La Gacilly Photo

What La Gacilly Photo does

Festival Photo La Gacilly is a French non-profit association (Association Festival Photo La Gacilly) that has operated one of Europe's largest outdoor photography festivals in the village of La Gacilly, Brittany, since 2004. Its core product is the annual festival running June to early October, which transforms the village into approximately 20 open-air galleries displaying nearly 800 photographs across streets, gardens and alleys. General admission is free; the festival monetizes through paid guided tours and cyanotype workshops ticketed via Weezevent, donations and annual memberships, an online boutique, and rentals of its traveling Planète 17! exhibition on the UN Sustainable Development Goals. The organization serves general public visitors, school groups (the Festival Photo des Collégiens du Morbihan program with 16 schools), and corporate partners seeking ESG-aligned visibility, supported by institutional partners including DRAC, Région Bretagne, Morbihan Department, the OBC inter-municipality and the Commune de La Gacilly, alongside private partner Rocher Participations.

Revenue is diversified across public grants, donations, ticketed premium experiences, merchandise and licensing of itinerant exhibitions; pricing follows a freemium model with optional paid add-ons. Distribution leverages the physical village venue, SNCF train station galleries, partner galleries (Fisheye Gallery Paris, Galerie d'Art Albert Bourgeois de Fougères) and an international franchise in Baden, Germany (launched 2022). The festival is governed as a non-profit under French law with no shareholders, relies on a volunteer and institutional ecosystem, and holds ESG credentials including 1% pour la Planète certification (2019) and the La Mer en Commun label (2025).

Name

La Gacilly Photo

Legal name

Association Festival Photo La Gacilly

Website

https://festivalphoto-lagacilly.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Festival Photo La Gacilly is a French non-profit association running one of Europe's largest outdoor photography festivals since 2004, displaying nearly 800 photographs annually across 20 free open-air galleries in Brittany, France, with paid workshops and donations.

Ownership category

akta.pro rank

Product category

Photography Festival / Cultural Exhibition

NAICS

Arts, Entertainment, and Recreation (71), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Photography & Scenic Viewpoint Tours (THAJAAAI)

akta.pro secondary industries

Photography & Videography Workshops (THAJAKAD), Film Festivals & Festival Organizers (MPADAKAD), Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

Keywords

• Outdoor photography festival
• Open-air photo exhibition
• Cultural photography events
• Environmental photography
• Art festival programming

Headquarters

HQ city

Saint-jacques-de-la-lande

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Visitor Donations and Membership: The festival operates as a non-profit association relying on public support. Visitors can make donations during the festival at the info truck or year-round via the website. Annual membership subscriptions support the association.
2. Ticket Sales for Premium Experiences: While general entry is free, the festival sells tickets for guided tours, workshops (cyanotype initiation), and special events through Weezevent ticketing platform.
3. Boutique Sales: The festival operates an online boutique selling merchandise.
4. Exhibition Rentals: The festival rents out its traveling exhibition 'Planète 17' focused on Sustainable Development Goals to other venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Festival Photo La Gacilly operates an annual outdoor photography festival in the village of La Gacilly, Brittany, France, displaying nearly 800 photographs across approximately 20 open-air gallery locations in streets, gardens, and alleys from June to early October. The festival is free to the public and complemented by paid guided tours, cyanotype workshops, educational programming for schools, an itinerant SDG-themed exhibition (Planète 17!), a bookshop, online merchandise boutique, and year-round cultural events.

Product overview

Festival Photo La Gacilly is a single, unified annual outdoor photography festival (created in 2004) that transforms the village of La Gacilly into a vast open-air gallery. The core product is the main exhibition featuring approximately 800 photographs across 20 galleries, complemented by several integrated offerings: guided tours and cyanotype workshops (mediation activities), the Planète 17! itinerant SDG exhibition, an educational program for students (Festival Photo des Collégiens), a bookshop, an online boutique, and a diverse cultural programming schedule including concerts, cinema, and workshops. The festival operates as a single annual event from June to October with free admission, supported by ticketing services for paid activities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 350,000 visitors in 2025
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered major, core and minor.

