Hotel Association of North Texas

What Hotel Association of North Texas does

The Hotel Association of North Texas (HANTX) is a 501(c)(6) nonprofit regional trade association founded in 1926, headquartered in Dallas, Texas, and serving the hospitality industry across a six-county North Texas region. The association represents more than 1,200 hotels — roughly 20% of Texas hotel inventory — along with allied vendors, corporate partners, and community partners. Its core mission is to advocate for the hospitality industry, provide workforce development, coordinate training and certification programs, and serve as the convening body between member hotels and regional stakeholders such as the Dallas Tourism Public Improvement District (DTPID), the Texas Hotel & Lodging Association (THLA), and the American Hotel & Lodging Association (AHLA).

HANTX is governed by a Board of Directors composed of hotel industry professionals and operated by a small staff (1–10 employees). Its revenue model is membership dues, with hotels paying approximately $5.50 per room per year, allied members contributing $1,000–$6,500 based on tier, and corporate and community partners at $500. The association runs a stated marketing budget of approximately $1.5 million annually, though HANTX is distinct from the DTPID, which separately generates around $15 million per year for Dallas destination marketing. The association does not build a proprietary technology product; its operating surface is built on standard association management tools, a membership roster, and event programming.

HANTX's strategic agenda combines workforce development partnerships with Dallas College, Tarrant County College, and Irving ISD; member training programs including CPR certification and human trafficking awareness; an HR Council formed post-pandemic to centralize HR policy support; and positioning around the 2026 FIFA World Cup as a hospitality readiness coordinator. The organization is approaching its 100-year centennial in 2026, which is being used as a platform for renewed member engagement and external visibility.

Name

Hotel Association of North Texas

Legal name

Hotel Association of North Texas

Website

https://hantx.org

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hotel Association of North Texas is a 501(c)(6) nonprofit trade association founded in 1926, serving 1,200+ hotels and allied members across a six-county North Texas region through advocacy, workforce development, training, and industry coordination.

Ownership category

akta.pro rank

Product category

Hospitality Trade Association Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Services-Membership Organizations (8600), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAA

Urban & Downtown Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAH

Large-Scale Headquarters Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hospitality trade association
• Hotel industry advocacy
• Hospitality workforce development
• Hotel industry networking
• Hospitality professional training

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: HANTX generates revenue primarily through annual membership dues from three categories: Hotel Membership ($5.50 per guest room per year with $150 minimum per property), Hotel Corporate Membership ($500 per organization), Allied Membership (Basic $1,000, Gold Circle $3,500, Chairman's Level $6,500), and Community Partners ($500 per organization).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Association of North Texas (HANTX) is a 501(c)(6) nonprofit trade association serving the North Texas hospitality industry across a six-county region. It provides tiered membership programs for hotels, allied suppliers, and community partners, along with advocacy, education, signature fundraising events, workforce development, scholarships, and complimentary training programs such as CPR/First Aid and Human Trafficking Prevention.

Product overview

The Hotel Association of North Texas (HANTX) is a 501(c)(6) non-profit trade association celebrating 100 years of operation in 2026. Rather than a unified software product, HANTX offers a portfolio of membership-based services organized in tiers: Hotel Membership (per-room dues), Allied Membership (Basic/Gold Circle/Chairman's Level tiers), Corporate Membership, and Community Partner Membership. Core programs include a Scholarship Program (Alex Seymour and Jim Howard scholarships), CPR and First Aid Training, Human Trafficking Prevention Training (via BEST partnership), and signature events (Golf Classic, HOSPY Awards Gala, HOT Chef Throwdown, Cornhole Tournament). The association operates the Dallas Tourism Public Improvement District (DTPID) for marketing initiatives and provides workforce development programs through partnerships with regional school districts and educational institutions. Additional services include an HR Council professional network, job board access, and various committee opportunities for member engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Membership
• Allied Membership

