Muistiliitto Ry / The Alzheimer Society Of Finland

What Muistiliitto Ry / The Alzheimer Society Of Finland does

Muistiliitto ry (operating as the Alzheimer Society of Finland / Minnesförbundet rf) is a Helsinki-headquartered Finnish non-profit association founded in 1988 and serving as the national umbrella organisation for 41 regional member associations that collectively represent approximately 13,600-14,500 individual members. The organisation's core function is to deliver information, peer support, and advocacy services to people with memory disorders and dementia, their families and informal caregivers, and to healthcare and social-care professionals working in dementia. It does this through a portfolio of human-staffed services rather than a technology platform: two national phone helplines (Muistineuvo advice line staffed by dementia professionals; Vertaislinja peer-support line staffed by trained former family caregivers), 18 Muistiluotsi regional expert and support centres employing approximately 80 memory professionals, and a volunteer infrastructure that includes 24,873+ trained Muistikummi volunteers and ~1,400 memory volunteers, plus Muistikaveri companion matching and Memory Cafés. The central organisation operates from Helsinki with regional offices in Jyväskylä (Väli-Suomi) and Oulu (Pohjois-Suomi), and the leadership team of roughly 20 central staff is headed by Executive Director Katariina Suomu, who also serves as Vice Chair on the Board of Alzheimer Europe.

The service offering is complemented by content and education channels: the Muisti magazine (published twice yearly, free to affiliated-association members and available by €29/year standing subscription to non-members), two podcasts (Muistisairaana maailmassa; Kohtaamisia Attendolla), an annual Muistikonferenssi professional conference, and awareness campaigns including Muistiviikko (Memory Week, aligned with World Alzheimer's Day on 21 September under Alzheimer's Disease International) and Aivoviikko (Brain Week, in week 11 under international Brain Awareness Week). Active projects include Muistiliikkuja (structured movement/exercise counselling for people with memory disorders) and Liikkeelle (memory-friendly physical activity and sports-venue development). There is no underlying proprietary technology platform, app, or AI component disclosed; service delivery is fundamentally people-led.

The business model is that of a registered Finnish non-profit association: revenue is generated through individual membership fees paid to local member associations, donations, magazine subscriptions, likely STEA/RAY-equivalent government grants, and project-specific funding (e.g., for Muistiliikkuja and Liikkeelle). Core services are provided free of charge to beneficiaries. Muistiliitto holds formal affiliations with Alzheimer Europe, Alzheimer's Disease International, the Nordic Welfare Center, SOSTE Suomen sosiaali ja terveys ry, Suomen omaishoidon verkosto, Handikappforum, Hyvinvointiala HALI ry, and the Nordic dementia associations in Sweden, Norway, and Denmark, giving it institutional reach across both Finnish social-and-health policy and international dementia advocacy.

Name

Muistiliitto Ry / The Alzheimer Society Of Finland

Legal name

Muistiliitto ry

Website

https://muistiliitto.fi

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Muistiliitto ry is Finland's national non-profit umbrella for 41 regional member associations serving people with dementia, their families, and caregivers, delivering phone helplines, 18 regional Muistiluotsi expert centres, volunteer companion programs, publications, and policy advocacy.

Ownership category

akta.pro rank

Product category

Dementia Support and Patient Advocacy Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Business Associations (813910), Educational Support Services (61171)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

akta.pro secondary industries

Dementia Care Coordination & Care Planning (HSABAEAJ), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

Keywords

• Dementia support services
• Memory disorder advocacy
• Caregiver peer support
• Brain health education
• Volunteer memory programs

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees and donations: The organization operates as a non-profit and receives funding from membership fees, donations, and potentially government/regional grants. Membership fees provide revenue while donations support operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Muistiliitto ry is Finland's national umbrella non-profit organization that supports people with memory disorders/dementia and their families through a network of 41 member associations. It delivers direct services including the Muistineuvo advice helpline, the Vertaislinja peer support helpline, 18 regional Muistiluotsi expert centres, volunteer companion programs (Muistikummit and Muistikaveri), the Muisti magazine, and the annual Memory Conference, alongside national advocacy and brain health education.

Product overview

Muistiliitto is a national non-profit organization that serves as the umbrella organization for 41 member associations with approximately 13,600-14,500 members. The organization provides a portfolio of support services including the Muistineuvo Memory Advice Helpline, Vertaislinja Peer Support Line, Muistikummit volunteer companion program, and 18 Muistiluotsi regional expert centers. The service offering also includes the Muisti magazine (published twice yearly), annual Memory Conference, memory training groups, and Memory Cafés. These services are designed to support people with dementia, their caregivers, and families throughout Finland, with operations coordinated nationally from Helsinki, regional offices in Jyväskylä and Oulu, and delivery through local member associations.

