More Design Group Berhad

What More Design Group Berhad does

More Design Group Berhad operates MoreDesign.com, a Malaysian direct-to-consumer e-commerce retailer of contemporary home, office, and F&B furniture and home decor, founded in 2014 and headquartered in Shah Alam. The company sells a broad catalog spanning sofas, tables, chairs, storage, bedroom furniture, mattresses (Dunlopillo, Sovn, Reztec), office furniture, outdoor pieces, and home accessories, organized into Home Furniture, Home Decor, F&B Furniture, and Renovation Services categories, with a "Home Package" offering for full-room furnishing of new homes. Distribution is run on a WooCommerce-based online storefront with an in-house White Glove delivery team that provides installation and packaging removal across Peninsular Malaysia, plus warehouse self-pickup.

The business model is straightforward one-time product sales priced in Malaysian Ringgit, with consistent 33% promotional discounts, 3-installment 0%-interest payment plans, and Atome buy-now-pay-later integration through iPay88 (FPX, credit/debit, PayPal). Customer segments are primarily individual Malaysian homeowners furnishing new properties, with a secondary B2B/Project inquiry funnel for designers, developers, and commercial buyers supported by a Silver Partnership Program. GTM is omnichannel digital — paid search, Facebook, Instagram, TikTok, Xiaohongshu, mall marketing, and WhatsApp — aimed at the long-tail homeowner rather than a concentrated enterprise book. The company is privately held, with no disclosed external investors, funding history, or M&A activity, and operates with a 11-50 employee headcount. There is no disclosed AI capability; the platform is described in source data as a traditional e-commerce storefront without AI-powered features.

Name

More Design Group Berhad

Legal name

More Design Group Berhad

Website

https://moredesign.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

More Design Group Berhad operates MoreDesign.com, a Malaysian direct-to-consumer e-commerce retailer of contemporary home, office, and F&B furniture and decor, serving Malaysian homeowners (with growing trade and Singapore exposure) through in-house White Glove delivery and Peninsular Malaysia fulfillment.

Ownership category

akta.pro rank

Product category

Online Furniture Retail

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industry

Furniture & Home Furnishings White-Glove Delivery (TLAAAKAA)

Keywords

• Online furniture retail
• Home furniture ecommerce
• Home decor and interior
• Office furniture supply
• F&B furniture solutions

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Furniture Product Sales: One-time product sales of furniture items including sofas, tables, chairs, beds, storage units, and home accessories. Revenue generated from individual product purchases with prices listed in Malaysian Ringgit (MYR).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

More Design Group Berhad operates MoreDesign.com, a direct-to-consumer online furniture and home decor retailer based in Malaysia. The platform sells modern contemporary furniture across home, office, and F&B categories, including sofas, tables, chairs, storage, bedroom sets, mattresses, and home accessories, along with bundled home furniture packages for new homeowners. Customers across Peninsular Malaysia can purchase online and receive items via the company's in-house White Glove delivery and installation service, with payment options including iPay88-processed cards, FPX, PayPal, and Atome buy-now-pay-later.

Product overview

More Design Group Berhad operates MoreDesign.com, a comprehensive online furniture and home decor retailer based in Malaysia. The platform offers a unified e-commerce experience with four main product categories: Home Furniture (sofas, tables, chairs, storage, bedroom furniture, mattresses, office furniture, recliners, and specialty items like kitchen carts and kids products), Home Decor (lighting, clocks, kitchenware, home accessories, textiles, and designer art), F&B Furniture, and Renovation Services. The product portfolio includes complete furniture packages for new homeowners, individual furniture pieces across all room types, and complementary home accessories. Additional services include a Silver Partnership Program for trade customers and designers, and Talentlab talent development program. The company operates as a traditional e-commerce platform without AI-powered features, offering standard shopping functionality including product browsing, wishlists, shopping cart, and checkout.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Furniture
• Home Decor
• F&B Furniture
• Office Furniture
• Mattresses
• Home Package
• Renovation Services
• Silver Partnership Program
• Talentlab
• White Glove Delivery Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IKEA Malaysia: Global furniture giant with established Malaysian retail presence offering broad home furniture assortments. Competes with More Design across most home categories but operates at much larger scale and price points with a different showroom-led model.
• Harvey Norman Malaysia: Large-format retailer in Malaysia operating across furniture, electronics, and home goods. Competes with More Design on the furniture and home furnishings category as part of a wider retail portfolio rather than a specialized offering.
• Shopee Home & Furniture (Malaysia): Major Southeast Asian e-commerce marketplace with a sizable Home & Furniture category including third-party sellers and selected brands. Reaches the same Malaysian consumer base as More Design through marketplace listings, often at lower price points with longer delivery.
• Courts Malaysia: Major Malaysian big-box retailer offering furniture, electronics, and home furnishings with nationwide store footprint. Overlaps with More Design on furniture and home category but offers a broader non-specialized assortment.

Emerging players

• Taobao / Tmall Home (cross-border): Chinese cross-border e-commerce platforms with extensive home furniture assortments reaching Malaysian consumers, particularly Chinese-speaking diaspora. Relevant given More Design's active Xiaohongshu presence targeting the same cross-border shopper segment.

Direct peers

• Domo: Malaysian contemporary furniture retailer offering modern home and office furniture with showrooms and delivery. Competes directly with More Design in the Malaysian modern-furniture segment with overlapping customer base and product assortment.
• Castlery: Singapore-headquartered DTC modern furniture retailer offering designer sofas, tables, beds, and storage with white-glove delivery and installation. Operates across Singapore, Malaysia, Australia, and Hong Kong, making it the closest analog to More Design's omnichannel modern-furniture model in the region.
• HipVan: Singapore-based online modern furniture retailer offering curated home furniture and decor with delivery service. Comparable e-commerce DTC furniture model targeting Southeast Asian homeowners with similar price and design positioning.
• FortyTwo: Singapore-based online furniture retailer specializing in modern designer furniture for the home with delivery and installation services. Direct competitor in the SEA online modern-furniture DTC category that More Design operates in.
• Lifestorey: Singapore-based online modern furniture retailer carrying sofas, dining sets, bedroom, and home accessories with delivery service. Overlaps with More Design on customer profile (young urban homeowners), product aesthetic, and DTC delivery-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moredesignlive
• Instagraminstagram.com/moredesigndotcom
• TikToktiktok.com/@moredesigndotcom
• LinkedInlinkedin.com/company/more-design-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Design Group Berhad