Kelders Kooien

What Kelders Kooien does

Kelders Kooien BV is a privately held Dutch manufacturer and retailer of custom dog crates, autobenches, and animal enclosures, headquartered at Boterweg 2 in Tuk (Steenwijk), Netherlands. Founded around 2000 with over 25 years of operating history, the company runs an in-house production facility producing aluminium and steel custom enclosures under its proprietary Hundos brand alongside a broad catalog of pet accessories. Core offerings include custom-fitted autobenches for passenger cars and vans, indoor dog benches, puppy pens, whelping boxes, and bespoke veterinary cages, as well as vehicle installation services that fit 4-12 crates into commercial vans used by professional dog walking services. Distribution spans a consumer-facing e-commerce webshop (kelderskooien.nl), a physical retail showroom in Tuk, a dedicated B2B dealer portal (b2b.kelderskooien.nl), and direct sales contact via phone, WhatsApp, and email, with resold third-party brands such as Flamingo, Beaphar, De-Tail, and Sjef's Cuisine extending the catalog.

The business operates on a product-sales revenue model with significant customization: standard Hundos autobenches range roughly €305-€725 per unit, third-party transport boxes span €25-€399, and bespoke autobenches, veterinary cages, and vehicle installations are quoted per project. Primary customer segments are individual Dutch dog owners (consumer autobenches, indoor benches, accessories), veterinary clinics (custom cages for daily intensive use), and professional dog walking services (multi-crate commercial vehicle installations), with pet retailers supplied via the dealer channel. Geographic reach is concentrated in the Netherlands with secondary shipping into Belgium; the company holds no disclosed external investors, parent company, or funding rounds and is independently owned. Operating status is active, with no mobile app, no public API, and no disclosed AI or software technology stack beyond the webshop platform.

Name

Kelders Kooien

Legal name

Kelders Kooien BV

Website

https://kelderskooien.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Kelders Kooien is a privately held Dutch manufacturer and retailer that designs and sells custom dog autobenches, indoor benches, veterinary cages, and pet accessories via its own webshop, physical showroom in Tuk, and a B2B dealer network, serving individual pet owners, veterinary clinics, and professional dog walking services primarily in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Pet products and equipment

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Pet Bedding, Crates & Carriers Retail (CRALAHAF)

akta.pro secondary industries

Pet Bedding, Furniture & Habitat Products Distribution (Beds, Crates, Aquariums) (CRAOAKAG), Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)

Keywords

• Custom dog crates
• Pet transport equipment
• Veterinary enclosures
• Aluminium dog benches
• Dog housing products

Headquarters

HQ city

Steenwijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product sales (standard and custom): Revenue from selling standard and custom-made dog benches, autobenches, veterinary cages, puppy pens, whelping boxes, and accessories through e-commerce and physical store.
2. Custom manufacturing services: Bespoke fabrication of dog enclosures tailored to specific vehicle models, veterinary clinic layouts, and individual customer specifications.
3. Dealer/reseller channel: Wholesale distribution through a dealer network, with dedicated B2B portal for registered resellers.
4. Installation services: Inbouw (installation) services for fitting multiple crates in commercial vehicles such as dog walking service buses (hus-bus), including optional roof ventilation installation through partner autobedrijf.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Kelders Kooien designs, manufactures, and sells custom and standard dog benches, autobenches (car crates), indoor dog kennels, puppy pens, whelping boxes, and veterinary cages, with production carried out in-house in Tuk, Netherlands. The company also retails a broader catalog of dog accessories (travel, beds, collars, toys, food, grooming) and offers installation services for multi-crate commercial dog transport vehicles.

Product overview

Kelders Kooien is a Dutch pet supplies company specializing in dog transportation and housing products. Their core offering consists of custom and standard autobenches for vehicles, indoor dog benches/cages, puppy pens, whelping boxes, and veterinary cages. They operate both an e-commerce platform and physical store in Tuk (Steenwijk), Netherlands. Their proprietary Hundos brand produces aluminum autobenches and indoor dog benches manufactured in the Netherlands. The broader product portfolio extends to dog accessories including travel crates, beds, collars/leashes, toys, food/snacks, grooming supplies, and care products. They also offer vehicle installation services for dog walking businesses. They resell third-party brands including Flamingo, Beaphar, De-Tail, and Sjef's Cuisine.

Differentiator

Problem solved

Functional benefit

Brands

• Hundos: Dutch-made brand specializing in aluminium dog benches, door panels, and custom-made dog enclosures produced in Tuk, Netherlands. Known for quality, durability and safety in dog crates.

