King Outdoor Advertising Co.

What King Outdoor Advertising Co. does

King Outdoor Advertising Co. is a privately held outdoor advertising company headquartered in Scranton, Pennsylvania, founded in 1966. The company provides billboard and outdoor advertising space to businesses for marketing campaigns, operating as a small local or regional media owner with a headcount of 1-10 employees. Its core offering is physical out-of-home (OOH) advertising inventory — billboards and related outdoor formats — leased to advertisers on a campaign basis, the standard revenue model for the outdoor advertising segment.

The company's business model follows the traditional outdoor advertising value chain: it acquires or contracts for physical billboard locations (typically through landowner lease agreements and municipal permits), sells advertising placement on those structures to brand and agency clients, and generates revenue on a per-panel, per-period basis. As a small operator in a secondary Pennsylvania market, its addressable client base is most likely regional and local SMB and mid-market advertisers, though no customer or pricing information is publicly disclosed.

The source website (kingoutdoor.net) currently displays only a loading/verification page, and no operational data — revenue, management, product details, certifications, partnerships, or technology stack — is available in the provided input. The company has no disclosed parent, subsidiaries, funding rounds, acquisitions, leadership changes, or AI/technology capabilities. As a result, the analytical scope is limited to firmographic data only, and any inference beyond the company's basic advertising service offering should be treated as speculative.

Name

King Outdoor Advertising Co.

Website

https://kingoutdoor.net

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

King Outdoor Advertising Co. is a privately held, Scranton-based outdoor advertising provider operating since 1966, offering billboard and out-of-home advertising space to local and regional business advertisers.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboard Advertising (MPAAAKAA)

akta.pro secondary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Outdoor advertising
• Billboard advertising
• Advertising space leasing
• Out-of-home media
• Billboard placement

Headquarters

HQ city

Scranton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

King Outdoor Advertising Co. provides billboard and outdoor advertising space for business marketing campaigns. The company sells placements on physical outdoor advertising structures to businesses seeking local or regional out-of-home visibility in and around Scranton, Pennsylvania.

Differentiator

Problem solved

Functional benefit

Products and services

• Billboard / Outdoor Advertising Space Physical billboard and outdoor advertising space leased to businesses for use in marketing campaigns, providing local/regional out-of-home visibility.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Link Media Outdoor: Independent outdoor advertising company operating static and digital billboards in regional U.S. markets. Comparable as a smaller independent OOH space provider with a similar local/regional value proposition.
• Fairway Outdoor Advertising: Regional outdoor advertising operator in the U.S. Southeast with a portfolio of static and digital billboards. Comparable as a smaller, regionally focused OOH space provider serving local advertisers.
• Adams Outdoor Advertising: Regional U.S. outdoor advertising company operating static and digital billboards across multiple mid-Atlantic and Midwest markets. Closely comparable in scale and mid-market geographic focus to King Outdoor.

Broad incumbents

• OUTFRONT Media: National OOH media company operating billboard, transit, and digital displays across the U.S. Overlaps directly with King Outdoor's billboard space-rental business but at a national scale and with deeper digital OOH capabilities.
• Lamar Advertising Company: One of the largest U.S. outdoor advertising operators with a network of static and digital billboards across the country. Directly comparable in core offering (billboard/OOH space) but vastly larger scale and geographic reach than King Outdoor.
• Branded Cities: North American OOH media company specializing in large-format and spectacular advertising in top markets. Comparable in offering static billboard inventory but skewed toward premium urban formats rather than King Outdoor's small-market regional position.

Emerging players

• Intersection: OOH and digital media company operating in transit, street-level, and digital advertising. Comparable in the broader OOH space, though with a stronger digital and technology orientation than King Outdoor.

Regional players

• Fox Outdoor Advertising: Regional outdoor advertising operator focused on select U.S. markets with billboard and out-of-home inventory. Comparable as a small/mid-market OOH space provider, though with a different geographic footprint than King Outdoor.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/king-outdoor-advertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Outdoor Advertising Co.