King & Mayr Gmbh & Co. Kg

What King & Mayr Gmbh & Co. Kg does

King & Mayr GmbH & Co. KG is a privately held, family-owned German vehicle solutions provider founded around 2013 and headquartered in Geilenkirchen, Germany. The company specialises in turnkey, concierge-style long-term vehicle programs designed for international assignees, corporations entering Germany without a local legal entity, HR and Global Mobility teams, relocation service providers, small businesses and contractors, and the US Department of Defense. Its core proposition removes the burden of German motoring bureaucracy by handling registration, insurance, tax compliance, vehicle servicing, parking penalties, and accident administration on behalf of clients, with delivery anywhere in Germany and a single dedicated point of contact per account.

The product portfolio comprises three programs: the International Program (flagship recurring subscription for businesses without a German entity), the Local Program (managed fleet setup and compliance support for organisations with an established German presence), and the Purchase Program (managed vehicle acquisition for ownership-preferring clients). Underlying technology is service- and operations-oriented rather than platform-based, featuring digital compliance monitoring for regulatory audits and a fleet ownership model providing direct control over vehicle availability. Vehicle sourcing is enabled through strategic partnerships with Audi and Volkswagen. No AI, proprietary software platform, or API is disclosed; differentiation rests on operational expertise and regulatory know-how rather than technology.

Revenue is generated primarily through recurring monthly billing on the International Program, managed services fees on the Local Program, and one-time transactional revenue on the Purchase Program. Pricing is fully bespoke with no publicly disclosed rate cards; quotes follow a consultative three-step sales process. The company sells direct to enterprise buyers, supported by industry association memberships with Forum Expat Management (FEM) and EURA Relocation, and a modest social media presence on LinkedIn, Facebook, and Bluesky. The business has been grown organically over 10+ years with no disclosed external funding rounds and operates with a very small team of 1-10 employees under management by Jennifer King (CEO) and Alan King (COO).

Name

King & Mayr Gmbh & Co. Kg

Legal name

King & Mayr GmbH & Co. KG

Website

https://king-mayr.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

King & Mayr is a family-owned German vehicle solutions provider offering turnkey, concierge-style long-term vehicle programs for international assignees, corporations without a German entity, HR and Global Mobility teams, and the US Department of Defense.

Ownership category

akta.pro rank

Product category

Corporate Vehicle Leasing and Fleet Management

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Luxury Car Concierge, Delivery & White-Glove Services (THADAMAK)

akta.pro secondary industry

Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching) (THADACAK)

Keywords

• Long-term vehicle leasing
• Corporate fleet management
• Expat vehicle programs
• Relocation vehicle services
• Vehicle concierge solutions

Headquarters

HQ city

Geilenkirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. International Program (Flagship): Fully managed, turnkey vehicle solution for businesses without a German entity. Includes registration, insurance, vehicle delivery, customisation, and ongoing management. Revenue generated through monthly billing for vehicle provision and management services. One global monthly billing option eliminates need for local entity.
2. Local Program: Self-managed fleet solution for organizations with established German presence. Provides structured fleet solution with expert setup, compliance support, vehicle configuration, insurance setup, and registration services. Backed by ongoing compliance support and seamless vehicle delivery.
3. Purchase Program: Managed vehicle purchasing service for long-term assignments or clients preferring ownership. Includes vehicle sourcing, reservation management, administrative task handling (insurance, documentation, registration, billing), and local dealership point of contact establishment. One-time transaction revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

King & Mayr provides turnkey, long-term vehicle solutions and concierge-style car programs in Germany for international assignees, multinational corporations, HR and Global Mobility teams, and government/defense clients. The offering covers vehicle sourcing (including Audi and VW), registration, insurance, tax compliance, servicing, maintenance, customization, and ongoing administration including parking penalties and accidents, eliminating the need for clients to maintain a German entity or bank account.

Product overview

King & Mayr is a vehicle solutions provider offering a portfolio of three distinct programs designed for international entities, assignees, and expats in Germany. The Local Program provides a self-managed vehicle fleet for organisations with an established German presence, handling setup, registration, and compliance support. The International Program is the flagship offering—a fully managed, turnkey solution for businesses without a German entity, providing complete vehicle provision from registration and insurance to delivery and customisation. The Purchase Program offers a managed vehicle acquisition experience for those preferring to buy rather than lease. All programs include ancillary services such as insurance handling, registration, maintenance, parking penalty management, and flexible billing options. The company operates as a traditional vehicle leasing and management service with no AI or technology platform component.

