Mirus Gallery

What Mirus Gallery does

Mirus Gallery is a multi-location contemporary art gallery founded in 2012 by Paul Hemming under the Zen Compound parent brand, operating three physical galleries in San Francisco (540 Howard Street, HQ), Denver (1144 Broadway, opened 2017), and Los Angeles (1428 Maple Avenue, Arts District, opened 2022). The gallery represents approximately 25 emerging and mid-career artists across urban contemporary, graffiti, pop surrealism, and psychedelic art movements, presenting rotating solo and group exhibitions at each location and at major art fairs including Scope Miami Beach, Scope NYC, Art Market San Francisco, Pulse Contemporary Art Fair, Silicon Valley Contemporary, and ArtPadSF.

The business operates five distinct revenue streams: (1) primary art sales through consignment and direct purchase, with works ranging from statement pieces to accessible smaller formats; (2) private event rentals across venues with combined standing capacity of approximately 1,300 (San Francisco 100 + rooftop 50; Denver 350; Los Angeles 800); (3) art advisory services placing work in corporate offices, hospitality environments, and private collections; (4) a fully insured art rental program for offices, incubators, and events; and (5) mural commissions connecting clients with urban artists. A Shopify-powered online shop distributes prints and merchandise, and an NFT platform (with work sold at Sotheby's) extends distribution into digital collectibles. Sister businesses under Zen Compound include Temple Nightclub (Denver), Mirus Art Bar, and ECO-SYSTM coworking.

The technology stack is standard commercial SaaS — Shopify for e-commerce, Eventbrite for ticketing, Vimeo for documentary content, and Instagram as the primary marketing channel — with no proprietary platforms. Curatorial leadership is provided by Art Poesia (Graffuturism founder), with operations led by Hall Felker across both the SF and Denver locations. The company is privately held under Zen Compound with no disclosed external funding, and the LA location is temporarily closed during a venue transition.

Name

Mirus Gallery

Legal name

Mirus Gallery

Website

https://mirusgallery.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Mirus Gallery is a privately held multi-location contemporary art gallery operating three US venues (San Francisco, Denver, Los Angeles) under the Zen Compound parent brand. It represents approximately 25 emerging and mid-career artists, generating revenue through art sales, event rentals, advisory services, mural commissions, and NFT offerings.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Arts, Crafts & Maker Fairs (MPAGAFAJ)

Keywords

• Contemporary art gallery
• Art advisory services
• Art rental program
• Mural commissions
• Event venue rental

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Art Sales: Primary revenue stream from selling contemporary artworks by represented artists including paintings, sculptures, and installations. Gallery maintains a roster of approximately 25 featured artists with works ranging from statement pieces to more affordable smaller format works.
2. Event Rentals: Rental of gallery spaces for private events including corporate gatherings, art openings, and nightlife experiences. Venues include San Francisco (3rd floor with rooftop deck, 100 standing), Denver (350 capacity with LED ceiling), and Los Angeles (20,000 sq ft, 800 standing).
3. Art Advisory Services: Art consulting service placing artwork with clients for offices, public spaces, or private collections. Services include matching clients with artists fitting their aesthetic and budget, plus free quotes for project proposals.
4. Art Rental Program: Rental program for office spaces, incubators, events, and collectors offering fully insured delivery and installation of works from the gallery's urban contemporary collection.
5. Mural Services: Connects clients with urban artists for indoor and outdoor mural commissions. Provides project proposals and free quotes based on project scale and budget.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mirus Gallery operates contemporary art galleries in three US cities (San Francisco, Denver, Los Angeles), representing approximately 25 emerging and mid-career artists through rotating exhibitions, art fairs, and an online shop. Complementary services include art advisory, art rentals, mural commissions, event venue rentals, and an NFT platform for digital art.

Product overview

Mirus Gallery is a contemporary art gallery operating as a multi-location platform with three physical gallery spaces in San Francisco, Los Angeles, and Denver, complemented by an e-commerce shop (Shopify), NFT offerings, and virtual exhibition capabilities. The gallery represents emerging and mid-career artists featuring work in rotating solo and group exhibitions. Beyond traditional gallery services, Mirus offers Art Advisory for collector placements, Art Rentals for commercial spaces, Mural Services for urban artist commissions, Event Rentals for private functions, and participates in international Art Fairs. The gallery's sister business Temple Nightclub operates alongside the Denver location.

Differentiator

Problem solved

Functional benefit

Brands

• Mirus Art Bar: Nightlife experience and bar operating within the gallery space in Denver
• ECO-SYSTM

Named customers6 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Temple NightclubcoreStrategic or Co-development PartnerTemple Nightclub is a sister business operating alongside Mirus Gallery under the Zen Compound umbrella. Both businesses share locations - Temple operates alongside Mirus Denver in the Golden Triangle neighborhood. The nightclub provides complementary nightlife experiences and shares the founder's vision of creating dynamic entertainment and cultural spaces.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Corey Helford Gallery: Los Angeles-based contemporary gallery specializing in pop surrealism, street art, and new contemporary movements. Operates a sizable DTLA exhibition space and represents an artist roster overlapping with Mirus's aesthetic focus.
• Known Gallery: LA-based contemporary/urban art gallery (formerly MASON SALTAROFF) with a strong history in street and graffiti art. Comparable artist style focus and Southern California collector base to Mirus.
• Thinkspace Gallery: Los Angeles-based gallery specializing in urban contemporary, new contemporary, and lowbrow/street art movements. Directly comparable niche, exhibition model, and emerging-artist curation to Mirus.
• Guerrero Gallery: San Francisco-based contemporary gallery focused on urban, graffiti, and emerging contemporary artists. Directly comparable geography, curatorial niche, and emerging-artist pipeline to Mirus.
• The Hole: NYC-based contemporary gallery with locations in NYC and LA featuring emerging and mid-career artists across painting, sculpture, and installation. Comparable curatorial approach and event-driven programming to Mirus.
• Hashimoto Contemporary: San Francisco-based contemporary gallery with a similar focus on emerging urban, street, and pop-surrealist artists. Operates a SF gallery plus a NYC location, with comparable artist rosters and collector base to Mirus.

Broad incumbents

• Gagosian: The world's largest commercial gallery with 20+ locations globally, representing highest-tier contemporary artists. Provides scale and market-setting context that frames Mirus's positioning in the contemporary market.
• Lehmann Maupin: International contemporary gallery with locations in NYC, London, Seoul, and Hong Kong representing established mid-career and emerging artists. Comparable multi-city gallery network and advisory-service model to Mirus at a larger scale.
• Pace Gallery: Global blue-chip gallery representing major contemporary artists with galleries in NYC, LA, London, Hong Kong, Seoul, Tokyo. A broad incumbent serving as the upper-bound benchmark for commercial gallery scale and reach.
• Jeffrey Deitch: LA-based contemporary art dealer and former MOCA director with deep ties to the LA art scene and urban/street art movements. Operates a major LA gallery space and projects comparable cultural influence to Mirus in the same city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mirus-gallery

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirus Gallery