What Lampehuset Holding As does

Lampehuset Holding AS is a privately held Norwegian specialty retailer of lamps and lighting, headquartered in Norway and operating under the trade name Lampehuset. The company runs both an e-commerce platform (lampehuset.no) and multiple physical retail stores across Norway, supported by TV advertising, social media (Facebook, Instagram, Pinterest), email newsletters, and content/inspiration pages. Distribution is single-country (Norway), with delivery via PostNord and Posten and free shipping on orders above 1,499 NOK, plus in-store pickup.

The product portfolio spans ceiling, table, floor, wall, bathroom, outdoor, and rechargeable lamp categories, plus accessories such as bulbs, shades, fans, and decorative items. The assortment is organized around three owned house brands — Nova Life (main range), Nova Value (budget), and Nova Exclusive (premium) — alongside third-party brands including Stone Field, Lucide, Arctic Lighting, Green Light, Plug & Play LED Garden, and OppTi. Differentiated services include Lysrådgivning (expert light advisory), a customer club loyalty program, and a partnership with Elfag (a Norwegian electrical contractor chain with 2,000+ electricians) that offers professional lamp installation from 1,950 NOK with a 5-year quality guarantee.

The business model is direct-to-consumer retail. Revenue is generated through one-time product sales, with average tickets in the low-thousands of NOK and deep seasonal promotions (up to 70% off during sales such as 'Sommersalg'). Selling propositions include a price-match guarantee, a 30-day open-purchase return policy, free shipping above 1,499 NOK, and TV-advertised products. The customer base is horizontal — Norwegian consumers purchasing lighting for residential use across living rooms, bedrooms, kitchens, bathrooms, offices, and outdoor areas — with dedicated children's lamps and hytte (cabin) lighting extending reach. No parent company, investor, funding round, or M&A history is disclosed.

Name

Lampehuset Holding As

Legal name

Lampehuset

Website

https://lampehuset.no

Company type

Private

Founded year

1959

Operating status

Operating

Short description

Lampehuset is a privately held Norwegian specialty retailer selling lamps and lighting through its e-commerce platform (lampehuset.no) and multiple physical stores across Norway, serving Norwegian consumers seeking residential interior, exterior, bathroom, and smart lighting via owned house brands (Nova Life, Nova Value, Nova Exclusive) and third-party brands.

Ownership category

akta.pro rank

Product category

Lighting Retail

akta.pro primary industry

Lamps Retail (Table, Floor, Desk) (CRAIAHAE)

Keywords

• Lighting retail
• Home lighting
• Outdoor lighting
• LED lamps
• Lighting accessories

Headquarters

HQ city

Skedsmokorset

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail lamp and lighting sales: Lampehuset generates revenue through one-time product sales of lamps, lighting fixtures, and accessories. Products are sold at various price points ranging from approximately 99 NOK to over 10,000 NOK, with frequent promotional discounts up to 70% off during seasonal sales. The company also offers installation services through their Elfag partnership, which may generate additional service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lampehuset is a Norwegian lighting retailer selling a comprehensive range of lamps and lighting fixtures through its lampehuset.no e-commerce platform and physical retail stores across Norway. The assortment covers ceiling, table, floor, wall, bathroom, outdoor, and rechargeable lamps, plus bulbs, shades and accessories, complemented by an expert light advisory service and a nationwide installation partnership with Elfag.

Product overview

Lampehuset is Norway's largest lighting and lamp retailer operating an e-commerce platform (lampehuset.no) with physical stores. The product portfolio centers on a comprehensive range of lamps and lighting organized into main categories: Taklamper (ceiling lamps including pendants, spotlights, and plafonds), Bordlamper (table lamps), Gulvlamper (floor lamps), Vegglamper (wall lamps), Utelys (outdoor lighting), Oppladbare lamper (rechargeable lamps), Baderomslamper (bathroom lamps), and Tilbehør (accessories including bulbs, shades, fans, and decor). The company carries multiple house brands (Nova Life, Nova Value, Nova Exclusive) alongside third-party brands (Stone Field, Lucide, Arctic Lighting, Plug & Play LED Garden, Green Light). Core services include the e-commerce platform, Lysrådgivning (expert light advisory), and Elfag installation partnership. The offering is a unified retail platform rather than a modular software architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Nova Life: Primary house brand for lamps and lighting products
• Nova Exclusive
• Nova Value
• Stone Field
• Green Light
• Plug & Play LED Garden
• Nova Decor & Lighting
• Arctic Lighting
• Lucide
• OppTi