Differentiator

Problem solved

Functional benefit

Brands

• Local Program: Self-managed vehicle fleet solution for organisations with established presence in Germany, providing structured fleet management backed by expert setup and compliance support.
• International Program
• Purchase Program

Products and services

• International Program Flagship fully managed, turnkey vehicle solution for businesses without a German entity or those entering the German market, handling registration, insurance, vehicle delivery, customisation, concierge-style support, and complete regulatory compliance with one global monthly billing option and no local entity required.
• Local Program Self-managed vehicle fleet solution for organisations with an established presence in Germany, providing expert setup, compliance support, vehicle configuration, insurance setup, and vehicle and tax registration, enabling internal fleet management while maintaining legal compliance.
• Purchase Program Fully managed vehicle buying experience for long-term assignments or clients preferring to purchase rather than lease, sourcing vehicles from inventory based on specifications and budget, and overseeing all administrative tasks from insurance and documentation to registration and billing.
• Vehicle Consultancy Service Advisory service in which King & Mayr's experienced team consults with organisations on requirements, individual preferences, specific vehicle types, custom features, and corporate needs to tailor vehicle solutions.

Quantifiable outcome

• 15% cost reduction compared to traditional fleet ownership model
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Forum Expat Management (FEM)minorOthersIndustry association membership displaying FEM logo on website footer. Represents commitment to expatriate management industry standards and networking within relocation services community.
• EURA RelocationminorOthersIndustry association membership displaying EURA logo on website footer. Represents participation in relocation services ecosystem and adherence to industry best practices.
• AudicoreStrategic or Co-development PartnerVehicle sourcing partnership providing great selection of Audi vehicles for long-term leasing programs. Vehicles personalized to driver needs with lifestyle accessories.
• Volkswagen (VW)coreStrategic or Co-development PartnerVehicle sourcing partnership providing great selection of VW vehicles for long-term leasing programs. Vehicles personalized to driver needs with lifestyle accessories.

Scale indicators7 records

Recent moves3 records

Expansion highlights4 records

Others

• SIRVA: Global relocation and moving services provider that manages assignee transitions including transport and vehicle logistics. Relevant as a channel partner ecosystem to King & Mayr's relocation-service-provider (RMC/DSP) segment and a comparable end-customer base.
• Cartus: Global relocation management company (owned by Realogy/Nearly Newlywed) that orchestrates assignee logistics including vehicle needs. Acts as a potential channel partner and indirect comparator to King & Mayr's RMC/DSP-facing relationships.

Direct peers

• Sixt Leasing SE: German-headquartered long-term corporate vehicle leasing provider offering full-service fleet management. Directly comparable to King & Mayr's Local and International Programs in serving companies and assignees needing vehicles in Germany, though at much larger scale and broader scope.
• Cluno (Mercedes-Benz Connectivity Services): Was one of Germany's leading car subscription services, now part of Mercedes-Benz. Comparable to King & Mayr on subscription-based vehicle access with bundled insurance and registration, though Cluno targeted consumers broadly rather than international assignees specifically.
• FINN.auto: Germany-based vehicle subscription platform offering fixed monthly all-inclusive car subscriptions. Competes with King & Mayr's subscription-style model and targets a similar customer desire for hassle-free, all-inclusive vehicle access without long-term commitment.

Broad incumbents

• Athlon (Mercedes-Benz Mobility): International fleet management and vehicle leasing provider owned by Mercedes-Benz Mobility. Comparable to King & Mayr's premium corporate fleet services, but serves multinationals at global scale with broad vehicle brand access.
• ALD Automotive: Global full-service corporate fleet leasing and mobility provider (now part of Société Générale). Overlaps with King & Mayr on long-term leasing and fleet management for multinational corporations, but operates at significantly larger scale and across multiple geographies.
• LeasePlan: One of the world's largest fleet management and vehicle leasing companies, with strong presence in Germany. Provides comparable long-term leasing and fleet services to corporate clients but at vastly greater scale and breadth than King & Mayr's niche offering.
• Volkswagen Financial Services: Captive financing and leasing arm of the Volkswagen Group, providing corporate and retail leasing. Directly relevant as King & Mayr's VW sourcing partner and a potential alternative channel for corporate fleet customers in Germany.

Regional players

• Europcar Mobility Group: Major European car rental and short-to-medium term leasing operator with strong Germany presence. Adjacent comparator to King & Mayr on vehicle access in Germany, though Europcar's core business is short-term rental rather than long-term expat concierge programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KingMayr
• LinkedInlinkedin.com/company/king-&-mayr-gmbh-&-co-kg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King & Mayr Gmbh & Co. Kg