Novaform Polska

What Novaform Polska does

Novaform Polska is the Polish regional operating entity of KlokGroep, a privately-held Dutch family-owned real estate development group headquartered in Nijmegen, Netherlands, with over 100 years of industry experience. The Polish branch, based in Poznań, develops and sells residential real estate projects including apartments, houses, and mixed-use developments across the Poznań metropolitan area and Wielkopolskie Voivodeship. Active projects include Nove Olendry (433 completed apartments in Naramowice), Kolejova1 (urban mixed-use in Łazarz), Osiedle Koninko (suburban Dutch-style housing), SVARAN (new town center in Swarzędz), and Dopiewiec OD_NOVA (suburban transit-oriented development). The company applies a proprietary methodology called Novaform², a registered brand concept that standardizes sustainable design principles including photovoltaic panels, rainwater retention systems, green roofs, and community-oriented layouts across all projects.

The business model is one-time real estate development and sales: the company acquires land, develops residential inventory, and sells individual units to end-buyers (families, couples, and individuals seeking housing in the Poznań metro). Pricing is quote-based, varies by project, unit size, location, and finishing level, and is disclosed individually through on-site sales offices rather than published lists. Go-to-market relies on a sales-led motion combining dedicated biura sprzedaży (sales offices), recurring participation in Targi Mieszkań housing fairs at MTP Poznań, project-specific microsites with interactive configurators (e.g., SVARAN), social media presence on Facebook and Instagram, email newsletters, and a bundled mortgage-financing partnership with Bank Millennium. Customer segments are purely individual residential buyers across multiple submarkets, with no disclosed B2B or institutional customers.

Novaform Polska is part of a broader KlokGroep structure that includes Van de Klok, Heilijgers (acquired 2021), Adriaan van Erk Groep (acquired 2022), and KlokGIB (German operations). The group reported 516M EUR in 2023 net sales (up 19% YoY), 30M EUR net profit, and 191M EUR equity, providing capital backing for Novaform Polska's development pipeline. The Polish entity has approximately 12 staff in Poznań covering development, technical, project management, marketing, and administrative functions under Director of Development Marcin Roś and Technical Director Krzysztof Korzeniak.

Name

Novaform Polska

Legal name

KlokHolding BV

Website

https://novaformpolska.pl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Novaform Polska is the Polish regional operating entity of KlokGroep, a Dutch family-owned real estate developer, specializing in residential and mixed-use developments in the Poznań metropolitan area under its proprietary Novaform² sustainable design methodology.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential real estate development
• Sustainable housing projects
• Apartment and house construction
• Urban residential development
• Multi-family property development

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Real Estate Development and Sales: Novaform Polska generates revenue through the development and sale of residential properties including apartments, houses, and multi-family buildings. Projects are developed in urban and suburban locations in Poland (primarily Poznań area) and are sold to individual buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Novaform Polska develops and sells residential real estate — apartments, houses, and mixed-use buildings — in the Poznań metropolitan area and surrounding Wielkopolskie towns. Projects are organized under the proprietary Novaform² sustainability framework, integrating Dutch architectural standards with eco-friendly solutions such as photovoltaic panels, rainwater retention, and green roofs. The company operates sales offices and project-specific websites to deliver these developments to individual buyers, families, and couples.

Product overview

Novaform Polska is a real estate developer specializing in comprehensive urban residential projects. The company operates as part of KlokGroep (a family-owned Dutch real estate company with over 100 years of experience). Novaform Polska's product portfolio consists of residential real estate developments organized under the Novaform² concept — a proprietary framework ensuring sustainable, future-oriented design. The core offerings include: Kolejova1 (urban renovation project in central Poznań), Nove Olendry (multi-phase estate in Naramowice), Osiedle Koninko (suburban housing), SVARAN (new town center for Swarzędz), and Dopiewiec OD_NOVA (suburban development). Projects span city centers, urban fringes, and suburban areas. The portfolio also includes specialized financing tools for mortgage assessment. Projects are developed across Poland (Poznań region), Netherlands, and Germany. The company also implements eco-friendly solutions including photovoltaic panels, rainwater retention, green roofs, and heat pumps across its developments.

Differentiator

Problem solved

Functional benefit

Brands

• Novaform²: The company's proprietary unit of measurement and sustainability framework that ensures every square meter adds real value for residents. Key pillars include social development, innovation and design, and residents and surroundings.