• CCFD - Terre SolidairemajorStrategic or Co-development Partner · 16 February 2023French Catholic Committee against Hunger and for Development partnered to create the Prix Photo Terre Solidaire, a humanist and environmental photography prize. Festival hosts exhibition of the grand prize winner. Ceremony presided by Sebastião Salgado.
• DRAC - Direction Régionale des Affaires Culturelles de BretagnecoreOthersRegional cultural authority of the French Ministry of Culture providing institutional support and funding for cultural initiatives in Brittany.
• Région BretagnecoreOthersBrittany Regional Council supporting the festival as part of its cultural policy, sustainable development initiatives (Breizh COP), and territorial development goals.
• Morbihan - Conseil Départemental du MorbihancoreOthersDepartmental council providing financial and operational support. Each year provides a free pass to a photographer who meets and documents local communities. Supports the Festival Photo des Collégiens du Morbihan educational program.
• OBC - De L'Oust à Brocéliande CommunautécoreOthersInter-municipal community covering nearly 40,000 inhabitants across 26 communes, supporting the festival as a key cultural and tourist asset for the territory.
• Commune de La GacillycoreOthersThe host municipality formed in 2017 from the merger of Glénac, La Chapelle Gaceline, and La Gacilly, providing foundational support for the festival since its creation.
• Rocher ParticipationscoreStrategic or Co-development PartnerFamily investment holding company of the Rocher family (descendants of Yves Rocher, cosmetics company founder). Continues the family's commitment to art and culture dating back to 1971. Uses photography as a tool to raise awareness of social and environmental issues.
• Orange Grand OuestminorStrategic or Co-development PartnerTelecommunications partner collaborating on environmental initiatives including mobile phone recycling collection programs ('Défi Recyclage') and e-waste awareness campaigns.
• SCAM (Société Civile des Auteurs Multimédia)majorStrategic or Co-development PartnerPartnership for the Roger Pic Prize, a photography award promoting emerging talents with a €5,000 endowment. Winners are exhibited at the festival and partner galleries.
• SNCF Gares & ConnexionsminorChannel Partner/ Reseller/ DistributorRailway station network partnership displaying festival photography in major train stations (Lorient, Nantes, Paris Montparnasse, Vannes, Rennes) to reach traveling audiences.
• Fisheye Gallery ParisminorChannel Partner/ Reseller/ DistributorPartnership with Paris-based photography gallery to exhibit winners of the Prix Nouvelles Écritures pour la photographie environnementale and Roger Pic prize winners.
• Galerie d'Art Albert Bourgeois de FougèresminorChannel Partner/ Reseller/ DistributorRegional gallery partnership hosting photographic residencies, including one featuring Muriel Bordier on JO 2024 themes.
• Festival Photo La Gacilly BadenmajorChannel Partner/ Reseller/ DistributorInternational franchise of the festival operating in Baden, Germany, extending the La Gacilly brand and programming internationally.
• CEWEminorGTM or Marketing PartnerPartnership for the CEWE Photo Award on the theme 'Our world is beautiful', with support going to SOS Villages d'Enfants charity.
• R2D2 / Le Collectif des FestivalsminorStrategic or Co-development PartnerNetwork of regional organizations supporting sustainable event development. The festival is part of this collective working towards zero plastic at festivals through the Drastic on Plastic initiative.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Festival Photo La Gacilly Baden: International franchise of the La Gacilly Photo festival launched in 2022 in Baden, Germany. The most direct comparable — same brand, same open-air exhibition model, adapted to a different geography.
• Visa pour l'Image: Annual photojournalism festival in Perpignan, France. Comparable as a large-scale, themed annual photography exhibition with curated international content and a strong editor/curator-led model.
• Photo London: Annual photography fair and exhibition held at Somerset House, London. Comparable as a curated annual photography event mixing exhibitions, talks, and discovery of new artists.
• Festival Internazionale di Fotografia di Roma: Italian photography festival held annually in Rome. Comparable as a themed, multi-venue urban photography exhibition with free access and international photographer lineup.
• PHotoEspaña: Spain's leading international photography festival held annually in Madrid. Comparable as a multi-venue, themed photography festival with free public exhibitions and educational programming.
• Rencontres d'Arles: France's flagship photography festival held annually in Arles since 1970. Directly comparable as a major annual photography exhibition with international photographers, professional programming, and ticketed side experiences.
• Fotografia Europea: Annual photography festival in Reggio Emilia, Italy. Comparable as a free, themed outdoor photography exhibition with international programming and strong regional/European identity.

Broad incumbents

• Paris Photo: The world's largest photography fair held at the Grand Palais. Comparable as a major annual photography gathering, though it is a commercial fair rather than a free outdoor exhibition.
• Magnum Photos: Iconic photography agency and brand whose photographers (Salgado, Depardon) regularly feature at La Gacilly. Comparable as a brand authority that anchors the upper tier of festival programming.

Others

• Fisheye Gallery: Paris-based photography gallery that partners with La Gacilly Photo to exhibit prize winners. Adjacent ecosystem player that distributes festival content and emerging photography talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ministerecc
• Facebookfacebook.com/FestivalPhotoLaGacilly
• LinkedInlinkedin.com/company/festival-photo-la-gacilly
• Instagraminstagram.com/lagacillyphoto

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Gacilly Photo