Fraikin Suisse Sa

What Fraikin Suisse Sa does

Fraikin Suisse SA is the Swiss operating subsidiary of the Fraikin Group, Europe's commercial vehicle rental leader founded in France in 1944. Established in 2006 with its first agency in Echandens (canton of Vaud), the company today operates three Swiss branches in Lausanne-Echandens, Geneva-Vernier, and Hendschiken (Zurich region, Aargau), serving French-speaking and German-speaking Switzerland with a fleet of approximately 850-900 commercial vehicles. Its portfolio spans light vans (2-20 m³), refrigerated vehicles (mono/multi-temperature, ATP-compliant), platform trucks and tippers, heavy trucks (20-100 m³, Euro 6), semi-trailers, and alternative-energy vehicles (electric and CNG), backed by approximately 500 local partner garages for 24/7 nationwide service coverage. Customer-facing technology includes the Smartfleet telematics platform with the Smartfleet Essential Froid variant for cold-chain temperature monitoring and traceability.

The business operates three product lines: short-term rental (1 day to 1 month, usage-based), medium-term rental (1-12 months, subscription with maintenance and tires included), and long-term Full Service rental (typically 48-84 months, all-inclusive fixed monthly fee bundling maintenance, insurance, tires, 24/7 assistance, administrative management, telemetry, and replacement vehicle provision). Customers are segmented across six verticals — transport & logistics, cold chain & agro-food, catering & events, construction, healthcare, and business services — with pain points centered on fleet management complexity, regulatory compliance (ATP, HACCP, GDP, Euro 6, Stick'AIR), cost predictability, and seasonal demand variability. Pricing starts at CHF 69/day for small vans, CHF 310/day for heavy trucks, and CHF 450/day for refrigerated heavy trucks, all excluding VAT.

Go-to-market is sales-led and omnichannel, combining three proprietary agencies with dedicated account managers, an online vehicle catalog and quote-request system, and a dedicated phone hotline (0840 40 20 20). The company is a wholly-owned subsidiary of the Fraikin Group, has not raised third-party capital, and employs approximately 25-28 staff in Switzerland as of 2026. It has won the Great Place to Work Suisse Romande award for three consecutive years (through 2025) and was recognized with the Prix Développement Français vers la Suisse.

Name

Fraikin Suisse Sa

Legal name

Fraikin Suisse SA

Website

https://fraikin-location.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Fraikin Suisse SA is the Swiss subsidiary of Fraikin Group, providing commercial vehicle rental and full-service fleet management to professional customers in Switzerland through three agencies and a fleet of roughly 850 vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

Echandens

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Short-term Vehicle Rental: Daily rental of utility and commercial vehicles for 1 day to 1 month. Includes insurance and 24/7 assistance. Revenue generated through daily/weekly rates based on vehicle category.
2. Medium-term Vehicle Rental: Vehicle rental from 1 to 12 months. Includes insurance, 24/7 assistance, preventive maintenance, and unlimited tires. Higher revenue per vehicle than short-term due to included services.
3. Long-term Rental (LLD) Full Service: Full-service leasing contracts typically 48-84 months with all-inclusive monthly fee covering maintenance, insurance, tires, assistance, administrative management, and replacement vehicle. Fixed monthly revenue stream with high customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fraikin Suisse provides commercial and industrial vehicle rental and full-service fleet management to professional businesses across Switzerland. Its offering spans short-term rentals (1 day to 1 month), medium-term rentals (1 to 12 months), and long-term Full Service leasing (48 to 84 months), with a fleet of light vans, refrigerated vehicles, heavy trucks, semi-trailers, platform trucks, tippers, and alternative-energy vehicles. Long-term Full Service contracts bundle maintenance, insurance, tires, 24/7 assistance, telematics, and replacement vehicles into a single fixed monthly fee.

Product overview

Fraikin Suisse Sa operates as a commercial and industrial vehicle rental company offering short-term, medium-term (1-12 months), and long-term Full Service rental solutions. The core offering consists of a fleet of over 850 vehicles across three Swiss agencies (Lausanne-Echandens, Geneva-Vernier, Zurich-Hendschiken) supported by approximately 500 partner garages. Vehicle portfolio includes light vans (2-20 m³), heavy trucks (20-100 m³), refrigerated vehicles (mono/multi-temperature), platform trucks, tippers, semi-trailers, and alternative energy vehicles. Long-term rental (Full Service) bundles maintenance, insurance, tires, 24/7 assistance, administrative management, telemetry (Smartfleet), and replacement vehicles into a fixed monthly fee. The company serves diverse industry sectors including construction, food/agriculture, catering, healthcare, transport/logistics, and business services.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-term Vehicle Rental

Quantifiable outcome

• Vehicle fleet of 60,000+ units managed across Europe
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Network of ~500 Local Partner GaragescoreImplementation/ SI/ Consulting PartnerLocal garage network covering entire Swiss territory providing maintenance services, breakdown assistance, and rapid intervention capability. Supports 24/7 assistance promise with proximity-based response.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Arval: BNP Paribas-owned full-service vehicle leasing and fleet management player active across Europe. Closely comparable on the long-term Full Service rental model and on multi-year contractual customer relationships that Fraikin Suisse targets with its LLD offering.
• LeasePlan: Global corporate fleet management and vehicle leasing giant (now owned by ALD/TDR Capital) with significant European commercial fleet coverage. Overlaps with Fraikin Suisse on operating-lease/Full Service offerings and on multinational customers sourcing across geographies, though it is broader and passenger-weighted.
• Europcar Mobility Group: Major European vehicle rental operator with light commercial vehicle offerings and a B2B long-term rental proposition. Broader portfolio than Fraikin Suisse but overlaps on commercial short- and long-term rentals and on multinational customer sourcing.
• Sixt: European mobility and rental group with a growing truck and commercial van division (Sixt Truck & Van). Direct overlap on commercial short- and long-term rentals, though Sixt's core franchise is passenger mobility across road and rail.
• ALD Automotive: Société Générale subsidiary and one of the largest global fleet leasing and management companies. Directly competes with Fraikin's LLD Full Service product in European markets including Switzerland, with a broader passenger-car tilt but overlapping commercial fleet segment.

Direct peers

• TIP Group: European leader in trailer and commercial vehicle leasing, rental and services. Directly comparable rental/leasing model on trailers and rigid trucks, including refrigerated trailers — a meaningful overlap with Fraikin Suisse's semi-trailer and refrigerated vehicle portfolio.
• CharterWay (Mercedes-Benz): Mercedes-Benz's dedicated commercial vehicle rental brand for trucks and vans in Europe. Direct competitor in the truck and Full Service commercial-rental segment, with OEM backing that mirrors aspects of Fraikin Group's positioning.
• Krone Rental: Commercial trailer and semi-trailer OEM (Krone Group) with a rental/leasing arm across Europe. Directly comparable on the rental of semi-trailers and refrigerated trailers, complementing Fraikin Suisse's semi-trailer and heavy-truck offering.
• Fraikin Group: Pan-European commercial vehicle rental and fleet-management parent of Fraikin Suisse. Operates an identical product (short-, medium- and long-term Full Service rental of utility and heavy vehicles) across 10 countries with ~60,000+ vehicles and €965M revenue, making it the closest possible comparator on business model and customer base.
• Petit Forestier: European leader in refrigerated vehicle rental and cold-chain logistics solutions, headquartered in France. Closely comparable on refrigerated-fleet specialization, ATP/HACCP compliance, and customer overlap with food and pharmaceutical verticals served by Fraikin Suisse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fraikinsuisse

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fraikin Suisse Sa