IU Auditorium

What IU Auditorium does

IU Auditorium is a 3,200-seat performing arts theater located on the Indiana University Bloomington campus, operating continuously since its opening on March 22, 1941. The venue presents a multi-format annual programming calendar including Broadway touring productions (SIX, Shucked, The Wiz, Legally Blonde, Waitress, Beetlejuice, RENT in Concert), national touring concerts and comedy, orchestral performances (National Symphony Orchestra, IU Philharmonic), dance presentations (Ballet Hispánico New York, Cirque Éloize), lectures, and university ceremonies. It serves four primary audiences: Indiana University students, faculty, staff, and alumni; the Bloomington and South Central Indiana community; Broadway and performing arts enthusiasts; and event organizers requiring premium venue rental for weddings, conferences, and trade shows. Supporting programs include the Curry Family Spotlight annual artist residency, the Jacobs Live at the Movies film-concert series co-developed with the IU Jacobs School of Music, and structured Education & Engagement programming connecting touring artists with students and community groups.

Name

IU Auditorium

Legal name

Indiana University Auditorium

Website

https://iuauditorium.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111), Motion Picture and Video Exhibition (51213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

University & Educational Venue Operations (Auditoriums, Campus Arenas) (MPAGALAI)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Live performing arts venue
• Broadway touring productions
• Event ticketing services
• Venue rental services
• University performing arts

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales: Primary revenue stream from single tickets and season subscriptions for Broadway shows, concerts, lectures, and other live performances. Subscriptions offer up to 24% savings off single ticket prices.
2. Venue rental: The venue is rented for weddings, conferences, trade shows, and non-ticketed events. Rental inquiries are handled through a dedicated rental inquiries process.
3. Corporate sponsorships: Season sponsors and corporate partners provide financial support and in-kind contributions. Partners include Curry Auto Center, Cook, The Herald Times, Upland Brewing Company, World Arts Inc., Boston Scientific, and B97.
4. Individual giving and donations: Individual giving programs including Circle of Friends, Loyalty Points, Give the Magic, and additional donation opportunities. Donations are processed through the IU Foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

IU Auditorium is a 3,200-seat performing arts venue on Indiana University's Bloomington campus that presents Broadway tours, national touring concerts, dance performances, comedy, family entertainment, and university ceremonies. It sells single tickets and multi-show subscriptions (up to 24% off single-ticket prices) through Ticketmaster's Archtics platform, rents the venue for weddings, conferences, and corporate events, and runs engagement programs such as the Jacobs Live at the Movies film-concert series and the Curry Family Spotlight artist residency.

Product overview

Indiana University Auditorium is a single-venue performing arts theater offering a unified portfolio of live event programming, subscription ticketing, and educational engagement services. The core offering is the presentation of Broadway productions, orchestral concerts, dance performances, and comedy/lectures in its 3,200-seat venue, supplemented by season subscription packages (up to 24% savings), the Jacobs Live at the Movies film-concert series, and the Curry Family Spotlight artist residency program. Supporting services include venue rental for external events, a student volunteer ushering program with over 300 members, internship opportunities across administrative departments, part-time and full-time employment, and outreach/education programs pairing touring artists with campus and community audiences. The venue operates ticketing through Ticketmaster's Archtics platform and manages donor/subscription relationships through its Circle of Friends loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Indiana University Auditorium (Venue Performances) A 3,200-seat performing arts theater on Indiana University's Bloomington campus hosting Broadway productions, concerts, dance performances, comedians, lectures, and university ceremonies for individual ticket buyers and community audiences.
• Season Subscription Multi-show subscription packages allowing patrons to select five or more shows per season, offering up to 24% savings off single-ticket prices for individual patrons and community members.
• Venue Rental & Event Services Rental of IU Auditorium spaces for weddings, conferences, trade shows, corporate events, concerts, and non-ticketed events, including marketing, box office services, and stage production support for event organizers and corporate clients.
• Circle of Friends / Loyalty Program Individual giving and membership program with loyalty points system allowing members to access early seat selection before general public ticket sales for individual patrons and donors.
• Jacobs Live at the Movies (Film-Concert Series) Film-concert event series where the IU Philharmonic Orchestra performs soundtracks synchronized to screenings of feature films such as Disney's Frozen in Concert, for individual patrons and community audiences.
• Curry Family Spotlight (Artist Residency Program) Annual artist residency program dedicated to bringing top performing artists such as Tony Award-winner Sutton Foster to IU Bloomington for performances and student engagement, for individual patrons and campus audiences.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core and minor.

