Every Woman Fitness LLC

What Every Woman Fitness LLC does

Every Woman Fitness LLC operates a web-based subscription fitness platform delivering strength training programs specifically designed for women in their 40s, 50s, and 60s navigating perimenopause and menopause. The company serves individual consumers directly through a browser-accessible product that requires no app store download and supports use across phone, tablet, and desktop. Its portfolio comprises four structured programs — The Basics (a 6-week foundation for beginners), Forever Strong (an ongoing progressive strength program), Resilient Runner (for runners, hikers, and adventurers), and Take the Slope (an 8-week ski-season preparation program) — bundled under a single membership. The product architecture features periodized progressive overload methodology, an exercise pairing system that integrates strength work with balance-mobility-agility movements during recovery periods, and a video demonstration library with modification alternatives; the company explicitly contrasts this human-designed approach against AI-generated workout platforms.

The business is monetized through a recurring subscription priced at $34.99 per month or $287.90 annually (approximately $23.99/month), with a $7 first-month promotional trial. Distribution is entirely direct-to-consumer via the company's own website (app.everywomanfitness.com), and the go-to-market motion is product-led growth supported by SEO-optimized educational content, organic social media presence on Instagram and Facebook, and an email funnel anchored by a free lead magnet ("The Over-40 Guide to Starting Strength Training"). Customer segments include peri- and postmenopausal women seeking bone density and functional strength, runners and hikers, Nordic and downhill skiers, and complete beginners or returning lifters.

The company was co-founded by orthopedic physical therapist and three-time Western States 100 champion Nikki Kimball alongside IAU 100K World Champion Kami Semick, who first met at the 2005 U.S. National 50-Mile Trail Championship. Every Woman Fitness is a privately held, US-domiciled LLC that appears bootstrapped, with no disclosed institutional investment, parent company, or subsidiary structure, and no data on headcount, revenue, or funding rounds is available in the source material.

Name

Every Woman Fitness LLC

Legal name

Every Woman Fitness, LLC

Website

https://everywomanfitness.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Every Woman Fitness LLC is a web-based subscription platform offering structured strength training programs designed for women in their 40s, 50s, and 60s, particularly those navigating perimenopause and menopause. Programs are expert-crafted by a physical therapist and world-champion ultrarunners.

Ownership category

akta.pro rank

Product category

Online Fitness Programs

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Strength training app
• Womens fitness programs
• Home workout subscriptions
• Midlife strength training
• Running strength training

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Subscription Membership: Monthly and annual subscription model providing full access to all four strength training programs. First month trial at $7, then standard monthly billing. Annual plan offers meaningful savings compared to monthly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Every Woman Fitness LLC delivers a web-based strength training membership offering four proprietary programs — The Basics (foundational strength), Forever Strong (ongoing strength training), Resilient Runner (runner-specific strength), and Take the Slope (downhill running power) — designed for women over 40. Subscribers access structured workouts through the platform's online dashboard and video library on a monthly or annual subscription basis.

Product overview

Every Woman Fitness is a web-based strength training app with four programs specifically designed for women over 40 in their 40s, 50s, and 60s. The product portfolio includes The Basics (a 6-week foundation program for beginners), Forever Strong (an ongoing progressive strength program), Resilient Runner (for runners and adventurers), and Take the Slope (an 8-week ski-season program). All four programs are included under a single membership subscription ($7 first month, then $34.99/month or $287.90/year), accessible via browser on any device without requiring app downloads. Programs are designed by orthopedic physical therapist and world-champion athletes, featuring structured progressive overload, video demonstrations, and workouts of 25-35 minutes.

Differentiator

Problem solved

Functional benefit

Products and services

• The Basics Foundational strength training program for women over 40, delivered through the Every Woman Fitness web platform as part of the membership.
• Forever Strong Ongoing strength training program designed to maintain and build strength for women over 40, delivered via the online platform.
• Resilient Runner Runner-specific strength training program for female runners, intended to build resilience and address running-related injury prevention.
• Take the Slope Specialized strength program targeting downhill and slope-running power for female trail and ultra runners.
• Every Woman Fitness Monthly Membership Monthly subscription to the Every Woman Fitness web platform providing access to all four strength and running programs, priced at $7 for the first month and $34.99/month thereafter.
• Every Woman Fitness Annual Membership Annual subscription to the Every Woman Fitness web platform providing access to all four strength and running programs for $287.90 per year.

Quantifiable outcome

• Women can lose up to 20% of bone density during menopause transition; strength training is the most evidence-backed intervention for preserving bone mineral density
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Future: App-based personal training subscription pairing users with a dedicated coach who builds personalized strength programs. Comparable in that it sells curated, expert-designed strength programming rather than algorithm-generated workouts, serving a similar premium-coached-at-home buyer.
• Stronger U: Subscription nutrition and coaching brand also offering strength programming for women. Comparable in marrying expert coaching (often women-focused) with a recurring-revenue model and an education-heavy content marketing approach.
• Tonal: AI-powered strength training system combining hardware (smart mirror) with subscription programming. Tonal competes for the same premium at-home strength-training subscriber but adds a hardware dependency; useful benchmark for the upper bound of willingness-to-pay in guided home strength.

Others

• Gympass / Wellhub: Corporate-wellness platform aggregating fitness and wellness apps for employer-sponsored distribution. EWF is a candidate partner/distributor for Wellhub's enterprise channel, offering midlife-women-specific strength content as an employer benefit.

Broad incumbents

• Peloton: Peloton operates a broad fitness subscription platform with significant strength training content (Peloton App / Strength+), explicitly named by EWF in its competitive copy as a comparator. While stronger on cardio and hardware-led fitness, Peloton's app-only tier competes for the same monthly fitness-subscription dollar from women exercising at home.
• Apple Fitness+: Apple Fitness+ is a bundled fitness subscription with strength, HIIT, and yoga sessions that EWF's own website explicitly cites as a competitor for the over-40 woman demographic. Apple bundles Fitness+ with Apple Watch and offers broad strength programming, but lacks a midlife-specific, periodized progressive-overload curriculum.

Direct peers

• Sweat: Women's-focused subscription fitness app with multiple trainer-led programs including strength, postpartum, and beginner tracks. Highly comparable in operating model (subscription, women-focused programs, multiple tiers) even though its original emphasis is post-pregnancy rather than peri/post-menopause.
• Fitness Blender: Web-first, no-app, direct-to-consumer strength and fitness video platform. Like EWF, Fitness Blender distributes through a browser-based platform rather than relying on app-store distribution and operates on a freemium/video-library model. Most structurally comparable model in terms of channel (web-only) and audience preference for at-home workouts.
• Aaptiv: Subscription fitness app with strength, running, and trainer-led workout programs sold on a recurring monthly basis. Targets busy adults (often women) who want coached at-home exercise, with a similar web/app hybrid distribution model and comparable monthly price point.
• obé Fitness: Women-focused streaming fitness app with strength, cardio, and Pilates programming sold via subscription. Closely comparable in audience targeting (women, often 30s-50s) and in bundling multiple modalities under a single membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/everywomanfitness
• Instagraminstagram.com/every_woman_fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Every Woman Fitness LLC