet for their vineyard clients' grapes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Prenda Vineyards Management provides full-service vineyard management including land development, vineyard development, and ongoing farming operations across nearly 900 acres on approximately 30 properties in Sonoma and surrounding California regions. The company grows and sells winegrapes to approximately 60 wineries and labels, and since 2013 also produces and sells its own bottled wine under the 'Sonoma Collection' brand.

Product overview

La Prenda Vineyards Management offers full-service vineyard management services including land development, vineyard development, and grape sales. The company operates both mechanized and traditional hand-picking operations. As a complementary offering, they launched 'Sonoma Collection' in 2013 — their own bottled wine sub-brand that allows them to follow the complete process from grape to bottle and provide clients with a sustainable outlet for their harvested fruit. The company farms nearly 900 acres on almost 30 properties across Sonoma and exports fruit to buyers along the East Coast.

Differentiator

Problem solved

Functional benefit

Brands

• Sonoma Collection: Bottled wine project launched in 2013, allowing the company to follow their farmed product from grapes to consumer and provide a sustainable outlet for their vineyard clients' grapes.

Products and services

• Vineyard Management Services Full-service vineyard management covering land development, vineyard development, and customized farming operations (combining mechanical leafers/harvesters with manual hand work) for independent growers and wineries across Sonoma, Napa, Lake County, Lompoc, and San Diego.
• Winegrape Sales Sale of sustainably farmed winegrapes from nearly 900 acres across approximately 30 properties to approximately 60 different wineries and labels across California, with exports to East Coast buyers.
• Sonoma Collection Wine Own-branded bottled wine produced under the 'Sonoma Collection' label, sold direct-to-consumer via laprendawines.com and through broader wholesale distribution to local markets.

Named customers16 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Fish Friendly FarmingcoreStrategic or Co-development PartnerStrong supporters of Fish Friendly Farming organization. Recognized as one of the few winegrape growers to have been certified for 20+ years. The Fish Friendly Farming program is administered by the California Land Stewardship Institute (CLSI).
• California Land Stewardship Institute (CLSI)coreStrategic or Co-development PartnerCertified by the California Land Stewardship Institute since 2020. CLSI is a non-profit organization dedicated to planning and implementing environmental stewardship, restoration and enhancement programs including scientific studies, promotion of beneficial stewardship practices, and resource conservation activities.
• Detox ProjectminorStrategic or Co-development PartnerCertified by the Detox Project with Glyphosate Residue Free Certified Products. This certification verifies that food and supplement products do not contain the world's most used herbicide.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Benziger Family Winery: Sonoma Mountain estate winery with substantial own-vineyard acreage farmed under certified sustainable practices, also producing a bottled wine portfolio. Comparable on the sustainability-certification dimension, vertical integration into winemaking, and Sonoma estate-farming model.
• Jackson Family Wines: One of the largest privately-held wine companies in the U.S., with extensive owned and managed vineyards across Sonoma and other California AVAs. Overlaps with La Prenda both as a potential customer (outsourced management) and as a broad incumbent shaping market dynamics for premium Sonoma fruit.

Direct peers

• Precision Vineyard Management: North Coast vineyard management services provider managing a multi-hundred-acre portfolio of winegrape properties for winery and grower clients. Comparable in scale, service offering, and target customer segment to La Prenda, competing for the same independent-grower and enterprise-winery contracts.
• Gundlach Bundschu Winery: Sixth-generation Sonoma family-owned winery that farms its own vineyards and produces a bottled wine portfolio with direct-to-consumer sales. Comparable on family ownership, Sonoma estate-vineyard farming, and the vertically integrated vineyard-to-bottle business model that La Prenda pursues with Sonoma Collection.
• Sunridge Vineyards: Napa-based vineyard management and development company offering full-service land preparation, vineyard development, and farming. Operates in overlapping North Coast AVAs and competes directly with La Prenda for land development projects and ongoing management contracts.
• Atlas Vineyard Management: One of the largest independent full-service vineyard management companies in Napa and Sonoma, managing thousands of acres across multiple properties for premium winery clients. Direct head-to-head competitor for vineyard management contracts, land development work, and grape sales to the same enterprise winery customer base.
• Coastal Vineyard Care: Full-service vineyard management company operating across Sonoma, Napa, and other North Coast AVAs, offering land development, vineyard development, and ongoing farming services. Directly comparable business model, customer base (boutique to nationally recognized wineries), and geographic footprint to La Prenda.
• Bettinelli Vineyards: Family-owned Sonoma-based vineyard management and grape sales operation farming multiple properties and supplying fruit to local wineries. Closely comparable to La Prenda in scale, family-ownership model, geographic footprint, and customer mix.

Others

• Turrentine Brokerage: Leading North Coast winegrape and bulk-wine brokerage connecting growers and wineries for spot and contract sales. Comparable grape-sales channel and customer overlap with La Prenda's winegrape customer roster, though operating as a broker rather than a vineyard operator.
• Allied Grape Growers: California grower-owned agricultural cooperative that markets winegrapes on behalf of member growers to wineries across the state. Comparable customer base and grape-marketing function, but operates as a cooperative intermediary rather than a direct vineyard manager.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaPrendaVineyardsManagement
• LinkedInlinkedin.com/company/la-prenda-vineyards-management-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Prenda Vineyards Management, Inc.