MEDALS AUSTRALIA

What MEDALS AUSTRALIA does

Medals Australia is a privately held Australian online-only retailer that designs and supplies custom medals, lanyards, keyrings, ribbons, and lapel pins to schools, sporting clubs, and event organisations across Australia. Founded in 2013 and operating with 1-10 employees from a low-overhead direct-to-consumer model, the company runs a quote-based ordering workflow through its website, with optional specifications covering medal size (50mm-90mm), lanyard type, and engraving requirements. Production is executed through offshore manufacturing partners, while design work is performed in-house through a collaborative process where designers produce tailored artwork aligned to each customer's brand identity.

The core revenue stream is one-time transactional sales of custom medals, priced on an all-inclusive basis covering design, production, lanyard, engraving, and delivery, with no minimum order quantity and volume-based unit discounts. Add-on offerings include laser engraving, hinged gift boxes, and velvet pouches for premium presentation. Customer segments are organised horizontally across Schools, Sports Clubs, and Events/Organisations, with named accounts spanning AFL Barwon, Rowing Queensland, St Leonards Cricket Club, The Event Crew Queensland, and Gold Coast Futsal Association, plus a charitable partnership with Starlight Children's Foundation.

Marketing and customer acquisition are concentrated on organic social channels (Instagram and Facebook) and the website's quote-request funnel, with testimonials from club presidents and event managers featured as social proof. The firm has no disclosed funding, no parent company, no institutional investors, no patents, and no enterprise anchor customers, consistent with a small lifestyle-scale business rather than a venture-backed growth company.

Name

MEDALS AUSTRALIA

Legal name

Medals Australia

Website

https://medalsaustralia.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Medals Australia is an Australian online-only retailer designing and supplying custom medals, lanyards, keyrings, ribbons, and lapel pins to schools, sporting clubs, and event organisations via a quote-based, all-inclusive pricing model.

Ownership category

akta.pro rank

Product category

Custom Medals and Awards

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Collectibles (Non-Card) Retail (e.g., coins, pins, figurines) (CRAMAOAD)

Keywords

• Custom medal design
• Award medals manufacturing
• Promotional merchandise
• Lapel pin supply
• Lanyard printing

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Custom Medal Sales: One-time transaction sales of custom designed medals, lanyards, keyrings, ribbons and lapel pins. Pricing is all-inclusive, covering design, production, lanyard, engraving (when needed), and delivery to the customer's door. Volume discounts apply - the more medals ordered, the lower the unit price.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Medals Australia designs and supplies custom medals, lanyards, keyrings, ribbons, and lapel pins for Australian schools, sports clubs, events, and organisations. The business operates as an online-only store with a collaborative design process and offshore manufacturing partners, offering all-inclusive pricing covering design, production, engraving, and delivery with no minimum order quantity.

Product overview

Medals Australia is a custom medal design and supply business offering a unified portfolio of custom designed medals, lanyards, ribbons, lapel pins, and keyrings. The core offering is custom designed medals manufactured to client specifications, supplemented by related promotional merchandise. Optional add-ons include laser engraving, hinged gift boxes, and velvet pouches for premium presentation. The company operates as an online-only store, providing design services and all-inclusive pricing that covers lanyards, engraving, and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Designed Medals

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Starlight Children's FoundationminorOthersMedals Australia is proud to be supporting the Starlight Children's Foundation to help bring happiness to sick kids. They supply Super Swim and Super Steps medals for Starlight fundraising events. Starlight is Australia's broadest reaching children's charity ranked as one of the most trusted non-profit organisations in the country.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Trophy & Medal Centre: Australian retailer of custom medals, trophies, and engraving services for clubs, schools, and events. Closely comparable product set and customer base to Medals Australia.
• Halo Awards: Australian supplier of custom medals, trophies, and awards with online quoting and design services. Directly comparable by Australian market presence and custom medal focus.
• Awards Network: Australian awards and recognition supplier offering medals, trophies, and plaques to schools, clubs, and corporates. Directly comparable by geography, customer segments, and product portfolio.
• Discount Medals: Online-only US supplier of stock and custom medals, ribbons, and trophies with transparent volume pricing. Comparable online-only direct-to-consumer model and product mix to Medals Australia.
• Recognition Express: Australia/NZ franchise network supplying awards, trophies, name badges, and promotional products to corporate and sporting clients. Overlaps with Medals Australia in custom medals and recognition merchandise.
• Crown Awards: US-based direct-to-consumer supplier of custom medals, trophies, plaques, and awards for sports and corporate recognition. Most comparable to Medals Australia in product mix, custom-design offering, and online quote-based sales model.
• Pinnacle Awards: US-based custom awards manufacturer and retailer offering medals, trophies, and plaques with in-house design services. Comparable by offering premium custom design and engraving services.

Broad incumbents

• 4imprint: Large publicly-listed North American distributor of promotional products including medals, pins, and lanyards. Comparable in custom medal category but operates as a broad-line distributor rather than a specialist.
• Promo Direct: Large online distributor of promotional products including custom medals, pins, and lanyards. Overlaps with Medals Australia in the medal and lapel pin categories but at broader scale.

Regional players

• B & S Plastics: Australian manufacturer of custom plastic medals, badges, and promotional products serving clubs and events. Comparable in custom medal production, primarily serving the Australian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/medalsaustralia
• Instagraminstagram.com/medalsaustralia
• LinkedInlinkedin.com/company/medals-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDALS AUSTRALIA