• Curry Auto CentercoreGTM or Marketing PartnerSeason presenting partner for IU Auditorium's 2025-2026 and 2026-2027 seasons. Provides financial and marketing support enabling the venue to host Broadway tours and national touring productions.
• The Herald TimescoreGTM or Marketing PartnerSeason presenting partner providing media and marketing support for the auditorium's annual programming season.
• Upland Brewing CompanycoreGTM or Marketing PartnerSeason presenting partner supporting IU Auditorium's programming with local craft brewery marketing collaboration.
• World Arts Inc.coreGTM or Marketing PartnerSeason presenting partner providing arts and cultural marketing support for the auditorium's annual season.
• Cook Family of CompaniescoreGTM or Marketing PartnerSeason presenting partner for both 2025-2026 and 2026-2027 seasons, supporting the venue's programming through corporate sponsorship.
• Boston ScientificcoreGTM or Marketing PartnerSeason presenting partner providing corporate sponsorship for IU Auditorium's annual programming season.
• B97coreGTM or Marketing PartnerSeason presenting partner (radio station) providing media marketing support and on-air promotion for the auditorium's programming.
• IU Credit UnionminorGTM or Marketing PartnerShow sponsor for Beetlejuice (April 2026), partnering with IU Auditorium for the presentation of this Broadway touring production.
• R.K. Throck FilmsminorGTM or Marketing PartnerShow sponsor for Beetlejuice (April 2026), co-presenting the Broadway touring production with IU Auditorium.
• Jacobs School of MusiccoreStrategic or Co-development PartnerPartnership for Jacobs Live at the Movies series, featuring the IU Philharmonic Orchestra performing live soundtracks to film screenings, including Disney's Frozen in Concert (2026) and The Wizard of Oz (2025).
• GoodsourceminorGTM or Marketing PartnerSponsor for Campus Nights featuring Elevation Rhythm (November 2026), supporting student-focused worship and entertainment events.
• Awakening EventsminorChannel Partner/ Reseller/ DistributorPresenting organization for Zach Williams' Revival Nights Tour (October 2026), partnering with IU Auditorium to bring the tour to Bloomington.
• Live NationminorChannel Partner/ Reseller/ DistributorPresenting organization for My Hero Academia Live in Concert (October 2026), partnering with IU Auditorium for this anime concert event.
• IU Credit UnionminorGTM or Marketing PartnerShow sponsor for RENT in Concert (March 2027), supporting the presentation of this symphonic concert production.
• FC TuckerminorGTM or Marketing PartnerShow sponsor for Legally Blonde – The Musical (March 2027), supporting the Bloomington debut of this Broadway production.
• LamarminorGTM or Marketing PartnerShow sponsor for Legally Blonde – The Musical (March 2027), supporting the venue's Broadway programming.
• Jo Throckmorton FilmworksminorGTM or Marketing PartnerShow sponsor for Jazz at Lincoln Center Presents World on a String (February 2027), supporting this Broadway concert presentation.
• BairdminorGTM or Marketing PartnerShow sponsor for Straight No Chaser (December 2026), supporting the IU-born a cappella group's holiday performance.
• Jacobs School of MusiccoreStrategic or Co-development PartnerSeason show partner for National Symphony Orchestra (April 2027), providing institutional support for this major orchestral performance.
• WTIUminorGTM or Marketing PartnerShow partner for National Symphony Orchestra (April 2027), Indiana University's public television station supporting the orchestral performance.
• WFIUminorGTM or Marketing PartnerShow partner for National Symphony Orchestra (April 2027), Indiana University's public radio station supporting the orchestral performance.
• IU HealthminorGTM or Marketing PartnerShow sponsor for The Singing Hoosiers Present Holiday Chimes (December 2026), supporting this annual holiday tradition.
• Indiana Memorial Union and Biddle HotelminorGTM or Marketing PartnerShow sponsor for Holiday Chimes (December 2026), supporting the Singing Hoosiers' annual holiday concert.