Products and services

• Lampehuset.no E-commerce Storefront Online retail storefront at lampehuset.no selling lamps and lighting products to Norwegian consumers, with home delivery and pickup-point shipping options.
• Taklamper (Ceiling Lamps) Ceiling-mounted lamps including pendant lamps, spotlights and tracks, and plafonds for Norwegian consumers.
• Bordlamper (Table Lamps) Table lamps including interior and rechargeable table lamps sold to Norwegian consumers for residential use.
• Gulvlamper (Floor Lamps) Floor-standing lamps including uplights, reading lamps, and interior floor lamps for Norwegian households.
• Vegglamper (Wall Lamps) Wall-mounted lamps including interior wall lamps, reading lamps, rechargeable wall lamps, and outdoor wall lamps.
• Utelys (Outdoor Lighting) Outdoor lighting including outdoor wall lamps, terrace heaters, solar products, garden lighting, deck lights, and spotlights for residential exteriors.
• Oppladbare lamper (Rechargeable Lamps) Battery-powered rechargeable lamps spanning table, floor, and outdoor form factors for portable residential use.
• Baderomslamper (Bathroom Lamps) Bathroom ceiling lamps and LED makeup mirrors designed for residential bathroom installations.
• Tilbehør (Lighting Accessories) Lighting accessories including light bulbs, lamp shades, electrical materials, speakers, fans, mobile accessories, and spare parts.
• Lysrådgivning (Light Advisory Service) Expert lighting consultation helping Norwegian customers select lamps, light bulbs, and design complete lighting plans for rooms and projects.
• Elfag Installation Service Professional lamp installation delivered via Lampehuset's partnership with the Elfag electrician chain, covering fixed ceiling and wall mounting with a 5-year quality guarantee.

Quantifiable outcome

• 30-day open purchase policy - allows returns or exchanges
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ElfagcoreImplementation/ SI/ Consulting PartnerLampehuset partners with Elfag, Norway's oldest electrical contractor chain with over 2000 electricians nationwide. Elfag provides installation services for lamps purchased at Lampehuset. Services include fixed ceiling/wall mounting from 1950 NOK, with 48-hour response time and installation within 7 business days. Elfag guarantees 5-year quality on work, materials and equipment.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lampemagasinet: Danish specialty lighting retailer (online + physical stores), the most direct Nordic analogue to Lampehuset given comparable category focus, price-led positioning, and multi-channel model.
• Belid: Swedish lighting manufacturer and retailer focused on residential and outdoor fixtures. Comparable in category focus and design-led approach, serving a similar Nordic consumer base.
• Lyktan (Markslöjd): Swedish lighting design and retail player with broad indoor and outdoor lighting offering. Comparable assortment and Nordic customer base, with overlap on decorative and functional household lamps.
• Nordlux: Danish lighting brand and retailer with strong Nordic presence across indoor and outdoor lighting. Directly comparable category focus and target customer, though Nordlux is more brand-led and also operates as a supplier to retailers like Lampehuset.

Regional players

• Lampegiganten / Scandinavian Lamps: Swedish online lighting specialist with comparable ceiling, table, and outdoor assortments. Similar direct-to-consumer model and price-led positioning, primarily competing in Sweden rather than Norway.

Broad incumbents

• IKEA: Global home furnishings giant offering a broad lighting assortment at value price points. Competes with Lampehuset on table, floor, and ceiling lamps across Norway, though lighting is one of many categories within a much wider portfolio.
• JYSK: Danish/Nordic home goods retailer with a sizeable lighting assortment in Norway. Overlaps with Lampehuset on table, floor, and outdoor lamps at value price points and competes for in-store floor traffic.
• Wayfair: Global online home goods marketplace with a deep lighting category. Competes with Lampehuset primarily on selection and price online, including shipping into Norway.

Emerging players

• Lucide: Belgian lighting brand carried by Lampehuset as a third-party brand. Comparable assortment of decorative indoor and outdoor fixtures and an overlapping brand-led retail model.
• Elgiganten: Large Nordic electronics/home retailer carrying a meaningful lighting assortment (including smart bulbs and fixtures). Competes with Lampehuset on bulbs, smart lighting, and select fixtures at competitive price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lampehuset
• Instagraminstagram.com/lampehuset
• Pinterestpinterest.com/lampehuset
• LinkedInlinkedin.com/company/lampehuset

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lampehuset Holding As