Awakening Events
Awakening Events is a full-service Christian music concert promoter and tour producer based in Conway, Arkansas, that sells tickets directly to faith-based audiences for arena tours and event series at iconic U.S. venues. It generates revenue through ticket commissions and supplements touring with a volunteer network, group sales, and radio partnerships with K-LOVE and Air1.
- Company typePrivate
- Founded-
- HeadquartersGreenbrier, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Awakening Events does
Awakening Events is a full-service Christian music concert promoter and tour producer, headquartered in Conway, Arkansas, with additional offices in Franklin, Tennessee. The company produces and promotes a portfolio of named concert tours and event series, including the TobyMac Summer Tour, the TobyMac/Chris Tomlin/Third Day Triple Bill Tour, the K-LOVE Landmarks Concert Series (held at iconic venues such as Red Rocks, the Greek Theatre, the Chicago Theatre, and the Beacon Theatre), MercyMe LIVE, the Zach Williams Revival Nights Tour, the We Are Messengers Halfway Home Tour, and the Found Collective women's faith event. Its primary customer segment is individual Christian music fans purchasing tickets directly, with secondary segments including church communities, church groups, and faith-based organizations using its Group Sales channel for parties of 10 or more. The company has been ranked by Pollstar as high as No. 3 in the world and No. 2 in North America in total tickets sold.
The company's technology stack is intentionally lean and consumer-facing: its core digital property is a Squarespace-hosted website at awakeningevents.com, which serves as the primary direct-to-consumer ticketing channel, supplemented by Eventbrite for volunteer signups, Community.com for SMS Text Club messaging, Google Calendar integration for show scheduling, and EmbedSocial for social proof aggregation. There is no disclosed proprietary technology platform, no mobile app, no public API, and no AI/ML capabilities. Distribution is multi-modal — direct ticket sales online, group sales for churches and organizations, a Volunteer Program, a Street Team grassroots promotional network, and a Church Host Program enabling local churches to co-host events.
Awakening Events generates revenue primarily through ticket sales as a full-service concert promoter and tour producer, operating on a transaction-fee basis with pricing that varies by event, venue, and seat location. Group discounts are offered for parties of 10 or more, and VIP experiences (premium seating, early merchandise access, photo opportunities) are available on select tours. Its go-to-market is event-driven, leveraging partnerships with K-LOVE and Air1 Christian radio networks for marketing reach, supplemented by email, SMS, social media, and grassroots community channels. The company extends its brand through the affiliated Awakening Foundation, a nonprofit arm sustaining long-term charitable partnerships with the Salvation Army, Food for the Hungry, Altrua HealthShare, ChildFund, and World Vision.
Awakening Events firmographics
Firmographics- Name
- Awakening Events
- Legal name
- Awakening Events, Inc.
- Website
- https://awakeningevents.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Awakening Events is a full-service Christian music concert promoter and tour producer based in Conway, Arkansas, that sells tickets directly to faith-based audiences for arena tours and event series at iconic U.S. venues. It generates revenue through ticket commissions and supplements touring with a volunteer network, group sales, and radio partnerships with K-LOVE and Air1.
- Ownership category
- akta.pro rank
Awakening Events industry classification
Industry- Product category
- Live Concert Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industry
- Concerts & Music Festivals (THAJAFAA)
Keywords
Where Awakening Events is headquartered
LocationHeadquarters
- HQ city
- Greenbrier
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Awakening Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Primary revenue stream from concert and tour ticket sales. The company acts as a full-service concert promoter and tour producer, generating revenue through ticket commissions at live events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Group tickets for 10+ attendees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Awakening Events product offering
Product offeringCore offering
Awakening Events is a full-service Christian music concert promoter and tour producer that produces live faith-based entertainment events featuring major Christian music artists. The company organizes multiple annual concert tours and venue-specific concert series across North America, sells tickets directly through its website, and supports these shows with group ticketing, volunteer programs, and church co-hosting partnerships.
Product overview
Awakening Events is a full-service Christian music concert promoter and tour producer offering a portfolio of touring events and engagement services. The core offering consists of multiple named concert tours including the TobyMac Summer Tour, the TobyMac/Chris Tomlin/Third Day Triple Bill Tour, K-LOVE Landmarks Concert Series (performed at iconic venues), MercyMe LIVE, Zach Williams Revival Nights Tour, We Are Messengers Halfway Home Tour, and the Found Collective women's event. Supporting services include Group Sales (discounted tickets for groups of 10+), a Volunteer Program, Street Team (grassroots promotional volunteers), and a Church Host Program enabling churches to co-host events. The company operates from headquarters in Conway, Arkansas with additional offices in Franklin, Tennessee, and has been ranked among the top promoters globally by Pollstar.
Differentiator
Problem solved
Functional benefit
Brands
- Awakening Foundation: Nonprofit arm working with partners like Food for the Hungry, Salvation Army, and others to transform lives domestically and abroad
Products and services
- TobyMac Summer Tour A summer concert tour featuring TobyMac performing his hit songs, joined by Zach Williams, Seph Schlueter, and Jamie MacDonald, targeted at fans of Christian music.
- TobyMac | Chris Tomlin | Third Day Triple Bill Tour A fall co-headlining arena tour featuring TobyMac, Chris Tomlin, and Third Day performing together at major arenas across the United States, for Christian music fans.
- K-LOVE Landmarks Concert Series A concert series bringing Christian music artists to iconic venues including The Greek Theatre in Los Angeles, Red Rocks Amphitheatre in Colorado, The Chicago Theatre, and The Beacon Theatre in New York City, in partnership with K-LOVE radio.
