Management Events International Oy Ltd

What Management Events International Oy Ltd does

Management Events International Oy Ltd, operating as Aurora Live, is a Finland-based B2B executive networking and growth platform that runs a two-sided marketplace connecting over 12,000 vetted C-level executives with more than 900 paying solution providers across 11 European markets. Founded in 1994 and headquartered in Helsinki at Itämerenkatu 23, the company rebranded from Management Events to Aurora Live in 2024-2025 to position itself as a B2B growth partner for technology and professional services providers. Membership is free for qualified senior executives (CIOs, CTOs, heads of IT, IT Security, Digital, Finance, and Manufacturing) and is gated by seniority, company size, and industry. Revenue is generated entirely on the supply side, with solution providers paying for access through ME Matchmaking (pre-qualified 15-minute virtual 1-to-1 meetings), Premium Event Partnerships (sponsorships at executive events), and branded networking formats including keynote speeches, roundtables, and VIP lounges.

The platform comprises the Aurora Live Network (community portal at member.auroralive.com), invitation-only Peer Groups organized by Tech, Finance, and Industrial functions, an on-demand Content Library of podcasts, keynote recordings, and research reports, and recurring Executive Events (Executive Days, CxO Connections, Industry Forums) and Lifestyle Experiences (concerts, golf, sailing, wine tastings, Female Leadership dinners). Solution providers access the network through partner.auroralive.com and tiered sponsorship packages, with pricing quote-based on partnership scope, number of meetings, event sponsorship level, and target markets under multi-year contracts. Operational footprint spans 10 offices across Helsinki, Amsterdam, London, Berlin, Stockholm, Oslo, Copenhagen, Antwerp, Barcelona, and Kuala Lumpur, supported by roughly 280 co-workers. Under CEO Jenni Vilamo and CRO Josefine Jönsson, the company generated €35M in annual turnover and references enterprise logos including Siemens AG, Siemens Healthineers, E.ON, MediaMarktSaturn, Trend Micro, Equinix, Thoughtworks, CGI, and Volkswagen Group's parts logistics arm, among others.

Name

Management Events International Oy Ltd

Legal name

Aurora Live International Oy Ltd

Website

https://auroralive.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Aurora Live is a Finland-based two-sided B2B marketplace connecting 12,000+ vetted European C-level executives (free members) with 900+ paying solution providers through curated 1-to-1 meetings, executive events, and lifestyle experiences across 11 markets.

Ownership category

akta.pro rank

Product category

B2B Executive Networking & Matchmaking Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), All-in-One Event Registration & Event Management Suites (THAHAFAA)

Keywords

• Executive networking platform
• B2B lead generation
• C-level matchmaking service
• Corporate event sponsorship
• Peer group communities

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Solution Provider Partnerships: Technology and professional services companies pay for access to the C-level executive network through various partnership tiers including 1-to-1 meeting packages, event sponsorships, and branded networking opportunities. Partners can secure meetings with decision-makers, host roundtables, deliver keynote speeches, and gain brand visibility at exclusive executive events.
2. Event Partnership Sponsorships: Solution providers sponsor executive events (Executive Days, CxO Connections, Industry Forums, Lifestyle Events) through formats including keynote speeches, roundtable discussions, branded VIP lounges, and co-hosting opportunities. Revenue generated through tiered sponsorship packages with varying visibility levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aurora Live operates an exclusive, application-based C-level executive community across 11 European markets (12,000+ members) combined with a B2B matchmaking service for technology and professional services providers (900+ partners). The platform delivers curated 1-to-1 meetings (15-minute pre-qualified sessions), in-person Executive Days and CxO Connections, lifestyle experiences (concerts, golf, sailing, gala dinners), peer groups, on-demand content, and research reports. Membership for qualified executives is free; solution providers pay subscription-based partnership fees for access, meeting facilitation, and event sponsorships.

