Kotirinki Oy

What Kotirinki Oy does

Kotirinki Oy is a Finnish private limited company founded in 2000 and headquartered in Hämeenlinna, operating a national microfranchise network that delivers home services to individual consumers across approximately 60 localities and 65+ service points in Finland. The company runs three core service lines under a unified brand: Kotisiivous (recurring home cleaning, 1–4 visits per month at fixed monthly subscriptions), Kotiapu (VAT-exempt home help for individuals with reduced functional capacity due to age, illness, or disability, delivered under social services legislation), and Kotihoiva (home care services provided by health and social care professionals). Supporting products include moving cleaning, window washing, intensive cleaning, one-time cleaning, and gift cards, organized into tiered packages (Koti Ilo/Sydän/Unelma for home help; Hoiva Ilo/Sydän/Unelma for home care).

The underlying technology is a customer-facing digital platform comprising an e-commerce booking site (kauppa.kotirinki.fi), a self-service customer portal (Asiakassivut), and an automated interface with the Finnish Tax Administration (Verohallinto) for household-deduction reporting. The company is registered in Finland's Soteri registry of private social services providers, holds Avainlippu (Key Flag) certification as a Finnish-domestic service brand, and operates a centralized Palvelukeskus (service center) that supports the local entrepreneur network. Revenue mechanics combine recurring monthly subscriptions (cleaning and home help tiers), hourly-based one-time services (€38-65.90/h depending on segment and VAT status), arranged-service fees per visit, and equipment rental add-ons, with the company capturing a service-center/franchisor share from the independent entrepreneur network that physically delivers services.

Name

Kotirinki Oy

Legal name

Kotirinki Oy

Website

https://kotirinki.fi

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Kotirinki Oy is a Finnish microfranchise network founded in 2000 that delivers recurring home cleaning, VAT-exempt home help, and home care services to individual consumers across approximately 60 localities in Finland through independent local entrepreneurs and a centralized digital booking platform.

Ownership category

akta.pro rank

Product category

Home Cleaning and Domestic Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Personal and Laundry Services (812), Private Households (814)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

akta.pro secondary industries

Single-Family Home Turnover Cleaning (HSAEACAD), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

Keywords

• Home cleaning services
• Domestic help services
• Home care services
• Residential cleaning chain
• Household tax deduction

Headquarters

HQ city

Hämeenlinna

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recurring Cleaning Subscriptions: Monthly subscription-based cleaning services with tiered pricing based on apartment size and frequency (1-4x/month). Includes base, plus, and teho (intensive) programs. Customers pay fixed monthly prices with optional add-on services.
2. One-time Cleaning Services: Hourly-rate services including moving cleaning, window washing, intensive cleaning, and special cleaning tasks. Billed at 65.90€/h with 3-hour minimum.
3. Home Help Services (Kotiapu): Regular home assistance services for elderly or those with reduced functional capacity. VAT-exempt (alv 0%) services including companionship, shopping assistance, meal preparation, outdoor activities. Priced per visit with frequency-based discounts.
4. Home Care Services (Kotihoiva): Healthcare professional-provided services for personal care, hygiene support, medication management, and health monitoring. VAT-exempt services for those with reduced functional capacity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Kotirinki Oy provides recurring home cleaning (Kotisiivous), VAT-exempt home help (Kotiapu) and home care services (Kotihoiva) to Finnish households through a national microfranchise network of local entrepreneurs. Customers book one-time or subscription-based cleaning and domestic assistance online, by phone or by email, and the same local entrepreneur typically performs each visit. Add-on offerings include move cleaning, window washing, intensive cleaning, one-time cleaning and gift cards, and a customer portal automates the 35% Finnish household tax deduction reporting.

Product overview

Kotirinki Oy is a Finnish home services company operating as a national franchise chain of local entrepreneurs. The portfolio consists of three core service lines: Kotisiivous (regular home cleaning 1-4x/month with fixed monthly pricing), Kotiapu (VAT-exempt home help for those with reduced functional capacity), and Kotihoiva (healthcare and nursing services by social/medical professionals). Supporting these are add-on modules including Muuttosiivous (moving cleaning), Ikkunoiden pesu (window washing), Tehosiivous (intensive cleaning), and Kertasiivous (one-time cleaning). Service packages are branded at tiers: Koti Ilo/Sydän/Unelma for home help and Hoiva Ilo/Sydän/Unelma for home care. Customers manage services through the Asiakassivut (Customer Portal) platform which includes automated household deduction reporting to Verohallinto.