Differentiator

Problem solved

Functional benefit

Products and services

• Muistineuvo-tukipuhelin (Memory Advice Helpline) A national phone helpline offering timely and comprehensive information and advice to people with dementia, their loved ones, and those concerned about their memory. Calls are answered by professionals in the dementia field.
• Vertaislinja-tukipuhelin (Peer Support Line) A national peer support helpline for caregivers and family members of people with dementia. Calls are answered by experienced and trained former family caregivers (open 6 days/week, Mon-Sat 17-20).
• Muistiluotsit (Memory Expert Centres) 18 regional expert and support centres across 17 regions of Finland, maintained by member associations, offering professional help, advice, and guidance to people with dementia and their families, with approximately 80 memory professionals.
• Muistikummit (Memory Buddy Volunteer Program) A volunteer program where trained volunteers (over 24,873 trained) meet people with dementia to provide companionship and respectful encounters; operated through a structured training program.
• Muistikaveri (Memory Friend) Volunteer companions who provide ongoing social interaction and support to people with memory disorders, matched with individuals through member associations.
• Muisti-lehti (Muisti Magazine) A member magazine published twice yearly providing evidence-based information about memory disorders, care, and support for people with dementia and their families; subscription available for €29/year for non-members.
• Muistikonferenssi (Memory Conference) Annual national professional conference for people working with dementia, featuring expert presentations, workshops, and experiential learning.
• Memory Training Groups (Muistinvirkistysryhmät) Group activities that provide cognitive stimulation and peer support for people with memory disorders and their caregivers, delivered through local member associations.
• Memory Cafés (Muistikahvila) Open community gatherings where people with memory concerns and their families can socialize, learn about memory health, and connect with others in similar situations.

Quantifiable outcome

• 24,873+ Muistikummi volunteers trained in respectful dementia encounters
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Alzheimer EuropecoreStrategic or Co-development PartnerEuropean umbrella organization for dementia organizations. Muistiliitto's Executive Director Katariina Suomu serves as Vice Chair of Alzheimer Europe's Board. Finland is represented in AE's European Working Group of People with Dementia by Minna Kinnunen.
• Alzheimer's Disease International (ADI)coreStrategic or Co-development PartnerInternational umbrella organization coordinating World Alzheimer's Month (September) and World Alzheimer's Day (September 21) since 2012. Muistiviikko (Memory Week) is organized under ADI's leadership.
• Nordic Welfare Center (Nordens välfärdscenter)majorStrategic or Co-development PartnerMuistiliitto participates in Nordic dementia cooperation coordinated by the Nordic Welfare Center, including work in the Nordisk Demens Indigenous working group.
• SOSTE Suomen sosiaali ja terveys rymajorStrategic or Co-development PartnerFinnish national member organization representing social and health NGOs. Muistiliitto is a member, enabling broader advocacy and collaboration within Finland's social and health sector.
• Suomen omaishoidon verkostominorStrategic or Co-development PartnerFinnish caregiver network focusing on informal/family caregiving. Muistiliitto collaborates on issues related to family caregivers of people with dementia.
• HandikappforumminorStrategic or Co-development PartnerFinnish disability forum bringing together organizations representing people with disabilities and their family members.
• Hyvinvointiala HALI ryminorStrategic or Co-development PartnerFinnish wellbeing sector association representing health and social service providers.
• Demensförbundet (Sweden)minorStrategic or Co-development PartnerSwedish dementia association, part of the established Nordic dementia cooperation tradition.
• Nasjonalforeningen for folkehelsen (Norway)minorStrategic or Co-development PartnerNorwegian organization working on dementia and public health, active in Nordic cooperation.
• Alzheimerforeningen (Denmark)minorStrategic or Co-development PartnerDanish Alzheimer's association, part of Nordic dementia network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• SOSTE Suomen sosiaali ja terveys ry: Finnish national umbrella organization for social and health NGOs. Muistiliitto is a member, and SOSTE plays a coordinating and advocacy role across the sector — comparable as a peer umbrella organization within the same Finnish ecosystem.
• Alzheimer Europe: European umbrella organization for national Alzheimer associations, of which Muistiliitto is a member. Provides policy coordination, European dementia research collaboration, and advocacy at the EU level — directly comparable to Muistiliitto's international advocacy role.
• Alzheimer's Disease International (ADI): International umbrella federation of Alzheimer's associations worldwide, coordinating World Alzheimer's Month and Day. Muistiliitto is a member and aligns its Muistiviikko campaign with ADI's global initiatives.

Emerging players

• Aivoliitto (Finnish Brain Association): Finnish non-profit focused on brain health and neurological conditions more broadly. Operates in adjacent brain-health space to Muistiliitto but with a wider scope including stroke and other neurological conditions, representing partial overlap in brain-health education and prevention messaging.

Broad incumbents

• Alzheimer's Association (US): The largest Alzheimer's advocacy and research organization globally, headquartered in the US. Comparable in mission scope to Muistiliitto but operates at significantly larger scale with broader international research funding programs.

Regional players

• Alzheimers New Zealand: National dementia organization in New Zealand providing information, support services, and advocacy. Comparable national-society model to Muistiliitto, though geographically distant, serving as a useful cross-jurisdiction benchmark for service delivery.

Direct peers

• Demensförbundet (Sweden): Swedish national dementia association and direct Nordic peer to Muistiliitto. National membership organization providing information, local support activities, advocacy, and member services for people with dementia across Sweden.
• Alzheimerforeningen (Denmark): Danish national Alzheimer's association and direct Nordic peer to Muistiliitto. Operates as a national membership-based NGO providing information, peer support, advocacy, and local chapter services for people with dementia and their families in Denmark.
• Alzheimer's Society (UK): Largest dementia charity in the UK and a global benchmark for national Alzheimer's societies. Operates a similar model to Muistiliitto with information services, helplines, local services, research funding, and policy advocacy.
• Nasjonalforeningen for folkehelsen (Norway): Norwegian national public health and dementia organization, part of the Nordic dementia cooperation network with Muistiliitto. Provides dementia information, advocacy, support services, and public campaigns across Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/muistiliitto

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muistiliitto Ry / The Alzheimer Society Of Finland