Product overview

Aurora Live (formerly Management Events) is a B2B executive networking and growth platform operated by Management Events International Oy Ltd. The platform consists of a two-sided offering: (1) An exclusive community for C-level executives — comprising the Aurora Live Network, Peer Groups, the On-demand Library, Insights reports, and live Executive Events and Lifestyle Events — through which members access curated networking, peer exchanges, thought leadership content, and executive experiences; and (2) Aurora Live by Management Events (ME Matchmaking), a lead generation and 1-to-1 meeting service for technology and professional services providers, which connects solution providers with senior European decision-makers through pre-qualified virtual meetings, Premium Event Partnerships, and branded event sponsorships. The platform covers 11 European markets and serves over 12,000 C-level members and 900+ solution providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Aurora Live Network (Executive Community)

Quantifiable outcome

• Over 12,000 C-level executives in the network across 11 European countries
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IFS NordicscoreGTM or Marketing PartnerLong-standing customer relationship (over 20 years) where IFS Nordics uses Aurora Live services to connect with executives that are otherwise hard to reach, accessing key personnel at large enterprise accounts through ME Matchmaking.
• BombayworksminorGTM or Marketing PartnerChief Growth Officer at Bombayworks uses Aurora Live for virtual 1-to-1 meetings and in-person events to connect with target audience and have personal conversations with decision-makers.
• Kipinä SoftwareminorGTM or Marketing PartnerSales Director at Kipinä Software uses Aurora Live to secure meetings with people in target groups, citing concrete opportunities to meet the right people through the platform.
• EquinixminorGTM or Marketing PartnerMarketing Manager at Equinix uses Aurora Live services to address acquisition challenges and navigate long sales cycles from first conversation to signed contracts.
• Trend MicrocoreGTM or Marketing PartnerFormer Country Manager at Trend Micro values Aurora Live for booking 1-to-1 virtual meetings and accessing hard-to-reach decision-makers. Country Manager Kimmo Vesajoki testimonial highlights successful networking with existing customers, new prospects, and decision-makers previously unreachable.
• BoomiminorGTM or Marketing PartnerField Marketing Manager Benelux, Nordics, Israel at Boomi uses Aurora Live's virtual 1-to-1 meetings and in-person events to meet people face-to-face and have more personal conversations with target audience.
• ThoughtworksminorGTM or Marketing PartnerSales Director in the Netherlands at Thoughtworks highlights the value of 15-minute dedicated time with key personnel, with advance information on role, company, and topics of interest.
• CGIcoreGTM or Marketing PartnerVice President Global Business Engineering at CGI emphasizes brand visibility among new connections at events as the main value of being a Premium Partner. Notes that the network and connections gather the right people for meaningful engagement.
• TriFinanceminorGTM or Marketing PartnerCommercial Director at TriFinance values Aurora Live events for networking, discussing ongoing topics, and relationship-building over coffee and wine with peers behind their professional roles.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reuters Events: Reuters Events produces high-end executive summits and awards-driven communities for senior decision-makers and the vendors that sell to them — directly comparable to Aurora Live's Executive Days and CxO Connections.
• Evanta (a Gartner company): Evanta, a Gartner division, hosts invitation-only CIO and CISO communities and summits across North America and increasingly EMEA, mirroring Aurora Live's Tech community model and solution-provider sponsor ecosystem.
• The Wall Street Journal CEO Council: WSJ CEO Council is an invitation-only executive community and events program for chief executives, sharing the curated, sponsor-supported model Aurora Live operates at the European C-suite level.
• GDS Group: GDS Group runs invitation-only executive summits and 1-to-1 b2b matchmaking for technology buyers and vendors — the closest direct competitor to Aurora Live's curated C-suite community and ME Matchmaking service.
• Vistage Worldwide: Vistage operates paid peer advisory groups for CEOs and senior executives worldwide; it overlaps with Aurora Live's Peer Groups and CXO Connections in serving C-level peer-exchange and content-driven engagement.

Emerging players

• Corinium Global Events: Corinium runs invitation-only summits for CDOs, CIOs, CISOs and similar C-suite leaders with strong vendor-sponsorship economics — a comparable emerging executive-community operator to Aurora Live.
• Money 20/20: Money 20/20 organizes large-scale industry-specific executive events and matchmaking programs sponsored by tech vendors, structurally similar to Aurora Live's industry-forum and sponsorship model in a narrower vertical.
• Chief (Chief Network): Chief is a membership network specifically for female C-suite executives, overlapping with Aurora Live's Female Leadership franchise and broader executive-peer-exchange value proposition.

Broad incumbents

• Foundry (formerly IDG Communications): Foundry runs CIO and IT decision-maker events, awards programs, and demand-gen products targeting the same enterprise tech buyer audience as Aurora Live's Tech community and ME Matchmaking clients.
• Informa (Tech/Informa Connect): Informa is a global events-led B2B group whose tech and enterprise portfolios (Informa Connect, Informa Tech) overlap with Aurora Live's Executive Events and solution-provider sponsorship business at much larger scale and broader verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aurora-live

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Management Events International Oy Ltd