Differentiator

Problem solved

Functional benefit

Products and services

• Kotisiivous (Home Cleaning) Regular recurring home cleaning service (1-4 visits per month) provided by local Kotirinki entrepreneurs at a fixed monthly price based on apartment size and visit frequency, with tiered packages (Perus, Plus, Teho) and add-on options for contract customers.
• Kotiapu (Home Help, VAT 0%) VAT-exempt (alv 0%) home help services for individuals with reduced functional capacity due to age, illness or disability. Includes assistance with daily tasks, shopping, laundry, cooking, companionship and outdoor activities, delivered under Finnish social services legislation.
• Kotihoiva (Home Care) Healthcare and nursing services delivered by trained social and healthcare professionals, supporting elderly and recovering patients to live independently at home. Includes personal care, hygiene support, medication management and health monitoring.
• Muuttosiivous (Move Cleaning)

Quantifiable outcome

• 35% household deduction reduces effective service cost to approximately 65% of listed price
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Kanta-Hämeen MuistiyhdistysminorStrategic or Co-development Partner · 6 June 2025Local memory disorder association that helped identify dementia patients and their caregivers who could benefit from free services during the charitable campaign.
• Valkeakosken LähitoriminorStrategic or Co-development Partner · 6 June 2025Local service hub that participated in identifying elderly in need of support during the charitable campaign.
• Omaishoitajaliitto ry (Carers Finland)coreStrategic or Co-development Partner · 28 November 2024National partnership with regional chapters (Pääkaupunkiseudun Omaishoitajat, Turun seudun Omaishoitajat) to identify and support family caregivers in need of respite services through the charitable campaign.
• Pohjantähti Keskinäinen VakuutusyhtiöcoreStrategic or Co-development Partner · 6 September 2024CSR partnership for supporting elderly and family caregivers. Pohjantähti donated 10,000€ to fund free cleaning and home help services. Kotirinki provided pro bono administrative support while local entrepreneurs delivered services. Campaign supported hundreds of elderly people across ~60 locations.
• Hämeenlinnan Vanhusten AsuntosäätiöminorStrategic or Co-development Partner · 6 September 2024Local partner in Hämeenlinna area that selected elderly recipients for free cleaning and home help services as part of the Pohjantähti CSR campaign.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Esperi Care: Finnish elder care and home care services provider with comparable service portfolio to Kotirinki's Kotiapu and Kotihoiva, serving similar elderly and reduced-functional-capacity customer segments in Finland.
• Lassila & Tikanoja: Listed Finnish environmental services company that also provides cleaning and property maintenance services to households and businesses, comparable to Kotirinki's cleaning service portfolio.
• RTK-Palvelu: Finnish property maintenance and cleaning services provider operating across multiple Finnish cities with similar recurring service models comparable to Kotirinki's microfranchise-style coverage.
• Attendo: Major Nordic care services company offering home care, residential care, and cleaning services. Directly comparable to Kotirinki's Kotiapu and Kotihoiva service lines; Kotirinki's new CEO Riikka Ahtiainen previously led cleaning services at Attendo.
• Sol (Solia): Major Nordic cleaning and facility services company offering recurring residential and commercial cleaning across the Nordics. Directly comparable to Kotirinki's Kotisiivous subscription cleaning line.

Broad incumbents

• ISS A/S: Global facility services company offering cleaning, support and property services across multiple countries. Overlaps with Kotirinki in cleaning services but at much larger scale and broader scope.
• Mehiläinen: Large Finnish private healthcare and social services provider with broader healthcare portfolio that also offers home care services, overlapping with Kotirinki's Kotihoiva line.
• Terveystalo: Listed Finnish healthcare provider offering a wide range of medical and occupational health services, with adjacent home and social care capabilities overlapping with Kotirinki's Kotihoiva offering.
• Pihlajalinna: Listed Finnish healthcare and social services group operating clinics, residential care, and home care. Comparable in elder care service lines to Kotirinki's Kotihoiva and Kotiapu.
• Coor Service Management: Listed Nordic integrated facility management provider with cleaning and property services as a core offering, comparable in cleaning and recurring service delivery model but at much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnxIGZ1DKAPZYBcsgLrpGKA
• Facebookfacebook.com/Kotirinki
• Instagraminstagram.com/kotirinki
• LinkedInlinkedin.com/company/kotirinki-oy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kotirinki Oy