Innspace

What Innspace does

Innspace is a privately held hospitality design, procurement, and construction firm founded in 1994 and headquartered in Kalispell, Montana, with seven offices spanning the US (Seattle, Los Angeles, Kalispell, Greenwich), Canada (Toronto), the UK (London), and Australia (Sydney). The firm delivers end-to-end hotel renovation services — project management, architecture and design, FF&E procurement, and general contracting — packaged as a single point of accountability intended to replace the traditional siloed model of separate architects, designers, PMs, and contractors. Its integrated methodology is supported by a proprietary software platform called Honey that unifies workflows and weekly project reporting, alongside operational technology including LiDAR/3D point cloud scanning, Revit BIM modeling, and Enscape-based 3D visualization. Standardized deliverables (Property Scan, Design Visualization, Design Package, PIP Analysis, Progressive Budget, Project Report, Schedule) form a reusable framework across engagements.

Innspace generates revenue on a project-based professional-services model via enterprise field sales, with quote-based engagement pricing customized per renovation rather than standardized tiers. It targets hotel owners, property managers, and major hospitality brands — including Hyatt, Marriott, Hilton, Wyndham, IHG, Westin, Omni, and InterContinental — along with hospitality management companies such as Northwest x Southern Hospitality, A-1 Hospitality, and Xanterra. The firm emphasizes multi-property portfolio engagements and brand-PIP compliance work, citing over 460,000 rooms renovated across roughly three decades. Marketing is content-led (insights blog, video case studies, public sample-deliverables showcase) layered on top of relationship-based direct sales. Ownership appears closely held, with multiple Markham-family members in Managing Director, Partner, and Principal roles; no institutional investors or funding rounds are disclosed. In April 2023 the company rebranded around a luxury and lifestyle hospitality positioning under the tagline 'Experience Elevated.'

Name

Innspace

Legal name

Innspace

Website

https://innspace.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Innspace is a privately held design, procurement, and construction firm delivering integrated hotel renovation services for hospitality brands, owners, and management companies across seven offices in North America, the UK, and Australia.

Ownership category

akta.pro rank

Product category

Hospitality Renovation Services

NAICS

Architectural Services (54131), Interior Design Services (541410)

akta.pro industry

PRIMARYIMAFACAC

Hospitality & Entertainment Venue Construction

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Commercial & Institutional Building Construction

SECONDARYBPAHAKAK

Building Information Modeling (BIM) & Digital Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Hotel renovation services
• Hospitality design build
• FF&E procurement
• Hotel construction management
• Hospitality interior design

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Renovation Services: Innspace generates revenue through integrated design, procurement, and construction services for hotel renovation projects. Services include project management, architecture & design, FF&E procurement, and general contracting. Revenue is project-based with engagement types including single renovations and multi-property portfolios.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Innspace provides integrated design, procurement, and construction services for hotel renovation projects, combining project management, architecture and design, FF&E procurement, and general contracting under a single point of accountability. Deliverables are delivered through a three-phase methodology (Discover, Develop, Deliver) and unified by the proprietary Honey software platform, supported by LiDAR scanning, Revit BIM modeling, and 3D visualization tools.

Product overview

Innspace is a design, procurement, and construction firm specializing in end-to-end hotel renovation services. Their core offering centers on a unified service model with three integrated branches: Design, Procurement, and Construction. The company's proprietary software platform, Honey, serves as the central technology backbone, unifying traditionally separate workflows into a single streamlined platform. Key deliverables include Property Scan (3D point cloud scanning), Design Visualization (3D renderings/animations), Design Package, PIP Analysis, Progressive Budget management, Project Reports, and Schedule management. The company's integrated approach—combining project management, architecture, design, FF&E procurement, and construction—is supported by their proprietary tech platform that leverages decades of historical project data.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Renovation Services (End-to-End) Comprehensive design and construction services for hotel renovations spanning four phases: Project Management (site due diligence, estimating, budgeting, scheduling, permitting), Architecture & Design (branding, concept design, schematic design, construction documentation), FF&E Procurement (vendor qualification, purchasing, warehousing, logistics), and Construction (general contracting, site management). Built for hotel owners, property managers, and hospitality brands including Hilton, Marriott, Hyatt, IHG, Wyndham, Westin, and Omni.

Quantifiable outcome

• Over 460,000 rooms renovated
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• PPMcoreImplementation/ SI/ Consulting PartnerPPM is a project management partner referenced in Innspace's hotel renovation case studies. They work collaboratively on projects, with Innspace leading design while PPM provides project management ensuring access to meticulously detailed models that accurately reflect physical layouts of spaces being transformed.
• Northwest x Southern HospitalitycoreOthersNorthwest x Southern Hospitality is a hospitality management company that engages Innspace for renovation projects on their managed properties, including Holiday Inn Express hotels in Lewiston, ID and Corvallis, OR.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mortenson Construction: Top-tier US general contractor with hospitality, hospitality renovation, and multi-family practices. Comparable as a large national contractor pursuing hotel renovation projects, though with broader sector exposure than Innspace.
• Wilson Associates: Global hospitality interior design firm serving luxury hotels, resorts, and residences. Comparable on the interior design side of Innspace's integrated offering, focused on similar brand-owner clients at the upper-upscale tier.
• WATG: Architecture, planning, and design firm with a dedicated hospitality practice covering hotels, resorts, and mixed-use developments. Directly comparable in hospitality architecture and design scope, though broader in geography and capabilities than Innspace.
• Shawmut Design and Construction: National premium construction management firm with deep hospitality and renovation practice. Comparable in delivering complex, brand-driven renovations for hotel owners, though larger in scale and broader in sector mix.
• HKS Architects: Major US architecture and design firm with a dedicated hospitality practice serving hotel brands and developers. Comparable on the architecture and design side of hotel renovation work, with broader sector coverage.
• AECOM: Global infrastructure and design-build firm with a significant hospitality, commercial, and mixed-use practice. Comparable as a large, integrated design-build competitor, though operating at substantially greater scale and scope.
• Gensler: Largest global architecture and design firm with a significant hospitality practice serving major hotel brands. Comparable as a full-service hospitality design firm, though much larger and broader in industry coverage than Innspace's specialized hospitality renovation focus.
• Hirsch Bedner Associates (HBA): Global leader in hospitality interior design serving luxury and lifestyle hotel brands worldwide. Comparable as a hospitality design firm serving the same brand owners and developers as Innspace, though significantly larger in scale and design-only rather than integrated design-build.

Direct peers

• R.D. Olson Construction: California-based general contractor specializing in hotel construction and renovation for luxury and lifestyle brands. Comparable as a hospitality-dedicated GC with similar brand-owner relationships and integrated design-build delivery.
• Forrester Construction: Mid-Atlantic commercial and hospitality general contractor with a strong hotel renovation practice. Comparable as a similarly scoped, hospitality-focused GC delivering renovations for major brand owners in select US geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Innspace
• LinkedInlinkedin.com/company/innspace

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innspace