Products and services

• Kolejova1 A mixed-use residential and commercial renovation project in central Poznań combining historic building restoration with a 17-story modern tower, located in the Łazarz district near the main train station. Targeted at urban buyers and investors seeking central-city apartments with commercial amenities.
• Nove Olendry A multi-phase residential estate in Poznań's Naramowice district featuring mineral clinker tile facades and eco-friendly solutions. Completed in 2025 with 433 apartments, 651 parking spaces, and over 1 hectare of biologically active area. Designed for families and individuals seeking modern sustainable apartments with green infrastructure.
• Osiedle Koninko A suburban residential estate in Koninko near Poznań offering Dutch-style architecture with ALMERE, BREDA, COTHEN houses and DALEM, EMER, FOXEL apartments featuring gardens from 191-449 m². Targeted at families seeking suburban homes with sustainable solutions and outdoor space.
• SVARAN A multi-phase development creating a new town center for Swarzędz, referencing the historical village of Swarancz (1366). Features green courtyards, commercial spaces, water retention, thermal insulation, green roofs, and photovoltaics. Phase 1 includes 129 apartments and 14 commercial units with underground parking.
• Dopiewiec OD_NOVA A suburban residential project near Poznań with planned metropolitan railway station connection. Includes green areas, playgrounds, recreational zones, bicycle paths, water features, and commercial spaces on ground floors. Designed for families prioritizing connectivity and suburban lifestyle.

Quantifiable outcome

• 19% revenue growth to 516 million euros in 2023
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Adriaan van Erk GroepcoreStrategic or Co-development Partner · 1 January 2022Adriaan van Erk Groep was acquired by KlokGroep in 2022 and became part of the group, contributing to the 2023 revenue growth and expansion of operations.
• HeilijgerscoreStrategic or Co-development Partner · 1 January 2021Heilijgers was acquired by KlokGroep in 2021 and operates as part of the group alongside Novaform, contributing to the combined group's real estate development capabilities.
• Van de KlokcoreStrategic or Co-development PartnerVan de Klok together with Novaform forms part of KlokGroep - a financially decisive family business with over 100 years of experience in the real estate sector.
• KlokGroepcoreOthersKlokGroep is the parent company holding Novaform, Van de Klok, Heilijgers, and Adriaan van Erk Groep. In 2023, KlokHolding was renamed to KlokGroep, and the former KlokGroep was renamed Van de Klok.
• General Contractor (SVARAN)minorImplementation/ SI/ Consulting PartnerGeneral contractor engaged for SVARAN project construction, responsible for site organization and initial preparatory work.
• LAB3 ArchitekciminorImplementation/ SI/ Consulting PartnerArchitectural firm responsible for Kolejova1 project design, combining contemporary form with industrial heritage of the location.
• PIG ArchitekciminorImplementation/ SI/ Consulting PartnerArchitectural firm responsible for Nove Olendry project design, featuring unique mineral clinker tile facade and ecological solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Victoria Dom: Victoria Dom develops and sells residential apartments to individuals across major Polish cities. Its project-based revenue model and focus on modern, amenitized housing are directly comparable to Novaform's business.
• Develia: Develia is a Polish residential developer creating and selling multi-unit housing projects in major metropolitan markets, including Poznań. It compares directly with Novaform's development, sale, and urban residential-project model.
• Murapol: Murapol develops large-scale apartment projects for individual buyers in Polish metropolitan areas. Its standardized project execution, direct sales, and multi-city residential focus are closely comparable to Novaform's.
• Lokum Deweloper: Lokum Deweloper is a Polish residential developer creating apartment communities and mixed-use urban projects. Its focus on design quality, residential unit sales, and multi-phase estates makes it a relevant direct peer.
• J.W. Construction Holding: J.W. Construction develops and sells apartments and residential estates to Polish homebuyers. Its established residential development and direct property-sales model is comparable to Novaform Polska's core activities.
• Ronson Development: Ronson Development is a Polish residential property developer focused on designing, constructing, and selling apartments. Its target customers, for-sale project model, and emphasis on contemporary urban communities overlap directly with Novaform Polska.
• Robyg: Robyg is a major Polish residential developer that develops and sells apartments and housing estates to individual buyers. Its multi-city footprint, project scale, and direct-sales model closely match Novaform Polska's residential development activities.
• ATAL: ATAL develops and sells apartments and houses to individual customers across Poland. Its for-sale residential model, direct sales offices, and broad project portfolio make it a direct comparator for Novaform Polska.
• Archicom: Archicom develops urban residential and mixed-use projects in Poland for individual and investor buyers. Projects involving historic structures, apartments, and commercial space make it particularly relevant to Novaform's Kolejova1 and SVARAN offerings.
• Dom Development: Dom Development is an established Polish for-sale housing developer serving residential customers with apartments and related amenities. Although more concentrated in Warsaw, it has a highly comparable development and unit-sales model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NovaformPolska
• Instagraminstagram.com/novaformpolska
• LinkedInlinkedin.com/company/novaform-polska

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novaform Polska