Little Things Studio

What Little Things Studio does

Little Things Studio is a Nashville, Tennessee-based woman-owned small business founded in 2010 by Kate Whitley that designs and sells hymn- and scripture-inspired wall art, tea towels, paper goods, and small gift items through a direct-to-consumer Shopify storefront. The product portfolio spans 8x10 and 11x14 hand-lettered art prints, 100% cotton tea towels (hymn, scripture, and full-color variants sold individually or in 4-packs), greeting cards and card sets, bookmarks, magnets, stickers, gift cards, devotional journals (including A Mother's Journal co-authored with CEO Alli Worthington), and an annual Hymn Calendar line now in its 12th edition. All illustrations and typography are hand-drawn by Kate Whitley using traditional tools (pencil, brush pen, Kuretake pen) and digitally refined in Adobe Illustrator and Photoshop; the artistic style draws on Scandinavian, Russian, and Native American folk art traditions and is positioned as a deliberate counterpoint to automated or mass-produced design.

The business operates on a multi-channel, multi-revenue-stream model. Primary revenue comes from one-time product sales across the DTC Shopify storefront, which ships to 28+ countries. A Tea Towel Club subscription ($20/month, billed monthly, cancel anytime) delivers exclusive monthly towels and adds recurring revenue. A wholesale/retailer program provides B2B shelf placement, and a gift-card program ($10/$25/$50/$100 denominations) supports gifting. Marketing is concentrated in email newsletter (10% signup incentive), organic Facebook and Instagram, and a loyalty rewards program (1 point per $1 spent, 100 points = $5 off). Customer segments are individual Christian and hymn-enthusiast consumers seeking faith-based home décor and gifts, plus wholesale partners. The company is bootstrapped, with 1-10 employees and no disclosed venture or private-equity funding; Alli Worthington joined as co-owner and CEO in 2024 after years as Kate Whitley's business coach.

Name

Little Things Studio

Legal name

Little Things Studio Store

Website

https://littlethingsstudio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Little Things Studio is a Nashville-based, woman-owned small business founded in 2010 that designs and sells hand-drawn hymn- and scripture-inspired wall art, tea towels, calendars, paper goods, and small gifts to faith-based consumers via a Shopify DTC storefront, wholesale, and a $20/month Tea Towel Club subscription.

Ownership category

akta.pro rank

Product category

Faith-Based Home Goods

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Office Supplies and Stationery Retailers (45941)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Kids Crafts & Educational Craft Kits Retail (CRALACAG)

akta.pro secondary industry

Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)

Keywords

• Faith-based home goods
• Hand-drawn art prints
• Hymn tea towels
• Scripture wall decor
• Subscription paper goods

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time purchase of physical products including tea towels, calendars, wall art prints, magnets, greeting cards, bookmarks, stickers, and journals. Products are priced individually with discounts available.
2. Tea Tower Club Subscription: Monthly subscription service delivering a brand-new, exclusive tea towel to members' doors. Includes member-only pricing, early access to designs, and special perks.
3. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, and $100, allowing recipients to choose their own products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Little Things Studio designs, produces, and sells hand-drawn hymn- and scripture-inspired home goods and paper products. The catalog includes 100% cotton tea towels, wall art prints in 8x10 and 11x14 sizes, annual and perpetual hymn calendars, greeting cards, bookmarks, magnets, stickers, gift cards, and the A Mother's Journal. All artwork is hand-drawn by founder Kate Whitley and refined digitally in Adobe Illustrator and Photoshop.