• POSHminorGTM or Marketing PartnerShow sponsor for A Magical Cirque Christmas (December 2026), supporting the holiday family entertainment event.
• IU BookstoreminorGTM or Marketing PartnerShow sponsor for Dennis James Hosts Halloween (October 2026), supporting the annual spooky spectacular event.
• Brightside CafeminorGTM or Marketing PartnerShow sponsor for Dennis James Hosts Halloween (October 2026), supporting the annual Halloween tradition.
• O'Neill School (IU Arts Administration)minorGTM or Marketing PartnerShow partner for Ballet Hispánico New York (October 2026), supporting the nation's leading American Latino dance company's Bloomington performance.
• Graduate HotelminorGTM or Marketing PartnerShow sponsor for Waitress (September 2026), the 10th anniversary Broadway tour at IU Auditorium.
• Campus Tutoring ServiceminorGTM or Marketing PartnerShow sponsor for Cirque Éloize (February 2027), supporting the Quebec circus company's IU Auditorium debut.
• Jacobs School of MusiccoreStrategic or Co-development PartnerPartner for Jacobs Live at the Movies: Disney's Frozen in Concert (September 2026). The IU Philharmonic Orchestra performs the Grammy-nominated score live to the film, led by conductor Ernest Richardson.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Krannert Center for the Performing Arts: University of Illinois at Urbana-Champaign's multi-venue performing arts center hosting theater, dance, and music. Comparable as a flagship public-university performing arts complex with a similar education-outreach and Broadway-tour programming model.
• Elliott Hall of Music: Purdue University's 6,005-seat concert and events hall in West Lafayette, Indiana. Comparable as a Big Ten flagship university performing arts venue serving a similar regional catchment with a mix of touring productions and university programming.
• DePauw University Performing Arts Center: A liberal arts college performing arts center in Greencastle, Indiana. Comparable as an Indiana higher-ed venue presenting touring artists and educational programming to a similar regional audience.
• Wharton Center for Performing Arts: Michigan State University's 2,400-seat performing arts venue in East Lansing. Comparable Big Ten university PAC running a Broadway-in-Concert series, touring productions, and educational programming with similar revenue mix.
• Clowes Memorial Hall: Butler University's 2,200-seat performing arts venue in Indianapolis hosting Broadway tours, concerts, and university events. Closely comparable as a Midwestern university-affiliated performing arts center of similar scale and programming mix.
• Hilbert Circle Theatre: Home of the Indianapolis Symphony Orchestra, a 2,400-seat concert venue in downtown Indianapolis. Comparable as a major Indiana performing arts venue that competes for classical music audiences and touring artist bookings.
• IU Cinema: Indiana University's dedicated film exhibition venue on the Bloomington campus. Comparable as a fellow IU Bloomington arts venue that also uses the Archtics ticketing platform and serves the same IU/student audience.
• Palladium at the Center for the Performing Arts: 1,600-seat concert hall in Carmel, Indiana operated by a nonprofit performing arts center. Comparable as an Indiana-based professional venue that competes for the same Broadway touring productions and regional audiences.

Regional players

• Kentucky Center for the Performing Arts: A multi-venue performing arts complex in Louisville, Kentucky, comparable in scale and Broadway-tour programming model but operating in a neighboring regional market.
• Brown County Playhouse: A community performing arts theater in Nashville, Indiana, just outside Bloomington. Comparable as a South Central Indiana live entertainment venue competing for the same regional patrons, though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/iuauditorium
• Facebookfacebook.com/IUAuditorium
• Instagraminstagram.com/iuauditorium
• LinkedInlinkedin.com/company/iuauditorium

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IU Auditorium