Napp Baltimore

What Napp Baltimore does

Napp Baltimore operates a two-sided childcare marketplace that connects families with vetted, background-checked sitters through a mobile application available on iOS and Android. Founded in 2016 by professional nannies Claire Cianos and Katie Carroll, the company is headquartered in Baltimore, Maryland, and operates as Napp, LLC, a privately held, women-owned entity with no disclosed institutional funding. The company serves two primary customer segments: families seeking on-demand, short-term, or long-term childcare, and sitters (including professional nannies, students, and caregivers) seeking flexible gig work. All sitters are independently contracted and screened through SafetyPIN Technologies for criminal, financial, and behavioral assessments prior to network admission.

The core product is the Napp mobile app, which provides sitter profiles, booking workflows, schedule matching, and payment processing. The platform's technology stack is deliberately lean: Stripe Connect handles clock-in/out payments and 1–3 day payouts, and the app itself is the primary distribution channel. From a business-model perspective, Napp generates revenue through three streams: (1) a platform commission of up to 20% on bookings, (2) a $55 one-time family joining fee, and (3) an $11/month family membership subscription, with a $25 one-time fee for non-members requesting single bookings. Sitters also pay for their own premium background checks prior to admission. Service is currently concentrated in the Maryland market (Baltimore, Baltimore County, Annapolis, Severna Park), with beta launches in Myrtle Beach (SC), Los Angeles (CA), and Denver (CO). Distribution relies on product-led growth through app-store listings, word-of-mouth, community-driven content marketing (blog, newsletter, Instagram, Nappchats), and minor PR earned through regional media such as The Scout Guide Baltimore and Annapolis.

Name

Napp Baltimore

Legal name

Napp, LLC

Website

https://nappbmore.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Napp Baltimore operates a two-sided mobile marketplace connecting families with vetted, background-checked sitters for on-demand childcare. Founded in 2016 in Baltimore by two professional nannies, the company serves parents and caregivers across Maryland and beta markets in SC, CA, and CO.

Ownership category

akta.pro rank

Product category

Childcare Marketplace

NAICS

Child Care Services (62441), Child Care Services (624410), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Date Night & Evening Babysitting (HSAAAAAA)

akta.pro secondary industries

Overnight Babysitting (Ad Hoc) (HSAAAAAJ), Overnight Nanny Placement & Staffing Services (HSAAADAJ)

Keywords

• Childcare marketplace
• On-demand babysitting
• Background-checked sitters
• Mobile childcare app
• Gig economy childcare

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D

Revenue model

1. Platform Commission: Napp charges up to 20% commission on bookings (depending on city/location), included in the rate of the booking. Sitters are independent contractors, not employees.
2. Family Membership Subscription: One-time $55 family joining fee, followed by $11/month membership subscription after first 30 days. One-time $25 fee for non-members requesting single bookings.
3. Sitter Background Check: Sitters are required to pay for premium background checks before admission to the app and network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Napp operates a mobile-app-based childcare referral marketplace that connects families needing on-demand, last-minute, short-term, or long-term childcare with vetted, background-checked sitters (treated as independent contractors). Families use the iOS or Android app to post gigs, review sitter profiles, schedule bookings, and pay via Stripe Connect, while sitters find flexible, fair-paying childcare gigs with automated payouts. Napp monetizes through a platform commission of up to 20% per booking, a $55 one-time family joining fee, an $11/month family membership subscription, and ancillary fees.

Product overview

Napp Baltimore operates as a childcare referral network with two primary offerings: the Napp App (mobile application for iOS and Android) and the Napp Network platform. Families use the app to connect with, vet, and book background-checked babysitters for on-demand childcare needs. Sitters are independent contractors screened through SafetyPIN Technologies. The platform also offers gift cards as an add-on product. Napp charges families a one-time $55 joining fee plus $11/month subscription, and up to 20% service fees on bookings. Sitters receive payment through Stripe Connect.

Differentiator

Problem solved

Functional benefit

Products and services

• Napp App Mobile application available on iOS and Android that enables families to book vetted, background-checked babysitters on-demand. The app allows families to post gig requirements, review sitter profiles, schedule bookings, manage payments through the platform, and for sitters to clock in/out and receive payouts.
• Napp Network The overall childcare referral network connecting families with qualified, background-checked, and vetted babysitters. Functions as a referral agency where sitters are independent contractors rather than employees, screened via SafetyPIN Technologies and paid via Stripe Connect.
• Napp Gift Cards Digital gift cards available for purchase that can be gifted to others for childcare services through the Napp Network platform.

Quantifiable outcome

• Napp sitters described as earning 'salary level income' for top performers who 'go the extra mile'

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SafetyPIN TechnologiescoreTechnology or IntegrationBackground screening provider used for all Napp sitters. Performs criminal, financial, and behavioral assessments as part of the sitter vetting process before admission to the network.
• Stripe ConnectcoreTechnology or IntegrationPayment processing platform enabling automatic clock-in/out payments, family billing at clock-out, and 1-3 day payout schedules for sitters.
• Academic and Wellness Coaching (AWC)minorStrategic or Co-development PartnerWellness workshops partner featuring Kaori Cierra, founder of AWC and child development specialist. Content shared on Napp Instagram for community engagement.
• Tanai MilgramminorOthersLandmark and iPEC trained Intuitive Coach hosting Nappchat workshop on people-pleasing behavior patterns.
• Confluence Small Business CollectiveminorGTM or Marketing PartnerSmall business spotlight featured on Nappchats blog, promoting local business community connections.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Bubble: U.K. on-demand babysitting marketplace that matches parents with vetted, background-checked sitters through an app. Closely analogous business model to Napp, serving as a regional (UK) peer rather than a U.S. direct competitor.
• Trusted: U.K.-based on-demand childcare platform connecting families with vetted sitters via a mobile app. Operates the same two-sided marketplace model as Napp but is geographically constrained to the UK, making it a useful international comparable.

Direct peers

• Helpr: App-based childcare and backup care platform offering vetted caregivers with employer-sponsored benefits integrations. Competes with Napp for on-demand family bookings and the same parent persona.
• Wyndy: Mobile-first college-sitter marketplace targeting parents and university students for on-demand babysitting. Closely comparable to Napp in mobile-app-led acquisition, gig-economy positioning, and city-by-city rollout.
• Sittercity: Long-running online marketplace for parents to find babysitters, nannies, and other caregivers. Operates with background checks and subscription/membership pricing, closely mirroring Napp's value proposition and revenue model.
• Bambino (Care.com): Neighborhood-based babysitting sharing app that was acquired by Care.com; comparable to Napp as an app-based referral network for background-checked sitters, though now part of a much larger incumbent.
• Urbansitter: On-demand marketplace connecting parents with vetted babysitters in major U.S. cities. Shares Napp's core model of background-checked sitters, mobile booking, and per-booking take rate, making it a close direct competitor.

Emerging players

• Chime: Emerging childcare benefits and on-demand care platform often integrated with employers. Comparable to Napp on the family/childcare side but differentiated by employer-channel distribution and benefits administration.

Broad incumbents

• Care.com: Largest U.S. online marketplace connecting families with caregivers, including babysitters and nannies. It is the dominant incumbent in the same family-to-sitter category Napp targets, with significantly broader network reach and brand recognition.

Others

• SafetyPIN Technologies: Background-screening vendor used by Napp to vet sitters (criminal, financial, behavioral). Included as an ecosystem/enabling peer rather than a competitor, given its role in Napp's trust architecture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nappnetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Napp Baltimore