Product overview

Little Things Studio is a woman-owned small business offering handcrafted faith-based home goods and paper products. The product portfolio centers on hymn and scripture-themed merchandise featuring hand-drawn floral illustrations and hand-lettered text. Core products include wall art prints (8x10 and 11x14 sizes), tea towels (available as individual hymn/scripture designs, full color varieties, or bundled sets of 4), calendars (including the 2027 Hymn Calendar, 2027 Petite Hymn Calendar, 2027 Big Hymn Calendar, and 30 Days of Hymns Perpetual Calendars), paper goods (bookmarks, greeting cards, greeting card sets), and small gifts (magnets, stickers, gift cards). The company also offers A Mother's Journal as a devotional product and operates the Tea Towel Club subscription service delivering exclusive monthly tea towels. All products showcase Kate Whitley's distinctive folk art aesthetic combining Scandinavian, Russian, and Native American influences with vibrant vintage color schemes. Made in the USA with a focus on quality and responsible sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• 2027 Hymn Calendar 12th annual hymn calendar featuring hymns both ancient and modern, bold floral patterns, and intricate hand-lettering with a standard grid section for daily planning. Priced at $21.99 retail ($15.39 on introductory 30% off sale).
• 2027 Petite Hymn Calendar Compact hymn calendar with rich hymn texts, vibrant florals, and a compact grid section for daily organization. Priced at $12.99 retail ($9.09 on sale).
• 2027 Big Hymn Calendar Spacious planner calendar with beautiful hymn prints and generous space for daily reminders and scheduling. Priced at $25.99 retail ($18.19 on sale).
• 30 Days of Hymns Perpetual Calendar (Volumes 1 and 2) Perpetual desk calendar featuring hymns with a brand-new stand, designed to be used year after year. Available in two volumes at $54.99.
• Hymn and Scripture Wall Art Prints Art prints featuring hand-lettered hymn and scripture text surrounded by floral designs, available in 8x10 ($8.99-$14.99) and 11x14 ($10.79-$17.99) sizes with multiple color schemes.
• Hymn Tea Towels 100% cotton tea towels featuring hand-lettered hymn lyrics with floral illustrations, available individually at $13.97-$19.97. Doubles as functional kitchen linen or framed wall art.
• Scripture Tea Towels Kitchen tea towels featuring hand-lettered scripture verses from Proverbs 31, Numbers 6, Psalms, and other biblical passages, accented by botanical illustrations on 100% cotton.
• Full Color Tea Towels Tea towels printed in full color featuring blue and green floral illustrations with hymn lyrics, made from 100% cotton.
• Tea Towel Sets (4-packs) Bundles of 4 hymn or scripture tea towels with coordinated floral designs on 100% cotton, priced $54.99-$78.99 with approximately 10% savings versus individual purchase.
• Tea Towel Club Subscription Monthly subscription delivering a brand-new, exclusive tea towel (approximately 20 x 24 inches, 100% cotton) designed exclusively for members, with member-only pricing, early access to designs, and special perks. Priced at $20 per month with domestic shipping included.
• Bookmarks Hand-lettered hymn and scripture bookmarks available individually ($2.39) or as 4-piece sets ($7.99).
• Hymn Greeting Cards and Card Sets Hymn greeting cards featuring hand-illustrated patterned florals with blank interiors; individual cards from $4.99 and 6-card sets (such as 'Set One') from $16.99. Discounted 8-card congratulations set available at $5.99 (63% off).
• Hymn Magnets and Magnet Sets Decorative magnets featuring hymn lyrics and floral designs, sold individually from $3.49, in 4-packs with 10% savings, or as an 8-magnet set at $35.99.
• Hymn and Scripture Stickers Decorative stickers featuring hand-lettered hymn and scripture text with floral motifs, priced $2.79-$3.99 each in various shapes including half-dome and arched window.
• Gift Cards Digital or physical gift cards available in $10, $25, $50, and $100 denominations featuring custom LTS floral illustrations.
• A Mother's Journal A devotional or memory-keeping journal written by Alli Worthington with artwork by Kate Whitley, priced $24.50 (regular $34.99).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sweet Water Decor: Sweet Water Decor is a female-founded DTC brand selling hand-lettered home décor, coffee mugs, and stationery with inspirational and faith-adjacent themes. Closely comparable in aesthetic, price point, and artisan-DTC positioning.
• DaySpring: DaySpring (a subsidiary of Hallmark) is the largest Christian greeting card and gift brand, offering hymn/scripture-themed paper goods, mugs, and home décor. It is the most direct competitor to Little Things Studio's product mix and target customer (faith-based women).
• Ink & Willow: Ink & Willow (DaySpring's sister brand) sells hand-drawn, vintage-inspired wall art, calendars, and paper goods with faith and scripture themes. Highly comparable in product type, target demographic, and artistic style.
• The Daily Grace Co. The Daily Grace Co. sells faith-based journals, devotionals, and a subscription box targeted at Christian women. Comparable in faith-based paper goods, subscription model, and target customer.

Broad incumbents

• Hobby Lobby: Hobby Lobby is a large US arts, crafts, and home décor retailer that carries a wide range of wall art, calendars, and gift items. Comparable in retail category and product format but not in faith-based positioning.
• Mardel: Mardel is a chain of Christian retail stores carrying books, gifts, stationery, and home décor. Comparable customer base but operates offline at much larger scale and broader assortment.
• Christianbook.com (CBD): Christianbook.com is the largest online Christian products retailer, offering books, gifts, home décor, and church supplies. Overlaps with Little Things Studio's faith-based gift assortment but operates at vastly broader scale and catalog.

Emerging players

• Etsy Handmade Sellers (Anchored Paper Co., Hand Lettered Hymns): Multiple small sellers on Etsy (e.g., Anchored Paper Co., Hand Lettered Hymns) produce hand-drawn hymn/scripture prints, cards, and tea towels. These are direct competitors competing on similar aesthetic at lower price points through the Etsy marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LittleThingsStudio
• Instagraminstagram.com/littlethingsstudio
• LinkedInlinkedin.com/company/little-things-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Things Studio