Products and services

• Autobenches Custom and standard car crates (autobenches) for safe dog transport in vehicles such as passenger cars, vans, and commercial dog-walking buses. Available in multiple sizes and configurations including double-door and Twins models.
• Hondenbenches (indoor dog benches) Indoor dog crates and kennels for home use, available in standard sizes and custom configurations, made by the Hundos brand with emphasis on quality, design, and functionality.
• Puppyren (puppy pens) Playpens for puppies suitable for indoor and outdoor use, including inside/outside enclosures, stair gates, and room dividers.
• Werpkisten (whelping boxes) Whelping boxes and accessories for puppy breeding, including werpkisten, exercise runs for whelping boxes, and accessories.
• Dierenartskooien (veterinary cages) Custom veterinary cages designed for daily intensive use in animal clinics, with logical layout, easy cleaning, and comfort for recovering animals.
• Uitlaatservice (vehicle installation service) Custom inbouw (installation) service for fitting multiple dog crates in vehicles (typically 4-12 crates per bus) for dog walking services, performed at the Tuk production facility in 1-4 days. Optional roof ventilation installation is performed via a partner autobedrijf.
• Hundos (own brand) Proprietary Hundos brand products including aluminium autobenches, indoor dog benches, door panels, and drink/food bowls. Emphasizes Dutch manufacturing quality, durability, and safety.
• Reizen & Transport (travel and transport accessories) Travel and transport accessories including travel crates, transport boxes (including IATA-compliant), transport bags, dog buggies, dog bicycle trailers, and dog carrier bags.
• Hondenmand & Kussens (dog beds and cushions) Dog beds and cushions including vetbed, dog beds, dog cushions, and orthopedic dog cushions for joint support.
• Hondenspeelgoed (dog toys) Dog toys including rope toys, rubber toys, dog plush toys, floating toys, fetch toys, dog puzzles, and ball launchers.
• Hondenvoer & Snacks (dog food and treats) Dog food and treats including dry food, wet food, hypoallergenic/gluten-free options, and snacks.
• Verzorging (grooming and care products) Grooming and care products including cooling mats, dog shampoo, dog brushes, cleaning products, dental care, poop bags, flea/worm treatments, and first aid supplies.

Quantifiable outcome

• Custom autobenches can accommodate 4-12 dog compartments depending on vehicle type and size

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Autobedrijf (Partner auto repair shop)minorOthersFor roof ventilation installations in dog transport vehicles, Kelders Kooien partners with a reputable auto repair business (autobedrijf) to perform the installation work.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Karlie: Karlie is a German/Austrian pet products brand offering dog transport solutions, crates, and accessories. Comparable in product category and European specialty retail/wholesale positioning.
• TRIXIE: TRIXIE is one of Europe's largest pet product manufacturers headquartered in Tarp, Germany. It offers a comparable breadth of dog transport, housing, and accessory products and serves both consumer and B2B channels across Europe.
• Shor-Line: Shor-Line is a US manufacturer of veterinary and animal housing solutions, including stainless steel cages for clinics and hospitals. Directly comparable to Kelders Kooien's veterinary cages (Dierenartskooien) product line and B2B veterinary clinic customer segment.
• Croci Group: Croci is an Italian pet products company with carriers, crates, and accessories. Comparable as a European specialty pet product manufacturer serving the same product categories and customer types as Kelders Kooien.
• Petmate: Petmate is a US pet products company offering crates, kennels, and travel solutions under brands like Vari Kennel. Comparable in core product category of pet transport and housing, though at substantially larger scale.
• Savic: Savic is a Belgian pet products manufacturer with crates, carriers, and accessories, serving European markets from a Benelux base. Closely comparable to Kelders Kooien in product mix, manufacturing approach, and regional market.
• MidWest Homes for Pets: MidWest Homes for Pets is a major US dog crate and pet housing manufacturer with iCrate and similar product lines. Comparable core product category (dog crates, kennels, housing) but operates at significantly larger scale in North America.
• Ferplast: Ferplast is an Italian pet products manufacturer with strong presence in carriers, crates, transport boxes, and pet housing. Directly comparable to Kelders Kooien in product category (carriers/crates), custom manufacturing capability, and multi-channel European distribution.
• MPS Pet: MPS Pet is an Italian pet products company with transport crates, carriers, and accessories. Comparable in product category and European specialty positioning, though based in Italy rather than Benelux.

Regional players

• Brekz: Brekz is a Dutch online and brick-and-mortar pet retailer with multi-channel distribution and a broad product assortment. Comparable to Kelders Kooien as a Dutch pet retailer operating e-commerce and physical stores, though Brekz does not manufacture its own products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kelders-kooien

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelders Kooien