Quantifiable outcome

• $14 return per dollar invested in sales incentives through DTPID
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BEST (Businesses Ending Slavery and Trafficking)coreStrategic or Co-development PartnerHANTX partners with BEST to provide free human trafficking prevention training (Inhospitable to Human Trafficking Training) to all HANTX members and their staff. The training is available in English and Spanish, with research showing trainee recognition of trafficking incidents increased from 8% to 44% after training.
• THLA (Texas Hotel & Lodging Association)coreStrategic or Co-development PartnerHANTX partners with THLA to provide Short Course scholarships to HANTX members. The THLA Short Course is a comprehensive hospitality industry professional development program held annually in Houston in January.
• Collin CollegeminorStrategic or Co-development PartnerEducational partner offering hospitality and food service management programs. HANTX works with Collin College on workforce development and career pathways for hospitality students.
• Dallas CollegeminorStrategic or Co-development PartnerEducational partner offering hospitality management and culinary arts programs. Host venue for HOT Chef Throwdown competition at their Culinary, Pastry and Hospitality Center.
• University of North Texas - DentonminorStrategic or Co-development PartnerEducational partner through UNT's College of Merchandising, Hospitality & Tourism. HANTX supports student scholarships and career opportunities.
• University of North Texas - DallasminorStrategic or Co-development PartnerEducational partner offering hospitality management bachelor's degree program. Part of HANTX's workforce development pipeline initiatives.
• University of Texas - ArlingtonminorStrategic or Co-development PartnerEducational partner through UT Arlington's College of Business Department of Management. Supports hospitality education and career pathways.
• Tarrant County CollegeminorStrategic or Co-development PartnerEducational partner offering associate degree in hospitality management. Part of regional workforce development network.
• North Texas World Cup Host CommitteecoreStrategic or Co-development PartnerHANTX serves as a key hospitality partner for FIFA World Cup 26 Dallas preparations. Provides training coordination including Accessibility Training, Human Trafficking Training, and the FIFA North Texas Hospitality Certificate program.
• Dallas Area Rapid Transit (DART)minorStrategic or Co-development PartnerDART is part of the Safe Place program for youth in crisis and combating human trafficking. Referenced as a resource for transportation and community safety during World Cup preparations.
• Dallas Tourism Public Improvement District (DTPID)coreStrategic or Co-development PartnerDTPID generates supplemental funds for marketing and promoting Dallas as a convention and tourism destination. The 2% assessment on occupied rooms funds marketing, incentives, and event support. Expected to bring in $15 million annually over its 13-year term.
• World Food ChampionshipsminorStrategic or Co-development PartnerHANTX's HOT Chef Throwdown winners receive golden tickets to compete in the World Food Championships. Partnership provides high-profile culinary competition opportunities for North Texas hotel chefs.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Greater Houston Hotel & Lodging Association: Regional hotel trade association serving the Houston market with the same membership dues, advocacy, networking, and signature event model as HANTX; the most structurally comparable peer at the same geographic tier.

Emerging players

• Asian American Hotel Owners Association (AAHOA): National trade association representing hotel owners with strong overlap on training (AAHOA sponsors the BEST human trafficking program HANTX delivers) and advocacy; comparable nonprofit membership model focused on a specific ownership segment.
• Meeting Professionals International (MPI): Global association for meeting and event professionals; comparable membership-based trade model serving the meetings-and-events demand that drives HANTX's convention hotel members' business.

Regional players

• Visit Dallas: Dallas convention and visitors bureau; operates in the same North Texas market and intersects with HANTX on tourism promotion, though it is a destination marketing organization rather than a hotel association.

Broad incumbents

• Texas Hotel & Lodging Association: State-level hotel trade association covering all of Texas; THLA directly overlaps with HANTX on advocacy, education, and the THLA Short Course scholarship program that HANTX bundles for its members, making it the closest tier-above peer.
• American Resort Development Association (ARDA): National trade association for the resort and vacation ownership industry; comparable nonprofit advocacy and education model applied to a different lodging segment.
• American Hotel & Lodging Association: National U.S. hotel industry trade association providing federal advocacy, training, and workforce programs; comparable membership-based model operating one tier above regional associations like HANTX.

Others

• Dallas Tourism Public Improvement District (DTPID): Special assessment district HANTX helps administer to fund Dallas tourism marketing; not a peer association but an adjacent initiative that amplifies HANTX's economic impact and member value proposition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-association-of-north-texas

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Association of North Texas