- MercyMe LIVE Tour A fall concert tour featuring MercyMe along with Jeremy Camp, Tim Timmons, and Sam Wesley, performing at major venues across multiple states, for Christian music fans.
- Zach Williams Revival Nights Tour A fall tour featuring Zach Williams with Cochren & Co. and Christian Hohn, bringing a night of revival and renewal through Christian music across the U.S.
- We Are Messengers Halfway Home Tour A fall tour featuring We Are Messengers with Andrew Ripp and Allison Eide, bringing honest, heartfelt live Christian music to cities nationwide.
- Found Collective Women's Faith Event A women's faith event presented by K-LOVE featuring Lisa Harper, Sadie Robertson Huff, Megan Fate Marshman, Kristi McLelland, and other speakers for worship and encouragement.
- Group Sales Group ticket purchasing service offering discounted rates for parties of 10 or more at many Awakening Events shows, targeted at churches, youth groups, and community organizations.
- Volunteer Program Volunteer opportunities at shows and events, allowing individuals to serve at Awakening Events in their local areas, with sign-up managed via Eventbrite.
- Street Team Program Promotional volunteer network that helps spread awareness about Awakening Events in local communities through grassroots outreach.
- Church Host Program Program allowing churches to host Awakening Events shows in conjunction with the Awakening Foundation, enabling faith-based outreach at the local level.
Companies that use Awakening Events
Customer profileSegments3 records
Ideal customer profiles2 records
Awakening Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Awakening Events partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Salvation ArmycoreLong-term charitable partnership allowing Awakening Events and the Awakening Foundation to help transform lives domestically through Salvation Army programs.
- Awakening FoundationcoreThe Awakening Foundation works alongside Awakening Events to support missional endeavors and charitable causes connected to live events.
- Food for the HungrycoreLong-term partnership with international Christian humanitarian organization to help transform lives abroad through live faith-based events.
- Altrua HealthShareminorHealthShare organization partnered with Awakening Events for charitable initiatives and community support.
- ChildFundminorInternational child development organization partnering with Awakening Events for charitable programs.
- World VisionminorGlobal Christian humanitarian organization partnered for community transformation initiatives.
- K-LOVEcoreMajor Christian radio network partner for show promotion and co-branded events like K-LOVE Landmarks concert series featuring top artists.
- Air1minorChristian radio network partner for artist and event promotion across Air1 listening audience.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Awakening Events competitors and assessment
Company assessmentDirect peers
- Premier Productions: Premier Productions is a leading Christian and faith-based concert promoter producing tours with artists like MercyMe and Hillsong. Directly comparable as a specialized faith-based tour producer in the same North American market.
- Outback Concerts: Outback Concerts is a Nashville-based independent concert promoter producing Christian and country music tours. Comparable as a regional independent tour producer with similar artist rosters.
Broad incumbents
- Live Nation Entertainment: Live Nation is the world's largest concert promoter and ticketing operator across all genres including Christian music. Comparable in core promotional and tour-production model but operates at a vastly larger, secular scale.
- AEG Presents: AEG Presents is a global concert promoter and venue operator that books tours across multiple genres. Comparable as a tour producer and promoter competing for the same artist rosters and venue relationships.
Emerging players
- Educational Media Foundation (K-LOVE / Air1): K-LOVE and Air1 are owned by the Educational Media Foundation, which both partners with Awakening Events and operates its own branded concert experiences like K-LOVE Fan Awards. Comparable as a faith-based event organizer with overlapping marketing reach.
Others
- Provident Entertainment / Sony Music Nashville Christian: Provident Entertainment is a major Christian music label that supplies talent for Awakening Events tours (e.g., TobyMac). Comparable as an ecosystem participant that both competes and partners within the Christian music touring ecosystem.
- Gospel Music Association: The GMA organizes the Dove Awards and serves the Christian and Gospel music community that Awakening Events tours. Comparable as a mission-aligned trade organization connecting the same industry ecosystem.
Regional players
- AccessMore: AccessMore is a Christian podcast/audio platform that frequently partners with Awakening Events artists for promotion. Comparable as an adjacent faith-media partner complementing tour marketing reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Awakening Events social profiles
Digital presenceAwakening Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Awakening Events leadership team
Management profileNumber of profiles
Awakening Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Awakening Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Awakening Events
What does Awakening Events do?
Awakening Events is a full-service Christian music concert promoter and tour producer that produces live faith-based entertainment events featuring major Christian music artists. The company organizes multiple annual concert tours and venue-specific concert series across North America, sells tickets directly through its website, and supports these shows with group ticketing, volunteer programs, and church co-hosting partnerships.
Is Awakening Events a public or private company?
Awakening Events is a private company. It is classified as unknown and is currently operating.
When was Awakening Events founded?
Awakening Events was founded in -1. It employs 1 to 10 people.
Where is Awakening Events based?
Awakening Events is headquartered in Greenbrier, United States, in the North America region.
How does Awakening Events make money?
One revenue line is on record: ticket Sales.
Who are Awakening Events's main competitors?
Direct peers on record are Premier Productions and Outback Concerts. Broad incumbents are Live Nation Entertainment and AEG Presents. Educational Media Foundation (K-LOVE / Air1) is listed as an emerging player. Others are Provident Entertainment / Sony Music Nashville Christian and Gospel Music Association. AccessMore is listed as a regional player.
Does Awakening Events have an API?
No public API is recorded for Awakening Events.
What industry is Awakening Events in?
Awakening Events's product category is Live Concert Promotion. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of THAJAFAA, Concerts & Music Festivals. Its NAICS code is 71132 and its SIC code is 7990.